Technology Readiness and Technology Acceptance Model in New Technology Implementation Process in Low Technology SMEs

2017 ◽  
pp. 113-117 ◽  
Author(s):  
Niken Larasati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Technology Implementation ◽  
New Technology ◽  
Implementation Process ◽  
Technology Readiness ◽  
Acceptance Model

scholarly journals Exploring the Acceptance for Pixel Technology Implementation in Facebook Ads among Advertisers in Indonesia

2018 ◽  
Vol 3 (1) ◽  
pp. 96 ◽  
Author(s):  
Tikno Tikno
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
User Interfaces ◽  
Technology Implementation ◽  
Structural Equation ◽  
New Technology ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Usefulness ◽  
Acceptance Model

The business competition in the digital era is tighter and drives the entrepreneurs to optimize their efforts to win the game. Facebook ads as one of the biggest social marketing media provided a new technology called pixel which replacing conversion tracking pixel on February 15, 2017, for advertisers' advantages. The purpose of this study was to examine the factors influencing the usage of the pixel by the advertisers. This study adopted technology acceptance model (TAM) as a research framework and test it using structural equation modeling. One hundred and eighteen Facebook advertisers from Indonesia which are targeted by custom Facebook ads participated in this study. The findings of this study suggest that the attitude and perceived usefulness of the pixel significantly influence the behavioral intention of the advertisers on using the pixel. The research revealed that the perceived usefulness of the pixel is significantly influenced by the perceived ease of using the pixel. The results of this study will be useful for the Facebook as the provider to improve the technology usefulness and its user interfaces for its effective and efficient use for the Indonesian advertisers.Keywords: pixel, Facebook ads, technology acceptance model

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

scholarly journals An Integrated Expert User with End User in Technology Acceptance Model for Actual Evaluation

2015 ◽  
Vol 9 (1) ◽  
pp. 47 ◽  
Author(s):  
Hussain Mohammad Abu-Dalbouh
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Evaluation Model ◽  
New Technology ◽  
End Users ◽  
System Technology ◽  
Technology System ◽  
Acceptance Model ◽  
Effective Models ◽  
Lack Of Knowledge

<span>Effective evaluation is necessary in order to ensure systems adequately meet the requirements and information processing needs of the users and scope of the system. Technology acceptance model is one of the most popular and effective models for evaluation. A number of studies have proposed evaluation frameworks to aid in evaluation work. The end users for evaluation the acceptance of new technology or system have a lack of knowledge to examine and evaluate some features in the new technology/system. This will give a fake evaluation results of the new technology acceptance. This paper proposes a novel evaluation model to evaluate user acceptance of software and system technology by modifying the dimensions of the Technology Acceptance Model (TAM) and added additional success dimensions for expert users. The proposed model has been validated by an empirical study based on a questionnaire. The results indicated that the expert users have a strong significant influence to help in evaluation and pay attention to some features that end users have lack of knowledge to evaluate it.</span>

scholarly journals Drivers for Teleconsultation Acceptance in Brazil: Patients’ Perspective during the COVID-19 Pandemic

2022 ◽  
Vol 26 (2) ◽  
Author(s):  
Marcus Rodrigues Peixoto ◽  
Jorge Brantes Ferreira ◽  
Laís Oliveira
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Healthcare Services ◽  
Structural Equations ◽  
Perceived Usefulness ◽  
Personal Contact ◽  
Technology Readiness ◽  
Quality Healthcare ◽  
Intention To Adopt ◽  
Acceptance Model

ABSTRACT Context: teleconsultation can be a strategic technological tool for patients to access quality healthcare while dealing with resource challenges within health industry. It can be particularly relevant during and after the COVID-19 pandemic, when the social distancing world had to scramble for new technological solutions to offer quality healthcare services with reduced personal contact. Objective: our research proposes an integrative technology acceptance model to evaluate the drivers of teleconsultation adoption by patients, aligning constructs from the technology acceptance model with other drivers, such as technology readiness, trust, and self-efficacy. Methods: analyses included descriptive statistics and structural equations modeling based on survey’s data from a sample of 415 consumers. Results: results indicate significant relationships between the assessed constructs, with particular relevance on the effects of perceived usefulness, anteceded by trust and technology readiness, on attitude and intention to use teleconsultation. Conclusion: our findings provide helpful insights for health organizations and regulators associated with the diffusion of teleconsultation. The study findings also indicate that the challenging COVID-19 pandemic context may be affecting patients’ intention to adopt teleconsultation.

scholarly journals INVESTIGATING INFORMATION USEFULNESS OF YOUTUBE AMONG SELECT UNIZIK STUDENTS

