scholarly journals FORMATION AND CORRECTION OF STEREOTYPES OF CONSUMER BEHAVIOR AS A PHENOMENON OF COGNITIVE AND SOCIAL INTERACTION

Author(s):  
N. Yu. Hrechanyk ◽  
◽  
S. YA. Shurpa ◽  
P.V. Kozyn ◽  
◽  
...  

In an era of globalization, rapid development of technology, science, economics and education, people are striving to improve the quality of their lives. This is primarily reflected in their way and style of consumption - consumer behavior. Many factors, characteristics and characteristics affect an individual in how he/she behaves in the selection process, consumption habits, shopping behavior, brands he prefers, and places of sale he visits. The consumer is guided by culture, subculture, belonging to a certain social class, social status, membership in certain groups and collectives, the interests of his family, his personality, psychological factors and more. Consumer decisions are the result of each of these factors, which are divided into economic, social, cultural, personal and psychological. Stereotypes as cultural phenomena and stereotyping as an individual mental process are widely discussed among social psychologists. In recent years, stereotypes and their influence are of great interest to marketers as well, because they have a strong influence on consumer behavior. The article presents the process of formation of consumer stereotypes, which is defined as the formation of generalizations about consumer goods, and the impact of stereotypes on consumer behavior is tangible and diverse. The article states the impact of stereotypes on a particular product within the target group of consumers, whether these stereotypes can be corrected with the help of marketing tools and how long this process can be.

2020 ◽  
Vol 12 (4) ◽  
pp. 143-160
Author(s):  
Veronika Svatosova

In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.


Pharmacy ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 80
Author(s):  
Jéssica José ◽  
Biljana Cvetkovski ◽  
Vicky Kritikos ◽  
Rachel Tan ◽  
Sinthia Bosnic-Anticevich ◽  
...  

Pharmacists have a valuable role in the management of allergic rhinitis (AR) at the community pharmacy level. This role has been reported extensively in numerous papers. However, a systematic review of the available literature and a comprehensive analysis of the outcomes has not been published. This systematic review aimed to evaluate the impact of interventions developed by pharmacists on clinical AR outcomes. A thorough search was performed in three electronic databases, including studies published between January 2000 and June 2019. After the selection process, only three articles met the inclusion criteria and were further analysed. Despite the scarcity of the available studies, in all of them was clear that the pharmacist plays a pivotal role in the management of AR, significantly improving the patients’ quality of life and symptom control. This systematic review also stresses the utmost importance to investigate and report practices and interventions developed by pharmacists using measurable outcomes.


1992 ◽  
Vol 35 (2) ◽  
pp. 83-98 ◽  
Author(s):  
Gregory E. Kennedy

Five elements identified from the literature as expressive of quality in grandparent/grandchild relationships were used in this study. Three hundred ninety-one young adults at a midwest university responded to questions concerning the quality of their relationships with their “most close” grandparent. Responses of the students validated the following five elements of quality as being associated with successful grandparent/grandchild relationships: 1) a fairly high degree of closeness, 2) a strong sense of being known by the grandparent, 3) a strong sense of the young adult's knowing the grandparent, 4) a sense of the grandparent being a fairly strong influence in the life of the grandchild, 5) a sense of an authentic or independent grandparent/grandchild relationship not dominated by, but supported by, the middle generation. Analysis of variance identified the impact of seven independent variables on the quality of grandparent/grandchild relationships.


2019 ◽  
Author(s):  
Augustin Géron ◽  
Johannes Werner ◽  
Ruddy Wattiez ◽  
Philippe Lebaron ◽  
Sabine Matallana-Surget

AbstractUnraveling the complex structure and functioning of microbial communities is essential to accurately predict the impact of perturbations and/or environmental changes. From all molecular tools available today to resolve the dynamics of microbial communities, metaproteomics stands out, allowing the establishment of phenotype-genotype linkages. Despite its rapid development, this technology has faced many technical challenges that still hamper its potential power. How to maximize the number of protein identification, improve quality of protein annotation and provide reliable ecological interpretation, are questions of immediate urgency. In our study, we used a robust metaproteomic workflow combining two protein fractionation approaches (gel-based versus gel-free) and four protein search databases derived from the same metagenome to analyze the same seawater sample. The resulting eight metaproteomes provided different outcomes in terms of (i) total protein numbers, (ii) taxonomic structures, and (iii) protein functions. The characterization and/or representativeness of numerous proteins from ecologically relevant taxa such as Pelagibacterales, Rhodobacterales and Synechococcales, as well as crucial environmental processes, such as nutrient uptake, nitrogen assimilation, light harvesting and oxidative stress response were found to be particularly affected by the methodology. Our results provide clear evidences that the use of different protein search databases significantly alters the biological conclusions in both gel-free and gel-based approaches. Our findings emphasize the importance of diversifying the experimental workflow for a comprehensive metaproteomic study.


