The Influence of New Media Consumption on Floating Voters - An Example of 2014 Seoul Mayoral Election -

2015 ◽  
Vol 31 (1) ◽  
pp. 29
Author(s):  
Keun-Young Park
Keyword(s):  
New Media ◽  
Media Consumption ◽  
Mayoral Election

scholarly journals Mobilization, Mass Perceptions, and (Dis)information: “New” and “Old” Media Consumption Patterns and Protest

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512199965
Author(s):  
Olga Onuch ◽  
Emma Mateo ◽  
Julian G. Waller
Keyword(s):  
New Media ◽  
Original Data ◽  
Online News ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Mass Mobilization ◽  
Protest Literature ◽  
Frequent Consumption ◽  
Nationally Representative ◽  
Mass Protest

When people join in moments of mass protest, what role do different media sources play in their mobilization? Do the same media sources align with positive views of mass mobilizations among the public in their aftermath? And, what is the relationship between media consumption patterns and believing disinformation about protest events? Addressing these questions helps us to better understand not only what brings crowds onto the streets, but also what shapes perceptions of, and disinformation about mass mobilization among the wider population. Employing original data from a nationally representative panel survey in Ukraine ( Hale, Colton, Onuch, & Kravets, 2014 ) conducted shortly after the 2013–2014 EuroMaidan mobilization, we examine patterns of media consumption among both participants and non-participants, as well as protest supporters and non-supporters. We also explore variation in media consumption among those who believe and reject disinformation about the EuroMaidan. We test hypotheses, prominent in current protest literature, related to the influence of “new” (social media and online news) and “old” media (television) on protest behavior and attitudes. Making use of the significance of 2014 Ukraine as a testing ground for Russian disinformation tactics, we also specifically test for consumption of Russian-owned television. Our findings indicate that frequent consumption of “old” media, specifically Russian-owned television, is significantly associated with both mobilization in and positive perceptions of protest and is a better predictor of believing “fake news” than consuming “new” media sources.

scholarly journals Television from Digital Generation’s Perspective: Concerning the Problem of Media Consumption

2019 ◽  
pp. 374-385
Author(s):  
Marina Myasnikova
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Survey Method ◽  
Media Consumption ◽  
Qualitative Properties ◽  
Communication Processes ◽  
Digital Generation ◽  
The Media ◽  
Journalism Students ◽  
Media Audience

The paper focuses on the problem of new digital generation’s participation in the media consumption process and first of all in television watching under conditions when the contemporary television audience transforms due to the emergence of mobile digital technologies. The digital generation is the most vivid segment of the society in terms of diverse interests and active media consumption; it possesses new selection opportunities and influences the elder generation. This article aims to define the digital generation’s role in contemporary media processes; identify its current functions and current attitude to traditional media, particularly television, as well as Russian telecontent. Methods of researching the media audience also change. The main object of mediametry measurements is now the process, not the result of media consumption. In practice, however, the audience is still viewed as a homogenous mass, not a dynamic system. That is why “mass” calculations cannot be used to judge specific audience needs. It is important not simply to measure views but also to study the audience, taking into account the content and formats of media texts consumed by it within the telecommunication process. The research applies the expert survey method within homogenous groups of young people and focuses on qualitative properties of media consumption, specifically its motivation structure and audience needs. Results of three expert surveys conducted among 17–27 years old journalism students of the Ural Federal University at various times are presented. The motives of telecontent consumption are defined. The paper reveals that the new digital generation relies on the telecontent posted on various online platforms. The youth have a critical attitude towards broadcast television not only because of competition from the new media but also due to low quality of professional media products. Additionally, representatives of the young media audience participate in mass communication processes not only as consumers but also as creators of their own video content.

