scholarly journals Pengaruh Ad Relevance, Ad Saliance, Ad Engagement, Perceived Goal Impediment terhadap Advertising Avoidance dengan Motivasi sebagai Variabel Moderasi

2020 ◽  
Vol 13 (2) ◽  
pp. 178
Author(s):  
Mentari Septynaputri Widodo ◽  
Masmira Kurniawati
Keyword(s):  
Sem Analysis ◽  
Online Media ◽  
Quantitative Survey ◽  
Analysis Techniques ◽  
Internet Users ◽  
Online Activities ◽  
Advertising Avoidance

The increase in internet users has made marketers move to online media. The existence of adertisements in online media has the potential to disturb consumers and cause them to avoid advertising. The purpose of this study is to find out the factors that marketers need to pay attention to in marketing their products so that the level of advertising avoidance is low. This study uses a quantitative survey, by distributing 200 questionnaires to Instagram users who have seen paid advertisements. This study uses SEM analysis techniques with the results showing that the level of ad relevance is one of the important things that must be considered by marketers, while the level of ad salience has no effect on advertising avoidance. The results also indicate the effect of ad relevance and ad salience towards advertising avoidance. The results of this study suggest that marketers need to pay attention to the level of relevance of advertisements with their users in making advertisements and also pay attention to the level of disruption of advertising by creating ads that do not interfere with someone's attention in conducting online activities.

FAKTOR YANG MEMPENGARUHI BEHAVIOR INTENTION UNTUK PENGGUNAAN APLIKASI DOMPET DIGITAL MENGGUNAKAN MODEL UTAUT2

2020 ◽  
Vol 25 (2) ◽  
pp. 111-122
Author(s):  
Aries Andrianto
Keyword(s):  
Sem Analysis ◽  
Electronic Money ◽  
Analysis Techniques ◽  
Behavior Intention ◽  
The Past ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Positive Effect ◽  
Digital Wallet

Based on Bank Indonesia data, electronic money transactions have grown rapidly in the past 10 years. Throughout 2018, the volume of electronic money transactions was 2.92 billion transactions, growing 16,600 times compared to 2009.This study aims to analyze the factors that influence interest in using the LinkAja digital wallet using the UTAUT 2 method. The object of this study is the LinkAja digital wallet user who is domiciled in Jakarta. The independent variables examined in this study were Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, and Habit on Behavior Intention using PLS-SEM analysis techniques. The results of this study indicate that Price Value has a positive effect on Behavior Intention.

scholarly journals The Effect Of Internet Use Habit Toward English Achievement: Survey Study In Smp Al Azhar 8 Bekasi

2020 ◽  
Vol 5 (7) ◽  
pp. 431
Author(s):  
Okfida Yani Syaf
Keyword(s):  
Internet Use ◽  
Survey Methods ◽  
Sampling Technique ◽  
Survey Study ◽  
The Internet ◽  
Online Media ◽  
International Language ◽  
Internet Users ◽  
Class Viii ◽  
English Achievement

Students nowadays interact more frequently through the internet using English. As an international language, English is used by most internet users, both by application companies and social networks, as well as by users. Internet usage can be more easily obtained, especially in big cities. This affects the students’ way of thinking, learning and behaving because they can learn everything easily and quickly through online media available at the internet. The aim of this research is to show the effect of internet use habit on English achievement for class VIII students at SMPI Al Azhar 8 in Bekasi. This research based on survey methods using technical correlational analysis. While the data and information were obtained by a questionnaire. The sample is taken with purposive sampling technique that is 44 students. Based on the results of the study, it can be concluded that: There is a significant effect of the habit of interacting through the internet on the English achievement. This is evidenced by the acquisition of the results of the Sig. 0,000 <0,05dan t value = 4,365 which means there is a significant effect.

