scholarly journals Farmers’ Use of Social Media and its Implications for Agricultural Extension: Evidence from Thailand

Author(s):  
Sukit Kanjina

Social media are viewed as having potential for agricultural extension. This study therefore surveyed social media use by farmers in a developing country, and their role as a source of agricultural information. To this end, 365 farmers in Chiang Mai, Thailand, were sampled and interviewed using a questionnaire. The findings revealed that the majority of respondents (81.92%) did not adopt social media and, these remained marginal as a source of agricultural information for farmers. Those using social media (18.08%) employed certain applications, i.e., LINE, Facebook and YouTube, mainly for communication, new updates and entertainment. Younger farmers and farmers with a higher formal education related to social media use significantly. To fully harness the potentials of social media for agricultural extension, more farmers need to be encouraged to use them, while relevant agencies also are required to provide support for this effort, such as staff training in social media use, and enabling a social media policy.

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.


Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.


2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Staci L Benoit ◽  
Rachel F. Mauldin

Abstract Background Social media use has become a mainstay of communication and with that comes the exchange of factual and non-factual information. Social media has given many people the opportunity to speak their opinions without repercussions and create coalitionS of like-minded people. This also has led to the development of a community know as anti-vaxxers or vaccine deniers. This research explores the extent to which vaccine knowledge has reached on social media. Methods This cross sectional research explored the relationship between the spread of information regarding vaccines in relation to social media use. A sample of 2515 people over the age of 18 around the world completed the survey via a link distributed on Twitter, Facebook and Instagram. A series of questions on vaccine knowledge and beliefs were compounded to create an individual’s “knowledge score” and a “belief score”. Knowledge scores were ranked from low knowledge to high knowledge with increasing scores. Belief scores were ranked from belief in myths to disbelief in myths with higher scores. This score was then analysed, using a Welch test and post hoc testing when applicable, across demographics and questions relating to social media use. Results Significant relations were found in both the knowledge and belief categories, many of which were similar findings between the two. North Americans had significantly lower knowledge and belief scores compared to all other continents. While the majority of people primarily use Facebook, Twitter users were significantly more knowledgeable. It was also found that higher education was correlated with higher knowledge and belief scores. Conclusions Overall, these correlations are important in determining ways to intervene into the anti-vax movement through the use of social media. Cross demographics were not analysed in this study but could be in future studies. To better understand the social media exposures related to vaccine information a follow up structured interview research study would be beneficial. Note that due to the cross sectional nature of this study, causal relationships could not be made.


2021 ◽  
Vol 36 (2spl) ◽  
pp. 672-680
Author(s):  
Chrysa AGAPITOU ◽  
◽  
Evanthia RIZOU ◽  
Aggeliki KONSTANTOGLOU ◽  
Dimitrios FOLINAS ◽  
...  

The primary aim of this paper is to examine the use of social media by managers in the field of tourism, especially in small and medium-sized businesses in Greece. An explanatory quantitative survey has been applied to collect, process and analyze primary data using questionnaires answered by 302 tourist accommodation owners, originated from 35 prefectures across the mainland and the islands of Greece. The research has indicated that the degree of social media dynamics is also large in small and medium-sized businesses. Regarding the goals that every business wishes to achieve by using social media, it has come up that businessmen seem to be content with their simple preserve on social media and retain mainly an informative and advertising approach. Based of the findings, it has become apparent that social media use, even for advertising purposes, occurs but without being a part of a general strategy promotion, thus with no specific plan or goals, without realizing the benefits of their advantages, and with no results measurements.


Author(s):  
Aysha Agbarya ◽  
Nicholas John

This study investigates the interface between increased religiousity among Muslim Arab women in Israel, and their social media use. To understand their use of social media as part of a profound change in social identity, fifteen semi-structured interviews were conducted with Muslim women aged 19-26 who are, or have been, social media users, who live in Israel, and who have become significantly more religious than they had previously been. The findings show two different logics of social media use in times of religious identity change. The first includes reconstructing social media ties to be an alternative, supportive environment, while the second relates to decision making based on the religious rules newly adopted by respondents. Two main social practices were related to the second kind of social media use: managing (and often removing) ties with male users, which raised profound personal dilemmas, and removing digital traces by deleting past posts and photos. Such decisions were made to obey religious rules rather than to gratify personal needs. Social media accompany and assist in the identity change, starting from its very beginnings, and throughout the process. While previous research shows that SNS tie management is an essential part of our identity, our findings show the religious identity of women to be a distinct case where religious rules guide behaviour and decision making. The very fact that these acts and dilemmas are visible to us is a result of paying special attention to identities in flux.


