scholarly journals PENGARUH CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA

2020 ◽  
Vol 4 (3) ◽  
pp. 211-218
Author(s):  
Hastuti Habir ◽  
Zakiyah Zahara ◽  
Farid Farid
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Word Of Mouth ◽  
Brand Image ◽  
Research Result ◽  
Descriptive Research ◽  
Sample Data ◽  
Significant Probability

This research aims to find out and analyze the effect of brand image and word of mouth, either simultaneously or partially on the decision of purchasing Yamaha motorcycle in Bungku Tengah of Morowali Regency. This was a descriptive research with population of consumers of yamaha motorcycle in Bungku Tengah of Morowali Regency. Sample used was random sampling, in which 91 people selected as the sample. Data collection was questionnaire and it was analyzed using multiple linear regression analysis.The research result reveals that significant probability value of brand image variable (0.002) < (0.05) so the brand image variable has a significant effect on the decision of purchasing, significant probability value of word of mouth (0.087) > (0.05) so the word of mouth variable has no effect on the decision of purchasing. It means the brand image variable partially has a significant effect on decision of purchasing; however, word of mouth variable partially has no effect on kdecision of purchasing. Penelitian ini bertujuan untuk mengetahui analisi pengaruh citra merek dan word of mouth, baik secara simultan maupun parsial terhadap keputusan pembelian sepeda Motor Yamaha di Bungku Tengah Kabupaten Morowali Kecamatan. Jenis penelitian ini adalah deskriptif, Populasi penelitian ini adalah konsumen pengguna Motor Yamaha di Bungku Tengah Kabupaten Morowali. Teknik pengambilan sampel yang digunakan adalah Random Sampling, dan dengan tehnik tersebut 91 orang sebagai sampel. Teknik pengumpulan data yang di gunakan adalah angket, dan Teknik analisis data yang di gunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa, angka probabilitas signifikan variabel Citra Merek (0,002) < (0,05) sehingga variabel Citra Merek memiliki pengaruh yang signifikan terhadap keputusan pembelian, angka probabilitas signifikan variabel Word of Mouth (0,087) > (0,05) sehingga variabel Word of Mouth tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Artinya variabel Citra Merek secara parsial berpengaruh signifikan terhadap keputusan pembelian, namun variabel Word of Mouth secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian.

Pengaruh Motivasi Kerja dan Budaya Kerja Terhadap Produktivitas Kerja Karyawan di Kebun Huta Padang PT. Perkebunan Nusantara III (PERSERO) Kabupaten Asahan Sumatera Utara

2020 ◽  
Vol 2 (2) ◽  
pp. 167-180
Author(s):  
Luli Achmad Gozali ◽  
Yusniar Lubis ◽  
Syaifuddin Syaifuddin
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Quantitative Approach ◽  
Stratified Random Sampling ◽  
Direct Influence ◽  
Dominant Influence

This study is aimed to determine and analyze the effect of the implementation of motivation and culture on the employees productivity at Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. This research method uses a quantitative approach, the type of research is a survey. The sample was determined by stratified random sampling method, 95 people. The data collection through questionnaires. Data were analyzed using multiple linear regression. The results showed that partially and simultaneously, the implementation of motivation and culture had a positive and significant effect on the employess productivity at Huta padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. The determination coefficient value of 0.882, indicates that the influence of the implementation of motivation and culture on the employess productivity of Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera is 88.2%. The culture has more dominant influence on the employees produktivity at  Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera, with a direct influence of 73,2%. 

scholarly journals The Effect of Service Quality, Brand Image and Word of Mouth Communication towards the Continuing Study Interest

Webology ◽  
2020 ◽  
Vol 17 (2) ◽  
pp. 73-87
Author(s):  
Andri an ◽  
Supa rdi ◽  
Jumaw an ◽  
Had ita ◽  
Christophorus Indra Wahyu Putra
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Brand Image ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals DAMPAK DISIPLIN KERJA TERHADAP KEMAMPUAN KINERJA APARATUR NAGARI DALAM PENGELOLAAN KEUANGAN NAGARI DI KECAMATAN BANUHAMPU DAN SUNGAI PUA

2019 ◽  
Vol 3 (1) ◽  
pp. 79
Author(s):  
Rahmi Yanti
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Financial Management ◽  
Random Sampling ◽  
Sampling Technique ◽  
Stratified Random Sampling ◽  
Regression Test ◽  
Performance Capability ◽  
The Impact

Impact of Work Discipline on the Performance Capability of the Nagari Apparatus in Managing Financial Nagari in Banuhampu and Sungai Pua Districts. The purpose of this study is to analyze the impact of work discipline on the performance capabilities of the nagari apparatus in nagari financial management in Banuhampu and Sungai Pua Districts. The population used in this study were all nagari apparatus in Banuhampu and Sungai Pua Subdistricts of 80 people, while the samples used as many as 75 respondents were determined by the Slovin formula using the proportionate stratified random sampling technique. Data collection in this study was conducted using a questionnaire with a Likert scale measurement and analyzed using multiple linear regression. The results of this study indicate that the work discipline of the nagari apparatus is relatively high while the performance of the nagari apparatus is still low and the results of the regression test explain that work discipline has an impact on the performance capabilities of the nagari apparatus in nagari financial management in Banuhampu and Sungai Pua Districts.

scholarly journals artikel seprima yenti

2019 ◽  
Author(s):  
Seprima Yenti
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Error Rate ◽  
Financial Management ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Likert Scale ◽  
Data Collection Technique

