scholarly journals PR Crisis Melalui Media Sosial

2017 ◽  
Vol 9 (1) ◽  
pp. 81
Author(s):  
Gladys Carlina ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Methodology ◽  
Positive Impact ◽  
Human Life ◽  
Close Relationship ◽  
The Times ◽  
To Receive ◽  
A Company ◽  
Pizza Hut

The background of this research is communication, new media, PR and PR Crisis. Fourth of this background has a close relationship, starting from communication, human in everyday life would require communication to receive and convey information, human can not be released from human life. The advancement of the times and the development of technology, causing people to communicate easily and the development of this era caused a new challenge for the PR and PR Crisis of a company, they should be able to maintain a positive image of the company in the minds of people. In this study using descriptive qualitative methodology, it contains many writings and drawings compared to the numbers. The purpose of this research is to know the strategy used by Pizza Hut in dealing with the issue of expired food. Penelitin results, social media is very positive impact on Pizza Hut in the recovery of food issues expired. The strategy used by the Pizza Hut Crisis PR is to utilize social media. Visible from the issue of expired food that disappeared in public and Pizza Hut restaurant until now crowded visited.Latar belakang dari penelitian ini yaitu komunikasi, media baru, PR dan PR Krisis. Keempat dari latar belakang ini mempunyai hubungan yang erat, dimulai dari komunikasi, manusia di dalam kehidupan sehari-hari tentunya memerlukan komunikasi untuk menerima dan menyampaikan informasi, manusia tidak bisa dilepaskan dari kehidupan manusia. Majunya perkembangan zaman dan perkembangan teknologi, menyebabkan manusia melakukan komunikasi dengan mudah dan perkembangan zaman ini menyebabkan adanya tantangan baru bagi para PR dan PR Krisis sebuah perusahaan, mereka harus bisa mempertahankan citra positif perusahaan di benak masyarakat. Dalam penelitian ini menggunakan metodologi kualitatif deksriptif, memuat banyak tulisan dan gambar dibandingkan angka-angka. Tujuan dari penelitian ini untuk mengetahui strategi yang digunakan oleh Pizza Hut dalam menangani isu makanan kedaluwarsa. Hasil penelitin,media sosial sangat membawa dampak positif bagi Pizza Hut dalam pemulihan isu makanan kedaluwarsa. Strategi yang digunakan oleh PR Krisis Pizza Hut adalah dengan memanfaatkan media sosial. Terrlihat dari isu makanan kedaluwarsa yang menghilang di public dan restoran Pizza Hut sampai saat ini ramai dikunjungi. 

scholarly journals Analisis Isi Konten Pornografi di Instagram

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Mediatrix Rahabav ◽  
Moehammad Gafar Yoedtadi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Positive Impact ◽  
Human Life ◽  
Measuring Instruments ◽  
Reliability Test ◽  
Building Relationships ◽  
Lack Of Control ◽  
The Government

The development of technology that has brought big changes in human life, one of which is the presence of new media that makes it easier for humans to carry out communication activities. New media has a positive impact if it wisely chooses information, news and impressions as needed. Instagram social media includes new media, which is a platform for sharing photos, videos as well as a means of building relationships between people. However, the lack of control and strict sanctions by Instagram and the government have made some users free to upload pornographic content. The @pompa.kaka account includes Instagram users who are suspected of containing a lot of pornographic content. This study aims to determine and measure how much content contains pornographic elements on the Instagram account @pompa.kaka. This study uses a quantitative approach with content analysis methods. Analysis by coding on 340 samples by coder 1 and coder 2. Coding is carried out based on 7 categories of pornography according to Law No.44 of 2008. After the coding process between coders is complete, then a reliability test is carried out to prove the validity of the data and measuring instruments. reliable. The results of this study indicate that 97% of the content uploaded to the @pompa.kaka account contains pornographic elements.Perkembangan teknologi yang membawa perubahan besar dalam kehidupan manusia, salah satunya adalah kehadiran media baru yang memudahkan manusia dalam melakukan aktivitas komunikasi. Media baru membawa dampak positif apabila digunakan secara bijak dengan memilih informasi, berita serta tayangan sesuai kebutuhan. Media sosial instagram termasuk media baru, yang menjadi platform untuk berbagi foto, video sekaligus sarana membangun hubungan antar manusia. Namun kurangnya kontrol serta sanksi tegas oleh pihak instagram dan juga pemerintah membuat beberapa pengguna bebas mengunggah konten pornografi. Akun @pompa.kaka termasuk pengguna Instagram yang diduga banyak memuat konten mengandung unsur pornografi. Penelitian ini bertujuan untuk mengetahui serta mengukur berapa banyak konten yang mengandung unsur pornografi pada akun instagram @pompa.kaka. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis isi. Analisa dengan melakukan coding pada 340 sampel oleh coder 1 dan coder 2. Coding dilakukan berdasarkan pada tujuh kategori pornografi sesuai Undang-undang No.44 tahun 2008. Setelah proses coding antar coder selesai, kemudian dilakukan uji reliabilitas untuk membuktikan keabsahan data serta alat ukur yang reliabel. Hasil penelitian ini menunjukan bahwa 97% konten yang diunggah pada akun @pompa.kaka mengandung unsur pornografi.

