scholarly journals Bali Tourism Destination Structural Loyalty Model from Consumer Behavior Perspective

2021 ◽  
Vol 12 (4) ◽  
pp. 494-505
Author(s):  
Christimulia Purnama Trimurti , Et. al.
Keyword(s):  
Direct Relationship ◽  
Reference Model ◽  
Marketing Mix ◽  
Destination Image ◽  
Analysis Tool ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Destination Attractiveness

This research is confirmatory research of the destination development model from the perspective of travel motivation which is expected to be used as a theoretical reference model of a tourism marketing mix specifically related to travel motivation, destination image, tourist satisfaction, and tourist loyalty. This research uses a quantitative approach to analyze the direct relationship between the variables that exist in the model. The number of respondents was determined based on the accidental ideal sample size of the SEM-AMOS structural analysis tool around 413 respondents for the domestic tourists and foreign tourists. The conclusion is tourist expectation has a positive and significant effect on destination attractiveness. Destination attractiveness has a positive and significant effect on destination image. Destination image has a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. The implications of this research are maintaining the tourist satisfaction with the existing tourist attractions and their experiences. They are also satisfied with the availability of facilities and services during a vacation in Bali.

scholarly journals The Effect of Destination Image, Service Quality, and Marketing Mix on Tourist Satisfaction and Revisiting Decisions at Tourism Objects

2020 ◽  
Vol 7 (8) ◽  
pp. 727
Author(s):  
Andi Irfan ◽  
Mahfudnurnajamuddin Mahfudnurnajamuddin ◽  
Sabri Hasan ◽  
Mapparenta Mapparenta
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Total Sample ◽  
Marketing Mix ◽  
Destination Image ◽  
Equation Modeling ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
South Sulawesi

This study aims to analyze and examine the effect of destination image, service quality, and marketing mix on tourist satisfaction and its impact on revisiting tourist attractions in Bone Regency, South Sulawesi Province. The research approach used in this research is explanatory, with an associative research method. Respondents sampled visited tourist objects and made repeat visits more than two times, with a total sample of 394 people at six tourist destinations in Bone Regency. Questionnaires were distributed to respondents following the established criteria. Hypothesis testing in this study was carried out using structural equation modeling (SEM) techniques using the AMOS 24 application, and a Sobel test was carried out on the indirect effect testing. The results prove that, of the ten hypotheses, one hypothesis is rejected, where the marketing mix was found to have no significant effect on the decision to revisit tourists. The other hypothesis is accepted, that destination image, service quality, and marketing mix have a positive and significant effect on tourist satisfaction. The destination image and service quality also have a positive and significant impact on revisiting tourist objects in Bone Regency, South Sulawesi Province. In the indirect test, it is proven that the destination image, service quality, and marketing mix indirectly have a positive and significant effect on the decision to revisit tourist objects in Bone Regency, South Sulawesi Province, which is mediated by tourist satisfaction.

Narrative Advertising in Destination Branding

2021 ◽  
pp. 346-358
Author(s):  
Ayca Oralkan
Keyword(s):  
Traditional Method ◽  
Destination Image ◽  
Destination Branding ◽  
Tourism Marketing ◽  
Travel Motivation ◽  
Historical Culture ◽  
Tourism Destinations ◽  
History Narratives ◽  
Marketing Methods ◽  
Source Materials

Due to its potential economic return, tourism-related initiatives, including governments, are increasingly focusing on the tourism destination market. It is critical to use efficient marketing methods to enhance travel motivation—especially under the global crises like a pandemic—by encouraging positive consumer impressions of tourism destinations. The main purpose of tourism marketing is to develop a destination image that can enable a sustainable demand for visits through interaction with consumer expectations. One of the most effective marketing methods is to compile stories, which have become a traditional method throughout human history. Narratives use stories to convey various options on behalf of the destination experience in order to build an optimum perception of persuasion. Any destination can have a unique historical culture and original characteristics to be the source materials for effective narrative advertising. These stories should trigger their intention to visit by attracting the attention of potential tourists, and even convince them to visit these destinations.

scholarly journals Analysis of Destination Image and Memorable Tourism Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place

2021 ◽  
Vol 8 (12) ◽  
pp. 597-605
Author(s):  
Alya Indriani ◽  
Endang Sulistya Rini ◽  
Beby Karina F Sembiring
Keyword(s):  
Structural Equation ◽  
Secondary Data ◽  
Destination Image ◽  
Primary Data ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Tourism Experience ◽  
The Relationship

This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.

scholarly journals Visitor Satisfaction and Tourist Attraction Image

2021 ◽  
Vol 13 (2) ◽  
pp. 33
Author(s):  
B.O.Y. Marpaung ◽  
Felicia Tania
Keyword(s):  
Service Quality ◽  
Development Strategy ◽  
Destination Image ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Functional Aspects

Tourist destination image is formed through tourists' perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists’ motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist’s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.

