PESONA KENANGAN YANG TAK TERLUPAKAN MELALUI PEMASARAN BERBASIS PENGALAMAN ALA AHADIAT HOTEL & BUNGALOW, BANDUNG
<p>Bandung is a developing city that has a lot of attractions. One of them is the beauty of nature. Ahadiat<br />Hotel & Bungalows has a different concept to other hotel in Bandung. Located in Sukajadi which is<br />just 10 kilometers from the center of city, Ahadiat Hotel & Bungalow impressed of its uniqueness<br />because it is out of the noise but still accessible to the city. This study investigates whether the<br />experiential marketing effect on customer loyalty. Respondents in this study were 107 customers who<br />stayed at Ahadiat Hotel & Bungalow, Bandung. The results showed that the experiential marketing of<br />Ahadiat Hotel & Bungalow effect on customer satisfaction. And customer satisfaction affects customer<br />loyalty to stayed at Ahadiat Hotel & Bungalow, Bandung.<br />Keywords: experiential marketing, satisfaction, loyalty</p>