scholarly journals Review of E-Commerce Business in India

2021 ◽  
Vol 12 (2) ◽  
pp. 1401-1404
Author(s):  
Krishnalatha Vathalulu, Et. al.
Keyword(s):  
Best Practices ◽  
Business Strategy ◽  
Online Shopping ◽  
External Factors ◽  
Product Portfolio ◽  
Business Operations ◽  
Grocery Retailing ◽  
Retail Strategy ◽  
Retail Business ◽  
Market Trends

E-Commerce is growing step by step in both B-to-B and B-to-C context. Retailing industry including Fashion Retail and Grocery retailing have gotten on to the trend and have begun to offer E exchanging or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and Consumer behavior. E commerce as a model is entirely unexpected from conventional shopping in all respect. All Companies have quick realized the require to have E commerce strategy separately yet as a piece of overall Retail Strategy. Retail Strategy involves anticipating the business development keeping in view the current market trends, opportunities just as threats and building a strategic arrangement that helps the Company deal with all these external factors and stay on course to reach its objectives. Further the Retail business strategy is concerned with identifying the markets to be in, building the product portfolio and band width coupled with brand situating and the different elements of brand perceivability and in store advancements etc. Business operations are more or less norm and proven models that are adapted as best practices.  

Organizing and Managing Data Analytics Teams for Procurement

2020 ◽  
Author(s):  
Benjamin Shao ◽  
Robert D. St. Louis
Keyword(s):  
Best Practices ◽  
Business Strategy ◽  
Data Analytics ◽  
Team Members ◽  
Procurement Process ◽  
Using Data ◽  
And Training ◽  
Different Levels ◽  
The Way

Many companies are forming data analytics teams to put data to work. To enhance procurement practices, chief procurement officers (CPOs) must work effectively with data analytics teams, from hiring and training to managing and utilizing team members. This chapter presents the findings of a study on how CPOs use data analytics teams to support the procurement process. Surveys and interviews indicate companies are exhibiting different levels of maturity in using data analytics, but both the goal of CPOs (i.e., improving performance to support the business strategy) and the way to interact with data analytics teams for achieving that goal are common across companies. However, as data become more reliably available and technologies become more intelligently embedded, the best practices of organizing and managing data analytics teams for procurement will need to be constantly updated.

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

scholarly journals IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sanny Ekawati ◽  
Nur Hidayah ◽  
Purwanto Purwanto
Keyword(s):  
Competitive Advantage ◽  
Business Environment ◽  
Product Packaging ◽  
Doing Business ◽  
Business Excellence ◽  
Retail Strategy ◽  
Retail Business ◽  
The Many ◽  
Product Sales ◽  
Internal And External Factors

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan

scholarly journals PENGARUH FAKTOR INTERNAL DAN EKSTERNAL TERHADAP SIKAP DAN NIAT PEMBELIAN DARING

2017 ◽  
Vol 19 (2) ◽  
pp. 192 ◽  
Author(s):  
Lorentia Shierly ◽  
Sabrina Sihombing
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Online Shopping ◽  
Web Design ◽  
External Factors ◽  
Equation Modeling ◽  
Online Data ◽  
Internal Factors ◽  
Main Factors

Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping. Therefore, this research attempts to integrate both internal (i.e., personal innovation and hedonic motivation) and external factors (i.e., web design and eWOM) in predicting attitude and intention to buy online. Data was collected by using questionnaires with non-probability sampling method. The number of respondents was 228 respondents. Data was then analyzed by Structural Equation Modeling (SEM). Results showed that four out of five hypotheses are supported. Specifically, the results showed that personal innovation is not a significant predictor of attitude toward online shopping. This study also provides research limitations and suggestions for further research.

scholarly journals Product Portfolio Management: An Important Business Strategy

2015 ◽  
Vol 7 (1) ◽  
pp. 29-36 ◽  
Author(s):  
Mishelle Doorasamy
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Portfolio Management ◽  
Business Strategy ◽  
New Product ◽  
Product Portfolio ◽  
Historical Developments ◽  
Statistical Trends ◽  
The Relationship

Abstract The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the importance of adopting PPM as business strategy during decision making. The objective of this paper is to present a literature review of models, theories, approaches and findings on the relationship between Product Portfolio Management and new product development. Relevant statistical trends, historical developments, published opinion of major writers in this field will be presented to provide concrete evidence of the problem being discussed.

