scholarly journals PENGARUH TAYANGAN IKLAN TELEVISI �CHIPS AHOY!� TERHADAP EKUITAS MEREK

2017 ◽  
Vol 1 (1) ◽  
pp. 100
Author(s):  
Rhisa Wijayanti
Keyword(s):  
Brand Equity ◽  
Random Sampling ◽  
Test Results ◽  
Simple Linear Regression ◽  
Cognitive Response ◽  
Positive Direction ◽  
Response Models ◽  
Regression Test ◽  
Close Relationship ◽  
Concrete Operations

Promotion through advertising is often done in an effort to develop the association, close relationship between brands with the consumers in order to create equity. The aim of this study was to determine the influence of 'Chips Ahoy!' ad, Baking Show version towards brand equity to children. This study used the quantitative method to prove the hypothesis. The method which used to determine samples was done by Slovin�s formula and the sample was selected by proportional stratified random sampling. Respondents for this study were children from 1 to 6 elementary school grades with 214 people for the number population and 68 people were selected as sample respondents. Referring to the theory of Cognitive Development from Jean Piaget, respondents are researched by several age categories: pre-operational (2-7 years), concrete operations (8-11 years) and formal operation (12 years). The theory that used in this study was framed in Cognitive Response Models by Belch and Belch. The technique of data analysis used simple linear regression and the hypothesis testing used Pearson Product Moment Correlation test. Results showed that the effect was quite low but its still accordance with the theory that the process of thinking on children, in terms of the advertising perceive are changed along with the ages and the experiences. These results for this study was proven that showed the correlation coefficient R was 0.611 so it could be said that there were low effects but definite between the variables, and has a positive direction and significant of 0,001 < 0,05 which means Ha was accepted and Ho was rejected. The results of the regression test showed that the effect of Television Ad 'Chips Ahoy!' towards the brand equity to the children was 37.3%.

scholarly journals Pengaruh Leader Member Exchange Terhadap Kepuasan Kerja Karyawan

2017 ◽  
Vol 3 (1) ◽  
pp. 62
Author(s):  
Rizka Nurhasti Agusta Harahap ◽  
Sholihati Amalia
Keyword(s):  
Job Satisfaction ◽  
Descriptive Analysis ◽  
Analytic Method ◽  
Leader Member Exchange ◽  
Test Results ◽  
Simple Linear Regression ◽  
Cross Sectional ◽  
Employee Job Satisfaction ◽  
Regression Test ◽  
Member Exchange

This research aims to determine the influence of leader member exchange to employee job satisfaction in PT Sandy Globalindo. Leader-member exchange is variable (X) and job satisfaction is a variable (Y). The research method that used is the analytic method with cross sectional approach. The sample in this research is 101 employees. Descriptive analysis showed that the leader-member exchange in PT Sandy Globalindo in the category enough with a mean of 2.91 and job satisfaction of employees at PT Sandy Globalindo in the category enough with a mean of 3.04. Simple linear regression test results indicate that the variable leader-member exchange impact of 38.2% on job satisfaction while amounting to 61.8% of job satisfaction influenced by other things that are not explained in this research. Therefore, it can be concluded that there is a significant influence of leader-member exchange to employee job satisfaction in PT Sandy Globalindo.

scholarly journals Pengaruh Penerapan Sistem Control Valve Cooler 1 Berbasis Microcontroller ATmega 2560 Terhadap Moisture Pakan After Mixing dengan Bagging Off di PT. Japfa Comfeed Indonesia, Tbk. Unit Padang

2020 ◽  
Vol 6 (2) ◽  
pp. 80
Author(s):  
Eko Solihin ◽  
Sukardi Sukardi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Control Valve ◽  
T Test ◽  
Test Results ◽  
Simple Linear Regression ◽  
Simple Linear Regression Analysis ◽  
Regression Test ◽  
The Difference

This research aims to know and analyze the effect of application of control valve Cooler 1 Based On atmega 2560 microcontroller for Moisture feed after mixing with bagging off at PT. JAPFA comfeed Indonesia, Tbk. Unit Padang. The type of research used is the study of surveys with the analysis of data used i.e. simple linear regression analysis. Based on the results of the study, testing of normality obtained the significance value of 0.200 with normal categories and R square test results worth 29.4%. The results of simple linear regression test partially with T test, Mempertlihatkan that the application of the control valve Cooler 1-Base atmega 2560 microcontroller system significantly affects the after-mixing Moisture feed with bagging off. The interpretation is that each temperature reduction of the resulting control valve cooler 1 Microcontroller-Based atmega 2560 in one unit affects the difference of moisture feed after mixing with a bagging off of 2.425.

