Expectations gap, anticipated regret, and behavior intention in the context of rapid technology evolvement

2018 ◽  
Vol 118 (3) ◽  
pp. 606-617 ◽  
Author(s):  
Youngwook Ha
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Structural Model ◽  
Current System ◽  
Anticipated Regret ◽  
Content Type ◽  
Behavior Intention ◽  
Expectations Gap ◽  
The Future ◽  
And Behavior

Purpose The purpose of this paper is to examine how the gap between the expected benefit of the current system and that of the future upgraded system affects consumer behavior when adopting a new technology. Design/methodology/approach The study extends the regret theory to establish a structural model of expectations gap, anticipated regret, and behavior intention. Next, it conducts an online survey on the potential users of intelligent closed circuit television for home use. Findings The expected benefit of the current system is not only a direct precedence factor for consumer behavior, but also forms the anticipated regret through comparison with the expected benefit of the upgraded system in the future, thereby proving that this ultimately affects consumer behavior. Originality/value Regret is an interesting emotion that could have significant impact on consumers’ adoption/purchasing behaviors. While there are some studies in the IS literature on regret, it is still understudied. This study analyzes the characteristics of IT products with rapid technological change in terms of consumers’ regret.

The futures of the University of Tehran using causal layered analysis

foresight ◽  
2018 ◽  
Vol 20 (4) ◽  
pp. 393-415 ◽  
Author(s):  
Mohammadali Baradaran Ghahfarokhi ◽  
Ali Mohaghar ◽  
Fatemeh Saghafi
Keyword(s):  
Higher Education ◽  
Current System ◽  
Content Type ◽  
Balance Sheets ◽  
Master Plans ◽  
Wide Range ◽  
The Future ◽  
Causal Layered Analysis ◽  
The Times ◽  
The University

PurposeHigher education and universities have faced unprecedented and ubiquitous changes. The University of Tehran or “UT,” as the leading university in Iran, is not immune to these changes. The purposes of this study is to investigate the current situation and future of the UT and gain insights and possible responses to changes that suit its strengths and potential to progress in an increasingly competitive, complex environment with uncertainties. It identifies deep fundamental underpinnings of the issue and highlights them for policymakers to formulate strategies and future vision of the UT.Design/methodology/approachCausal layered analysis (CLA) was applied as a framework and the data collected from different sources such as literature reviews, content analysis of rules, regulations and master plans of the university and coded interviews of four different groups of university stakeholders were analyzed. The current system of UT, as well as hidden beliefs, that maintains traditional perceptions about university was mapped. Next, by applying a new recursive process and reverse CLA order, new CLA layers extracted through an expert panel, the layers of CLA based on new metaphors to envision future of UT were backcasted.FindingsThe results from CLA layers including litany, system, worldview and metaphor about the current statue of UT show disinterest and inertia against changes, conservative, behind the times and traditional perceptions, and indicate that the UT system is mismatched to the needs of society and stakeholders in the future. The authors articulated alternative perspectives deconstructed from other worldviews so there are new narratives that reframe the issues at hand. The results show that to survive in this fast-paced revolution and competition in higher education, UT should develop scenarios and formulate new strategies.Research limitations/implicationsThe authors had limited access to a wide range of stakeholders. As the UT is a very big university with so many faculties and departments, to access a pool of experts and top policymakers who were so busy and did not have time to interview inside and outside of university was very hard for the research team. The authors also had limitation to access the internal enactments and decisions of the trustee board of the UT and the financial balance sheets of the university.Originality/valueIn this paper, by mixing different methods of futures studies, the authors have shown how to move forward while understanding the perspectives of stakeholders about the future of UT by a new recursive process and reverse CLA order. A supplementary phase was added to improve CLA and to validate the method and results, which were ignored in previous studies.

