A Study of the Factors Affecting Colour Meaning and Emotional Response

Author(s):  
Reham Sanad

Colour design research studies are concerned with identifying colour preferences and emotion elicited by colours, and a deep understanding of the aspects shaping these emotions will lead to better exploitation of colour design. This study highlights the aspects that contribute to human emotional response to colour. Hue, brightness and chroma are colour attributes used in different colour model identifying colours. Brightness and chroma in most studies affect the hue on colour emotion association. Colour context, texture and size are also discussed in terms of contribution to colour motion response. Other factors such as time span and culture impact the colour emotion link and aspects related to humans including personality, age, gender and preference to colour and/or emotion are discussed. The findings of this research will benefit marketers and designers to understand the effective usage of colour in design making in its aesthetical and functional aspects. Keywords: Colour attributes, age, sex, preference, culture, context, education, religion, personality, colour context.

2020 ◽  
Author(s):  
Salime Goharinezhad

BACKGROUND World Health Organization declared the vaccine hesitancy as a global public health threat in 2019. Since even a slight reduction in vaccine coverage rates can lead to a decrease in herd immunity, it is imperative to explore the underlying factors affecting vaccine hesitancy. in specific contexts, considering socioeconomic and cultural variation, to ensure interventions targeting hesitancy are well formulated and intervened. OBJECTIVE The main objective of this study is to identify underlying factors affecting vaccine hesitancy in Iran. METHODS A framework qualitative study will be conducted in the west of Tehran province in 2020. Participants in the study will be recruited hesitance-parents who extracted from the SIB system (an electronic health record in Iran) to maximize diversity. Interviews will be analyzed based on ''Determinants of Vaccine Hesitancy Matrix'' which developed by the WHO-SAGE Working Group. RESULTS deep understanding from the context-specific reasons for vaccine hesitancy cause to formulate better strategies to address them. The ultimate goal of this study is to inform future policies to increase the uptake of the vaccine in Iran. CONCLUSIONS This result of study will show variety opinions about vaccination among different types of socioeconomic and demographic households. The wide range of reasons related to vaccine hesitancy imply to more comprehensive, context-specific interventions. Today, the most important intervention issues focus on improving information about effectiveness and safety of vaccines, while other interventions for promoting vaccination is need to addressed.


2011 ◽  
Vol 2011 ◽  
pp. 1-14 ◽  
Author(s):  
J. Christopher Westland

Steady improvements in technologies that measure human emotional response offer new possibilities for making computer games more immersive. This paper reviews the history of designs a particular branch of affective technologies that acquire electrodermal response readings from human subjects. Electrodermal response meters have gone through continual improvements to better measure these nervous responses, but still fall short of the capabilities of today's technology. Electrodermal response traditionally have been labor intensive. Protocols and transcription of subject responses were recorded on separate documents, forcing constant shifts of attention between scripts, electrodermal measuring devices and of observations and subject responses. These problems can be resolved by collecting more information and integrating it in a computer interface that is, by adding relevant sensors in addition to the basic electrodermal resistance reading to untangle (1) body resistance; (2) skin resistance; (3) grip movements; other (4) factors affecting the neural processing for regulation of the body. A device that solves these problems is presented and discussed. It is argued that the electrodermal response datastreams can be enriched through the use of added sensors and a digital acquisition and processing of information, which should further experimentation and use of the technology.


Enterprise Resource Planning (ERP) systems are implemented in companies to improve their business processes. An ERP system entails extensive functional and technological aspects during its implementation. Teaching ERP systems for computer science students implies addressing these two aspects: ERP functionality and technological features. It is a challenge for teachers to design practical experimentation that students can perform in the teaching environment, due to the prerequisite of a deep understanding of the business processes, business user requirements, and the technological complexity of ERP systems. In order to improve student skills in ERP systems, we encourage active learning among students. In this chapter, we present a methodology using open and closed practicals to learn about both technical and functional aspects of ERP systems. Using these practicals allows us to prepare and organize this teaching/ learning process.


2019 ◽  
Vol 86 (1) ◽  
pp. 95-112 ◽  
Author(s):  
Austin H. Johnson ◽  
Bryan G. Cook

To draw informed conclusions from research studies, research consumers need full and accurate descriptions of study methods and procedures. Preregistration has been proposed as a means to clarify reporting of research methods and procedures, with the goal of reducing bias in research. However, preregistration has been applied primarily to research studies utilizing group designs. In this article, we discuss general issues in preregistration and consider the use of preregistration in single-case design research, particularly as it relates to differing applications of this methodology. We then provide a rationale and make specific recommendations for preregistering single-case design research, including guidelines for preregistering basic descriptive information, research questions, participant characteristics, baseline conditions, independent and dependent variables, hypotheses, and phase-change decisions.


PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0251559
Author(s):  
Domicele Jonauskaite ◽  
Adam Sutton ◽  
Nello Cristianini ◽  
Christine Mohr

In Western societies, the stereotype prevails that pink is for girls and blue is for boys. A third possible gendered colour is red. While liked by women, it represents power, stereotypically a masculine characteristic. Empirical studies confirmed such gendered connotations when testing colour-emotion associations or colour preferences in males and females. Furthermore, empirical studies demonstrated that pink is a positive colour, blue is mainly a positive colour, and red is both a positive and a negative colour. Here, we assessed if the same valence and gender connotations appear in widely available written texts (Wikipedia and newswire articles). Using a word embedding method (GloVe), we extracted gender and valence biases for blue, pink, and red, as well as for the remaining basic colour terms from a large English-language corpus containing six billion words. We found and confirmed that pink was biased towards femininity and positivity, and blue was biased towards positivity. We found no strong gender bias for blue, and no strong gender or valence biases for red. For the remaining colour terms, we only found that green, white, and brown were positively biased. Our finding on pink shows that writers of widely available English texts use this colour term to convey femininity. This gendered communication reinforces the notion that results from research studies find their analogue in real word phenomena. Other findings were either consistent or inconsistent with results from research studies. We argue that widely available written texts have biases on their own, because they have been filtered according to context, time, and what is appropriate to be reported.


Author(s):  
Volodymyr Serykov

The work is devoted to an overview of modern trends in the design, research and use of hydraulic machines in the drives of mechanisms and transmissions. The analysis of the use of hydromechanical transmissions has been carried out. The advantages and disadvantages of hydromechanical transmissions in comparison with mechanical ones are described. A brief overview of modern approaches to the design of new products, taking into account the existing information technologies, is carried out. We have analyzed modern software products designed to support the project at different stages of the product life cycle. It has been found that at the present time the appearance of individual variants of highly specialized software with a modern interface for synthesizing the structure of a designed product does not make it possible to solve the problems of synthesis and structural analysis of hydro-mechanical transmissions. A review of the analysis of operational factors affecting the fault tolerance and operating parameters of hydrostatic transmissions in general and hydromechanical transmission in particular is carried out. We have also considered the examples of technical solutions that allow to reduce the number of failures associated with the influence of one factor or another, as well as allow to reduce its influence on the parameters of the mechanism. The analysis of sources with information on the study of the parameters of hydrostatic transmissions using field tests or the mathematical apparatus developed by the authors is carried out. The ways of solving problems arising at the stages of design research are outlined. Keywords: design, hydrostatic transmission, hydromechanical transmission, influence of operational factors, synthesis


2001 ◽  
Vol 81 (8) ◽  
pp. 1446-1454 ◽  
Author(s):  
G Kelley Fitzgerald ◽  
Anthony Delitto

Abstract There is growing demand to increase the volume of clinic-based research in physical therapy. Special considerations, unique to the planning and conduct of clinic-based research, need to be addressed to increase the likelihood that these studies will be completed successfully. The purposes of this perspective are to discuss factors affecting clinic-based research and to offer suggestions for addressing these problems when designing and conducting research studies in a clinical setting. This perspective discusses issues such as patient management, determining the availability of target patient populations, acquiring support from physical therapists and physicians, reporting and managing research-related injury or illness, and modifying or terminating projects. Some of the points made in this perspective are illustrated using examples from the authors' experiences in conducting clinical research.


2015 ◽  
Author(s):  
Kateřina Chroustová ◽  
◽  
Martin Bílek ◽  

Why don´t we encounter too regularly with the inclusion of educational software in chemistry education in the Czech Republic? What factors affect the usage of educational software? What kind of relationship can be identified between these factors? For the search of answers to those formulated questions was necessary to, first of all, carry out a deep analysis of the conditions that could lead to more effective usage of educational software in chemistry education. In this article, we analyse the factors that affect the usage of educational software in chemistry education with the application of the unified theory of acceptance and use of technology (UTAUT) and the related theories, including a comparison of our results with the results of realized research studies with a similar theme. Key words: educational software, chemistry education, the unified theory of use and acceptance of technology (UTAUT).


Sign in / Sign up

Export Citation Format

Share Document