The purpose of this study is to analyze the effect of work spirit on the performance of nagari apparatus in Nagari financial management in Pesisir Selatan Regency. The background of this study is due to the low work spirit of Nagari apparatus in Koto XI Tarusan and Bayang subdistrict which is still so that it has an impact on Nagari financial management that is not optimal. The method used in this study is a quantitative method with the form of associative research. The population in this study was of Nagari apparatus in Koto XI Tarusan and Bayang Subdistrict, totaling 140 respondents. The sample in this study consisted of 126 Nagari apparatus which were determined using the Slovin formula with an error rate of 5% and the sampling technique using the Proportionate Stratifed Random Sampling technique. Data collection technique in this study are using questionnaires distributed to respondents with measurement using a Likert scale. The data obtained are then analyzed using multiple linear regression. The results of this study indicate that the work spirit variable (simultaneously) has a significant effect on the performance of nagari apparatus in nagari financial management with a significance value of 0,000 and the value of Adjust R Square 0.295. Thus, the influence of work spirit on the performance of nagari apparatus in managing nagari finances is 29.5%. While the remaining 70.5% is influenced by other variables not examined in this study.

ANTASEDEN OF INTEREST IN BUYING ANDROID IN STUDENTS

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Muhammad Arif
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Data Processing ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Regression Test ◽  
North Sumatra

The purpose of this study was to determine and analyze the effect of price and brand image on interest in buying Iphone 12 in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. The approach used in this study is an associative approach. The population in this study were 4,175 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, while the sample in this study used the slovin formula as many as 98 people. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study used the IBM SPSS Statistic 23 software program.

scholarly journals Pengaruh Brand Loyalty, Word Of Mouth, Dan Celebrity Endorsement Terhadap Repurchase Intention

2019 ◽  
Vol 3 (3) ◽  
Author(s):  
Leonardo Charles Ferdinands
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Loyalty ◽  
Research Method ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Repurchase Intention ◽  
Celebrity Endorsement

Repurchase intention is something that must be noticed by companies that provide products or services. Due to the repurchase intention of a customer, the sales level of a product or service will continue and the company will get its sales again. The purpose of this study was to determine the effect of brand loyalty, word of mouth and celebrity endorsement on repurchase intention, one of the sports product brands. The research method that been used in this study is multiple linear regression and data collection techniques used are using questionnaires distributed online through help from Google Form. The population and sample in this study were all people who knew and had bought a product from one of the sports brands, and the total number of respondents collected was 150 people. The results of this study are that brand loyalty, word of mouth and celebrity endorsement have a positive influence on repurchase intention.

scholarly journals Pengaruh Brand Image Terhadap Loyalitas Pelanggan yang Dimediasi Kepuasan Pelanggan Pada Rumah Makan Titin Trenggalek

2018 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Deby Santyo Rusandy
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Consumer Population ◽  
The Relationship

This study aims 1) To test and explain the effect of brand image on customer loyalty at TITIN Restaurant Trenggalek. 2) To test and explain the effect of brand image on customer satisfaction at TITIN Restaurant Trenggalek. 3) To test and explain the effect of customer satisfaction on customer loyalty at TITIN Restaurant Trenggalek and 4) To test and explain customer satisfaction mediation relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.Penelitian using eksplanasi research methods conducted through data collection in the field. The assumptions used in this study are the variables that can be measured by using the responses of respondents with questionnaires, TITIN Trenggalek Household consumer population, and samples of 100 respondents / consumers, data analysis using multiple linear regression statistic method, test sobel and hypothesis testing. Based on the results of research indicate that 1) Brand imagedapat improve customer loyalty at Restaurant TITIN Trenggalek.2) Brand imagedapat improve customer satisfaction at Restaurant TITIN Trenggalek. 3) customer satisfaction can increase customer loyalty at TITIN Restaurant Trenggalek and 4) Customer satisfaction mediate the relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.

scholarly journals Minat Studi Lanjut ke Perguruan Tinggi Siswa Ditinjau dari Self-Efficacy dan Aspirasi Orangtua

2019 ◽  
Vol 1 (1) ◽  
pp. 17-26
Author(s):  
Kemala Putri Kustiani ◽  
Dwi Yuwono Puji Sugiharto ◽  
Catharina Tri Anni
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Self Efficacy ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Quantitative Design ◽  
The Relationship

This study aims to determine that the relationship between self-efficacy and parents aspiration with the interest in advanced studies to college of students either partially or jointly. This research uses correlation quantitative design. The sample used amounted to 160 of the population of 283 students with random sampling technique. Data collection tools use self-efficacy scales, parent`s aspiration scales, and the interest in advanced studies to college scales. We using simple linear regression and multiple linear regression to data analyzed. The result showed that there are significant correlations between (1) self-efficacy and the interest for collage, dan; (2) parents aspiration and the interest in advanced studies to college. Furthermore, relationship between self-efficacy and parents aspiration with the interests student in advance studies also had significant correlation. In this study it was also revealed that the contribution of the influence of self-efficacy and parents aspiration to the interests student in advance studies (to college) was 33.9%.

scholarly journals Factors that influence buying houses for consumers

2021 ◽  
Vol 8 (1) ◽  
pp. 57-66
Author(s):  
Hartina Beddu ◽  
Hayun Abdul ◽  
Baharuddin Semmaila ◽  
Munawir Nasir ◽  
Sitti Hajar
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Lifestyle Factors ◽  
Family Factors ◽  
Economic Factors ◽  
Analysis Tool ◽  
Consumer Decisions

This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions

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