scholarly journals ISLAM YANG RAHMAT DALAM MEMBANGUN UMAT STUDI TERHADAP DAKWAH PAIF KABUPATEN SLEMAN

2014 ◽  
Vol 4 (3) ◽  
Author(s):  
H.M. Kholili, Syamsul Hadi, dan Subejo
Keyword(s):  
Quantitative Analysis ◽  
Mixed Method ◽  
Sem Analysis ◽  
Muslim Population ◽  
Analysis Techniques ◽  
Competence Factor

Islamic that mercy has been encouraging for his people, therefore Islamic concept that was delivered by Islamicpreachers has given benefit and welfare of the inner and outer life. In fact, poor Muslim population reaches23 %, while most of them have not been routinely practicing the tought of Islam. This paper aims to analyzethe competence factor of preachers (PAIF) effect on the activity of preaching; and analyze the preachingcomponents a PAIF affects to preaching effects. This research was conducted in Sleman Yogyakarta by usinga mixed method of quantitative analysis that is supported by SEM analysis techniques. The research resultsshowed that: a PAIF required to has competence in understanding the socio-cultural and communicate well sothat he can design the preaching messages that fit to the needs of targeted community. Encouraging preachingactivities can be organized through: setting the theme of preaching messages that support the needs of followers;presented by giving motivation; balancing the use of preaching methods and the preaching extension methods,as well as utilizing other forms of communication appropriately and optimally.

scholarly journals PENGEMBANGAN USAHA KATERING “REAL FOOD” KHUSUS BALITA BERBASIS ONLINE DI POSDAYA MANDIRI BEKASI

2019 ◽  
Vol 2 (01) ◽  
Author(s):  
Dhita Paranita Ningtyas ◽  
Hisworo Ramdani ◽  
Duana Fera Risina
Keyword(s):  
Social Media ◽  
Nutritional Value ◽  
Small And Medium Enterprises ◽  
Online Media ◽  
Market Area ◽  
Business Partners ◽  
Internet Users ◽  
Working Groups ◽  
Medium Enterprises ◽  
Business Technology

Bisnis kuliner saat ini menjadi salah satu bisnis paling menjanjikan untuk di jalankan, prospek usaha ini akan terus cemerlang mengingat kuliner atau makanan merupakan kebutuhan pokok bagi semua manusia. Salah satu bisnis bidang kuliner yang bisa dijalankan adalah bisnis katering. Selain itu  dengan semakin berkembangnya teknologi dan pemanfaatan teknologi bisnis di media online merupakan opsi yang menguntungkan bagi usaha kecil dan menengah. bisnis online memiliki lahan pasar yang cukup besar, diperkirakan angka pengguna internet di Indonesia lebih dari 88 juta orang. Katering misalnya, bisnis penyedia makanan yang awalnya jarang melakukan promosi, sekarang banyak ditemukan iklan katering di social media instagram. Namun kenyataanya masih banyak usaha katering yang belum menggunakan teknologi sebagai usaha promo katering yang mumpuni. Ini dapat dilihat dari usaha katering yang dijalankan oleh posdaya mandiri bekasi. Bisnis katering ini masih menggunakan promo secara manual untuk mengenalkan usaha katering mereka. Alhasil usaha katering yang dijalankan oleh posdaya mandiri bekasi tidak berjalan dengan maksimal. Solusinya kami tawarkan untuk menjawab permasalah di atas yaitu meningkatkan pelatihan dan praktek Pengelolaan Bisnis Katering Manual Menjadi Bisnis Katering Online. Mitra bisa memanfaatkan media online sebagai tempat untuk promosi katering serta penyebaran informasi secara luas dan gratis. Selain itu Pengembangan Menu Katering. Pengembangan katering selain masakan katering biasa, dibuat katering khusus balita dengan mengusung “real food” bahan alami untuk dibuat makanan dengan kemasan yang bagus dan nilai gizi yang tinggi, Karena sasaran pasar ini banyak tetapi belum ada usaha seperti ini. Serta Pengelolaan SDM Katering, pengelolaan katering dibuat lebih simple dengan dibuatkan kelompok kerja untuk anggota posdaya yang belum memiliki pekerjaan dan dikelola secara baik dengan sistem online.Kata kunci: Usaha Katering, Real Food, Berbasis OnlineThe culinary business is currently one of the most promising businesses to run, the prospect of this business will continue to be brilliant considering that culinary or food is a basic need for all humans. One of the culinary business that can be run is the catering business. In addition, with the development of technology and the use of business technology in online media, it is a profitable option for small and medium enterprises. Online businesses have a large market area, estimated that the number of internet users in Indonesia is more than 88 million people. Catering for example, business food providers who initially rarely do promotions, now found many ads catering on Instagram social media. But in fact there are still many catering businesses that have not used technology as a qualified catering promo business. This can be seen from the catering business run by posdaya mandiri bekasi. The catering business is still using promos manually to introduce their catering business. As a result, the catering business run by the Mandiri Bekasi Posdaya does not run optimally. The solution we offer to answer the above problems is to improve training and practice of Managing a Manual Catering Business into an Online Catering Business. Partners can use online media as a place to promote catering and disseminate information widely and free. Besides that, the Development of the Catering Menu. Catering development in addition to ordinary catering cuisine, catering specifically for toddlers is made by carrying "real food" natural ingredients to be made with good packaging and high nutritional value, because there are many target markets but there are no such businesses. As well as Managing HR Catering, catering management is made more simple by working groups for Posdaya members who do not have jobs and are well managed with online systems.Keywords: Catering Business, Real Food, Based Online