scholarly journals MEDIA SOSIAL SUKSESKAN PROMOSI

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Wahjoe Mawardiningsih
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Positive Impact ◽  
Market Trends ◽  
Use Of Social Media ◽  
The Times ◽  
Corporate Blog

Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact

scholarly journals Media Buku Pop Up Pembelajaran Bahasa Jawa Anak Sekolah Dasar

2021 ◽  
Vol 2 (1) ◽  
pp. 50-66
Author(s):  
Ipung Dyah Kusumoningrum ◽  
Handriyotopo Handriyotopo
Keyword(s):  
Social Media ◽  
Elementary School Students ◽  
Qualitative Methodology ◽  
Positive Impact ◽  
School Students ◽  
Book Design ◽  
Color Selection ◽  
The Public ◽  
Visual Style ◽  
Visualization Techniques

Writing a Javanese script to make it easy to understand requires interactive learning media by designing interactive pop-up books for elementary school students in Surakarta. The design of a pop-up book in Javanese with a qualitative methodology to collect data through interviews with teachers, the education office, and references to the Javanese curriculum. Pop up book design methods, namely; 1 (first) determine the theme and content of the page, scriptwriting style, visual style, visualization techniques, making interactive pop-up book models. The 2nd (two) make the title design, color selection, design pages with attractive illustrations, as well as selecting materials that are suitable for use. The 3rd (three) determines the illustrations and pop-up techniques used on each page. Promotional media for the introduction of Javanese script pop up books to the public, through social media, namely; Youtube and Instagram, supported by media posters, x banners, and gifts in the form of drinking bottles and character magnets. The design of interactive Javanese pop-up books is visually attractive and has a positive impact on students to focus on learning better, as a teaching medium for teachers in the classroom.

scholarly journals Pencegahan “Privacy Violation” di Media Sosial Pada Kalangan Remaja

2020 ◽  
Vol 1 (2) ◽  
pp. 155-164
Author(s):  
Seiren Ikhtiara
Keyword(s):  
Social Media ◽  
New Media ◽  
Human Life ◽  
Positive Influence ◽  
Internet Technology ◽  
Cyber Crime ◽  
Next Generation ◽  
Qualitative Descriptive ◽  
Privacy Violation

This article is the result of research on social Media based on the results of the development of internet technology as a new media (newmedia)that has implications in it to give a positive influence andnegatif on human life. The method used is qualitative descriptive whose data is taken through observation at SMAN 1 Pleret Bantul Yogyakarta school. The results of this study show that social media makes it easier for a person to interact and communicate.  Socialcare can also have a big impact on teenagers. Kaum teenagers who are also the most users on social media are very vulnerable and can be victims or perpetrators of cyber   crime, namely privacy  violations.   Remaja as the next generation of the nation must be wise in using social media. Remaja must quickly take langkah by frequently following socialization containing information about actions against cyber crime.Artikel ini adalah hasil penelitian tentang media sosial berbasis dari hasil perkembangan teknologi internet sebagai media baru (new media) yang menimbulkan implikasi didalamnya memberikan pengaruh positif dan negatif pada kehidupan manusia. Metode yang digunakan adalah deskriptif kualitatif yang datanya diambil melalui observasi di sekolah SMAN 1 Pleret Bantul Yogyakarta. Hasil penelitian ini menunjukan bahwa media sosial memudahkan seseorang dalam berinteraksi dan berkomunikasi. Media sosial juga bisa memberikan dampak yang besar bagi remaja. Kaum remaja yang juga sebagai pengguna terbanyak di media sosial sangat rentan dan bisa menjadi korban ataupun pelaku dari cyber crime yaitu pelanggaran privasi atau privacy violation. Remaja sebagai generasi penerus bangsa harus dengan bijak dalam menggunakan media sosial. Remaja harus sigap mengambil langkah dengan sering mengikuti sosialisasi yang berisi informasi perihal tindakan melawan cyber crime.

