scholarly journals Consumer Behavior Intentions to Purchase Daily Needs through Online Store Channel

2021 ◽  
Vol 40 (4) ◽  
pp. 306
Author(s):  
Moh. Wahyudin ◽  
Henry Yuliando ◽  
Amalia Savitri
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Retail Sector ◽  
Payment Systems ◽  
Online Store ◽  
Behavior Intention ◽  
Behavior Intentions ◽  
Internet Information ◽  
Online Stores ◽  
Behavioral Intention To Use

The inception of the 4.0 industrial era led to the evolution of internet information technology, which significantly changed the business sector’s marketing, transaction, and payment systems into online stores.  This new marketplace is an important business infrastructure used to develop marketing strategies in this technological era. Therefore, it enables companies or enterprises, including those in the retail sector, to remotely sell daily products, such as cooking needs, foods, snacks, beverages, toiletries, and laundries through various online platforms. Furthermore, these companies need to creatively and anticipatively participate in the various trading competition by having an online shopping channel. This study aims to measure consumer behavior intention in using the online store channel to purchase daily needs products in order to determine the influence of convenience and risk transactions on behavioral intentions. Data were obtained from respondents that consistently make use of online stores channel. The result showed that consumers’ ease and convenience during transactions, especially in terms of payment and delivery service, have a positive and significant effect on their attitude and behavioral intention to use online store channel to purchase daily needs products.

scholarly journals Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie
Keyword(s):  
Marketing Strategy ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Online Store ◽  
Fashion Products ◽  
Free Shipping ◽  
Online Stores ◽  
Consumptive Behavior ◽  
Desire To Change

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 

Online Store Attribute Preferences

2021 ◽  
pp. 457-472
Author(s):  
Praveen Ranjan Srivastava ◽  
Anand Sharma ◽  
Rama Shankar Yadav ◽  
Satyendra Kumar Sharma ◽  
Inderjeet Kaur
Keyword(s):  
Consumer Behavior ◽  
Fuzzy Ahp ◽  
Relative Importance ◽  
Online Store ◽  
Factors Affecting ◽  
Online Purchase ◽  
Males And Females ◽  
Online Stores ◽  
Buying Behaviors ◽  
Level Of Importance

This article describes how purchasing from an online store depends on various attributes of the online store. The relative importance given to a particular factor may vary across gender. Thus, it generates a scope of inquiry for understanding the consumer behavior while making an online purchase. Hence, this article tries to understand the relative importance of the factors affecting consumers buying behaviors while shopping online. This article utilizes Fuzzy AHP and TOPSIS for finding relative weights of criteria and ranking of the alternatives available respectively. The results were analyzed for finding the relative importance of factors across gender. The article finds that security of transactions is the topmost priority for both males and females, but they put a different level of importance on rest of the factors. The results provide valuable insights which can help the online stores in prioritizing the important factors for future improvements.

Online Store Attribute Preferences

2018 ◽  
Vol 9 (2) ◽  
pp. 70-84 ◽  
Author(s):  
Praveen Ranjan Srivastava ◽  
Anand Sharma ◽  
Rama Shankar Yadav ◽  
Satyendra Kumar Sharma ◽  
Inderjeet Kaur
Keyword(s):  
Consumer Behavior ◽  
Fuzzy Ahp ◽  
Relative Importance ◽  
Online Store ◽  
Factors Affecting ◽  
Online Purchase ◽  
Males And Females ◽  
Online Stores ◽  
Buying Behaviors ◽  
Level Of Importance

This article describes how purchasing from an online store depends on various attributes of the online store. The relative importance given to a particular factor may vary across gender. Thus, it generates a scope of inquiry for understanding the consumer behavior while making an online purchase. Hence, this article tries to understand the relative importance of the factors affecting consumers buying behaviors while shopping online. This article utilizes Fuzzy AHP and TOPSIS for finding relative weights of criteria and ranking of the alternatives available respectively. The results were analyzed for finding the relative importance of factors across gender. The article finds that security of transactions is the topmost priority for both males and females, but they put a different level of importance on rest of the factors. The results provide valuable insights which can help the online stores in prioritizing the important factors for future improvements.

scholarly journals MENAKAR STRATEGI GOVINDA SPORT MENYIKAPI PERUBAHAN PERILAKU KONSUMEN DARI KONVENSIONAL KE ONLINE SHOPPING

2021 ◽  
Vol 10 (7) ◽  
pp. 714
Author(s):  
I Wayan Govinda Gotama Putra ◽  
Gede Sri Darma
Keyword(s):  
Consumer Behavior ◽  
Online Shopping ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Business ◽  
Marketing Mix Strategy ◽  
Online Stores ◽  
The Right ◽  
Depth Interviews

The purpose of this study is to determine the right strategy in dealing with changes in consumer behavior from conventional to online shopping, conducted at Govinda Sport Denpasar. This research uses qualitative methods with descriptive approach. Data collected through in-depth interviews and using Zoom. The informans were determined by purposive sampling. The results show that online shopping provides time efficiency, more product variants and better communication however, consumer cannot see physical condition of the goods directly and the risk of goods being damaged during delivery. Govinda Sport has implemented Marketing Mix strategy in conventional and online stores but the profit obtained from online business are still far less, this is due to the low level of sales and there is no staff who have expertise in digital marketing. The management should hire digital marketing expert, doing promotions on Instagram and encouraging consumers to purchase through online store in marketplace. Keywords: consumer behavior, marketing strategies, online shopping, marketing mix

