scholarly journals THE EFFECT OF EXPERIENTIAL MARKETING ON SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY

2017 ◽  
Vol 61 (1) ◽  
pp. 105-111 ◽  
Author(s):  
M.W. Fatmawati ◽  
A. Fauzi ◽  
Z. Arifin
Keyword(s):  
Customer Loyalty ◽  
Experiential Marketing

scholarly journals PESONA KENANGAN YANG TAK TERLUPAKAN MELALUI PEMASARAN BERBASIS PENGALAMAN ALA AHADIAT HOTEL & BUNGALOW, BANDUNG

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Yenli Megawati ◽  
Novita Novita
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Experiential Marketing ◽  
The City

<p>Bandung is a developing city that has a lot of attractions. One of them is the beauty of nature. Ahadiat<br />Hotel &amp; Bungalows has a different concept to other hotel in Bandung. Located in Sukajadi which is<br />just 10 kilometers from the center of city, Ahadiat Hotel &amp; Bungalow impressed of its uniqueness<br />because it is out of the noise but still accessible to the city. This study investigates whether the<br />experiential marketing effect on customer loyalty. Respondents in this study were 107 customers who<br />stayed at Ahadiat Hotel &amp; Bungalow, Bandung. The results showed that the experiential marketing of<br />Ahadiat Hotel &amp; Bungalow effect on customer satisfaction. And customer satisfaction affects customer<br />loyalty to stayed at Ahadiat Hotel &amp; Bungalow, Bandung.<br />Keywords: experiential marketing, satisfaction, loyalty</p>

scholarly journals How Does Strong Experiential Marketing Affect the Customer Value?

2017 ◽  
Vol 9 (4) ◽  
pp. 89
Author(s):  
Ananta Budhi Danurdara ◽  
Nurdin Hidayah ◽  
Anwari Masatip
Keyword(s):  
Customer Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Field Data ◽  
Primary Data ◽  
Equation Modeling ◽  
The West ◽  
West Java ◽  
Experiential Marketing ◽  
Marketing Implementation

The research objective is to get empirical evidences as well as to elucidate the phenomenon so that conclusion can be drawn concerning the implementation of Experiential Marketing in Creating Customer Value at stars’ hotel of 3, 4 and 5 in West Java, Indonesia. This study uses quantitative approach and Structural Equation Modeling was conducted to test the hypothesis. To meet the adequacy of the data, it was decided to have sample of 210 respondents, consisting of hotel customers who were room occupants of 3, 4, and 5 star hotels in the West Java province. Collection of field data in order to obtain primary data was done through observation, deployment questionnaires, interviews and search and collecting documents. The results confirmed the importance of experiential marketing implementation since it can increase customer value, and it also has implications for customer loyalty.

scholarly journals Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

2020 ◽  
Vol 9 (2) ◽  
pp. 122-131
Author(s):  
Wahyono Wahyono ◽  
Ulfa Nurjanah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Experiential Marketing ◽  
Marketing Service

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

scholarly journals The Impact of Interactivity, Perceived Effectiveness, Trust, and Experiential Marketing on Online Transportation Customer Loyalty

2021 ◽  
Vol 14 (3) ◽  
pp. 324
Author(s):  
Ananda Sabil Hussein ◽  
Raditha Hapsari
Keyword(s):  
Hypothesis Testing ◽  
Least Squares ◽  
Customer Loyalty ◽  
Model Analysis ◽  
Consumer Loyalty ◽  
Perceived Effectiveness ◽  
Experiential Marketing ◽  
Partial Least Squares Analysis ◽  
Inner Model ◽  
The Impact

The purpose of this study is to examine the effect of interactivity, perceived effectiveness, trust, and experiential marketing on online transportation customers' loyalty in Indonesia. This study surveyed 264 online transportation customers. Purposive sampling was used to recruit respondents. Partial Least Squares analysis was used to analyze the data in three steps, including inner model analysis, outer model analysis, and hypothesis testing. The hypothesis testing supported seven of the nine hypotheses proposed. The findings of this study indicate that interaction is a significant predictor of online transportation consumer loyalty. The report also discusses the implications of the results and the direction for further research.

scholarly journals THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE FOR MAHAKAM LANTERN GARDEN VISITORS

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Lorine Kalista Noor ◽  
Rahmawati Rahmawati ◽  
Yohanes Kuleh
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Partial Least Square ◽  
Least Square ◽  
Standard Of Living ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Experiential Marketing ◽  
Pls Analysis

This study aims to determine the effect of Experiential Marketing on Customer Loyalty (Study in Mahakam Lantern Garden Customers). The existence of tourism activities has a very big impact, one of which is reducing unemployment and increasing the standard of living of the surrounding community. The population in this study were visitors to Mahakam Lampion Garden, the sample in this study were 100 visitors. Methods of data collection are carried out by distributing questionnaires or questionnaires to respondents who become the research sample. This study used data analysis tools, namely the validity and reliability tests, so this study used the partial least square (PLS) analysis method. The tools used in data processing using the PLS Smart program. The results showed that 1) Experiential marketing had a significant effect on Mahakan Lantern Garden customer loyalty, 2) Experiential Marketing and Customer Satisfaction had a significant effect on Mahakan Lantern Garden Customer Loyalty, Keywords: Experiential Marketing, Customer Loyalty, Customer Satisfaction.