Author(s):  
Анастасія Сергіївна Коноваленко

Formulation of the problem. The author's approach to the analysis of the impact of the social environment on the model of consumer behavior, which involves determining the intensity and direction of the impact of social groups based on the quality of the reference space by applying the proposed CNSA model ("Criticism-noise-silence-advice"). The aim of the research is to determine the methodological approaches to the analysis of the impact of the social environment in the decision-making process on the purchase and consumption of food by school-age children. The methodological basis of the study was the work of ukrainian and foreign scientists on marketing research. The hypothesis of the resaerch was the assumption of the need to substantiate methodological approaches to the analysis of the impact of the social environment on consumer behavior, taking into account the intensity and direction of the impact of different groups. The statement of basic materials. The method of analysis of the influence of social environment on consumer behavior proposed in the article involves determining the intensity of influence of social environment groups as the weight of respondents' perception of the importance of this group, and assessing the direction of social environment through analysis of the quality of the reference space based on the developed CNSA model ("Criticism-noise-silence-advice"). Based on the obtained data, it is possible to reproduce the reference space of the respondent, which is a characteristic of the quality of the impact of the social environment on the respondents in terms of specific issues. Based on the proposed method, the analysis of the impact of the social environment on the consumer behavior of school-age children. The obtained data characterize the reference space of children in view of the discussion of the nutrition system of school-age children. The originality and practical significance of the research. This technique has theoretical and applied significance and can be used to assess the impact of the social environment for different groups of respondents on specific issues of consumer behavior. Conclusions. The methodology is substantiated and on its basis the analysis of the influence of the social environment on the model of consumer behavior of school-age children in the market of food products and services is carried out. Perspectives of further research will be aimed at determining the nature of the influence of motivating and internal factors on consumer behavior, determining the specifics of the decision-making process of school-age children on the purchase and consumption of food


2021 ◽  
Vol 16 (1) ◽  
pp. 2-10
Author(s):  
Frantisek Olsavsky

In the process of shopping behavior, consumer decisions are influenced by a wide range of factors as well as the decisions of the consumer himself. In this article, attention is paid to consumer literacy. It interacts in the range of psychographic factors of motivation, perception, learning, belief and attitudes to the extent that the consumer makes a conscious decision about the preferences of the product, its quality or brand. Cultivating consumer literacy enables the consumer to make informed choices. There are not only benefits on the site of the consumer, but also on the site of the producer, or even the whole industry. The aim of the paper is to identify the importance of consumer literacy in the purchase of bee honey in the context of its fraud. The article identifies unfair practices of honey fraud and devaluing its nutritional value. These are currently a common practice, reflected in the reduced quality of honey offered on the Slovak and world markets. The paper is based on the findings of a honey quality survey carried out by the Institute of Molecular Biology of the Slovak Academy of Science and the measures of the world organization of beekeeping associations Apimondia on honey fraud. Subsequently, measures are proposed to increase consumer literacy when buying bee honey.


2004 ◽  
Vol 43 (5) ◽  
pp. 352-356 ◽  
Author(s):  
A. Tulin Gulec ◽  
Nilgun Tanriverdi ◽  
Cagay Duru ◽  
Yasemin Saray ◽  
Cenk Akcali

2019 ◽  
Vol 4 (11) ◽  

The strategy of price liberalisation and privatisation had been implemented in Sudan over the last decade, and has had a positive result on government deficit. The investment law approved recently has good statements and rules on the above strategy in particular to pharmacy regulations. Under the pressure of the new privatisation policy, the government introduced radical changes in the pharmacy regulations. The 2001 Pharmacy and Poisons Act and its provisions established the Federal Pharmacy and Poison Board (FPPB). All the authorities of the implementation of Pharmacy and Poisons Act were given to this board. This article provides an overview of the impact of the pharmaceutical regulations on the quality of medicines on the Sudanese market from the perspective of the pharmacists working with drug importing companies. The information necessary to conduct the evaluation was collected from 30 pharmacists who are the owners or shareholders in medicines’ importing companies. The participants were selected randomly. 89% of respondents considered the medicines on the Sudanese market are generally of good quality. The design of the research itself may be considered inadequate with regard to selection process. However, the authors believe it provides enough evidence, and the current pharmaceutical regulations have some loopholes. The Pharmacy, Poisons, Cosmetics and Medical Devices Act-2001 and its regulation should be enforced. The overall set-up including the Act itself needs to be revised. The emerging crisis in pharmacy human resources requires significant additional effort to gather knowledge and dependable data that can inform reasonable, effective, and coordinated responses from government, industry, and professional associations. Furthermore research should be carried out to understand the scope, magnitude directions of the migratory flows, within and outside the country, as well as the characteristics and skills of the emigrated pharmacists.


2019 ◽  
Vol 7 (1) ◽  
pp. 31-44
Author(s):  
Anam Bhatti ◽  
Shafique Ur Rehman

The objective of the current study is to examine the impact of social risk, government role, and psychological factors on online shopping behavior. In addition, the moderating role of culture between social risk and online shopping behavior. Simple random sampling technique was used to collect data from respondents by using a questionnaire approach. Confirmatory factor analyses, as well as structural equation modelling techniques, were used for analysis purpose. Findings revealed that social risk and psychological factors have a negative and significant impact on online shopping behavior. Government role and culture have a positive and significant impact on online shopping behavior. Moreover, culture positively moderates the relationship between social risk and online shopping behavior. Between social risk and online shopping behavior moderating role of culture have less attention in prior studies and this research fills that gap. Future research should be held in some other developing countries as well as in developed countries with financial risk, product risk, privacy risk, convenience risk, electronic word of mouth, brand association, advertising factors, perceived quality, and online shopping behavior.


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