scholarly journals Local Food Specialties Tourism Quality, Value Perception, and Consumer Behavior Intention: Gyeongju Specialties Bread

2015 ◽  
Vol 21 (3) ◽  
pp. 29-39
Author(s):  
Woo Iee Sik ◽  
박이경
Keyword(s):  
Consumer Behavior ◽  
Local Food ◽  
Value Perception ◽  
Behavior Intention ◽  
Quality Value

scholarly journals Research on Exploring the Formation Factors of Youth Entrepreneurship Satisfaction and Behavior Intention

2015 ◽  
Vol 65 (s2) ◽  
pp. 279-293 ◽  
Author(s):  
Liu Feng ◽  
Song Xiao-Ting
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Negative Effects ◽  
Quality Perception ◽  
Index Model ◽  
Value Perception ◽  
Behavior Intention ◽  
Positive Effects ◽  
Youth Entrepreneurship ◽  
And Behavior

This research established the youth entrepreneur satisfaction forming path and behavior intention model on the base of classical customer satisfaction index model, and took the 172 youth entrepreneurs as research object, who have been supported by China Youth Entrepreneurship Program (YBC) Mianyang Office since 2007. This study applies factor analysis and structural equation model to reveal the satisfaction formation mechanism which affects by the youth entrepreneurs expectations, guidance quality and guidance value perception, as well as the entrepreneurs’ subsequent behavior affected by the satisfaction. The results show that the mentor image has significantly positive effect on the youth entrepreneur expectation. The latter affects the satisfaction through the guidance quality perception to exert influence on the youth’s guidance value perception; youth entrepreneur expectation, guidance value perception and guidance quality perception have positive effects on satisfaction. As for the youth entrepreneurs’ behavioral intention, the youth’s satisfaction had significantly negative effects on their complaint and significantly positive effects on their loyalty. In addition, there were significantly negative effects between the youth entrepreneurs’ complaint and loyalty.

Expectations gap, anticipated regret, and behavior intention in the context of rapid technology evolvement

2018 ◽  
Vol 118 (3) ◽  
pp. 606-617 ◽  
Author(s):  
Youngwook Ha
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Structural Model ◽  
Current System ◽  
Anticipated Regret ◽  
Content Type ◽  
Behavior Intention ◽  
Expectations Gap ◽  
The Future ◽  
And Behavior

Purpose The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology. Design/methodology/approach The study extends the regret theory to establish a structural model of expectations gap, anticipated regret, and behavior intention. Next, it conducts an online survey on the potential users of intelligent closed circuit television for home use. Findings The expected benefit of the current system is not only a direct precedence factor for consumer behavior, but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior. Originality/value Regret is an interesting emotion that could have significant impact on consumers’ adoption/purchasing behaviors. While there are some studies in the IS literature on regret, it is still understudied. This study analyzes the characteristics of IT products with rapid technological change in terms of consumers’ regret.

scholarly journals Do Your Neighbors Matter to You? : Focused on Chinese Jiu Ling Hou (Post-’90s) Generation Online Shoppers

2019 ◽  
pp. 118-126
Author(s):  
Hao Weng ◽  
Yiqi Hu ◽  
Zhen Li ◽  
Yichu Sun ◽  
Min Chung Han
Keyword(s):  
Consumer Behavior ◽  
Perceived Risk ◽  
Purchase Decisions ◽  
Behavior Intention ◽  
Purchasing Intention ◽  
Online Retailers ◽  
Online Shoppers ◽  
Chinese Consumer ◽  
Perceived Enjoyment ◽  
The Relationship

The post-’90s generation is made up of those born between 1990 and 1999 in China; it is also the generation that is driving e-commerce in China. To attract these post-’90s consumers, online retailers have adopted recommender systems based on previous purchases and personal preferences. However, current Chinese online retailers do not typically consider the purchasing histories of their neighbors, although those neighbors have been proven to influence consumer behavior intention in several fields of study. Thus, this study investigates neighbors’ influences on Chinese consumer behavior in online shopping. In particular, this study examines the relationship between neighbors’ purchase histories and consumers’ purchase decisions among Chinese post-’90s consumers. Furthermore, this research seeks to determine whether neighbors’ purchasing history has an influence on consumer perceptions (e.g., perceived enjoyment, perceived risk) and whether perceived enjoyment and perceived risk have influences on purchasing intention.

PENGARUH RELATIONSHIP MARKETING, KOMUNIKASI PEMASARAN DAN CITRA PERUSAHAAN TERHADAP NIAT PERILAKU KONSUMEN MELALUI KEPUASAN PELANGGAN PADA VASA HOTEL SURABAYA

2019 ◽  
Vol 6 (02) ◽  
Author(s):  
Chandra Kartika ◽  
Fauzi Hidayat ◽  
Efina Krinala
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Analysis Data ◽  
Corporate Image ◽  
Marketing Communication ◽  
Behavior Intention ◽  
Relationship Of ◽  
The Relationship

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

scholarly journals Consumer Behavior Intentions to Purchase Daily Needs through Online Store Channel

2021 ◽  
Vol 40 (4) ◽  
pp. 306
Author(s):  
Moh. Wahyudin ◽  
Henry Yuliando ◽  
Amalia Savitri
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Retail Sector ◽  
Payment Systems ◽  
Online Store ◽  
Behavior Intention ◽  
Behavior Intentions ◽  
Internet Information ◽  
Online Stores ◽  
Behavioral Intention To Use

The inception of the 4.0 industrial era led to the evolution of internet information technology, which significantly changed the business sector’s marketing, transaction, and payment systems into online stores.  This new marketplace is an important business infrastructure used to develop marketing strategies in this technological era. Therefore, it enables companies or enterprises, including those in the retail sector, to remotely sell daily products, such as cooking needs, foods, snacks, beverages, toiletries, and laundries through various online platforms. Furthermore, these companies need to creatively and anticipatively participate in the various trading competition by having an online shopping channel. This study aims to measure consumer behavior intention in using the online store channel to purchase daily needs products in order to determine the influence of convenience and risk transactions on behavioral intentions. Data were obtained from respondents that consistently make use of online stores channel. The result showed that consumers’ ease and convenience during transactions, especially in terms of payment and delivery service, have a positive and significant effect on their attitude and behavioral intention to use online store channel to purchase daily needs products.

Sign in / Sign up

Export Citation Format

Share Document