Racial Bias in Customer Service: Evidence from Twitter

2021 ◽  
Author(s):  
Priyanga Gunarathne ◽  
Huaxia Rui ◽  
Abraham Seidmann
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Large Scale ◽  
Racial Bias ◽  
Digital Platforms ◽  
Quantitative Evidence ◽  
Customer Complaints ◽  
To Receive ◽  
A Company ◽  
Profile Pictures

Detecting and reporting systemic racial bias is an essential step toward the eradication of racial discrimination in our society. Doing so not only requires society members to voice and share their anecdotal experiences, but also relies on researchers to document systematic statistical evidence of racial bias. This paper documents the first large-scale evidence of business-to-customer racial bias on digital platforms on which the perpetrators are individual employees who act on behalf of a company and the victims are customers. This is in contrast to existing studies of racial bias on digital platforms that focus on peer-to-peer marketplaces in which both the perpetrators and the victims are individuals acting independently and on their own behalf. By analyzing more than 57,000 social media customer complaints to U.S. airlines and leveraging a variety of analytics techniques, including text mining and facial recognition, we present quantitative evidence that African American customers are less likely to receive a response when they complain than otherwise similar White customers. Furthermore, our deep learning–based falsification test shows that the bias is absent without the race-revealing visual cue. This study offers a practical yet powerful recommendation for companies: conceal all customer profile pictures from their employees while delivering social media customer service.

scholarly journals A Novelty of Impact of Social Media from the Legal Perspective

2018 ◽  
Vol 8 (1) ◽  
pp. 28-33
Author(s):  
Syarifah Lisa Andriati
Keyword(s):  
Social Media ◽  
Mass Media ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Human Life ◽  
Internet Technology ◽  
Legal Problems ◽  
Legal Perspective ◽  
Information And Communication

Along with the development of science and technology, human life is growing dynamically, especially in the field of information and communication. The Cyber Era has produced internet technology and brought a new phenomenon in the area of mass media which also creates new media that is commonly called social media or social networking. Social media is like a two-edged knife. If used wisely, selectively and responsibly, various social networking sites can be useful, but if used irresponsibly, social media can have unfavorable consequences, and even cause legal problems.

scholarly journals Evaluation of the influence of social media on youth restiveness in Nigeria

2020 ◽  
Vol 3 (2) ◽  
pp. 87-100
Author(s):  
Chiji Ezeji ◽  
Keyword(s):  
Social Media ◽  
Qualitative Methodology ◽  
Fake News ◽  
Law And Order ◽  
Interview Technique ◽  
Grass Root ◽  
The Government ◽  
The Unemployed ◽  
To Receive ◽  
Share Information

The causes of youth restiveness are many and continue to increase every day, just as the miscreants who thrive on this misdemeanour improve on their talent for mischief. The youths constitute a large army of the unemployed and blame their plight on the society that does not care for them. Youth restiveness is the omnibus term for a host of anti-social and downright criminal behaviours perpetrated by a sizeable proportion of youth in various communities around Nigeria. This study evaluated the influence of social media on youth restiveness in Nigeria. The study adopted qualitative methodology. An interview technique was used to collect data. A total of fifty-five participants were purposively selected for the interview due to their vast knowledge on the topic under study. The findings revealed that the youth use social media to receive and share information and that fake news-play role in escalating violence, youths are involved in restiveness due to unemployment, rebel, youths and exuberance, youth restiveness leads to breakdown of law and order, low productivity, disruption of production activities. The recommends that the government should tackle the problem from the grass root, provide employment for the youth. Keywords: Combating, Evaluation, Government, Nigeria, Restiveness Strategies, Youth.