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Gloria Nneka Ono ◽  
Chiazor Anthonia Chiaghana ◽  
Adaobi Olivia Okeke
Keyword(s):  
Technology Acceptance ◽  
Research Design ◽  
Technology Acceptance Model ◽  
New Technology ◽  
Measuring Instrument ◽  
Knowledge Source ◽  
Internet Connectivity ◽  
Acceptance Model ◽  
The Cost ◽  
Source Of Information

The prevalence of YouTube has overwhelmingly expanded globally following its advent in 2005. Globally, opinions differ as to whether YouTube is a very useful information and knowledge source. The potentialities of YouTube offer a participatory, informational and knowledge-filled platform. Despite these potentials, research shows that YouTube in Nigeria does not yet enjoy much patronage. The study was aimed at determining the perceptions of Unizik students towards information usefulness of YouTube. It sought to find out among others the extent of YouTube use among the students and was anchored on Technology Acceptance Model (TAM) which posits that users will be willing to make use of a new technology if they find it useful and easy to use. The research design was survey and questionnaire served as the measuring instrument. Data were analysed using frequency tables and pie charts. The study found out that 75 percent of students use YouTube to a large extent amidst its challenges and that and that they had positive perceptions towards YouTube as a useful and significant source of information and knowledge. The researchers recommend that government should subsidize the cost of data for accessing the site since the respondents saw it as a major challenge. Also, more research is recommended to find more ways of combating other disclosed challenges such as unavailability of internet connectivity, poor patronage as content creators etc in YouTube use so as to avail students the opportunities of harnessing the potentials YouTube offers.

scholarly journals Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony

2014 ◽  
Vol 2 (1) ◽  
pp. 77-91
Author(s):  
Lucilla Andrade Sousa Cunha ◽  
Jussara Goulart da Silva ◽  
Rejane Alexandrina Domingues Pereira do Prado ◽  
Marli Auxiliadora da Silva
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Four Dimensions ◽  
Mobile Phone Technology ◽  
Acceptance Model ◽  
Main Factor

This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology readiness model, from users beliefs and feelings represented by four dimensions: optimism, innovativeness, discomfort and insecurity. It also highlights the technology acceptance model and presents two important constructs as perceived usefulness and ease of use. In short, the factors that support the technology readiness model could be preceding the technology acceptance model. To conduct this study, a field survey of students at the Federal University of Uberlândia / Campus FACIP was carried out. Results indicate optimism as the main factor to accept new mobile technology, due to the fact that the mobile devices provide benefits to people's lives and prompt them a positive attitude toward mobile technology. The perception of the user to purchase a mobile device is directly related to its usefulness and ease of handling of the technology.

scholarly journals Menelisik Penerimaan e-faktur versi 3.0 Melalui Pendekatan Technology Acceptance Model

2021 ◽  
Vol 8 (01) ◽  
pp. 37-52
Author(s):  
Ni Putu Ariasih ◽  
Luh Putu Mahyuni ◽  
Anak Agung Made Sastrawan Putra
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technology ◽  
Pilot Project ◽  
Ease Of Use ◽  
Monitoring Data ◽  
Perceived Ease Of Use ◽  
The North ◽  
Acceptance Model ◽  
Tax Reporting

