Tourism marketing of C.E.I. countries - possibilities of cooperation in health tourism

1996 ◽  
Vol 2 (2) ◽  
pp. 241-252
Author(s):  
Vinka Cetinski ◽  
Sanda Weber
Keyword(s):  
Marketing Strategy ◽  
Working Group ◽  
Research Study ◽  
Tourism Development ◽  
Cultural Resources ◽  
Health Tourism ◽  
Central European ◽  
Know How ◽  
Tourism Marketing ◽  
Regional Association

Central European Initiative as an international regional association includes fifteen member countries. Interests in cooperation in the field of tourism can be explained by the fact that the majority of Central European countries have significant natural and cultural resources which have not yet been put to sufficient or desired use in tourism. At the beginning of 1996. the Working Group for Tourism of the C.E.I. countries conducted a research study with the aim of determining basic indicators of the level of tourism development in member countries as well as basis for developing common tourism marketing strategy. Health tourism is among the most developed tourism types; majority of the countries also associate their image with natural beauties, unpolluted environment and spas. The level of development of health tourism varies across the C.E.I. countries therefore being the basis for cooperation in various aspects, for example in research, transferring know-how in technology, and marketing (designing the product, joint promotion etc.).

Strategic tourism marketing of C.E.I. countries - basic framework

1996 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Vinka Cetinski ◽  
Sanda Weber
Keyword(s):  
Natural Resources ◽  
Marketing Strategy ◽  
Research Methodology ◽  
Working Group ◽  
European Countries ◽  
Central European ◽  
Tourism Marketing ◽  
Regional Association ◽  
Basic Framework ◽  
Survey Results

Political changes in Europe at the end of the 80's have resulted in the establishment of the Central European Initiative as an international regional association. Interests in cooperation in the field of tourism can be explained by the fact that the majority of Central European countries have significant cultural, historical and natural resources which are not sufficiently used. The Working Group for Tourism, which has been led by Croatia since 1993, made a decision to conduct research with the main aim of determining basic tourism indicators as a basis for developing a common tourism marketing strategy. This paper presents the research methodology and discusses the main survey results.

Sustainable Tourism Marketing Strategy

2015 ◽  
pp. 54-77 ◽  
Author(s):  
Alžbeta Kiráľová
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Best Practice ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Internet Surveys ◽  
Informal Interview ◽  
Tourism Destinations

The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the destination. The chapter also shows a destination´ best practice in the implementation of sustainable tourism marketing strategy. The destination was subject to research using onsite and internet surveys, semi-structured and informal interview and the results were subjected to evaluation using the VRIO model.

Analysis on the Micro-Blog Effect in Tourism Management and Marketing under the Net Underground

2013 ◽  
Vol 798-799 ◽  
pp. 825-828 ◽  
Author(s):  
Ying Zhang ◽  
Hong Wei Hui
Keyword(s):  
Marketing Strategy ◽  
Tourism Development ◽  
Effective Medium ◽  
Network Marketing ◽  
Tourism Marketing ◽  
Tourism Management ◽  
Tourism Enterprises

The network marketing strategy is very important to the tourism enterprises development. In this individualized era, the micro-blog has been a new and effective medium platform, absolutely the tourism marketing strategy should also follow the tendency. In this paper, we has discussed the developing change of the tourism under the net background and the features and role of the micro-blog in tourism management. And then we proposed some effective ways to develop the network marketing strategy for the tourism and analysed the tendency of the modern tourism development.

Sustainable Tourism Marketing Strategy

2019 ◽  
pp. 183-206 ◽  
Author(s):  
Alžbeta Kiráľová
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Best Practice ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Internet Surveys ◽  
Informal Interview ◽  
Tourism Destinations

The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the destination. The chapter also shows a destination´ best practice in the implementation of sustainable tourism marketing strategy. The destination was subject to research using onsite and internet surveys, semi-structured and informal interview and the results were subjected to evaluation using the VRIO model.

scholarly journals Digital Tourism Marketing 4.0 Collaborative Strategy for Banggai Brothers Area, Central Sulawesi, Indonesia