Author(s):  
Faradita Mahdani Ibrahim ◽  

This study aims to determine how the influence of the use of social media (Work-related social media use) and social media (Social-related social media use) on job satisfaction. In addition, to find out how the role of work engagement and organizational engagement, as a mediating variable in the relationship.The research was conducted in Indonesia with the analysis unit of the State Civil Servant (SCS) domiciled in Banda Aceh and Aceh Besar. A sample of 212 respondents obtained by using a questionnaire distribution technique using google form, data analysis using SEM-AMOS.The results of the analysis show that the use of social media (Work-related social media use) has no effect on job satisfaction, but the use of social media (Social-related social media use) is found to increase the job satisfaction of SCS.The results of the analysis also show that the use of social media (Work-related social media use) can increase work engagement, but has no effect on increasing organizational engagement. The use of social media (Social-related social media use) contributes to an increase in work engagement and organizational engagement. Furthermore, it was found that there was a significant effect of work engagement and organizational engagement on SCS job satisfaction. Work engagement and organizational engagement play a role as a mediating variable (partially) in the relationship between social media use (Social-related social media use) and job satisfaction. But there is no role as a mediating variable in the relationship between (Work-related social media use) and job satisfaction.


2021 ◽  
Vol 25 (6) ◽  
pp. 683-704
Author(s):  
Michelle Hayes ◽  
Kevin Filo ◽  
Caroline Riot ◽  
Andrea N. Geurin

Sport organizations regulate athletes' use of social media for many reasons including the protection of the organization's reputation. Several strategies have been introduced to minimize issues related to the negative consequences athlete social media use may present, yet whether these strategies also work to address social media distractions experienced by athletes during major sport events is not well known. Utilizing communication privacy management (CPM) theory, the purpose of the current research was to examine the aspects of social media that sport administrators perceive to be distracting to athletes and what support and management mechanisms are utilized to address such concerns during major sport events. Semistructured interviews ( N = 7) with Australian national sport organization (NSO) administrators were conducted. Sport administrators reported several aspects of social media that are perceived to distract athletes including personal and performance criticism and a fixation with social media profiles. Social media could also be used to manage athlete temperament. As a result, organizations highlighted both proactive and reactive communication boundaries and mechanisms that could be used to address concerns including content restrictions, best practice case studies, engaging in conversations, and monitoring. Opportunities for sport practitioners are described including conducting consultation sessions with athletes to better understand their needs regarding their social media use.


2018 ◽  
Author(s):  
Greg Heiberger

Although use of social media by students has been shown to be nearly ubiquitous, manyK-12 school systems have banned its use on their campuses or use between their teachers andstudents. In contrast, many collegiate faculty have utilized social media in their teaching. Socialmedia has been shown to assist faculty in engaging with students, helping students engage withcontent outside of class and sound implementation into the curriculum has been show to havepositive educational impacts. Data from a sample of two thousand and fifty-six college studentsacross two land-grant institutions is compared between pre-service teachers and their collegiatepeers. Pre-service teachers reported using Twitter in the curriculum more, were more inspired bythe use of social media use by their faculty, used social media more on their own for educationalpurposes and had a stronger belief that social media can be used for educationally relevantpurposes than their collegiate peers.


2021 ◽  
Vol 10 (39) ◽  
pp. 50-61
Author(s):  
Alisar Hudimova ◽  
Ihor Popovych ◽  
Vita Baidyk ◽  
Olena Buriak ◽  
Olha Kechyk

Aim. The present study empirically investigates and theoretically substantiates the results of the impact of social media on young web-users’ psychological well-being during the forced self-isolation caused by the progression of the COVID-19 pandemic (N = 254). Materials and methods. Standardized valid psycho-diagnostic methods, the author’s questionnaire (A. Hudimova, 2021), correlation and factor analyses were used to identify young web users’ patterns of social media involvement during the forced self-isolation. Results. The results show that during the global COVID-19 pandemic, young web users give preference for passive social media use rather than for communication. The obtained results showed an expansion in the time spent via social media by young web users. It was found that the progression of the COVID-19 pandemic is accompanied by the participants’ experience of negative emotions and fears of the unknown (r = .204; p <.01). It is substantiated that increasing immersion of young web users in social media is a kind of strategy to escape from bad thoughts (r = .271; p <.01). Significantly, it is stated that uncontrolled use of social media causes sleep disorders during isolation (r = .444; p <.01). Conclusions. The study proves that young people spend almost all day online due to the obsessive pattern of social media involvement and/or procrastination, which often provokes withdrawal syndrome upon the attempt to distract from them. The lack of controlled time spending on social media during self-isolation provokes an exacerbation of anxiety, apathy, depressed mood, and a sense of isolation from social reality. The obtained results provide evidence that the causal relations of passive social media use provoke an exacerbation of feelings of alienation, disrupt the healthy rhythm of sleep, and psychological state of young web-users during the progression of the COVID-19 pandemic.


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