scholarly journals PENGARUH LOKASI DAN BRAND IMAGE SERTA KUALITAS LAYANAN TERHADAP KEPUASAN PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS JEMBER

BISMA ◽  
2017 ◽  
Vol 11 (2) ◽  
pp. 155
Author(s):  
Herliana Irmawati ◽  
Diah Yulisetiarini ◽  
Deasy Wulandari
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Student Satisfaction ◽  
Undergraduate Students ◽  
Brand Image ◽  
Research Data ◽  
Sample Data ◽  
Study Population

Abstract: The purpose of this study was to examine the effect of location, brand image, and service quality on student satisfaction in Universitas Jember. This was an explanatory research. Data were collected in December 2016. The study population was undergraduate students in the Faculty of Medicines, Universitas Jember. The Faculty of Medicines was selected because it had the largest number of registrants while the quota for the accepted students was very limited. The total number of the Faculty of Medicines’ students in 2015/2016 was 85 (eighty five). The sample consisted of 96 (ninety six) respondents because all undergraduate students batch 2015/2016 were used as the sample. Data were analyzed using multiple linear regression. Keywords: Location, Brand Image, Service Quality, and Satisfaction

scholarly journals Pengaruh Kualitas Layanan dan Kualitas Produk Terhadap Kepuasan Nasabah Bank

2020 ◽  
Vol 1 (02) ◽  
pp. 133-140
Author(s):  
Meli Andriyani ◽  
Riski Ardianto
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Research Data ◽  
Positive Effect

The bank as a service company places great importance on satisfaction through services and products. The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction. The research was conducted by distributing questionnaires to 100 respondents, namely bank customers who live and have bank accounts in the Cibubur area. The research data were analyzed using multiple linear regression analysis. The study found that service quality did not affect customer satisfaction, while product quality had a positive effect on customer satisfaction.

scholarly journals PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA

2020 ◽  
Vol 4 (3) ◽  
pp. 211-218
Author(s):  
Hastuti Habir ◽  
Zakiyah Zahara ◽  
Farid Farid
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Result ◽  
Descriptive Research ◽  
Sample Data ◽  
Significant Probability

This research aims to find out and analyze the effect of brand image and word of mouth, either simultaneously or partially on the decision of purchasing Yamaha motorcycle in Bungku Tengah of Morowali Regency. This was a descriptive research with population of consumers of yamaha motorcycle in Bungku Tengah of Morowali Regency. Sample used was random sampling, in which 91 people selected as the sample. Data collection was questionnaire and it was analyzed using multiple linear regression analysis.The research result reveals that significant probability value of brand image variable (0.002) < (0.05) so the brand image variable has a significant effect on the decision of purchasing, significant probability value of word of mouth (0.087) > (0.05) so the word of mouth variable has no effect on the decision of purchasing. It means the brand image variable partially has a significant effect on decision of purchasing; however, word of mouth variable partially has no effect on kdecision of purchasing. Penelitian ini bertujuan untuk mengetahui analisi pengaruh citra merek dan word of mouth, baik secara simultan maupun parsial terhadap keputusan pembelian sepeda Motor Yamaha di Bungku Tengah Kabupaten Morowali Kecamatan. Jenis penelitian ini adalah deskriptif, Populasi penelitian ini adalah konsumen pengguna Motor Yamaha di Bungku Tengah Kabupaten Morowali. Teknik pengambilan sampel yang digunakan adalah Random Sampling, dan dengan tehnik tersebut 91 orang sebagai sampel. Teknik pengumpulan data yang di gunakan adalah angket, dan Teknik analisis data yang di gunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa, angka probabilitas signifikan variabel Citra Merek (0,002) < (0,05) sehingga variabel Citra Merek memiliki pengaruh yang signifikan terhadap keputusan pembelian, angka probabilitas signifikan variabel Word of Mouth (0,087) > (0,05) sehingga variabel Word of Mouth tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Artinya variabel Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian, namun variabel Word of Mouth secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian.

scholarly journals The Effect of Service Quality, Brand Image and Word of Mouth Communication towards the Continuing Study Interest

Webology ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 73-87
Author(s):  
Andri an ◽  
Supa rdi ◽  
Jumaw an ◽  
Had ita ◽  
Christophorus Indra Wahyu Putra
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

scholarly journals PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN LOGISTIK PADA PT. TIKI JALUR NUGRAHA EKAKURIR (JNE) DI KOTA GRESIK

MANAJERIAL ◽  
2018 ◽  
Vol 4 (2) ◽  
pp. 41
Author(s):  
RETNO AYU MULFI
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Literature Review ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
The City

This study aims to examine the effect of Service Quality, Brand Image and Customer Satisfaction on Logistics Customer Loyalty at PT. Tiki Track Nugraha Ekakurir (JNE) in the City of Gresik. Then a literature review and the preparation of hypotheses were carried out, data were also obtained from questionnaires on 96 Gresik people who had used PT. Tiki Nugraha Ekakurir Line (JNE) using nonprobability sampling technique. Testing is done using multiple linear regression. The results of the analysis show that service quality significantly affects customer loyalty, brand image significantly influences customer loyalty and customer satisfaction significantly influences customer loyalty.

THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, WOM COMMUNICATION TOWARDS THE CONTINUING STUDY INTEREST

2020 ◽  
Vol 17 (1) ◽  
pp. 88
Author(s):  
ANDRIAN ANDRIAN
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and  insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

Analisis Faktor-Faktor E-Service Quality Kalbisphere pada Kepuasan Mahasiswa Kalbis Institute

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Fransiscus Amonio Halawa ◽  
Fabianus Fensi
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Student Satisfaction ◽  
Quality Factors ◽  
F Test ◽  
System Availability ◽  
It Department ◽  
Contact Efficiency

<p><em>This research was conducted to find out whether there were influences of E-Service Quality factors on student satisfaction. The objects of research in this study were the Active Students of Kalbis Institute in 2017, IT Department with 35 people. The variable used in this study is E-Service Quality and Student Satisfaction, the E-Service Quality variable is denoted as X variable, while the Student Satisfaction variable is denoted as variable Y. The data obtained was analyzed using multiple linear regression. The results of the study show that Responsiveness, Contact, Efficiency, System Avail</em><em>a</em><em>bility, and Privacy have no partial significant effect on student satisfaction, while the Compensation and Fullfilment variables have a partially significant effect on student satisfaction. Based on the results of the F test, it can be seen that simultaneously Contact, Efficiency, System Availability, Fullfillment, and Privacy have a significant effect on student satisfaction. According to the author's observation, Kalbisphere faces several problems, therefore it is necessary to improve the quality of Kalbisphere so that students feel more satisfied with the future Kalbisphere services.</em><em></em></p><p><em> </em></p><p><em> </em></p><strong><em>Keywords : </em></strong><em>E-Service Quality, Student satisfaction</em>, Kalbisphere

scholarly journals PENGARUH BRAND IMAGE, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA LAZADA

2021 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Arini Nur Safitri
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Negative Influence ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Perceived Price ◽  
Positive Effect

This study aims to examine the effect of brand image, perceived price, and service quality on repurchasing interest in lazada. Respondents in this study were Lazada users in the students of the Faculty of Economics, Sarjanawiyata Tamansiswa University in Yogyakarta. The analysis instruments in this study were data quality test, classical assumption, multiple linear regression, t test, F test, and coefficient of determination. This study shows that brand image has a positive and significant influence on repurchase interest, and service quality has a significant positive effect on repurchase interest. Other results from this study indicate that the perception of prices has a negative influence on repurchasing interest.

scholarly journals ANALISIS PENGARUH INFORMASI GADAI, KUALITAS JASA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PEGADAIAN SYARIAH CABANG KUALA SIMPANG KABUPATEN ACEH TAMIANG

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Nurlatifah Nurlatifah
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Regression Coefficient ◽  
Care Quality ◽  
Analysis Tool ◽  
Real Effect ◽  
Sample Data

This research was aimed to find out empirical evidences of pawn information and service quality and care quality effecting on customer’s satisfaction in Syari- ah pawnshops branch Kuala Simpang Aceh Tamiang Regency. Analysis tool was used is multiple linear regression. The populations in this research are custom- ers of Syariah pawnshop branch Kuala Simpang Aceh Tamiang Regency with 100 customers as sample. Data conducted by using questionnaire technique. The results showed partially that pawn information and service quality and care quality have real effect towards customer’s satisfaction. Pawn information has regression coefficient about 0.054, service quality has regression coefficient about 0.259, care quality has regression coefficient about 0.176, which gives the meaning that pawn information and service quality and care quality improved will increase in the value of customer satisfaction. The research also shows that simultaneously pawn information and service quality and care quality are sig- nificantly effecting and explaining customer satisfaction at Syariah pawnshops branch Kuala Simpang Aceh Tamiang Regency about 41.3%. Among all variables which are examined, service quality is the most dominant variable.

scholarly journals PENGARUH BRAND IMAGE, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP MINAT BELI ULANG PADA LAZADA

2021 ◽  
pp. 1-9
Author(s):  
Arini Nur Safitri
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Negative Influence ◽  
Coefficient Of Determination ◽  
Significant Positive Effect ◽  
Perceived Price ◽  
Positive Effect

This study aims to examine the effect of brand image, perceived price, and service quality on repurchasing interest in lazada. Respondents in this study were Lazada users in the students of the Faculty of Economics, Sarjanawiyata Tamansiswa University in Yogyakarta. The analysis instruments in this study were data quality test, classical assumption, multiple linear regression, t test, F test, and coefficient of determination. This study shows that brand image has a positive and significant influence on repurchase interest, and service quality has a significant positive effect on repurchase interest. Other results from this study indicate that the perception of prices has a negative influence on repurchasing interest.

Pengaruh Ukuran Perusahaan, Profitabilitas, Solvabilitas, dan Ukuran Kantor Akuntan Publik terhadap Audit Delay

2018 ◽  
Vol 9 (2) ◽  
pp. 33-49
Author(s):  
Karina Harjanto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Real Estate ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Secondary Data ◽  
Financial Reports ◽  
Accounting Firm ◽  
Purposive Sampling ◽  
Sample Data

The purpose of this research is to examine the effect of company’s size, profitability, solvability, and the size of the accounting firm towards audit delay. The object in this research are property and real estate companies listed in Bursa Efek Indonesia (BEI) for the period 2013-2015. The sample is selected by purposive sampling method. There are 42 companies selected as sample. Data used in this research is a secondary data such as audited financial reports. Data analysis uses multiple linear regression. The result of this research shows that company’s size, profitability, and solvability have no influence on audit delay, while the size of accounting firm has significant positive influences on audit delay. The result also shows that company’s size, profitability, solvability, and the size of of the accounting firm simultaneously influence audit delay. Keywords: audit delay, company’s size, profitability, solvability, size the accounting firm

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