ABSTRACT The e-invoice 3.0 application was just introduced on October 1, 2020. Taxable employer (PKP) acceptance of e-invoice 3.0 is very important for the effectiveness of tax reporting and revenue. The Technology Acceptance Model (TAM) is employed as a theoretical framework that guides the process of data collection and analysis. A qualitative approach through in-depth interviews was carried out to PKP which is e-invoice 3.0 pilot project at the North Badung Primary Tax Office, Bali. Data were analyzed using coding and themeing technique. This study indicates that PKP has a good acceptance of the e-invoice 3.0 application. The perceptions of usefulness identified are: accelerating work, increasing performance, increasing productivity, effectiveness, making work easier, useful in monitoring data. Meanwhile, the perceptions ease of use identified are: easy to learn, controllable, clear and understandable, flexible, easy to master, easy to use, constraints quickly resolved, and intensity of use. Perceptions of usefulness and perceived ease of use can explain user attitudes and interest in using the e-invoice 3.0 application. A model that explains the acceptance of a new technology, particularly e-invoicing 3.0, is offered in this study. Some suggestions for policy makers are also provided to further improve the e-invoicing 3.0 application. ABSTRAK Aplikasi e-faktur versi 3.0 baru saja diperkenalkan pada 1 Oktober 2020. Penerimaan pengusaha kena pajak (PKP) atas e-faktur versi 3.0 sangatlah penting untuk efektivitas pelaporan dan penerimaan pajak. Technology Acceptance Model (TAM) digunakan sebagai kerangka teori yang memandu proses pengumpulan dan analisis data. Pendekatan kualitatif melalui wawancara mendalam dilakukan terhadap PKP pilot projecting aplikasi e-faktur versi 3.0 di Kantor Pelayanan Pajak Pratama Badung Utara, Bali. Data dianalisis dengan teknik coding dan themeing. Penelitian ini mengindikasikan bahwa PKP memiliki penerimaan yang baik atas aplikasi e-faktur versi 3.0. Persepsi kegunaan yang dijelaskan adalah: mempercepat pekerjaan, meningkatkan performa, meningkatkan produktifitas, efektifitas, mempermudah pekerjaan, bermanfaat dan monitoring data. Sementara persepsi kemudahan yang diidentifikasi adalah: mudah dipelajari, dapat dikontrol, jelas dan dapat dipahami, fleksibel, mudah mahir, mudah digunakan, kendala cepat teratasi, dan intensitas pemakaian. Persepsi kegunaan dan persepsi kemudahan dapat menjelaskan sikap pengguna dan minat penggunaan aplikasi e-faktur versi 3.0. Sebuah model yang menjelaskan penerimaan akan teknologi baru, khususnya e-faktur versi 3.0, ditawarkan penelitian ini. Beberapa saran bagi pengambil kebijakan juga diberikan untuk dapat lebih jauh menyempurnakan aplikasi e-faktur versi 3.0.

scholarly journals Using the Technology Acceptance Model to Identify Factors That Predict Likelihood to Adopt Tele-Neurorehabilitation

2020 ◽  
Vol 11 ◽  
Author(s):  
Marlena Klaic ◽  
Mary P. Galea
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Computer Anxiety ◽  
New Technology ◽  
Health Sector ◽  
Theoretical Frameworks ◽  
Related Quality ◽  
Health Related ◽  
Human Decision ◽  
Acceptance Model

Tele-neurorehabilitation has the potential to reduce accessibility barriers and enhance patient outcomes through a more seamless continuum of care. A growing number of studies have found that tele-neurorehabilitation produces equivalent results to usual care for a variety of outcomes including activities of daily living and health related quality of life. Despite the potential of tele-neurorehabilitation, this model of care has failed to achieve mainstream adoption. Little is known about feasibility and acceptability of tele-neurorehabilitation and most published studies do not use a validated model to guide and evaluate implementation. The technology acceptance model (TAM) was developed 20 years ago and is one of the most widely used theoretical frameworks for predicting an individual's likelihood to adopt and use new technology. The TAM3 further built on the original model by incorporating additional elements from human decision making such as computer anxiety. In this perspective, we utilize the TAM3 to systematically map the findings from existing published studies, in order to explore the determinants of adoption of tele-neurorehabilitation by both stroke survivors and prescribing clinicians. We present evidence suggesting that computer self-efficacy and computer anxiety are significant predictors of an individual's likelihood to use tele-neurorehabilitation. Understanding what factors support or hinder uptake of tele-neurorehabilitation can assist in translatability and sustainable adoption of this technology. If we are to shift tele-neurorehabilitation from the research domain to become a mainstream health sector activity, key stakeholders must address the barriers that have consistently hindered adoption.

Towards an Understanding of User Acceptance to Use Biometrics Authentication Systems in E-commerce

2010 ◽  
Vol 6 (3) ◽  
pp. 34-55 ◽  
Author(s):  
Fahad AL Harby ◽  
Rami Qahwajim ◽  
Mumtaz Kamala
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Theoretical Basis ◽  
Large Scale ◽  
New Technology ◽  
User Acceptance ◽  
Biometric Authentication ◽  
Biometric Systems ◽  
Authentication System ◽  
Acceptance Model

Security is an increasingly important issue for business, and with it, the need for authentication. The use of biometric systems for personal authentication is a response to the rising issue of authentication and security. As with any new technology, user acceptance is often hard to measure, thus, in this work, a study of user acceptance of a biometrics authentication system in e-commerce, such as online banking within the Saudi society, was conducted. The study examined whether Saudis are practically willing to accept this technology by involving 306 participants in a large scale laboratory experiment that actively tested a biometric authentication system in combination of a survey. The Technology Acceptance Model (TAM) was adopted as the theoretical basis to develop the research framework in which the model has proven its efficiency as a good predictor for the study’s application.

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