scholarly journals Hubungan Motion Graphic Sebagai Konten Promosi Sekolah di Media Sosial

2019 ◽  
Vol 1 (2) ◽  
pp. 77-90
Author(s):  
Ali Alamsyah Kusumadinata ◽  
Ike Atikah Ratnamulyani ◽  
Muhamad Rendi Nurmansyah
Keyword(s):  
Social Media ◽  
Public Service ◽  
Information Dissemination ◽  
Human Life ◽  
Public Service Announcements ◽  
The Everyday ◽  
Dispersion Media ◽  
Graphic Content ◽  
Motion Graphic ◽  
A Company

Social media is one product of the development of technology wrote so rapidly. Social media can not be separated from the everyday human life, seen from the users of social media continues to grow every time. Various convenience perceived as benefits of social media in life. As the utilization of social media as a means of information dissemination promotion of a company or agency. Motion graphic is one form of digital content that are frequently exploited by an agency or company for delivery of broad information such as public service announcements, company profile, and media promotion. Social media can be utilized as dispersion media motion graphic content more broadly and efficiently.

scholarly journals PR Crisis Melalui Media Sosial

2017 ◽  
Vol 9 (1) ◽  
pp. 81
Author(s):  
Gladys Carlina ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Methodology ◽  
Positive Impact ◽  
Human Life ◽  
Close Relationship ◽  
The Times ◽  
To Receive ◽  
A Company ◽  
Pizza Hut

The background of this research is communication, new media, PR and PR Crisis. Fourth of this background has a close relationship, starting from communication, human in everyday life would require communication to receive and convey information, human can not be released from human life. The advancement of the times and the development of technology, causing people to communicate easily and the development of this era caused a new challenge for the PR and PR Crisis of a company, they should be able to maintain a positive image of the company in the minds of people. In this study using descriptive qualitative methodology, it contains many writings and drawings compared to the numbers. The purpose of this research is to know the strategy used by Pizza Hut in dealing with the issue of expired food. Penelitin results, social media is very positive impact on Pizza Hut in the recovery of food issues expired. The strategy used by the Pizza Hut Crisis PR is to utilize social media. Visible from the issue of expired food that disappeared in public and Pizza Hut restaurant until now crowded visited.Latar belakang dari penelitian ini yaitu komunikasi, media baru, PR dan PR Krisis. Keempat dari latar belakang ini mempunyai hubungan yang erat, dimulai dari komunikasi, manusia di dalam kehidupan sehari-hari tentunya memerlukan komunikasi untuk menerima dan menyampaikan informasi, manusia tidak bisa dilepaskan dari kehidupan manusia. Majunya perkembangan zaman dan perkembangan teknologi, menyebabkan manusia melakukan komunikasi dengan mudah dan perkembangan zaman ini menyebabkan adanya tantangan baru bagi para PR dan PR Krisis sebuah perusahaan, mereka harus bisa mempertahankan citra positif perusahaan di benak masyarakat. Dalam penelitian ini menggunakan metodologi kualitatif deksriptif, memuat banyak tulisan dan gambar dibandingkan angka-angka. Tujuan dari penelitian ini untuk mengetahui strategi yang digunakan oleh Pizza Hut dalam menangani isu makanan kedaluwarsa. Hasil penelitin,media sosial sangat membawa dampak positif bagi Pizza Hut dalam pemulihan isu makanan kedaluwarsa. Strategi yang digunakan oleh PR Krisis Pizza Hut adalah dengan memanfaatkan media sosial. Terrlihat dari isu makanan kedaluwarsa yang menghilang di public dan restoran Pizza Hut sampai saat ini ramai dikunjungi. 

scholarly journals PEMBUATAN VIDEO COMPANY PROFILE DAN PRODUK MULTIMEDIA UNTUK SOSIAL MEDIA RUMAH SAKIT HEWAN PENDIDIKAN (RSHP) IPB