The value of online surveys: a look back and a look ahead

2018 ◽  
Vol 28 (4) ◽  
pp. 854-887 ◽  
Author(s):  
Joel R. Evans ◽  
Anil Mathur
Keyword(s):  
Survey Research ◽  
Online Survey ◽  
New Technologies ◽  
Actual Behavior ◽  
Online Surveys ◽  
Content Type ◽  
Look Ahead ◽  
Look Back ◽  
The Future ◽  
The Look

Purpose The purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. At that time, online survey research was in its early stages. Also covered are the present and future states of online research. Many conclusions and recommendations are presented. Design/methodology/approach The look back focuses on online surveys, strengths and weaknesses of online surveys, the literature on several aspects of online surveys and online survey best practices. The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided. Findings Online survey research is used more frequently and better accepted by researchers than in 2005. Yet, survey techniques are still regularly transformed by new technologies. Non-survey digital research is also more prominent than in 2005 and can better track actual behavior than surveys can. Hybrid surveys will be widespread in the future. Practical implications The paper aims to provide insights for researchers with different levels of online survey experience. And both academics and practitioners should gain insights. Social implications Adhering to a strong ethics code is vital to gain respondents’ trust and to produce valid results. Originality/value Conclusions and recommendations are offered in these specific areas: defining concepts, understanding the future role of surveys, developing and implementing surveys and a survey code of ethics. The literature review cites more than 200 sources.

Examining the factors influencing adoption of over the top (OTT) services among Indian consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Som Sekhar Bhattacharyya ◽  
Shaileshwar Goswami ◽  
Raunak Mehta ◽  
Bishwajit Nayak
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Structural Model ◽  
Reliability And Validity ◽  
Adoption Process ◽  
Media Industry ◽  
Content Type ◽  
Content Quality ◽  
Use Of Technology ◽  
Over The Top

Purpose The purpose of this paper is to identify and predict the key factors that influenced the usage intention of over the top (OTT) services by consumers. This was done by applying the modified unified theory of acceptance and use of technology 2 (UTAUT2) model. Design/methodology/approach An online survey questionnaire assessed the proposed motivational factors for the adoption of OTT services. Confirmatory factor analysis and structural equation modelling were conducted on collected data (n = 598) to demonstrate the reliability and validity of the measurement and structural model. Findings The model consisted of nine factors, namely, value expectancy (VE), ease of effort (EE), social influence (SI), favourable infrastructure conditions (FIC), hedonistic motivation for usage (HMU), favourable economic position (FEP), content quality (CQ), habitual behaviour (HB) and security conditions (SC). SC, VE, SI, HB and EE were the antecedent variables. FEP, CQ and FIC were the mediating variables and HMU was the dependant variable. SI and CQ of OTT services were positively associated with HMU of OTT services, FEP had no significant effects on HMU. The results also supported the explanatory strength and predictability of UTAUT2 as a model. It further extended UTAUT2 boundaries and paved the way for an extended UTAUT2 model to be developed. Originality/value The promising role of OTT services in the entertainment and media industry had gained consumer attention, however, limited empirical investigations had been conducted on explicating how user attitude and usage intention were shaped regarding the use of OTT services in the Indian context. This study served as one of the first attempts to empirically examine the adoption process, with implications for the HMU regarding OTT services. This was one of the first studies to extend the UTAUT2 theoretical model.

scholarly journals Effects of corporate social responsibility activities for refugees

2019 ◽  
Vol 24 (2) ◽  
pp. 318-333 ◽  
Author(s):  
Sabine Einwiller ◽  
Christopher Ruppel ◽  
Cornelia Strasser
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Experimental Studies ◽  
Actual Case ◽  
Content Type ◽  
Csr Image ◽  
Corporate Social ◽  
And Behavior ◽  
Positive Word Of Mouth

Purpose When in the Summer of 2015 unprecedented numbers of refugees traveled through Austria, not only public and governmental authorities were challenged to provide support, but also the business sector. Various companies responded to the challenge by organizing relief actions, among them Austrian Federal Railways (OEBB). The purpose of this paper is to analyze the effects of this initiative on stakeholder perceptions and behavior. Design/methodology/approach The case of OEBB served as the research context. Data were collected by means of an online survey in May of 2016, about eight months after the initiative. Findings Almost half of the participants mentioned OEBB’s activities for refugees in an unaided recall task. Unaided corporate social responsibility (CSR) awareness is related to people’s issue involvement and reminiscence of specific activities and communication measures. People unaidedly recalling the initiative expressed a significantly better CSR image and identification with the company; they also expressed a stronger intention to speak positively (positive word of mouth) about the company’s CSR activities. CSR image and attitude toward the initiative mediates this effect. Research limitations/implications The study stresses the importance of CSR awareness and communication. The non-representative sample does not allow general inferences. Originality/value This research uses an actual case to test the effectiveness of CSR activities and communication in the context of a highly critical situation, and sheds light on the mediating processes that drive the effects. The study extends existing knowledge from experimental studies.