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

scholarly journals Predicting the Effect of Violent Gameplaying to Violent Behavior Intention among Females using Tree Regression and AdaBoost Tree Regression

2021 ◽  
Vol 4 (2) ◽  
pp. 62-66
Author(s):  
Maniah Maniah ◽  
Yaya Heryadi ◽  
Agung Trisetyarso ◽  
Bachtiar Saleh Abbas ◽  
Wayan Suparta ◽  
...  
Keyword(s):  
Aggressive Behavior ◽  
Video Game ◽  
Violent Behavior ◽  
Quantitative Measure ◽  
High Accuracy ◽  
Adaptive Boosting ◽  
Behavior Intention ◽  
Video Game Playing ◽  
Violent Video Game ◽  
Behavior Intentions

The issue on the effect of violent video game to aggressive behavior has gained wide interest from various communities. This paper presents some results of predicting quantitative measure of aggressive behavior from variables that measure violent video game playing. Experiment results showed that Decision Tree Regression (DTR) and Adaptive Boosting Tree Regression (AB-DTR) models predicted aggressive behavior intentions with high accuracy. For predicting Hostile variable: DTR’s training and testing RMSE (0.0, 0.0); AB-DTR’s training and testing RMSE (0.08, 1.08). For predicting Instru variable: DTR’s training and testing RMSE (0.0, 2.18); AB-DTR’s training and testing RMSE (0.0, 3.30) respectively.

scholarly journals ‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

2020 ◽  
Vol 10 (1) ◽  
pp. 35-46
Author(s):  
Fathimah Fildzah Izzati
Keyword(s):  
Social Media ◽  
Social Reproduction ◽  
Women's Work ◽  
Online Store ◽  
Women’S Work ◽  
Working Space ◽  
The Social ◽  
Online Business ◽  
Online Stores ◽  
New Forms Of Work

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

scholarly journals Social Service (PKM) at Binakheir Kindergarten in Sentul, Bogor (E-Commerce Training for Product Marketing)

2020 ◽  
Vol 1 (2) ◽  
pp. 110-114
Author(s):  
Ahmad Suryadi ◽  
Novrita Mulya Rosa ◽  
Reko Syarif Hidayatullah
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Online Store ◽  
Technology Products ◽  
Before And After ◽  
Service Activity ◽  
Evaluation Stage ◽  
Online Stores ◽  
Material Preparation ◽  
Implementation Stage

Information technology not only affects an information system, but also affects everyday life. These influences include lifestyles that begin to change along with the growth of information technology products. One of the information technologies applied in the marketing world is the application of popular e-commerce based marketing media. The problem found at Binakheir Kindergarten was that the income of teachers and staff was still insufficient to meet their daily needs. Referring to this matter, the enthusiasm in carrying out tasks was reduced. The next problem encountered was that teachers do not understand and do not have any skill in creating and managing an online store. This community service activity was carried out with the aim of increasing knowledge and improving teachers’ skills in entrepreneurship and utilizing e-commerce as a medium for marketing the products they sell. The preparation stages applied in this activity consisted of partner surveys, licensing and material preparation. While the implementation stage of this activity included the socialization method of program introduction presentations, discussions and the practice of creating and managing an online store. The evaluation stage of this activity aimed to determine the ability of partners before and after the training. The results of this conducted activity indicated that there was an interest in entrepreneurship that arises from partners and an increase in partners’ knowledge and skills in creating and managing online stores. Abstrak Teknologi Informasi tidak hanya mempengaruhi sebuah system informasi, namun memiliki pengaruh dalam kehidupan sehari-hari, gaya hidup mulai berubah seiring dengan pertumbuhan produk-produk teknologi informasi yang semakon berkembang. Impementasi teknologi informasi dalam dunia pemasaran, salahsatunya melalui penerapan media pemasaran berbasis e-commerce popular. Permasalahan yang ditemukan di Pra TK / TK Binakheir yaitu penghasilan para guru dan staf yang belum cukup untuk memenuhi kebutuhan keseharian mereka. Hal ini menyebabkan berkurangnya semangat dalam menjalankan tugas. Permasalahan berikutnya adalah guru belum memahami dan memiliki ketrampilan dalam pembuatan dan pengoperasionalan toko online. Tujuan kegiatan pengabdian masyarakat ini adalah untuk menambah pengetahuan dan meningkatkan ketrampilan guru dalam berwirausaha dan memanfaatkan e-commerce sebagai media pemasaran produk yang mereka jual. Tahap persiapan terdiri dari survey ke mitra, perijinan dan penyiapan meteri Tahap pelaksanaan menggunakan metode sosialisasi presentasi pengenalan program, diskusi dan praktik pembuatan dan pengoperasionalan toko online. Tahap Evaluasi kegiatan bertujuan untuk mengetahui kemampuan mitra sebelum dan sesudah pelatihan. Hasil dari kegiatan adalah timbulnya minat berwirausaha dari mitra dan erjadinya peningkatan pengetahuan dan keterampilan mitra membuat dan mengelola toko online.

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