scholarly journals Four Decades Of African American Portrayals In Magazine Advertising

Author(s):  
Thomas H. Stevenson

This paper examines the frequency of black portrayals as well as the occupations and racial compositions employed in ads depicting blacks in four mass circulation consumer magazines over four decades The portrayal of African Americans in advertising has been of interest to marketers for more than half a century. However, few studies have spanned multiple decades and very few have been extended into the 21st century. This study extends a previous paper (Stevenson 1999) addressing the portrayal of blacks in the consumer print media. Through the use of content analysis, more than 1500 ads were analyzed in these magazines for the years 1975, 1985, 1995, and 2005.  Findings indicate that there were significant increases in the numbers of blacks portrayed in the magazines analyzed in this study. It was also determined that where blacks were portrayed in occupational roles, most depictions were “above skilled labor” and that most portrayals utilized mixed peer rather than non-mixed peer depictions. Findings are compared to previous studies, managerial implications are considered, and suggestions for future research are offered.

2018 ◽  
Vol 44 (5) ◽  
pp. 450-486 ◽  
Author(s):  
Martinque K. Jones ◽  
Mariel Buque ◽  
Marie L. Miville

The purpose of this study was to explore how gender roles research has been conducted among African Americans in the psychological literature. Accordingly, we completed a content analysis of empirical studies on this topic. We utilized the Table of Contents of several psychology journals, psychological databases, and search engines to identify relevant literature. Articles included for review met the following criteria: (a) published between 1981 and 2017, (b) empirically based, (c) psychologically focused on gender- or sex-role constructs, and (d) included samples that were solely African American or consisted of a substantial number of African American participants (range: 17-3,000). Qualifying articles ( N = 56) were categorized into one of five content areas (i.e., Self-Concept and Social Identity, Scale Development and Validation, Personality, Family and Gender Role Socialization, and Education/Vocation). We also analyzed sample characteristics, research methods, and publication trends across studies. A majority of the reviewed studies included samples of adults, utilized quantitative methods, and were published within the past 18 years. Using the results of the analysis, we highlight the strengths and limitations of the current scholarship focused on gender roles among African Americans and offer suggestions regarding future research and its significance within the field of Black psychology.


Author(s):  
R. Douglas Hurt

The agricultural and farm labor history of African Americans extends across more than four centuries, from slavery beginning in the early 17th century to freedom resulting from the Civil War to a small number of independent farm owners by the early 21st century. Prior to the Civil War, slavery primarily served as an agricultural labor system. During the colonial period, only a few free African Americans owned land and farmed independently, but most worked in some fashion as slaves, producing tobacco and rice, tending livestock, and processing food. In 1794, Eli Whitney patented the first efficient cotton gin for processing short-staple cotton. With this invention, much of the South became a major cotton-producing region with a great need for cheap labor, which African Americans unwillingly provided. The Civil War ended slavery as an agricultural labor force, but the landless African Americans remained tied to large-scale farmers and planters as sharecroppers. In this agricultural system, sharecroppers essentially rented the land and paid the landlord with a portion of the crop, usually 50 percent, and the landlord told them how to conduct their farm work. They lived in a netherworld bound by degradation, poverty, and hopelessness. By the turn of the 20th century, more than 707,000 African American farmers remained impoverished by the crop lien and furnishing merchant system and usually farmed no more than fifty acres. They were free but their lives remained constrained by racism, which limited their access to capital for the purchase of land, machinery, livestock, seed, and fertilizer. Beginning with World War I, many African American farmers left the land for better opportunities elsewhere. By the mid-20th century, African American farmers remained impoverished because the agricultural lending programs of the federal government, particularly those of the Department of Agriculture, discriminated against them. African American farmers frequently met rejection when they applied for loans and other government assistance that would enable them to improve their agricultural activities. Most African American farmers, in the North and the South, owned too-little land to produce sufficient crops and livestock to earn a satisfactory living. The 21st century brought little change. Those who remained often held off-the-farm employment to keep their farms viable. Racism continued to color social and economic relationships with whites, credit institutions, and the federal government. Moreover, African American farmers often produced for local and specialty markets, and they chose agriculture as a lifestyle rather than as a commercial, moneymaking endeavor.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S514-S514
Author(s):  
Danielle L McDuffie ◽  
Rebecca S Allen ◽  
Sheila Black ◽  
Martha R Crowther ◽  
Ryan Whitlow ◽  
...  