Quality Awareness of Indonesian Higher Education During the Covid-19 Pandemic: A Google Trend Analysis

2021 ◽  
Vol 1 (2) ◽  
pp. 85-92
Author(s):  
Nur Adzidzah
Keyword(s):  
Higher Education ◽  
Online Media ◽  
Analysis Techniques ◽  
Quality Of Higher Education ◽  
Period 2 ◽  
New Students ◽  
Main Factors ◽  
Google Search ◽  
Quality Awareness

This study aims to determine the trend of society on the quality of higher education and the factors that influence it during COVID-19. Data was collected through the google search engine in the period March 2020 to November 2021. Bibliometric analysis techniques based on Google Trend big data were used. The results of the study found that 1) the community trend regarding the quality of higher education was quite good with a range of information retrieval above 10% and a sharp increase during the July period; 2) two main factors influence the trend of awareness of the quality of higher education, namely the acceptance of new students, and monitoring of accreditation ratings by BAN-PT. Therefore, higher education institutions must continue to improve binding quality services through accreditation instruments, especially on websites or online media owned by universities.

scholarly journals PENGARUH PROGRAM DIALOG INTERAKTIF “HALO KALTIM” RADIO REPUBLIK INDONESIA TERHADAP TINGKAT KEPUASAN PENDENGAR

DEDIKASI ◽  
2020 ◽  
Vol 21 (2) ◽  
pp. 61
Author(s):  
Heriyanto, Eddy Soegiarto K, dan Selviana Meikayanti
Keyword(s):  
Regression Analysis ◽  
Mass Media ◽  
Print Media ◽  
Electronic Media ◽  
Program Quality ◽  
Target Audience ◽  
The Internet ◽  
Online Media ◽  
Media Industry ◽  
Analysis Techniques

 The growth of the mass media industry in recent years has shown increasingly tight competencies. At first there were only electronic media and print media such as radio, television and newspapers. But now there are online media via the Internet such as websites or web. The development of online media users in Indonesia makes print media, such as radio, should present the best breakthrough for the target audience, to survive in the future.This research is intended to examine the effect of the program quality "Halo Kaltim" to the listener's satisfaction at Radio Republik Indonesia Samarinda. The research was conducted using regression analysis techniques on 88 listeners of the Interactive Dialogue Program "Halo Kaltim".The results showed that program quality had a positive and significant effect on listener satisfaction. This shows that improve the program quality "Halo Kaltim" will increase the listener's satisfaction of the program "Halo Kaltim" Radio Republik Indonesia Samarinda.Radio Republik Indonesia Samarinda is expected to maintain the interactive dialogue program quality "Halo Kaltim" because it has a significant effect on listeners' satisfaction Interactive Dialogue Radio Program "Halo Kaltim" Radio Republik Indonesia Samarinda.