2021 ◽  
Vol 11 (1) ◽  
pp. 49-61
Author(s):  
Inna Novianty ◽  
Nurul Ulfa Ashilah ◽  
Arni Diana Fitri
Keyword(s):  
Social Media ◽  
The Public ◽  
Device Application ◽  
Lack Of Information ◽  
Reference Process ◽  
Multimedia Product ◽  
Motion Graphic ◽  
A Company

ABSTRACTVarious interesting activities and facilities have been carried out at RSHP IPB, but these activities have not been packaged and disseminated attractively resulting in a lack of information received by the society. Companies can disseminate information moreinteresting and easy to understand to the target according to the goals to be achieved by implementing multimedia. Animal Hospital for Education of IPB uses video and motion graphic as a promotional forum to introduce           RSHP   IPB and expand the information the public will receive. The methods used in the manufacture of company profile video and multimedia product are briefing, idea construction, audiens target, device application determining, reference process, revision and publication.The result of this projects are a company profile video and multimedia product such as motion graphic.This products were shared at RSHP IPB’s Social Media.

scholarly journals Beyond the hashtag: Circumventing content moderation on social media

2018 ◽  
Vol 20 (12) ◽  
pp. 4492-4511 ◽  
Author(s):  
Ysabel Gerrard
Keyword(s):  
Social Media ◽  
Eating Disorder ◽  
Public Service ◽  
Recommendation Systems ◽  
Public Service Announcements ◽  
Media Content ◽  
Media Companies ◽  
Search Mechanism

Social media companies make important decisions about what counts as “problematic” content and how they will remove it. Some choose to moderate hashtags, blocking the results for certain tag searches and issuing public service announcements (PSAs) when users search for troubling terms. The hashtag has thus become an indicator of where problematic content can be found, but this has produced limited understandings of how such content actually circulates. Using pro-eating disorder (pro-ED) communities as a case study, this article explores the practices of circumventing hashtag moderation in online pro-ED communities. It shows how (1) untagged pro-ED content can be found without using the hashtag as a search mechanism; (2) users are evading hashtag and other forms of platform policing, devising signals to identify themselves as “pro-ED”; and (3) platforms’ recommendation systems recirculate pro-ED content, revealing the limitations of hashtag logics in social media content moderation.

scholarly journals Pembuatan Video Perayaan Hari Nyepi Di Bali Dengan Teknik Motion Graphic 2 Dimensi

2017 ◽  
Vol 7 (1) ◽  
pp. 25-37
Author(s):  
Ainun Nahya Mumtahanah ◽  
Ringga Gilang Baskoro ◽  
Rian Saputra
Keyword(s):  
Social Media ◽  
Short Duration ◽  
Online Media ◽  
Concept Design ◽  
Video Information ◽  
Other Information ◽  
Audio Rendering ◽  
Motion Graphic ◽  
A Company