Abstract This study sought to investigate the ways recently bereaved African American middle to older aged adults conceptualized both prior and present loss. Fourteen African American men and women aged 46 years and older (M=62.6) completed one time, in-person semi-structured interviews detailing their grief experiences. Interview transcripts were then coded using a content analysis. Four themes were reported during prior loss (Continuing on with Normal Life/ Time, Faith/ Religion, Reminiscing/ Reminiscence, Social Support) along with present loss (Faith/ Religion, Keeping Busy, Reminiscence, Social Support). Men and women in the sample were found to cope in relatively consistent manners despite the timing of the loss, and in manners consistent with literature detailing African American grief outcomes. This information could help inform both bereaved African Americans and those seeking to aid African Americans during times of bereavement in proactively having knowledge of coping mechanisms that have been used historically and found to be beneficial.


2020 ◽  
pp. 1-19
Author(s):  
Kaitlynn S. Richardson ◽  
Kelly C. Burke ◽  
Kairra N. Brazley ◽  
Tayler M. Jones ◽  
Bette L. Bottoms

Abstract Historical and current literature is reviewed and social psychological theory is applied to support novel theories about African Americans’ attitudes toward nonhuman animals. Due to psychological reactions stemming from their brutal U.S. history, involving shared suffering with animals, African Americans are theorized to have either negative or positive beliefs about animals. Two studies revealed the latter: that African Americans have positive attitudes toward animals overall, as measured by a new, statistically reliable Attitudes toward Animals Scale. In Study 1, African American university students’ attitudes were somewhat less positive than White students’ attitudes, but in Study 2, older African American community members’ attitudes were more positive than Whites’. This cross-study difference, however, results from less positive White attitudes in Study 2, rather than from any important difference in African Americans’ attitudes across the two samples. The results and unique theoretical framework pave the way for future research on this important issue.


2019 ◽  
Vol 15 (1) ◽  
pp. 58-71
Author(s):  
R.C.T. DeLapp ◽  
M.T. Williams

Racial discrimination is a commonly experienced stressor among African American that occurs in various forms. The stressful qualities of racial discrimination are highlighted by how such events are often cognitively appraised and the negative mental health outcomes associated with such racial stressors. Traditionally, existing conceptual models of racial discrimination have characterized the reactive experiences of African Americans, particularly identifying how African American typically respond cognitively, emotionally, and behaviorally. Moving forward, it is vital that the conceptual models of racial discrimination extend beyond the reactive experience and further identify nuances in the anticipatory and preparatory processes associated with racial discrimination. As such, the current review draws upon a model of proactive coping (Aspinwall & Taylor, 1997) to begin conceptualizes how African American may cope with anticipated discriminatory experiences and propose future research directions for generating conceptual models that more comprehensively capture experiences of racial stress among African Americans.


2020 ◽  
pp. 0000-0000
Author(s):  
Alexa Stuifbergen ◽  
Heather Becker ◽  
Carolyn Phillips ◽  
Shalonda Horton ◽  
Janet Morrison ◽  
...  

Abstract Background: Despite growing understanding that African-Americans may have a more aggressive course of multiple sclerosis (MS) and experience disparities in diagnosis and treatment, fewer studies have examined how African-Americans experience MS and its impact on their lives. This study explored the experience of African American women living with MS in order to inform future research and practice. Methods: Face-to face semi-structured interviews were conducted with 19 African-American women. Inductive content analysis was used to identify major categories and sub-categories. Results: The analyses yielded three major categories: No one could believe I had MS; It's tough living with MS; and You have to keep going. Many women reported that the MS diagnosis was a surprise to them and their doctors because of the common belief that MS is a “Caucasian disease.” For this reason, many women felt their diagnosis had been delayed while their physicians initially focused on other diseases considered more typical in African-Americans. Living with losses related to social and family activities, independence and employment was especially challenging for them. Faith in God, coming to grips with the diagnosis and health promotion behaviors were key strategies for dealing with their MS. Women also spoke of pushing forward, working through MS challenges, and taking care of themselves, thus preserving their identity as strong Black women, a culturally important construct in the African-American community. Conclusions: Future research should explore the interactions of culture with coping strategies and the development of useful and valued resources and supports for African-Americans with MS.


2010 ◽  
Vol 37 (5) ◽  
pp. 680-693
Author(s):  
Janet L. Thomas ◽  
Robyn M. Scherber ◽  
Diana W. Stewart ◽  
Ian M. Lynam ◽  
Christine M. Daley ◽  
...  

