scholarly journals Analysis of the Influence of Brand Experience and Customer Satisfaction on Brand Loyalty and Its Implications for Willingness to Pay a Price Premium (Study on Herbalife Product Nutrition Customer in East Lombok, West Nusa Tenggara, Indonesia)

2021 ◽  
Vol 8 (12) ◽  
pp. 9
Author(s):  
Hartiani Hartiani ◽  
Dwi Putra Buana ◽  
Akhmad Saufi
Keyword(s):  
Customer Satisfaction ◽  
Willingness To Pay ◽  
Brand Loyalty ◽  
Quantitative Research ◽  
Brand Experience ◽  
Sampling Techniques ◽  
Premium Price ◽  
Pls Analysis ◽  
Herbalife Product

This research aims to find out how Brand Loyalty is affected by Brand Experience, how Brand Loyalty is affected by Customer Satisfaction, how Brand Loyalty is affected by Brand Experience through Customer Satisfaction, how Brand Loyalty affects willingness to pay a premium price. The type of research used is quantitative research with causal methods. The population in this study is Herbalife product consumers in East Lombok, with an unknown population. The number of samples taken as many as 100 people, determination of samples with purposive sampling techniques, and data analysis using PLS analysis with SmartPLS application version 3.0. The results showed that all hypotheses proposed in this study were acceptable and positively and significantly influenced. Customer Satisfaction variables can be a good mediation of brand experience and brand loyalty.

scholarly journals PENGARUH BRAND EXPERIENCE DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY A PRICE PREMIUM DENGAN BRAND LOVE SEBAGAI VARIABEL INTERVENING (Studi Pada Pemilik Mobil Merek Honda HRV di Samarinda)

2020 ◽  
Vol 3 (2) ◽  
pp. 71
Author(s):  
Mega Aulianda
Keyword(s):  
Willingness To Pay ◽  
Brand Image ◽  
Price Premium ◽  
Brand Experience ◽  
Brand Love ◽  
Analysis Techniques ◽  
Business People ◽  
Premium Price ◽  
Pls Analysis ◽  
Area Data

This study aims to determine the effect of brand experience and brand image on the willingness to pay a premium price for Honda HRV products in Samarinda mediated by brand love variable. Data collection in this study was carried out by using an instrument in the form of a set of questionnaires distributed to 95 owners of Honda HRV cars within Samarinda area. Data from the questionnaires were subsequently analyzed using SEM-PLS analysis techniques with the help of the smartpls version 3.9 program. Based on the results of the analysis in this study, it is obtained that directly, brand experience, brand image and brand love have positive and significant effects on the willingness to pay a premium price. The results of the analysis also showed that brand experience and brand image have positive and significant effects on brand love; and brand love proved to be able to mediate the indirect effect of brand experience and brand image on the willingness to pay a premium price for Honda HRV product consumers. The findings of this study indicate that the better the brand image of Honda HRV and the higher brand experience of Honda HRV consumers, the higher the brand love of consumers which will further increase the desire of consumers to buy HRV products even at high prices. Theoretically, the findings of this study are in accordance with some previous researches and existing theories. Practically the findings of this research are expected to be a scientific reference for business people in automotive sector, especially in Samarinda to build brands effectively and efficiently.   Keywords : Brand Experience, Brand Image, Willingness To Pay a Price Premium,  Brand Love

scholarly journals When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mauricio Santos ◽  
Walesska Schlesinger
Keyword(s):  
Willingness To Pay ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Experience ◽  
Television Industry ◽  
Brand Love ◽  
Content Type ◽  
Emotional Bonds ◽  
Premium Price ◽  
The Impact

Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty and willingness to pay a premium price in streaming television services. Design/methodology/approach Structural equation modelling was used to assess the proposed theoretical model drawing on data from 220 subscribers of a well-known TV streaming brand services (Netflix). Findings The results revealed that brand experience and brand love have a significant direct impact on brand loyalty and willingness to pay a premium price in streaming TV services. Also, the impact brand experience has on brand loyalty and on willingness to pay a premium price is partially mediated by brand love. Practical implications In the streaming television industry, brand managers can create more meaningful experiences that create strong and emotional bonds with users, thereby increasing loyalty levels and intention to pay a premium price. Also, brand managers should consider focusing their efforts to young consumers, as they have a stronger attachment to technology than older generational groups. Originality/value This paper enriches the existing literature on brand experience in the entertainment television industry and provides evidence of the role of experience and brand love on brand loyalty and willingness to pay a premium price in services.

scholarly journals THE EFFECT OF CONSUMER PERCEPTIONS AND LIFESTYLE ON WILLINGNESS TO PAY PREMIUM PRICE WAGYU PRODUCTS

2020 ◽  
Vol 16 (2) ◽  
pp. 129
Author(s):  
Yuli Kartika Dewi ◽  
Jessica Gosal Gosal
Keyword(s):  
Regression Analysis ◽  
Willingness To Pay ◽  
Research Method ◽  
Quantitative Research ◽  
Meat Products ◽  
Sampling Technique ◽  
Total Sample ◽  
Analytical Tool ◽  
Consumer Perceptions ◽  
Premium Price