2020 ◽  
pp. 25-38
Author(s):  
Rully Anggi Akbar ◽  
Tri Kuntoro Priyambodo ◽  
Hendrie Adji Kusworo ◽  
Chafid Fandeli
Keyword(s):  
Marketing Strategy ◽  
Study Design ◽  
Research Study ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Tourism Marketing ◽  
Regional Tourism ◽  
Digital Collaboration ◽  
Central Sulawesi

Aims: This study aims to analyze the obstacles in digital tourism marketing in The Banggai brothers area (Banggai Luwuk, Banggai Islands, Banggai Laut), Central Sulawesi, to analyze the digital marketing strategies that have been applied and to formulate an effective collaborative digital tourism marketing strategy that can be used, and applied to the Banggai brothers in the future. Study Design: This research study design is a qualitative study Place and Duration of Study: This research was conducted in the Banggai brothers (Banggai Luwuk, Banggai Islands, Banggai Laut) Central Sulawesi, Indonesia, in February - June 2020. Methodology: This qualitative research method uses a case study. Collecting data through interviews and direct observation with regional tourism offices, destination management, local communities, and visitors to tourism objects in the Banggai brothers. Data analysis using Grounded Analysis (Reduction, Display, and Drawing Conclusion / Verification). Results: The result of this research is The dominant problem is the limited human resources in tourism. Conclusion: The marketing strategy plan aimed at the Banggai Brothers area is Digital collaboration tourism, namely; Planning phase using a collaborative market system. The implication of this research can help create a collaborative tourism marketing strategy 4.0 based on internet use, especially social media, for the Banggai area and destinations throughout Indonesia.

scholarly journals Visiting Intangible Cultural Heritage Tourism Sites: From Value Cognition to Attitude and Intention

2019 ◽  
Vol 12 (1) ◽  
pp. 132 ◽  
Author(s):  
Qihang Qiu ◽  
Tianxiang Zheng ◽  
Zheng Xiang ◽  
Mu Zhang
Keyword(s):  
Cultural Heritage ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Cultural Resources ◽  
Mediating Role ◽  
Tourism Product ◽  
Heritage Site ◽  
Development Evaluation ◽  
Positive Correlations

Intangible cultural heritage (ICH) has recently become an important area of tourism development for many countries that are home to such cultural resources. Within this context, the value of an ICH site has often been used to guide tourism development and policy making. In addition, community residents’ attitude and perception of ICH contribute to tourism development. In this study, we used the traditional firing technology of Longquan celadon in Zhejiang Province, China, as a case study to understand the relationships between value recognition and attitude along with the intention to visit the heritage site. We surveyed 368 residents and conducted path analysis to test such relationships. Findings revealed significant positive correlations between residents’ cognition of ICH value, their attitudes and travel intentions. Among them, attitudes played a mediating role in the formation of value cognition to travel intention. These findings offer insights into ICH-related tourism development, particularly regarding tourism product design, marketing and post-development evaluation, as well as the conservation of ICH sites.

scholarly journals Social media supports tourism development in the COVID-19 normal era in Bandung

2021 ◽  
Vol 5 (3) ◽  
pp. 600-616
Author(s):  
Herpita Wahyuni ◽  
Eko Priyo Purnomo ◽  
Aqil Teguh Fathani
Keyword(s):  
Social Media ◽  
Tourism Development ◽  
Tourism Planning ◽  
New Era ◽  
Tourism Marketing ◽  
City Culture ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Health Regulations

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

scholarly journals PERKEMBANGAN KURIKULUM PAI DI INDONESIA

2018 ◽  
Vol 1 (2) ◽  
pp. 76-88
Author(s):  
Ahmad Dhaifi
Keyword(s):  
Research Study ◽  
Research Use ◽  
Know How ◽  
Data Collecting ◽  
K 13 ◽  
Research Show ◽  
Book Study

This research study exhaustively regarding owth of curriculum in Indonesia. This research aim to to know how far growth of curriculum in Indonesia start from pra-independenting till now. This research use book study method. Data collecting conducted with documentation study technique. Result of this research show growth of curriculum in Indonesia at education domain specially very signifikan, come up with curriculum 2013 (K-13) very orienting at realizing education with character, creating education with vision of local and also create education which is pure and fraternize.

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