African Americans bear a disproportionate health burden from smoking but are less likely than other populations to engage in cessation treatment. Intervening on adult nonsmokers residing with a smoker might represent an innovative approach to motivate smokers to engage in smoking behavior change. Twelve focus groups were conducted with African American smokers (four groups, n = 27), nonsmokers (four groups, n = 26) and pairs of cohabitating smokers and nonsmokers (four groups, n = 22) to assess attitudes and/or beliefs regarding engaging a nonsmoker in the home in smoking behavior change efforts. Participants ( N = 75) were middle-aged (45.1 ±3.7 years) females (68.0%) with 11.8 ±1.5 years of education. Smokers smoked 14.9 ±11.3 cigarettes per day, made 3.0 ±4.4 quit attempts in the past year, and are interested in receiving cessation assistance from a nonsmoker in their home. African American nonsmokers living with a smoker may be an appropriate target group to motivate smoking behavior change in the smoker. Suggestions for future research considerations are provided.


2019 ◽  
Vol 50 (3) ◽  
pp. 227-250
Author(s):  
Joslyn Armstrong ◽  
Fiorella L. Carlos Chavez ◽  
Julia H. Jones ◽  
Shar’Dane Harris ◽  
Gregory J. Harris

The American Dream (TAD) is an ideological symbol of achievement and success in American culture. Historical barriers to equal opportunities and economic attainment through racial discrimination have limited access to TAD for African Americans. Barriers of discrimination also reduce the perception of one’s life satisfaction, which can further affect the beliefs of ever obtaining TAD. The present research evaluated the effects of discrimination and life satisfaction on perceptions of achieving TAD among a sample of N = 1,081 African American adults. Results showed that higher levels of discrimination led to higher odds of African Americans believing that they would never achieve TAD. Income was also significantly associated with TAD attainment, as were age, marital status, and education level. Group differences were found for marital status, age, income, life satisfaction, education, and being worse off financially compared to one’s parents. These results support strain theory and racial threat theory by identifying the relationship between discrimination and perceptions of being able to achieve TAD. Those who reported having achieved TAD were more likely to have higher life satisfaction, more successful careers, more financial wealth compared to previous generations, and higher education levels, showing distinct group differences. The study concludes with recommendations for future research into the definition and measurement of TAD and the barriers to attainment for African American families.


Author(s):  
Luis Fernando Prieto Pradas

ResumenQue en pleno Siglo XXI haya miles de personas que mueran cada día por no tener alimento suficiente clama al cielo, pero el silencio es mucho más escandaloso de lo que serían todas sus voces gritando al unísono. Silencio que también muestran, sin reparos, los medios de comunicación de masas en esta coyuntura mediática que nos ha tocado vivir. AbstractIn the heart of the 21st Century, thousands of people die every day from malnutrition. In this outrageous situation, silence is a much bigger scandal than all their voices screaming in unison. Silence unashamedly shared by the global mass media in the current communication reality. Palabras claveCrisis económica mundial; Análisis de contenido; Hambre; Paro; Esclavitud infantil; Teoría del Framing.KeywordsWorld Economic Crisis; Content Analysis; Starvation; Unemployment; Child Slavery; Framing Theory.


2021 ◽  
Vol 2 (1) ◽  
pp. 44-56
Author(s):  
Yolanda Smith

This research study examined the effect of body-worn cameras on African American perceptions of police performance and fairness to gain a well-rounded understanding of the public's perception of body-worn cameras. Prior research involving police body-worn cameras focused on police use of force and community perceptions. Limitations within previous research call for further investigation into African American perceptions of the police and consider the role body-worn cameras play in affecting that perception. Using procedural justice theory, I focused on body-worn cameras and their effect on African-American perceptions of police performance and fairness. Employing a quantitative, non-experimental research design and surveying 124 African-American adult participants 18 years and older, I found that African-Americans favor police officers who wear body-worn cameras. Future research suggests incorporating a greater sample size, thereby strengthening the validity and improving generalizability. Policy implications suggest that studying body-worn cameras may add additional research to the knowledge base and help law enforcement understand the relationship between police officers who wear body-worn cameras and African-Americans perceptions of police treatment when body-worn cameras are present. Keywords: African-American, body-worn cameras, police performance, fairness, procedural justice


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