scholarly journals L’analyse De La Place De La Valeur Perçue Comme Un Déterminant Stratégique Des Enseignes De La Grande Distribution Marocaine : Cas De La Région Souss Massa

2017 ◽  
Vol 13 (2) ◽  
pp. 141
Author(s):  
Bouchouar Otman ◽  
Akhlaffou Mohamed ◽  
Souaf Malika ◽  
El Wazani Youssef
Keyword(s):  
Social Values ◽  
Perceived Value ◽  
Marketing Strategies ◽  
The Other ◽  
Shopping Behavior ◽  
Exploratory Research ◽  
Point Of Sale ◽  
Different Types ◽  
Retail Chains ◽  
The City

This article tries to highlight the effects of the perceived value on satisfaction, and determines, among the components of the value, the major sources of shopping behavior. This leads us to a reflection in order to promote in one hand, the concept of perceived value among the mass-market retailing and on the other hand, to define the reasons for attendance, stimulation and consumer’s escape inside the point of sale. For this purpose, our exploratory research highlights the typology of value of Holbrook (1994, 1999). Relying on series of interviews with customers of large retail in the city of Agadir, the point of sale is no longer considered as a simple place of purchase. It shows different types of value, such as utilitarian values, hedonist values and social values. Our results are able to validate this idea and therefore tend to position the point of sale as a key place for the formulation of marketing strategies of retail chains and thus to be seen as a creator of value.

scholarly journals PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK

2020 ◽  
Vol 9 (4a) ◽  
pp. 1
Author(s):  
Baiq Nikmatul Ulya ◽  
Sulhaini Sulhaini ◽  
Baiq Handayani Rinuastuti
Keyword(s):  
Quantitative Research ◽  
Social Values ◽  
Perceived Value ◽  
Muslim Women ◽  
Sampling Technique ◽  
The Other ◽  
Purposive Sampling ◽  
Perceived Values ◽  
Islamic Values ◽  
Lombok Island

This study aims to examine the effect of perceived values, including functional, emotional, social, epistemic, conditional, and Islamic values on the decision to visit halal destination of Lombok Island. The samples were 150 young Indonesian female Muslim tourist who had visited the halal destination, aged 16-30 years. The method used is quantitative research with purposive sampling technique. The result showed that from six variables, four variables, i.e. emotional, epistemic, conditional, and Islamic values have significant effect on decision to visit, while the other two, namely: functional and social values have no significant effect on decision to visit the halal destination.Keywords:Perceived value, young Muslim women, visiting decisions, halal destinations, Lombok island

scholarly journals Contribution Margin and Popularity Analysis for Top Ten Menus in the X Restaurant Bogor

2011 ◽  
Vol 2 (2) ◽  
pp. 1046
Author(s):  
Agung Gita Subakti
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategies ◽  
The Other ◽  
Contribution Margin ◽  
The Mind ◽  
The City

One of the growing tourism facilities is the restaurant that offers a certain menu. Can be ascertained with the development of restaurants in the city of Bogor and the race in competition provides satisfaction to its customers are increasing. Although customer satisfaction is one of the main goals, but there is another side that often burdens the mind of the restaurant. The burden of thought is simply presented in the following question: why is the menu that is sold in demand does not provide a significant profit, but the menu that is sold less in demand has made significant profit. One of the efforts made to face the fact this is the menu still serves as a typical restaurant menu, even though profits are not significant. On the other principle that the sale should provide benefits can still be significant, so to overcome this problem required steps up marketing strategies and design with attention to any changes that occurred. 

scholarly journals The Ambiguities of “Sustainable” Berlin

2021 ◽  
Vol 13 (4) ◽  
pp. 1666
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
The Other ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The City ◽  
Over Time

City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

scholarly journals Brand awareness and consumer profile for milk: case of the Tirana market, Albania

2017 ◽  
Vol 3 (2) ◽  
pp. 113-119
Author(s):  
Ledia Thoma ◽  
Anila Boshnjaku ◽  
Ana Kapaj ◽  
Etleva Muca
Keyword(s):  
Food Safety ◽  
Education Level ◽  
Marketing Strategies ◽  
The Other ◽  
Brand Awareness ◽  
Face To Face ◽  
Uht Milk ◽  
Evaluation Scores ◽  
Different Types ◽  
Socio Economic Variables

Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targeted markets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk.

scholarly journals Did Safe Cycling Infrastructure Still Matter During a COVID-19 Lockdown?