scholarly journals Hubungan antara Kebiasaan sarapan dengan Status Gizi pada siswa SMP Negeri 5 Banyuwangi

2019 ◽  
Vol 3 (4) ◽  
pp. 212
Author(s):  
Sheila Monica Kelly Amalia ◽  
Merryana Adriani
Keyword(s):  
Nutritional Status ◽  
Random Sampling ◽  
Later Life ◽  
Stratified Random Sampling ◽  
Degenerative Diseases ◽  
Test Results ◽  
Public Concern ◽  
Cross Sectional ◽  
Regression Test ◽  
The Relationship

 Background: The increase prevalence in obesity by 14.8 percent according to Riskesdas 2018 needs to be a public concern. Obesity in adolescents can result in a high risk of degenerative diseases in later life. One cause of obesity is breakfast habits that are often left abandoned.Objective: This study was aimed to analyze the relationship between habits of breakfast and nutritional status of students in SMP Negeri 5 Banyuwangi.Method: This study was an observational study using design of cross sectional. The sample size of this study was 37 seventh grade students of SMP Negeri 5 Banyuwangi. The method of sampling was Proportionate Stratified Random Sampling. The data were collected by interviewing using food recall 3x24 hours, habits of breakfast questionnaire, and nutritional status was determined based on BMI for age measurements. Data analysis was performed to determine the frequency distribution and the percentage of each variable studied. The statistical analysis used is a regression test.Results: The results showed that most students had good habits of breakfast (91.9%), normal nutritional status (72.9%). The regression test results show that there was a correlation between habits of eating breakfast and nutritional status (p=0.049). Conclusion: Breakfast habits related to nutritional status of students of SMP Negeri 5 Banyuwangi.Keywords: breakfast habits, nutritional status, adolescentsABSTRAKLatar Belakang: Salah satu masalah yang dapat mengancam masa depan remaja di Indonesia yaitu masalah yang terkait dengan status gizi yakni kurus atau kurang energi kronis (KEK) dan kegemukan atau obesitas.Tujuan: Penelitian ini bertujuan menganalisis hubungan antara kebiasaan sarapan dengan status gizi pada siswa SMP Negeri 5 Banyuwangi.Metode: Jenis penelitian ini merupakan penelitian observasional dengan metode pendekatan cross sectional. Besar sampel penelitian ini adalah 37 siswa kelas VII SMP Negeri 5 Banyuwangi. Cara pengambilan sampel dengan Proportionate Stratified Random Sampling. Pengambilan data dilakukan dengan wawancara menggunakan kuesioner kebiasaan sarapan, dan status gizi ditentukan berdasarkan pengukuran IMT/U.Hasil: Hasil penelitian menunjukkan sebagian besar siswa memiliki kebiasaan sarapan baik (91,9%), status gizi normal (72,9%). Hasil uji regresi menunjukkan bahwa adanya hubungan pengetahuan gizi dengan kebiasaan sarapan (p=0,049).Kesimpulan: Kebiasaan sarapan berhubungan dengan status gizi siswa SMP Negeri 5 Banyuwangi. 

scholarly journals Pengaruh Peranan Bank Sampah Dalang Collection terhadap Kesejahteraan Karyawan Perspektif Ekonomi Syari’ah

2018 ◽  
Vol 15 (2) ◽  
pp. 42-62
Author(s):  
Rustam Efendi ◽  
Boy Syamsul Bakhri ◽  
Yuhermi Okta Mursi
Keyword(s):  
Quantitative Data ◽  
Linear Regression Analysis ◽  
Problem Formulation ◽  
Test Results ◽  
Simple Linear Regression ◽  
Economic Perspective ◽  
Employee Welfare ◽  
Calculation Process ◽  
Close Relationship