Scanning for Blind Spots

2019 ◽  
pp. 520-534
Author(s):  
Barbara Jane Holland
Keyword(s):  
External Environment ◽  
External Factors ◽  
Systemic Approach ◽  
Environmental Scanning ◽  
Active Response ◽  
Environmental Scan ◽  
Systematic Overview ◽  
Emerging Trends ◽  
Market Trends ◽  
Blind Spots

The environmental scan provides a systematic overview of the external factors that are important to the organization (or sector) and indicates whether the organization can influence them or not. Scanning promotes an active response to positive (opportunities) and compliant factors and leads to insights on how to live with the “hard facts.” The more organizations utilize a systemic approach, the more likely they will avoid blind spots during a scan. Managers have instinctive attitudes and assumptions about the external environment. They pay attention to what is most immediate. They may have blind spots that ignore or overlook certain market trends. Environmental scanning and analysis aims to gather evidence and reduce uncertainty. This chapter examines environmental scanning blind spots, analysis, and emerging trends.

Halonix Limited – the product portfolio dilemma

2011 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Sandeep Goyal ◽  
Amit Kapoor
Keyword(s):  
Value Chain ◽  
Business Strategy ◽  
Subject Area ◽  
Middle Level ◽  
Product Portfolio ◽  
Value Chain Analysis ◽  
Product Analysis ◽  
Content Type ◽  
Theoretical Concepts ◽  
Global Brand

Subject area Strategy, strategic management, market and product analysis. Study level/applicability The case is intended for a business strategy course in management. The target participants are MBA students specializing in strategy area as well as middle level and senior level managers from the industry, who come for an executive programme in management science. Case overview Year 2009, Mr Pawan Kumar (General Manager, Halonix Limited) was facing a decision-making situation in the organization. Being one of the most experienced and oldest employees of Halonix (incorporated as Phoenix Lamps Ltd in 1991), he had witnessed the tremendous growth of the company since its inception in 1991. The company was having a global brand image in automotive halogen lamps and became a dominant player in compact fluorescent lamp (CFL) market in India by 2007. With the increasing competition and change in market dynamics, the company needed to decide upon the future product portfolio mix and strategy to be adopted to gain the maximum benefit and win over the competition in both the product segments. The automotive halogen product segment was generating higher margins but having relatively slow growth. The CFL product segment was a growing market but was generating low margins due to increasing competition from entry of large number of players. Expected learning outcomes The theoretical concepts, which will be explored in this case, involve the following: the importance of industry structure analysis in understanding the basis of competition. The importance of value-chain analysis in strategic planning. The importance of Boston Consulting Group growth-share matrix in evaluating the product portfolio mix having different growth drivers and target segments? Supplementary materials Teaching notes.

Small Retail Strategy to Improve Performance and Sustainable Competitive Advantage in Makassar, South Sulawesi, Indonesia

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Saban Echdar
Keyword(s):  
Competitive Advantage ◽  
Analysis Data ◽  
Sem Analysis ◽  
Service Orientation ◽  
Sustainable Competitive Advantage ◽  
Product Selection ◽  
South Sulawesi ◽  
Retail Strategy ◽  
Retail Business ◽  
Market Location

Small retail business is more sustainable compared with the large business. In Makassar, South Sulawesi, Indonesia, there are some retail businesses, and they need to be more competitive to survive. The study intended to analyze the influence of service orientation, entrepreneurial, market, location and product selection on the performance of small retail businesses and their influence on the performance of small retail businesses on competitive advantage. This is a descriptive study. The researcher collected data by interview and questionnaire using a sample of 120 respondents. Using SEM analysis, data were treated through the AMOS program. The results showed that the service orientation, market orientation, location and selection of products had a significant positive effect on the performance of small retail businesses. Besides that, this study showed that the performance of small retail businesses significantly and positively affected the retail businesses’ competitive advantage.

scholarly journals THE CONSTRUCTIVE NATURE OF THE STRUCTURAL FEATURES OF THE BUSINESS STRATEGY OF ENTERPRISE DEVELOPMENT IN THE CONTEXT OF GLOBALIZATION

2021 ◽  
pp. 43-45
Author(s):  
А.І. Пляскіна
Keyword(s):  
Complex System ◽  
Economic Activity ◽  
Business Strategy ◽  
Structural Features ◽  
External Factors ◽  
Enterprise Development ◽  
Economic Stability ◽  
Economic Problems ◽  
Optimal Decisions ◽  
The Face

The article presents a comprehensive methodology for the formation of a business strategy for the development of an enterprise, which makes it possible to increase its economic stability in the face of changes in the parameters of the functioning environment. It has been established that ensuring the competitiveness of an enterprise should be based on alternative options for its development, depending on the influence of external factors and the level of risk when focusing on one or another variant of the production and economic activity of the enterprise. Each enterprise is a complex system of interacting elements. Models of strategic management of the enterprise at a choice of strategy are analysed. Building principles and methods of analysis, modelling and management of economic risk is of great importance for making optimal decisions in conditions of uncertainty and conflict in solving certain economic problems, including the formation of business strategy for enterprise development.

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