<p class="Abstract1">Willingness to pay premium price is the willingness of individuals to spend a greater amount of money with the aim of getting a product or service of higher quality than other products or services. This study conducted a study of the effect of consumer perceptions and lifestyles on the willingness to pay premium prices of Wagyu products. As we know that the price of Wagyu beef is quite high, around Rp. 300,000 - Rp. 850,000 per kilogram depending on the quality. The purpose of this study was to determine: (1) the effect of consumer perceptions on the willingness to pay premium prices of Wagyu products; (2) the influence of lifestyle on the willingness to pay premium price of Wagyu products. The research method used is quantitative research. The population in this study are all consumers who have bought Wagyu meat in different cities with an infinite amount. Sampling in this study used a purposive sampling technique with a total sample of 123 people who had bought Wagyu products. Data collection techniques using a questionnaire with a Likert scale. This study uses multiple regression analysis test as an analytical tool to test hypotheses. Data from the questionnaire were analyzed to test factors and test variables using SPSS 21. The results of this study showed: (1) consumer perceptions had a positive and significant effect on willingness to pay premium prices for Wagyu meat products; (2) lifestyle has a positive and significant effect on the willingness to pay premium prices of Wagyu products.</p>

scholarly journals EFFECT OF MOTIVATION, WORK DISCIPLINE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE PT SHARP ELECTRONICS INDONESIA (DIVISION CUSTOMER SATISFACTION)

2020 ◽  
Vol 6 (7) ◽  
pp. 79-86
Author(s):  
Tri Yudha Ardiyanto ◽  
Tajuddin Pogo
Keyword(s):  
Organizational Culture ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Performance Appraisal ◽  
Analytical Method ◽  
Quantitative Research ◽  
Employee Performance ◽  
Sampling Techniques ◽  
Assessment Indicator

This research examines and analyzes motivation, work discipline and organizational culture on the performance of employees at PT Sharp Electronics Indonesia (division Customer Satisfaction) that have not been maximized, due to the achievement of the results of performance appraisal in the 2017L and 2018F periods there was a decrease in each assessment indicator which greatly impacted employee performance. The method used is quantitative research. With a population of 110 employees, PT Sharp Electronics Indonesia (Division Customer Satisfaction), with sampling techniques using Slovin formula with a total of 86 employees. The analytical method used in this study is multiple linear regression. The results of the study show that Motivation, Work Discipline and Organizational Culture together (Simultaneous) significantly influence the Performance of Employees of PT Sharp Electronics Indonesia (Division Customer Satisfaction).

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

scholarly journals Analysis of Competence and Service Quality on Customer Satisfaction and Loyalty in Eastern Indonesia Border Tourism

2021 ◽  
Vol 4 (2) ◽  
pp. 3016-3031
Author(s):  
Milcha Handayani Tammubua ◽  
Deni Surapto
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Research Approach ◽  
Analysis Method ◽  
Pls Analysis ◽  
Effect Hypothesis ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

The border tourism between Indonesia and Papua New Guinea is currently in great demand by many tourists. Therefore, this study aims to analyze customer satisfaction and loyalty which are influenced by competence and service quality. To test the direct and indirect effect hypothesis, this study adopts a quantitative research approach. The research instrument used was a questionnaire. The sample of this research was 192 tourists who were visiting the PLBN Skouw tour. The research data were analyzed using Partial Least Squares (PLS) analysis method with SmartPLS3.0 software. The results of this study can prove that competence can have a positive and significant effect on service quality and customer satisfaction. Customer satisfaction has a positive and significant effect on customer satisfaction and loyalty. In addition, customer satisfaction can also mediate the relationship between competence and customer satisfaction. Customer satisfaction is proven to have a positive and significant effect on customer loyalty. Customer satisfaction can also mediate the relationship between service quality and customer loyalty.

scholarly journals Analysis of Brand Awareness, Customer Satisfaction and Perceived Quality on the Brand Loyalty in the Bottled Water Consumer (AMDK) SINARMAS PRISTINE Brand

2020 ◽  
Vol 5 (6) ◽  
pp. 1009-1015
Author(s):  
Christiana Fransiska Sembiring ◽  
Fachry Rendy Pradika ◽  
Irham Abdul Azis ◽  
Nurhadi .
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Quantitative Methods ◽  
New Product ◽  
Perceived Quality ◽  
Bottled Water ◽  
Brand Awareness ◽  
Target Market ◽  
Sampling Techniques ◽  
Descriptive Research

Pristine is a new product that puts the target market from premium to premium consumer mess smaller than regular AMDK products. Pristine pH 8 + that can neutralize acid effluent bodies. This research focuses on analyzing brand awareness, customer Satisfaction and perceived quality against the brand loyalty of bottled water consumers in the package (AMDK) SINARMAS Pristine brand. The type of research used in this study is descriptive research using quantitative methods. The population in this research is the community in Jakarta and its surroundings with samples taken as many as 66 respondents. The collection of data on this research uses questionnaires distributed to respondents using incidental sampling techniques. The results of this study showed that Simultaneous analysis results showed that the variables of brand awareness, customer satisfaction, and perceived quality have a significant effect on the brand loyalty consumer AMDK brand Pristine

scholarly journals The Determinant Factors of KAI Access Awareness in PT. Kereta Api Indonesia from Millennial Generation Perspective

The Winners ◽  
2020 ◽  
Vol 21 (2) ◽  
Author(s):  
Rano Kartono ◽  
Afif Wildan Tamami
Keyword(s):  
Customer Satisfaction ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Primary Data ◽  
Brand Experience ◽  
Brand Trust ◽  
Negative Effect ◽  
Pls Analysis

PT. Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT. Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness.

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