ABSTRACTMacroAd is a company that provides outdoor media in the form of television screens in Commuterline train cars. LINIKINI MacroAd makes online media a tool so that the programs and information presented can make the audience interested and not get bored looking at the PID screen. The strategy taken is to create content that is creative, informative, educative, and entertaining. The content produced in the form of interviews, Lifestyle, News, Quotes, Facts, Culinary, Tips, and various other information. Information presented about current places in Jabodetabek, about technology, and the agenda of the event. However, some of the information above has not yet been visualized, such as video information about holidays. So far, MacroAd LINIKINI has only shown videos of congratulations on short holidays with a short duration on social media and the Puter Commuterline screen without detailed information about the celebration. Therefore the writer makes a video celebrating Nyepi Day in Bali. This video aims to inform the audience in detail about a series of rituals celebrating Nyepi Day before, during and after the celebration. The method used in the Making of Nyepi Day Celebration Video in Bali with 2 Dimensional Motion Graphic Technique consists of 11 stages, namely concept design, device specifications, storyboarding, material collection, layout making, animation creation, audio integration, rendering, testing, revision, and distribution. This video was successfully created with the resulting duration of 2 minutes 20 seconds with a size of 82.1 MB.ABSTRAKMacroAd merupakan perusahaan yang menyediakan media luar ruang yang berbentuk layar televisi di dalam gerbong kereta Commuterline. MacroAd LINIKINI menjadikan media online sebagai alat agar program dan informasi yang disajikan dapat membuat audience tertarik dan tidak bosan melihat layar PID. Strategi yang dilakukan adalah dengan membuat konten yang kreatif, informatif, edukatif, dan menghibur. Konten-konten yang dihasilkan berupa Interview, Lifestyle, News, Quotes, Fakta, Kuliner, Tips, dan berbagai informasi lainnya. Informasi yang disajikan mengenai tempat-tempat kekinian yang berada di Jabodetabek, tentang teknologi, dan agenda acara. Namun dari beberapa informasi diatas ada yang belum divisualisasikan seperti video informasi mengenai hari-hari besar. Selama ini MacroAd LINIKINI hanya menayangkan video ucapan selamat hari besar dengan durasi yang singkat di sosial media dan layar PID Commuterline tanpa informasi secara detail tentang perayaan tersebut. Maka dari itu penulis membuat video perayaan hari nyepi di Bali. Video ini bertujuan untuk memberitahukan secara detail kepada audience tentang rangkaian ritual perayaan hari nyepi sebelum, saat, dan sesudah perayaan. Metode yang digunakan dalam Pembuatan Video Perayaan Hari Nyepi di Bali dengan Teknik Motion Graphic 2 Dimensi in terdiri dari 11 tahap yaitu perancangan konsep, spesifikasi perangkat, pembuatan storyboard, pengumpulan bahan, pembuatan layout, pembuatan animasi, penggabungan audio, rendering, pengujian, revisi, dan distribusi. Video ini berhasil dibuat dengan durasi yang dihasilkan yaitu 2 menit 20 detik dengan ukuran 82.1 MB.

Public Service Announcements and Exposure to Health and Risk Messages

2017 ◽  
Author(s):  
William DeJong
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Behavior Change ◽  
Public Service ◽  
The United States ◽  
Public Service Announcements ◽  
Media Campaigns ◽  
The Public ◽  
And Behavior ◽  
Attitudes And Behavior

Public service announcements (PSAs) emerged after World War II in the United States as a promising strategy for increasing awareness of important social issues and changing beliefs, attitudes, and behavior. Research at that time showed that PSA campaigns had limited success in changing attitudes and behavior. Even so, both in the U.S. and internationally, sponsoring agencies and organizations continued to produce PSAs, hoping they would create significant behavior change. In the 1980s, a more informed view of what PSAs can achieve began to emerge as practitioners of social marketing demonstrated that media campaigns can produce behavior change when they are designed and executed according to the principles and best practices followed by the advertising industry. Beginning in the 1990s, PSA-based campaigns to promote public action through programs and policy change became more common. Research has shown that such campaigns can play a key role in shaping the public agenda, changing perceptions of social norms, reinforcing school- and community-based programs, and building support for and then publicizing changes in public policy, all of which can foster individual behavior change. PSAs and other media executions are best designed using a planning scheme that is grounded in advertising best practices and behavior change theory and that uses those media executions as part of a broader intervention effort. These various elements can be brought together by using a media planning guide that outlines how the campaign will work in sync with other intervention activities and what its key messages will be. In the United States, federal regulations that outlined broadcasters’ public service obligations were loosened in the 1980s, making it increasingly difficult to get donated time for PSAs and other public service messages. More broadly, the increased focus of broadcasters, cable networks, and print publications on generating revenue has magnified this problem. Faced with strong competition, campaign planners need a strategy for convincing media gatekeepers to give priority to their messaging. The rise of social media (e.g., Facebook, Instagram, Twitter) has opened up a new means of putting PSAs before the public. For example, once a message is posted on a video-sharing website such as YouTube, it can be linked to the sponsoring organization’s website, where additional intervention-related material can be found, as well as to websites hosted by other groups. Promotional efforts through national, state, and community organizations can draw an initial audience, with the hope that they will share the link with their social media and email contacts and that eventually the message will “go viral.” PSAs remain a viable media alternative for public communication campaigns, despite the fact that major media outlets do not often provide donated time or space for such advertising. In some cases, a PSA-driven campaign will be supported by a large budget, but while such campaigns have a better chance of success, the resources required are seldom available. The emergence of social media has created a new way to build an audience. Successful examples of social media campaigns are emerging, but why some campaigns take off and others do not requires additional study.