This research is based on the results of pre-research conducted by the writers after looking at “Dalang Collection”  Garbage Bank in Pekanbaru city which is an alternative solution in handling waste in Pekanbaru. Although it was only established in 2012, the “Dalang Collection”  Garbage Bank has been able to empower communities around to become more productive and earn income, especially for mothers. Therefore, the writers are interested in examining the influence of  roles of the “Dalang Collection”  Garbage Bank on employee welfare. The problem formulation of this study is how the “Dalang Collection”  Garbage Bank influences employee welfare and whether the role of the “Dalang Collection”  Garbage Bank on employee welfare is in accordance with the sharia  economic perspective. The research objective was to determine the influence of the role of the “Dalang Collection”  Garbage Bank on the welfare of employees and to know the extent of the influence of the role of the “Dalang Collection” Garbage Bank on employee welfare in accordance with the sharia economic perspective. In analyzing quantitative data, simple linear regression analysis is used where the calculation process uses SPSS for windows version 23.0. The sample of this study was 42 people. The results of this study note the role of “Dalang Collection” Garbage Bank on employee welfare has a very close relationship, this is known from the correlation coefficient of 90.1%. While the partial test results have a significant effect between the role of the ”Dalang Collection” Garbage Bank on employee welfare, it is known from the t-count (13.164) is greater than t-table (1.684). It means that partially it can be seen that the variable X (role) affects the variable Y (employee welfare). Employees of the “Dalang Collection” Garbage Bank have had moral welfare, spiritual welfare and social welfare while material welfare has not been fulfilled so that it cannot be said prosperous according to the sharia economic perception.

scholarly journals PERANAN SUASANA KERJA TERHADAP KEINGINAN PINDAH KERJA PADA KARYAWAN PT HASNUR JAYA UTAMA

Jurnal Ecopsy ◽  
2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Maya Irka Anggriani ◽  
Hemy Heryati Anward ◽  
Rooswita Santia Dewi
Keyword(s):  
Job Satisfaction ◽  
Correlation Coefficient ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Close Relationship ◽  
The Relationship ◽  
Selection Of

Penelitian ini bertujuan untuk mengetahui ada tidaknya peranan suasana kerja terhadap keinginan pindah kerja karyawan. Populasi pada penelitian ini yaitu seluruh karyawan PT. Hasnur Jaya Utama. Jenis pengambilan sampel yang dilakukan pada penelitian ini adalah Purposive Random Sampling yaitu pemilihan sampel secara acak sesuai dengan karakteristik yang ditentukan berdasarkan tujuan penelitian yang berjumlah 60 orang.  Sedangkan metode pengumpulan data dengan menggunakan skala suasana kerja, skala kepuasan kerja dan kuesioner keinginan pindah kerja. Dalam penelitian ini analisis data menggunakan analisis regresi linear sederhana. Hasil analisis peranan suasana kerja terhadap kepuasan kerja, diperoleh koefisien korelasi R sebesar 0,759 artinya hubungan suasana kerja dan kepuasan kerja erat. Ditemukan juga koefisien determinasi (R2) yang menunjukkan peranan suasana kerja terhadap kepuasan kerja sebesar 57,5% dan untuk analisis t observasi (8,882) > t tabel (1,672) menunjukkan  ada peranan suasana kerja terhadap kepuasan kerja. Kemudian, hasil analisis peranan kepuasan kerja terhadap keinginan pindah kerja ditemukan koefisien regresi R (0,680) artinya kepuasan kerja dan keinginan pindah kerja memiliki hubungan yang cukup erat. Selanjutnya, diperoleh juga (R2) yang menunjukkan peranan kepuasan kerja terhadap keinginan pindah kerja sebesar 46,3%  dan   untuk  analisis   t   observasi (-7,069) t tabel (1,672) menunjukkan ada peranan kepuasan kerja terhadap keinginan pindah kerja dengan signifikan negatif. Berdasarkan hasil penelitian tersebut maka dapat ditarik kesimpulan bahwa suasana kerja dan kepuasan kerja pada karyawan perlu diperhatikan oleh perusahaan agar dapat meminimalkan keinginan pindah kerja karyawan. Kata Kunci: Suasana kerja, kepuasan kerja, keinginan pindah kerjaThis study purposed to determine whether there is the influence of the working atmosphere to intention turnover on employees. The population in this study are all employees of PT. Hasnur Jaya Utama. Type of sampling conducted in this study is Purposive Random Sampling is the selection of a random sample according to the characteristics that are determined based on the research goals of 60 people. The methods of data collection by using the scale of the working atmosphere, the scale of job satisfaction and intention turnover questionnaire. In this study analyzes the data using simple linear regression analysis. The results of the analysis of the influence of working atmosphere to job satisfaction, the correlation coefficient R of 0.759 means that the relationship working atmosphere and job satisfaction is quite close. Also found the coefficient of determination (R2) which indicates the role of working conditions on job satisfaction at 57.5% and for the analysis of observation (8.882) > t table (1.672) which indicates means that the influence of the atmosphere to job satisfaction. Then, the results of the analysis of the influence of job satisfaction to intention turnover a correlation coefficient R (0.680) means that job satisfaction and intention turnover to have a close relationship. Furthermore, also obtained (R2 ) which indicates the role of job satisfaction to intention turnover of 46,3% and for the analysis of t observation (-7.069) > t table (1.672) which indicates means that the influence of job satisfaction to intention turnover with a significant negative . Based on these results it can be concluded that the working atmosphere and job satisfaction in employees need to be considered by the company in order to minimize intention turnover ob the employees. Keywords: The working atmosphere, job satisfaction, intention turnover.