scholarly journals Pengaruh Pemanfaatan Media Online Terhadap Minat Berwirausaha pada Mahasiswa (Studi Kasus di Sekolah Tinggi Multi Media “MMTC” Yogyakarta)

2020 ◽  
Vol 4 (2) ◽  
pp. 77-85
Author(s):  
Dhety Chusumastuti
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
T Test ◽  
Survey Method ◽  
Online Media ◽  
Analysis Techniques ◽  
Simple Regression Analysis ◽  
Multi Media ◽  
Simple Regression

This study aims to determine the effect of Online Media Utilization on Entrepreneurial Interest in Students at STMM Yogyakarta. The sample in this study were 94 students at STMM Yogyakarta. Data was collected by survey method by giving a list of questions or questionnaires directly to the respondents. Data analysis techniques in this study used Simple Regression analysis, and t test which was operated through the SPSS program. The results showed that the use of online media had a positive and significant influence on entrepreneurial interest in students at STMM Yogyakarta.

scholarly journals PRACTICES OF ONLINE MEDIA CONGLOMERATION

2020 ◽  
Vol 1 (2) ◽  
pp. 143-164
Author(s):  
Efriyandi Efriyandi ◽  
Anis Endang SM ◽  
Indria Indria
Keyword(s):  
The Other ◽  
Good News ◽  
Online Media ◽  
The Public ◽  
Analysis Techniques ◽  
The Media ◽  
The Government ◽  
Conducting Research ◽  
Depth Interviews ◽  
Media Company

In this era of globalization, the need for information is fast becoming very important for society. With this speed, online media has become one of the mass media that has a lot of interests and readers. On the other hand, it also gave birth to business interest for capital owners to establish large online media such as more than one, making the practice of conglomeration. As in Vicent Mosco's theory the conglomeration is a merging of a media company into a larger company that is in charge of the media. Ultimately, it also had an impact on reporting to the public and evidenced by conducting research on qualitative methods, namely by conducting interviews, observation and documentation with Miles model analysis techniques to media owners as well as to online media reporters SMSI group. In-depth interviews with discussions that have been determined previously in order to obtain data on this study. From this practice that there is a lot of space played by media owners, one of whom occupies as the editor and as the leader of the media, then all practical policies are all determined by the editor of good news that will be covered by journalists in the field. Technically, all news has been conceptualized by the editor, such as issues that will become news. Issues raised provide opportunities for journalists or media owners to find income for companies, such as cooperation with the government or political figures and the news is one of the priorities of the conceptual media owner.

scholarly journals The Importance of Delegation of Authority, Budget Allocation and Leadership in Improving Performance

2020 ◽  
Vol 2 (1) ◽  
pp. 221-228
Author(s):  
Jujun Juhana ◽  
Sadu Wasistiono ◽  
Irwan Tahir ◽  
Kusworo
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Total Population ◽  
Sampling Technique ◽  
Budget Allocation ◽  
Sem Analysis ◽  
Quantitative Approach ◽  
Stratified Random Sampling ◽  
Analysis Techniques ◽  
Delegation Of Authority

This study discusses the influence of delegation of authority, budget allocation and leadership to the performance of sub-districts in Garut Regency, West Java Province, Indonesia. This research uses a quantitative approach by collecting data in the form of questionnaires to respondents. The number of samples taken in this study was 286 respondents from a total population of 1003 people with a stratified random sampling technique. Data analysis techniques using SEM analysis. Based on the results of the study note that the delegation of authority, budget allocation, and leadership has a positive and significant effect on the performance of districts in Garut Regency, both partially and simultaneously.

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