Political Communication in the Digital Age: Algorithms and Bots

Author(s):  
Hikmet Tosyalı

Technology is one factor that has formed the basis for change in the media throughout history. Analog data and information shared by verbal, visual or written methods are now stored, processed, reproduced and shared in digital format due to developments in information technologies. On the other hand, social media, which is an important part of the digital media system, has become an important medium for political communication studies due to its prevalence and big data. As political actors better understand the value of data sets of millions of users, their interest in social media has also increased. However, this growing interest has also brought concerns such as digital profiling, informatics surveillance, systematic disinformation, and privacy violations. It has long been discussed that the practices of governments and technology companies for creating a structure similar to the gatekeeping in traditional media by taking social media under control. In recent years, some of these discussions are (ro)bot accounts on social media because online social networks are no longer just connecting people. Machines talk and interact with people, and even machines do this with other machines. Automatic posts made by bot accounts through algorithms to imitate people’s behavior on social media are liked, reposted or commented on by people and other bots. Bots that make political shares are also used by political actors worldwide, especially during election periods. Politicians use political bots to appear more popular on social media, disrupt their rivals’ communication strategies, and manipulate public opinion. This study aimed to reveal the effects of bots on political communication. After explaining the concepts of propaganda, algorithm, bot and computational propaganda, how political bots could affect the public sphere and elections were discussed in the light of current political communication literature.

2021 ◽  
Vol 10 (10) ◽  
pp. 356
Author(s):  
Silvia Marcos-García ◽  
Laura Alonso-Muñoz ◽  
Andreu Casero-Ripollés

Social media has become an essential platform in the field of digital political communication. In the context of accommodating electoral campaigns to digital media and the absence of barriers to freedom of expression existing on these platforms, attacks on political rivals and negative campaigns are increasing on social media. This research analyzes the use of criticism on Facebook by political actors during the electoral campaign and citizens’ reactions to these messages. The sample (n = 601) contains the publications disseminated on Facebook by political parties and leaders during the electoral campaign of the general elections of 26 June 2016 in Spain. The results show that criticism is an emerging resource in the digital communication strategy of political actors, mainly used by the opposition parties and their candidates, who focus their attacks on the party and leader of the Government. Attacks are mainly focused on the professional side of their rivals, although they also give a central role to emotions. Citizens are attracted to these attacks and are prone to interact with posts that include this resource.


2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.


2020 ◽  
Vol 5 ◽  
Author(s):  
Marta N. Lukacovic

This study analyzes securitized discourses and counter narratives that surround the COVID-19 pandemic. Controversial cases of security related political communication, salient media enunciations, and social media reframing are explored through the theoretical lenses of securitization and cascading activation of framing in the contexts of Slovakia, Russia, and the United States. The first research question explores whether and how the frame element of moral evaluation factors into the conversations on the securitization of the pandemic. The analysis tracks the framing process through elite, media, and public levels of communication. The second research question focused on fairly controversial actors— “rogue actors” —such as individuals linked to far-leaning political factions or militias. The proliferation of digital media provides various actors with opportunities to join publicly visible conversations. The analysis demonstrates that the widely differing national contexts offer different trends and degrees in securitization of the pandemic during spring and summer of 2020. The studied rogue actors usually have something to say about the pandemic, and frequently make some reframing attempts based on idiosyncratic evaluations of how normatively appropriate is their government's “war” on COVID-19. In Slovakia, the rogue elite actors at first failed to have an impact but eventually managed to partially contest the dominant frame. Powerful Russian media influencers enjoy some conspiracy theories but prudently avoid direct challenges to the government's frame, and so far only marginal rogue actors openly advance dissenting frames. The polarized political and media environment in the US has shown to create a particularly fertile ground for rogue grassroots movements that utilize online platforms and social media, at times going as far as encouragement of violent acts to oppose the government and its pandemic response policy.


2015 ◽  
Vol 7 (1) ◽  
pp. 9-15
Author(s):  
Adam Bajan

Beginning in the early 1970’s with the invention of the microprocessor, mass use of information technologies worldwide coincided with the appearance of a nodally-linked network of digital interconnectivity, or ‘network society’ (Castells, 1996). The network society’s exponential growth correlates with a rise in use of digital networking media by various sects and denominations of the Christian religion. Today, growing numbers of Christian organizations integrate digital media into both their approach to worship and the dissemination of the Holy Scriptures. This paper argues that the use of digital media by these organizations is indicative of the creation of a “religious network society” exhibiting identical structural paradigms to Castells’ (1996) network society. By virtue of the media deployed within it, the ‘religious network society’ fosters a mass culture of digital participation characterized by a rapid fragmentation of religious messaging and an over-sharing of personal religious beliefs. However, the religious network society also erodes Christianity’s hierarchical structures of authority (Turner, 2007). It is argued that these structures are being replaced with a banal form of religion emphasizing spirituality and individual self-expression at the expense of tradition (Campbell, 2012; Hjarvard, 2013). Moreover, purpose alterations to Christianity’s authority structures and approach to worship are indicative of a much larger shift in the religion, in which rising digital media use may in fact imply a decline in Christianity’s societal influence.