PENGARUH MANAJEMEN PERPUSTAKAAN SEKOLAH TERHADAP MINAT BACA PESERTA DIDIK PADA MATA PELAJARAN EKONOMI DI SMA NEGERI 1 INDRALAYA UTARA

2019 ◽  
Vol 6 (1) ◽  
pp. 49-58
Author(s):  
Ester Ayunitias ◽  
Siti Fatimah ◽  
Rusmin AR
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
School Library ◽  
Library Services ◽  
Simple Linear Regression ◽  
Library Management ◽  
Regression Test ◽  
Reading Interest ◽  
Cluster Random Sampling

Abstract The title of this research is The influence of school library management on reading interest of students in economic subject at SMA N.1 Nort Indralaya. The purpose of this research is to prove the influence of library management on reading interest of students in economic subject at SMA N.1 North Indralaya. The population of this research is all of XI IPS class at SMA N.1 North Indralaya. For sampling research used Cluster Random Sampling and selected XI IPS 1 class with 29 students. The data were collected by questionnaire and observation techniques. The result of this research showed that the school library management included good criteria. This is looking from the observation result of six assessment aspects are library collection, facilities & infrastructures, library services, library worker, and implementation & management. The data analysis used percentage formula with the result 85% with good criteria. Besides that, the data analysis of questionnaire used simple linear regression test obtained Fhitung bigger than Ftabel is 7,16?4,21so that, Ho rejected and Ha accepted, it’s mean that there is influences in economic subject. The suggestion for library managers should be improve the collect management, library facilities, and human resource management to increase the students interested on reading class, especially for economic subject. Abstrak Penelitian ini berjudul pengaruh manajemen perpustakaan sekolah terhadap minat baca peserta didik pada mata pelajaran ekonomi di SMA Negeri 1 Indralaya Utara. Penelitian ini bertujuan untuk membuktikan pengaruh manajemen perpustakaan sekolah terhadap minat baca peserta didik pada mata pelajaran ekonomi di SMA Negeri 1 Indralaya Utara. Populasi penelitian ini adalah seluruh kelas XI IPS SMA Negeri 1 Indralaya Utara. Pengambilan sampel penelitian menggunakan cluster random sampling, terpilih kelas XI IPS1 dengan jumlah 29 peserta didik. Teknik pengumpulan data berupa angket dan observasi. Hasil penelitian menunjukkan bahwa manajemen perpustakaan sekolah dengan kriteria baik. Hal ini terlihat dari hasil observasi dengan keenam aspek penilaian yaitu koleksi perpustakaan, sarana dan prasarana, pelayanan perpustakaan, tenaga perpustakaan, penyelenggaraan dan pengelolaan. Teknik analisis data menggunakan persentase, sehingga di dapat rerata 85% dengan kriteria baik. Sedangkan untuk hasil angket teknik analisis data menggunakan uji regresi linier sederhana didapat Fhitung lebih besar dari Ftabel yaitu 7,16?4,21 sehingga Ho ditolak dan Ha diterima artinya terdapat pengaruh manajemen perpustakaan sekolah terhadap minat baca peserta didik pada mata pelajaran ekonomi. Disarankan pengelola perpustakaan harus meningkatkan manajemen perpustakaan sekolah baik dari manajemen koleksinya, fasilitas perpustakaan, maupun manajemen sumber daya manusianya agar dapat meningkatkan minat baca peserta didik khususnya pada mata pelajaran ekonomi.

scholarly journals Pengaruh Motivasi Terhadap Prestasi Kerja Karyawan Di Daima Hotel padang

2020 ◽  
Vol 11 (02) ◽  
pp. 174
Author(s):  
Redamasari Redamasari ◽  
Yuliana Yuliana
Keyword(s):  
Linear Regression ◽  
Work Performance ◽  
Work Motivation ◽  
Sampling Technique ◽  
Total Sample ◽  
Performance Assessments ◽  
Test Results ◽  
Simple Linear Regression ◽  
Regression Test ◽  
Using Data