Exploring the influence of electronic word-of-mouth on tourists’ visit intention

2015 ◽  
Vol 17 (4) ◽  
pp. 381-395 ◽  
Author(s):  
Ping Wang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Structural Model ◽  
Source Credibility ◽  
Information Source ◽  
Dual Process ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Process Perspective

Purpose – The purpose of this study is to explore the influence of electronic word-of-mouth (eWOM) on outbound tourists’ intention to visit a destination through a dual-process perspective – the central route of argument quality (AQ) and the peripheral route of source credibility (SC). With the pervasion of Web 2.0 and information and communication technology, user-generated content (UGC) has become popular in the online environment, and it affects consumers’ decisions greatly. Design/methodology/approach – A structural model based on Elaboration Likelihood Model (ELM) and theory of planned behavior (TPB) is proposed in this study to explore the influence of eWOM on outbound tourists’ intention to visit a destination. Empirical data were collected among Chinese outbound tourists via an online survey. The data were analyzed using structural equation model with SPSS Amos 22.0. Findings – The research results indicate that tourist’s attitude toward a destination was positively influenced by AQ of eWOM, and intention to recommend the destination before travel was positively influenced by attitude toward destination and SC of destination-related eWOM. Outbound tourists’ intention to visit a destination was positively determined by AQ, attitude toward destination and WOM intention. Several practical and theoretical implications are also discussed in the study. Originality/Value – This study contributed to the understanding of individual’s decision-making through a dual-process perspective. Findings indicate that the dual influence process delineated in theory of ELM is also applicable to explain individual’s decision in complicated information source.

Unpacking the relationship between organizational culture and excellent leadership in public relations

2014 ◽  
Vol 18 (4) ◽  
pp. 363-385 ◽  
Author(s):  
Juan Meng
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Online Survey ◽  
Structural Model ◽  
Leadership Effectiveness ◽  
Reciprocal Relationship ◽  
Content Type ◽  
The Usa ◽  
Excellent Leadership ◽  
The Relationship

Purpose – By looking into the relationship between organizational culture and excellent leadership in public relations, the purpose of this paper is bifold: first, how and to what extent organizational culture can affect leadership effectiveness in communication management; and second, what possible impact excellent leadership in public relations may generate to reshape organizational culture in a way to further support the value of public relations. Design/methodology/approach – An online survey was distributed to a randomly selected group of 1,000 senior public relations executives in the USA by using the PR executive database of Heyman Associates, a PR executive search firm in New York City. A final sample of 222 senior public relations executives was recruited. This group of respondents mirrored the characteristics of senior executives in the public relations profession in the USA. Findings – The results identified the reciprocal relationship between organizational culture and excellent leadership in public relations. The testing of a non-recursive structural model confirmed that organizational culture generates a direct, positive effect on the achievement of excellent leadership in public relations. More importantly, excellent leadership in public relations also influences organizational culture by reshaping it in a favorable way to support public relations efforts in the organization. Originality/value – There is insufficient empirical research linking public relations leadership and organizational culture, although it is agreed these two institutional conditions are critical. Thus, this study unpacked the independent and dependent roles of organizational culture in influencing leadership effectiveness in public relations, which may generate implications for both research and practice purposes.

scholarly journals Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants

The Winners ◽  
2011 ◽  
Vol 12 (2) ◽  
pp. 196
Author(s):  
Sabainah Bachok ◽  
Nurfattaniah Jamalluddin ◽  
Aliffaizi Arsat ◽  
Aslinda Mohd Shahril ◽  
Suria Sulaiman
Keyword(s):  
Marketing Strategy ◽  
Hospitality Industry ◽  
Service Industry ◽  
Food Service ◽  
Behavior Intention ◽  
The Future ◽  
Main Factors ◽  
Eating Out ◽  
And Behavior ◽  
Main Strategy

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of halal, HACCP, and ISO. Establishment with certification is useful as a marketing strategy to attract more customers. This study discusses the level of customer awareness of towards the halal logo used in some restaurants which is carried out to give evidence to restaurant operators regarding the importance of attaching the genuine halal logo in their restaurant. From the findings, it is showed that customers are do aware of the use of halal logo on restaurants. It is also a factor in choosing a restaurant. It is concluded that halal logo is one of the main factors for customers in choosing restaurants which in return can be a main strategy to attract and retain more customers in the future, not only for the local customer but also to foreigners.