2020 ◽  
Vol 14 (1) ◽  
pp. 73-87
Author(s):  
Nina Gorenc

The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them.


2019 ◽  
Vol 9 ◽  
pp. 191-199
Author(s):  
Francesco Pira

From “pizzini” to social media channel: The mediatic storytelling of mafia language  We intend to provide an analysis of how the media representation of the mafia language has turned into storytelling and how this has influenced public opinion and the perception of organ­ized crime in Italian society. The communicative style of the mafia has always been characterized as the result of communication “by subtraction”. From the nineteenth-century oral tradition, through the “pizzini”, to the use of information technologies to manage financial flows and illicit trafficking, they always made us of an essential communication, a conspiratorial language. In the most critical phase of the conflict between the Italian state institutions and criminal organizations, the strategy of the mafia included actions supposed to maintain its media representation, with the aim of instilling fear and uncertainty in citizens and to demonstrate its strength and its control over the territory. This distorted representation of reality facilitates the exercise of the “sweet power” of organized crime, which operates in a more unseen way, increasing its influence. This evolution is immersed in the social context, where culture and knowledge are threatened by the increasing in­ability of individuals to interpret reality. 


2021 ◽  
Author(s):  
Christian Campbell

In the early days of the Internet, many political communication theorists held the utopian belief that political actors would use online tools to communicate directly with members of the public, and thereby bolster political engagement and enrich democracy. Unfortunately, studies over the past two decades found that political websites were not usually used to interact directly with the public, but instead were used to simply disseminate information in a one-way information-sharing model. However, the emergence of social media sites presents political actors with the opportunity to interact with the public far more easily than websites had previously allowed. Given the widespread adoption and high usage rates of social media sites, these online resources could potentially open up a space for public discussion about politics and allow political actors to interact directly with members of the public. Literature indicates that this type of shared space is conducive to the kind of civic mindset that leads to higher rates of political engagement. Research on political uses of social media tends to focus on the use of social media engagement. Research on political uses of social media tends to focus on the use of social media within elections, such as the 2008 U.S presidential election, and on the use of social media by national governments. I have chosen instead to examine how a group of municipal councilors in Toronto, Ontario uses social media. These politicians have the greatest need to interact directly with individuals throughout their term of service because municipal councilors are expected to know the members of their ward far more intimately than federal, or even provincial, politicians. My study focuses on the use of Facebook because literature indicates that it is the most political social media platform and that it presents politicians with the greatest opportunity to foster political engagement online. Through analysis of the Facebook pages of Toronto city councilors this study examines the degree to which councilors use Facebook to engage their followers, whether certain citizens are consistently engaged in ongoing political discussions, and whether small communities of politically engaged citizens develop around the Facebook profiles of councilors.


2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.


2018 ◽  
pp. 207-214
Author(s):  
Susan Zieger

The conclusion reviews the five central components through which the book has posited connections between nineteenth- and twenty-first century habits of media consumption. It shows how “addiction” still serves as a descriptive metaphor for the consumption of information, now networked and constantly refreshing itself; how the fantasy of infinite mental retention still governs fantasies of mastering information overload; how playback has only continued to conflate memory with information storage, resulting in programmable subjects and information as a super-commodity; how digital media reproduction and circulation ironically still creates the aura of mass live events; and finally, how the media consumer’s dilemma of establishing authenticity has only become more aggravated in an era of self-branding on social media.


Author(s):  
Andrew Flanagin ◽  
Miriam J. Metzger

The rich research heritage on source credibility is fundamentally linked to processes of political communication and the provision of political information. Networked digital technologies, however, have recently complicated the assessment of source credibility by modifying people’s ability to determine source expertise and trustworthiness, which are the foundations upon which credibility evaluations have traditionally rested. This chapter explores source credibility in online contexts by examining the credibility of digital versus traditional channels, the nature of political information conveyed by social media, and the dynamics of political information online. In addition, this chapter considers related research concerns, including the link between credibility and selective exposure, the potential for group polarization, and the role of social media in seeking and delivering credible political information. These concerns suggest challenges and opportunities as information consumers navigate the contemporary information environment in search of the knowledge to make them informed members of a politically engaged citizenry.


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