1This1research originated from the Industrial Field Experience at Daima Hotel Padang. The author found problems, related to employee work performance and lack of work motivation. This study aims to analyze the effect of work motivation on work performance in Daima Hotel Padang. This1type1of1research1is1quantitative1with a1causal assosiative approach. The population in this study were employees of Daima Hotel Padang. The sample in this study used a purposive sampling technique with a total sample of 46 people, namely employees who already had work performance assessments. Data analysis techniques using data description and simple linear regression test using the SPSS Computer1Program1version116.00. Research results show that: Work motivation is in the good category (52.17%), Job Performance is in the quite good category (58.69%) and the simple linear regression test results obtained R Square value of 0.118. Meaning that motivation significantly influences work performance employees at 11.8% and 88.2% are influenced by other factors.

scholarly journals The Effect of Organizational Culture on Employee Loyalty

2020 ◽  
Vol 4 (3) ◽  
pp. 380-387
Author(s):  
Yolanda Oktaviana Yusuf ◽  
Romat Saragih
Keyword(s):  
Organizational Culture ◽  
Work Environment ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Simple Linear Regression ◽  
Employee Loyalty ◽  
Analysis Technique ◽  
Regression Test

High employee loyalty is a big goal for each company because of the increasing competition between companies. To overcome the decline in employee loyalty and retain existing employees, the company must create a comfortable work environment. In addition to a comfortable environment, organizations must also build a strong organizational culture. This research was conducted to determine the effect of organizational culture on employee loyalty at PT. Tara Megah Muliatama or commonly known as Gemah Ripah Taxi. The purpose of this research is to know and analyze how the organizational culture in the company, how the loyalty of employees, especially drivers, and how much influence the organizational culture has on employee loyalty at PT. Tara Megah Muliatama. This study uses a quantitative method with a descriptive type of research - causality. The sample of this study was taken randomly as many as 78 respondents. The analysis technique used in this research is descriptive analysis and simple linear regression analysis. The data collection needed in this research is by distributing questionnaires to 78 drivers of Gemah Ripah Taxi. The regression test results show that organizational culture has a significant effect on employee loyalty. Meanwhile, the R square value on the coefficient of determination shows that organizational culture on employee loyalty is 16%, the remaining 84% is influenced by other factors that are not addressed in this study.

scholarly journals PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA NMAX PADA DEALER YAMAHA TUGU MAS BIMA

2020 ◽  
Vol 4 (2) ◽  
pp. 90
Author(s):  
Zultilhansyah Zultilhansyah ◽  
Intisari Haryanti
Keyword(s):  
Linear Regression ◽  
Brand Equity ◽  
T Test ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Regression Test

The lack of field salespeople has not achieved the desired target of thecompany. Increasing the level of competition between brands that makesthe main challenges that lead to decreased sales. The purpose of thisresearch is to study the valuation of Brand Equity on PurchasingDecisions. The sample in this study amounted to 96 people. Dataanalysis using a simple linear regression test and to test its significanceusing the T test. The results of this study indicate that the brand researchon Yamah NMAX motorcycle purchasing decisions at the Tugu MasDealer City of Bima. the magnitude of the effect of 65.3% is on strongrelationships, meaning that larger consumers who buy NMAXmotorcycles, decide to buy because this NMAX brand provides value andsatisfaction dedicated to consumers.Kata Kunci: Brand Equity, Purchasing Decisions

scholarly journals Analisis Faktor-Faktor Struktur Modal dan Nilai Perusahaan

2020 ◽  
Vol 25 (3) ◽  
pp. 352
Author(s):  
Henny Wirianata, Amin Wijoyo
Keyword(s):  
Capital Structure ◽  
Random Sampling ◽  
Firm Value ◽  
Manufacturing Industry ◽  
Test Results ◽  
Regression Test ◽  
The Capital Structure

Regression test results show only profitability affects the capital structure, while liquidity, growth, and size, do not affect. Profitability, size, and capital structure affect firm value, while liquidity and growth do not affect.  Research on the capital structure and firm value was conducted in the manufacturing industry listed in IDX from 2016 to 2018. Data samples are taken using purposive random sampling and then processed with Eviews 10. Moderation test results indicate that the capital structure is a mediator of the effect of profitability on firm value, but cannot be a mediator for the influence of other variables on firm value of manufacturing industry companies listed in IDX 2016 through 2018.

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