scholarly journals Strategi Experiential Marketing dan Loyalitas Merek

The Winners ◽  
2008 ◽  
Vol 9 (2) ◽  
pp. 191
Author(s):  
Dian Tauriana ◽  
Rendy Manlin
Keyword(s):  
Customer Loyalty ◽  
Brand Loyalty ◽  
Secondary Data ◽  
Consumer Experience ◽  
Validity And Reliability ◽  
Experiential Marketing ◽  
Marketing Relationship ◽  
Unique Experience ◽  
The Impact ◽  
The Relationship

Consumer experience born from the consumption of a product or service gives a distinct impression in the minds of consumers. This impression creates brand loyalty, provided that the appropriate marketing program is designed to provide a unique experience. Article explores a study that uses primary and secondary data at Bengawan Solo Coffee to see the impact of marketing programs based on experience upon customer loyalty towards the Bengawan Solo Coffee brand. Data were collected by direct interviews of selected respondents through purposive sampling. Furthermore, those data were analyzed using several statistical methods, such as normality tests, the validity and reliability, the classic assumption test, Pearson product moment, and multiple regression. The results shows that there are significant correlation between  marketing based on experience (feel, act, and relate) towards brand loyalty. The relationship between experiential marketing (feel and relate) towards brand loyalty is low, while the experiential marketing relationship (act) is quite strong.

PENGALAMAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN DAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI

2020 ◽  
Vol 23 (2) ◽  
pp. 20
Author(s):  
Kevin Benitto Hartono ◽  
Lina Salim
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Goodness Of Fit ◽  
Positive Impact ◽  
Shopping Malls ◽  
Goodness Of Fit Test ◽  
Experiential Marketing ◽  
Marketing Service ◽  
The Impact

Nowadays, shopping malls growth are extremely high in Jakarta area. One of the shopping malls that has existed for a long time and still thrives in Jakarta is Mal Kelapa Gading (MKG). The objective of this research is to examine the impact of experiential marketing and service quality toward MKG’s customer loyalty with customer satisfaction and trust as mediation variables. The data was collected by distributing 233 questionnaires to the residents around the area of the mall. As this research model has passed 11 goodness of fit test indicators, this model has been proven consistent to the empirical data. There are 6 hypotheses in this research, 4 of which are proven true. The results of this research indicate that there is a positive impact in experiential marketing and service quality toward customer loyalty with customer satisfaction and trust as mediation variables. On the one hand, customer satisfaction has become the best mediating variable to strengthen the impact of experiential marketing and service quality toward customer loyalty. On the other hand, experiential marketing and service quality do not affect trust. Trust is useful as a mediating variable if there is an influence from customer satisfaction. Keywords: Consumers’ Satisfaction, Customers’ Loyalty, Experiential Marketing, Service Quality, Trust

scholarly journals Pengaruh Experiential Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Rumah Makan Abeng 38

2020 ◽  
Vol 6 (1) ◽  
pp. 63-73
Author(s):  
Vinna Angelia ◽  
Sri Rezeki
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Research Methodology ◽  
Quantitative Method ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Observation Unit ◽  
Experiential Marketing ◽  
Method Analysis

The objective of the study is to identify the effect of experiential marketing on customer loyalty in Rumah Makan Abeng 38, identify the effect of service quality on customer loyalty in Rumah Makan Abeng 38, and identify the effect of experiential marketing and service quality on customer loyalty in Rumah Makan Abeng 38.  The research methodology is descriptive quantitative method, analysis in this study is at Rumah Makan Abeng 38 and it’s observation unit are customers of Rumah Abeng 38. The population in this study are customers of Rumah Makan Abeng 38 as many as 5894 respondents. The technique of determining by number of samples used in this study is Slovin formula and amount used 98 respondents. Coefficient of determination test results (R2) shows that of Customer Loyalty is influences by Experiential Marketing and Service Quality, while the remaining is influence of other factors or variable out of the observation like Price, Product Quality, Customer Satisfaction.

scholarly journals PEMBENTUKAN ELECTRONIC WORD OF MOUTH POSITIF MELALUI LAMAN INSTAGRAM STUDI PADA KONSUMEN FATAHILLAH GINTING PHOTOGRAPHY

2020 ◽  
Vol 5 (2) ◽  
pp. 11-19
Author(s):  
Nufy Gera Rahmadany Sembiring ◽  
Zuwina Miraza
Keyword(s):  
Path Analysis ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
High Quality ◽  
Experiential Marketing ◽  
Internet Users ◽  
Analysis Technique ◽  
Perception Of Quality

The growth of internet users in Indonesia continues to increase. Hence, many companies ranging from micro, small, medium to large businesses, utilize Instagram in increasing their sales through electronic word of mouth processes. This study aims to determine the influence of perceived quality, experiential marketing on customer satisfaction and eWOM on Instagram. Population of this study are the clients who have used the services of Fatahillah Ginting Photography. The data collected from 170 respondents using questionnaire, and analyzed by path analysis technique. Some tests were conducted in this research are data quality test, classical assumption test, conformity test and path analysis. The Result shows that Perception of Quality and Experiential Marketing have direct influence on eWOM and indirectly through Consumer Satisfaction. Thus, in order to create positive eWOM on Instagram, Fatahillah Ginting Photography needs to increase customer loyalty by implementing experiential marketing concepts and providing high quality services.

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