2020 ◽  
Vol 12 (20) ◽  
pp. 8672
Author(s):  
Jinhyun Hong ◽  
David McArthur ◽  
Varun Raturi
Keyword(s):  
Regression Models ◽  
The Other ◽  
Government Interventions ◽  
Work From Home ◽  
Different Types ◽  
The Government ◽  
The Uk ◽  
Safety Benefit ◽  
The City ◽  
Additional Safety

The UK government introduced strict measures (including asking people to work from home and a lockdown) to slow the spread of COVID-19 by limiting people’s movement. This led to substantial reductions in traffic, making roads much safer for cyclists. This provides a unique opportunity to study the role played by safe cycling infrastructure. Many UK cities have provided cycling infrastructure to improve safety and encourage cycling. However, access to safe cycling infrastructure varies across neighbourhoods, potentially contributing to inequality. Since roads became safer due to the unprecedented reduction in traffic during the lockdown, safe cycling infrastructure may not play a significant role during this period. On the other hand, safe cycling lanes are often connected to amenities, potentially attracting cyclists even if they confer no additional safety benefit. That is, connectivity might matter more than safety. In this study, we utilised crowdsourced cycling data and regression models to examine the extent to which cycling intensity for non-commuting purposes changes with different types of cycling infrastructure in the city of Glasgow, Scotland, UK. In addition, we selected some areas with large increases in cycling intensity and examined the surrounding environments using Google Street View. Our results showed that non-commuting cycling activities increased significantly after the government interventions on both typical roads and safe cycling lanes while much higher increases were observed on safe cycling lanes than on other roads. A further analysis showed that there were large increases in cycling volumes on both typical roads and safe cycling lanes with good amenities and connectivity, highlighting the importance of these factors when building new cycling infrastructure. Since safe cycling lanes are not equally accessible to people, providing temporary cycling lanes during the pandemic considering these conditions could encourage people to cycle more, and thereby improve their health.

scholarly journals IDENTIFIKASI MISKONSEPSI DAN PENYEBABNYA PADA MATERI GELOMBANG STASIONER KELAS XI MENGGUNAKAN FIVE-TIER DIAGNOSTIC TEST

2020 ◽  
Vol 5 (2) ◽  
pp. 42-51
Author(s):  
Sylvi Aidiya Febriyana ◽  
Winny Liliawati ◽  
Ida Kaniawati
Keyword(s):  
High Schools ◽  
Diagnostic Test ◽  
Confidence Level ◽  
The Other ◽  
Exploratory Research ◽  
Fourth Level ◽  
Mechanical Waves ◽  
Average Confidence ◽  
Quantitative Descriptive ◽  
The City

The purpose of this study is to identify misconceptions and their causes in mechanical waves material using five-tier diagnostic test. The method used in this research is quantitative - descriptive exploratory research. The study was performed in four high schools (SMA) in the city of Bandung with a total of 155 students. The instrument used in this study is five-tier diagnostic test that has 11 items. In determining the misconception, category of students is used acquired from the students answers at the first level up to the fourth level. While the fifth level is used to determine the source of the causes that cause students to experience misconceptions. The results of the research that has been done from 11 items, found 5 misconceptions that meet the criteria including M-6.1, M-7.1, M-8.2, M-8.3, and M-9.2. The cause of misconceptions more caused by self thoughts for every misconceptions findings, because students and average confidence level of the source causes percentage for self thoughts having bigger values than the other source cause. The misconception profiles is 30.97% or 48 students for M-6.1, 12.90% or 20 students for M-7.1, 11.61% or 18 students for M-8.2 , 12.26% or 18 students for M-8.2, and 15.48% or 24 students for M-9.2.