Grassroots Political Campaign in Russia

2015 ◽  
pp. 165-192 ◽  
Author(s):  
Renira Rampazzo Gambarato ◽  
Sergei Andreevich Medvedev
Keyword(s):  
New Media ◽  
Analytical Model ◽  
Methodological Approach ◽  
Theoretical Framework ◽  
Political Campaign ◽  
Democratic Development ◽  
Transmedia Storytelling ◽  
Mayoral Election ◽  
Participatory Politics ◽  
Information And Communication

This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013).

scholarly journals Through the kaleidoscope: media consumption patterns in the participatory cross-media era

2014 ◽  
pp. 4-13
Author(s):  
Zsolt Varga ◽  
Nóra Nyirő
Keyword(s):  
Mass Media ◽  
New Media ◽  
Value Chain ◽  
Consumption Patterns ◽  
Media Consumption ◽  
Traditional Media ◽  
Media Audiences ◽  
Cross Media ◽  
Real Mass ◽  
Media Types

The paper aims to identify actual media audiences of different mass- and non-mass media types through identifying those audience clusters consuming not different but differentiable media mixes. A major concern of the study is to highlight the transformation of mass media audiences when technology, digitalization and participation behaviors are able to reshape traditional audience forms and media diets, which may directly affect the traditional media value chain and in turn the thinking and decision making of media managers. Through such a kaleidoscope the authors examined media use and consumption patterns using an online self-reported questionnaire. They developed different media consumer clusters as well as media consumption mixes. Based on the results of the study the authors can state that internet use is today’s main base of media consumption, and as such it is becoming the real mass media, replacing television. However this “new” media has a completely different structure, being more fragmented with smaller audience reach. At the same time, television is keeping its audience. However, there are emerging segments self-reporting non- or light television viewing. This is how the question of the viewer-television relation among different television viewer clusters evolves. At the same time only gaming exhibited demographic differentiation of audiences based on gender.

Grassroots Political Campaign in Russia

2018 ◽  
pp. 194-221
Author(s):  
Renira Rampazzo Gambarato ◽  
Sergei Andreevich Medvedev
Keyword(s):  
New Media ◽  
Analytical Model ◽  
Methodological Approach ◽  
Theoretical Framework ◽  
Political Campaign ◽  
Democratic Development ◽  
Transmedia Storytelling ◽  
Mayoral Election ◽  
Participatory Politics ◽  
Information And Communication

This chapter analyzes the transmedia strategies of opposition candidate Alexey Navalny's campaign during the 2013 Moscow mayoral election. The goal is to highlight how the use of information and communication technology contributed to the development of democratic practices in Russia. His westernized, grassroots political campaign was a novelty in the country, involving online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance. The argument is that, although Navalny lost the election, his candidacy represented advancement in terms of both the use of new media and the promotion of democratic development in the midst of autocratic Russia. If the progress will be maintained, it remains to be seen. The theoretical framework includes the reality of the Russian political scenario and the conceptualization of transmedia storytelling strategies in the context of participatory politics. The methodological approach is based on the transmedia analytical model by Gambarato (2013).

Access to the Living Room

2007 ◽  
pp. 179-190 ◽  
Author(s):  
Eggo Muller
Keyword(s):  
New Media ◽  
Interactive Television ◽  
Interactive Media ◽  
Media Consumption ◽  
Living Room ◽  
Broadband Internet ◽  
The Media ◽  
Telecommunications Market ◽  
The Individual

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.

scholarly journals Georgian media consumption trends

2020 ◽  
Vol 25 (4) ◽  
pp. 797-807
Author(s):  
Danara B. Kurmanova ◽  
Mohsen Zarifian
Keyword(s):  
Social Networks ◽  
New Media ◽  
Opinion Leader ◽  
Point Of View ◽  
Media Consumption ◽  
Economic Downturn ◽  
Main Hypothesis ◽  
Factors Affecting ◽  
The Media ◽  
Media Market

Article analyzes the media market of Georgia, particularly, the main preferences of the audience in the field of traditional and new media. The review is relevant, since the National Statistics Agency of Georgia has not yet conducted extensive research in the field of media. There are some separated reports and ratings, however, they are conducted by international funds. Thus, they do not study the media market in Georgia systematically, so these reports are partial and inferior. Purpose of the study was to identify the main changes in the field of media consumption in Georgia in the following categories: print, television, radio and new media. The transformation of the media environment served as the main hypothesis of the study. The coronavirus pandemic has accelerated the digitalization of Georgian media, exacerbating the crisis in the print sector and making Internet sites more attractive for large holdings and independent authors in the face of an economic downturn in the media market and optimization. To identify the data, the methods of content analysis, observation and sociological survey were used. Particular attention is paid to the trends that have emerged in the media market in Georgia since the beginning of the pandemic - the main dynamic changes in the Georgian segment of Facebook, the development of the cartoon genre and the preferences of users of social networks. The study covered a number of factors affecting media consumption in Georgia: the age of information consumers, their geographic and social position, national mentality, and the level of religiosity. The results of the study demonstrate a high degree of mediatization of religion in Georgia, manifested in the fact that the church has become an opinion leader, determining the point of view of the majority regarding the topic of the coronavirus pandemic. According to the results of the conducted survey, the population of Georgia began to watch TV and radio more often. The level of interest in social networks has also increased - in particular, in blogs, both in Georgian and in Russian.