Marketing of Tourism Industry

2017 ◽  
pp. 304-329
Author(s):  
M. R. Dileep ◽  
Viju Mathew
Keyword(s):  
Marketing Mix ◽  
Tourism Industry ◽  
Comprehensive Approach ◽  
Visitor Experience ◽  
High Quality ◽  
Tourism Marketing ◽  
Tourist Satisfaction ◽  
Whole Process ◽  
Customer Delight ◽  
Tourism Services

Tourism, being dominated by services, has to generate tourist satisfaction which is inevitable in increasing the market share. Tourist, from the whole process of journey and engaging in various touristic activities, eventually gain an experience, often referred to as tourist/visitor experience in tourism literature. This is an eventual determinant in the tourist satisfaction and both are interrelated. Therefore, marketing is not just limited to employing certain measures and tools to attract tourists; rather it is a comprehensive approach to generate high quality tourist experience leading to customer delight as well. The inherent characteristics associated with tourism marketing make the discussion of 7 P's concept more relevant in the context of tourism, as a single composite industry and as individual industries involved in it. Against this background, an attempt has been undertaken to examine the role and relevance of marketing mix in order to enhance the competency of tourism services using various marketing mix elements.

scholarly journals ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR

2019 ◽  
Vol 19 (1) ◽  
pp. 8
Author(s):  
Rusdiati Khairo
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Marketing Process ◽  
Descriptive Approach

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.   Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix

scholarly journals IMPACT OF DESTINATION IMAGE ON TOURIST SATISFACTION: THE MODERATING EFFECT OF INFORMATION TECHNOLOGY (IT)

2021 ◽  
Vol 34 (1) ◽  
pp. 88-93
Author(s):  
Shirley Kha-Sien CHIA ◽  
◽  
May-Chiun LO ◽  
Zaidi Bin RAZAK ◽  
Yin Chai WANG ◽  
...  
Keyword(s):  
Information Technology ◽  
Survey Data ◽  
Tourism Industry ◽  
Moderating Effect ◽  
Destination Image ◽  
Path Modeling ◽  
Tourist Attractions ◽  
Cultural Images ◽  
Tourist Satisfaction ◽  
Moderating Role

Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based on path modeling and bootstrapping. The results revealed that political images, cultural images, and infrastructure factors on destination image are positively related to tourist satisfaction. It was found that information technology (IT) does not play any moderating role in the relationships between destination image and tourist satisfaction. Results further indicated that the tourism industry can be improved for getting satisfaction among tourists by offering a better development on significant destination image in Sarawak.

scholarly journals The Sustainable Marketing Mix of Tourism and Visitors Fulfilment: An Empirical Evidence From Cultural Tourists To Pakistan

2021 ◽  
Vol 6 (1) ◽  
pp. 123-145
Author(s):  
Asia Umar Khan ◽  
Dr. Qadar Bakhsh Baloch ◽  
Rabia Naseer
Keyword(s):  
Success Factors ◽  
Sustainable Tourism ◽  
Marketing Mix ◽  
Extensive Literature ◽  
Product Price ◽  
Tourism Marketing ◽  
Physical Evidence ◽  
Tourist Satisfaction ◽  
Negative Effect ◽  
Sustainable Marketing

Sustainability is a basic requisite while promoting cultural tourism for a destination. UNEP and WTO have provided a full agenda for sustainable tourism that consists of twelve aims. One of those aims is visitor fulfillment that includes tourist satisfaction provided with safety and justice. After an extensive literature review the present study has listed down the success factors of tourism marketing and viewed through the lens of sustainability aims, has developed a conceptual framework consisting of the marketing mix dimensions of sustainable tourism and their effect on satisfaction of a sample (400) of foreign cultural tourists to Pakistan. After exploratory and confirmatory factor analysis, multiple regression analysis was conducted to test for the hypothesized effect of the seven independent variables i.e. Product Price, Placement, Promotion, People, Physical Evidence and Process on tourist satisfaction. It was found that Product, Price, People, Physical Evidence and Process have a significant positive whereas; Placement has aninsignificant negative and Promotion has a significant negative effect on tourist satisfaction.

scholarly journals FACTORS AFFECTING SATISFACTION AND INTERNATIONAL TOURIST REVISIT INTENTION: A CASE STUDY IN BEN TRE PROVINCE

2020 ◽  
Vol 1 (37) ◽  
pp. 1-11
Author(s):  
Hai Hong Pham
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
International Tourist ◽  
Tourism Destinations

The purpose of this study is to empirically examine the influence of travel motivation, destination image on tourist satisfaction, and revisit intention to a tourist destination of international travellers in Ben  Tre Province. Based on a theoretical model, hypotheses were formulated, the study uses Structural Equation Modeling (SEM) and a sample of 252 international tourists. The study result reveals that destination image and travel motivation influenced tourist satisfaction and satisfaction directly influenced revisit intention. The study also explored some implications for enticing more tourists to tourism destinations in Ben Tre Province, limitations and suggestions for future studies.  

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