Isolation and Diagnosis of Fungi from Samples of Spices in the City of Nasiriya

2020 ◽  
pp. 7-9
Keyword(s):  
Chronic Diseases ◽  
Dilution Method ◽  
Local Markets ◽  
White Pepper ◽  
Black And White ◽  
Different Types ◽  
Potential Risks ◽  
The City ◽  
Isolated Species

Examination of (35) samples of spices obtained from local markets for the purposes of isolating and diagnosing fungi growing on them. Anine isolates belonging to 13 different types of fungi were diagnosed by the standard dilution method with three replications, and it has been observed that the most samples from which the fungi were isolated is ginger. It was found that the most isolated species of fungi are Penicillium, Aspergillus, and Rizupes spp. A rare colony of fungi was observed, which indicates contamination of the spices under study with the fungus. The present study aims to identify the potential risks of the presence of fungi in spices and what may result from mycotoxins that may be the cause of many chronic diseases as a result of using these spices in large quantities. The study recommends limiting the use of contaminated spices, especially ginger, in preparing food and its uses, in addition to other types such as cloves, black and white pepper, and other types of spices found in the local markets, especially the expired ones.

Pengaruh Kotbah, Musik Gereja Dan Fasilitas Gereja Terhadap Tingkat Kehadiran Jemaat

2016 ◽  
Vol 1 (1) ◽  
pp. 1-15
Author(s):  
Frederich Oscar Lontoh
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Church Music ◽  
Pearson Correlation ◽  
Descriptive Analysis ◽  
Target Population ◽  
The Other ◽  
Pearson Correlation Coefficient ◽  
Christian Church ◽  
The City

This research is titled " The influence of sermon, church music and church facilities on the level of attendance”. The purpose of research is to identify and analyze whether sermon, church music and church facilities have influence on the the level of attendance. The target population in this study is a Christian church members who live in the city of Surabaya.. Sample required is equal to 47 respondents. Through sampling stratified Random techniques.These influence was measured using Pearson correlation coefficient and multiple regression analysis, t-test and analysis of variance. Descriptive  analysis  were taken to analyze the level of attendance according to demographic groups.The hypothesis in this study are the sermon, church music and church facilities have positive and significant on the level of attendance. The results showed that collectively, there are positive and significant correlation among the sermon, church music and church facilities on the level of attendance  96,2%. It means that 96,2 % of level of attendance influenced by sermon, church music and church facilities and the other 28,9% by others. All of the variable partially have significant correlation to level of attendance.

KONSEP DIRI “ I “ DAN “ME” TOKOH HIROKO DALAM NOVEL NAMAKU HIROKO KARYA NH.DINI

2012 ◽  
Vol 5 (2) ◽  
pp. 109
Author(s):  
Besin Gaspar
Keyword(s):  
Point Of View ◽  
The Other ◽  
Self Concept ◽  
The Novel ◽  
Main Character ◽  
Fictional Character ◽  
Social Customs ◽  
The Social ◽  
The Village ◽  
The City

This research deals with the development of  self concept of Hiroko as the main character in Namaku Hiroko by Nh. Dini and tries to identify how Hiroko is portrayed in the story, how she interacts with other characters and whether she is portrayed as a character dominated by ”I” element or  ”Me”  element seen  from sociological and cultural point of view. As a qualitative research in nature, the source of data in this research is the novel Namaku Hiroko (1967) and the data ara analyzed and presented deductively. The result of this analysis shows that in the novel, Hiroko as a fictional character is  portrayed as a girl whose personality  develops and changes drastically from ”Me”  to ”I”. When she was still in the village  l iving with her parents, she was portrayed as a obedient girl who was loyal to the parents, polite and acted in accordance with the social customs. In short, her personality was dominated by ”Me”  self concept. On the other hand, when she moved to the city (Kyoto), she was portrayed as a wild girl  no longer controlled by the social customs. She was  firm and determined totake decisions of  her won  for her future without considering what other people would say about her. She did not want to be treated as object. To put it in another way, her personality is more dominated by the ”I” self concept.

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