The portrayal of Social Evils in Kamala Markandaya’s Nectar in a Sieve and A Handful of Rice

2016 ◽  
Vol 4 (12) ◽  
pp. 11
Author(s):  
Pooja Shankar ◽  
Dr. Poonam Rani
Keyword(s):  
Good Life ◽  
Human Life ◽  
Research Paper ◽  
Abstract Concept ◽  
Indian English ◽  
Rural And Urban ◽  
Kamala Markandaya ◽  
The Everyday ◽  
Everyday Reality ◽  
Urban People

Life is very precious for everyone. Life needs proper care and nurture. Human life depends on society. Only in a good society we can find a good life.  Life is simple, very little is needed to make it happy. But social evils insist on making it complicated. Social evils in society have become a serious concern in the present day world. It is gradually affecting roots of our culture and its blocking its rapid growth on the global chart. The aim of writing this research paper is to highlight Social Evils in rural and urban societies. This research paper will explore the meaning, reason, effect of social evils in the light of the analysis of two novels of Kamala Markandaya, an Indian English writer. The research paper entitled ‘The portrayal of Social Evils in Kamala Markandaya’s Nectar in a Sieve and A Handful of Rice.’ In this paper, the effort is made to study Kamala Markandaya’s Social Evils in Nectar in a Sieve and A Handful of Rice. We will find poverty, hunger, starvation, beggary, prostitution, crime, unemployment and many more social evils in both novels. Kamala Markandaya’s A Handful of Rice and Nectar in a Sieve nothing but an account of the suffering of the rural and urban people, and how the cruelty of social evil resulting in suffering, death and misfortune is more explicit in both novels. Poverty is the everyday reality of the characters in the both novels.  Poverty is not an abstract concept that one can really think about, it’s like wolf at the door that must constantly be staved off. Both novels are a jolt to awaken the society against social evils.  

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Comparison of SVM, RF and SGD Methods for Determination of Programmer's Performance Classification Model in Social Media Activities

2020 ◽  
Vol 4 (2) ◽  
pp. 329-335
Author(s):  
Rusydi Umar ◽  
Imam Riadi ◽  
Purwono
Keyword(s):  
Social Media ◽  
Gradient Descent ◽  
Classification Model ◽  
Stochastic Gradient Descent ◽  
Support Vector ◽  
Svm Algorithm ◽  
Vector Machines ◽  
Performance Patterns ◽  
A Company

The failure of most startups in Indonesia is caused by team performance that is not solid and competent. Programmers are an integral profession in a startup team. The development of social media can be used as a strategic tool for recruiting the best programmer candidates in a company. This strategic tool is in the form of an automatic classification system of social media posting from prospective programmers. The classification results are expected to be able to predict the performance patterns of each candidate with a predicate of good or bad performance. The classification method with the best accuracy needs to be chosen in order to get an effective strategic tool so that a comparison of several methods is needed. This study compares classification methods including the Support Vector Machines (SVM) algorithm, Random Forest (RF) and Stochastic Gradient Descent (SGD). The classification results show the percentage of accuracy with k = 10 cross validation for the SVM algorithm reaches 81.3%, RF at 74.4%, and SGD at 80.1% so that the SVM method is chosen as a model of programmer performance classification on social media activities.

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