scholarly journals Koronavirüs Salgınında Medya Kullanımı: Küresel Raporlar Üzerinden Bir Derleme

Etkileşim ◽  
2021 ◽  
Vol 4 (7) ◽  
pp. 216-234
Author(s):  
Esra Bozkanat
Keyword(s):  
New Media ◽  
International Organizations ◽  
Information Sources ◽  
Media Consumption ◽  
International Studies ◽  
Special Report ◽  
Reliable Source ◽  
Information Media ◽  
Government Websites ◽  
Search For Information

This study reveals the situation of seeking information, media consumption and trust in information sources of countries around the world on COVID-19 pandemic. The paper aims to reveal the global situation by examining the findings and results of the research carried out by international organizations during the coronavirus outbreak. For this purpose, “Edelman Trust Barometer Coronavirus Special Report (2020)”, “Global Web Index Coronavirus Research (2020)” and “Statista-Coronavirus: Impact on Media Consumption Worldwide (2020)” reports were examined. According to the data of the three international studies, there have been significant increases in both traditional and new media consumption worldwide depending on the need to search for information in times of crisis. The most reliable sources among the countries are WHO’s, CDC’s, or government websites, but the reports reveal that finding a reliable source is not a sufficient reason to use it. In addition, when comparing before and during the pandemic, an increase is observed in paid subscription platforms as can be seen from the reports.

Access to the Living Room

2008 ◽  
pp. 1846-1854
Author(s):  
Eggo Muller
Keyword(s):  
New Media ◽  
Interactive Television ◽  
Interactive Media ◽  
Media Consumption ◽  
Living Room ◽  
Broadband Internet ◽  
The Media ◽  
Telecommunications Market ◽  
The Individual

Whereas the advent of interactive TV has been discussed as one of the key added values of digitization and convergence of “old” and “new media” for years, current marketing strategies of the big players in the Dutch telecommunications market avoid the term interactivity. Providers promise users “more fun” and increased ease of media consumption when connected digitally to the media world by offering broadband Internet, cable television, and telephone services in one package. They aim at another added quality of interactive media consumption: gaining access to the living room means gaining access to consumption patterns that can be traced back to the individual consumer. This article discusses media convergence and the current development of interactive television in the context of the reconfiguration of the relation between producers and consumers in the new online economy.

New Mass Communication Media and the Identity of Negev Bedouin Arab Youth in Israel: In Conversation with Edward Said

2017 ◽  
Vol 16 (1) ◽  
pp. 99-123 ◽  
Author(s):  
Adnan Gribiea ◽  
Mustafa Kabha ◽  
Ismael Abu-Saad
Keyword(s):  
New Media ◽  
Identity Formation ◽  
Mass Communication ◽  
Civic Identity ◽  
Value Systems ◽  
Communication Media ◽  
Media Consumption ◽  
Edward Said ◽  
Arab Media ◽  
Media Technologies

Mass communication media technologies influence the structuring of reality, consolidation of value systems, and construction of common social denominators, and thus contribute to the formation of personal and national identities. While, as Edward Said has shown, mainstream Western (including Israeli) media have been dominated by Orientalist, anti-Arab/anti-Islamic perspectives, new media technologies have opened up a broad range of media options lying beyond the reach of Western media's hegemonic presentations. This article explores the use of new mass communication media technologies and their association with identity formation in connection with Bedouin Arab high schools in the Negev, Israel. The findings of this research indicate that Negev Bedouin Arab youth developed diversified patterns of mass media consumption. They also show a preference for Arab media sources. Media consumption patterns are related to their national and civic identities. The findings also indicate that Bedouin Arab youth have a stronger Palestinian national identity than Israeli civic identity.

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