scholarly journals Post-pandemic tourism resilience: changes in Italians’ travel behavior and the possible responses of tourist cities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fabio Corbisiero ◽  
Salvatore Monaco
Keyword(s):  
Travel Behavior ◽  
Information Technologies ◽  
Online Survey ◽  
Specific Area ◽  
Content Type ◽  
Travel And Tourism ◽  
Sociological Approach ◽  
New Information ◽  
Tourism Sector ◽  
The Future

Purpose Since the outbreak of COVID-19 in early 2020, the travel sector has faced an intense challenge, making tourism one of the most affected sectors at the time of writing. Based on the results of a survey administered to a sample of 700 Italian tourists, this paper aims to acquire an empirical understanding of key challenges for the travel and tourism sector in the coming months and the possible responses of tourist cities. Design/methodology/approach To study tourism after the pandemic, OUT (University of Naples Tourism Research Center) has created an online survey to answer the following questions: What will tourism be like after the pandemic? What will the main changes in travel behaviors be? What role will new information technologies play in future tourism? Are there territorial differences based on the spread of the virus? Findings The pandemic has inevitably affected everyone’s tourist choices, regardless of how much their specific area of residence has been impacted by the virus. Consequently, it will significantly influence travelers’ experiences. The Italian tourists who were survey respondents are aware that physical distancing rules will probably remain in effect for an extended time and, therefore, they cannot imagine future tourism not conditioned by these measures. This does not mean that Italians will give up tourism in the short-medium term, however. Indeed, the research data highlight the resilient character of tourism in that it is transformed but does not cease to exist. Originality/value By studying the future through a sociological approach, it is possible to identify how the COVID-19 emergency will impact tourism and how both the form and social meaning of mobility will be conditioned. On the basis of the data, the analysis will be directed from the present to the post-pandemic horizon, hypothesizing possible scenarios for the future of tourism and providing some possible policy indications.

scholarly journals Back to the future: challenges of European tourism of tomorrow

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natàlia Ferrer-Roca ◽  
Richard Weston ◽  
Jaume Guia ◽  
Tanja Mihalic ◽  
Dani Blasco ◽  
...  
Keyword(s):  
Online Survey ◽  
New Technologies ◽  
Structured Interviews ◽  
Content Type ◽  
Sustainable Tourism Development ◽  
Eu Member States ◽  
Emerging Trends ◽  
Wide Range ◽  
The Future ◽  
Tourism Governance

Purpose The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training.

The co-evolution of remote work and expectations in a COVID-19 world utilizing an expectation disconfirmation theory lens

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Colleen Carraher-Wolverton
Keyword(s):  
Online Survey ◽  
Remote Work ◽  
Research Issues ◽  
Content Type ◽  
Future Of Work ◽  
Level Of Satisfaction ◽  
The Future ◽  
Expectation Disconfirmation ◽  
Intention To Continue ◽  
The Impact

Purpose As researchers are being called to examine the evolving technology research issues for COVID-19 and other pandemics, remote work has been accelerated and represents the future of work. Although it is known that one of the top forces shaping the future of work is changing employee expectations, the knowledge of remote work during a pandemic remains scant. Thus, this paper aims to determine the impact of remote worker’s expectations on their level of satisfaction and intention to continue to work remotely. Design/methodology/approach Using one of the prominent theories on expectations, Expectation Disconfirmation Theory (EDT), the authors conduct an online survey of 146 individuals who are currently working remotely. Findings By applying EDT, the findings demonstrate that an individual’s expectations regarding remote work impact their level of satisfaction with remote work and intention to continue to work remotely. Incorporating extant research, the findings extend the research stream to indicate that employees’ expectations about remote work significantly impact both their level of satisfaction and level of productivity. Originality/value The discussion elucidates the significance of understanding employee expectations regarding remote work in the evolving new normal. The findings from the study demonstrate the importance of an individual’s expectations regarding remote work on their level of satisfaction with remote work and intention to continue to work remotely. Thus, this study fills a gap in the literature by applying EDT to the remote work context.

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