scholarly journals KOMUNIKASI VISUAL DI ERA DIGITAL MELALUI PELATIHAN FOTOGRAFI

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Wulan Purnama Sari ◽  
Lydia Irena
Keyword(s):  
Social Media ◽  
Soft Skills ◽  
Human Life ◽  
Educational Institutions ◽  
Practical Skills ◽  
Soft Skill ◽  
Digital Era ◽  
The Times ◽  
Activity Questionnaires

The existence of educational institutions plays a very large role in educating human resources in Indonesia. Because in essence education has two main objectives, namely to help educate humans and make intelligent humans become good. Not only intellectually intelligent but also have a strong character, especially to face the times and globalization. Therefore the role of educational institutions must also pay attention to the development of students in the scope of soft skills by equipping them with practical skills. Photography is an important part of visual communication which is now an integral part of people's lives. Coupled with the trend of social media, human life is centered in it. So that this PKM activity aims to be a form of education for students regarding the function of photography in today's digital era. The method used in PKM activities is to conduct training for partners with student and female participants. PKM activities are carried out online using the Zoom application. The results of PKM activities indicate an increase in participants' understanding of photography, which can be seen through the pre and post PKM activity questionnaires. In addition, participants also have an interest in photography in the scope of social media, including photography techniques and recommendations for editing applications using smartphones. Suggestions from the team regarding this activity are to carry out further activities that focus on photography using smartphones for upload needs on social media.ABSTRAK:Keberadaan lembaga pendidikan sangat besar peranannya dalam mencerdaskan sumber daya manusia di Indonesia. Sebab pada hakikatnya pendidikan memiliki dua tujuan utama yaitu membantu mencerdaskan manusia dan menjadikan manusia cerdas tersebut menjadi baik. Tidak hanya cerdas secara intelektual tetapi juga memiliki karakter yang kuat, terutama untuk menghadapi perkembangan zaman dan globalisasi. Oleh karenanya peran lembaga pendidikan juga harus memperhatikan pengembangan peserta didik dalam ruang lingkup soft skill dengan membekali mereka keterampilan yang bersifat praktis. Fotografi menjadi bagian penting dalam komunikasi visual yang sekarang ini menjadi salah satu bagian integral dalam kehidupan masyarakat. Ditambah juga dengan adanya tren media sosial yang menjadikan kehidupan manusia berpusat di dalamnya. Sehingga kegiatan PKM ini bertujuan untuk menjadi bentuk edukasi bagi para siswa terkait fungsi fotografi di era digital saat ini. Metode yang digunakan dalam kegiatan PKM adalah dengan melakukan pelatihan kepada pihak mitra dengan peserta siswa dan siswi. Kegiatan PKM dilaksanakan secara daring dengan menggunakan aplikasi Zoom. Hasil kegiatan PKM menunjukkan adanya peningkatan pemahaman peserta mengenai fotografi, yang dapat dilihat melalui kuesioner pra dan paska kegiatan PKM. Selain itu, peserta juga memiliki ketertarikan terhadap fotografi dalam lingkup media sosial, termasuk didalamnya teknik fotografi dan juga rekomendasi aplikasi editing dengan menggunakan smartphones. Saran dari tim terkait kegiatan ini adalah dilaksanakannya kegiatan lanjutan yang berfokus pada fotografi dengan menggunakan smartphones untuk kebutuhan unggah di media sosial. 

scholarly journals DAKWAH YANG BERLITERASI MEDIA: UPAYA DERADIKALISASI DI LINGKUP KAMPUS IAIN KENDARI

2018 ◽  
Vol 2 (2) ◽  
pp. 119-128
Author(s):  
Sri Hadijah Arnus
Keyword(s):  
Social Media ◽  
New Media ◽  
Media Literacy ◽  
Positive Impact ◽  
Virtual Community ◽  
Negative Effects ◽  
The Face ◽  
Negative Effect ◽  
The Media ◽  
The Difference

The new media era is a time when every individual has a virtual community other than their community in the real world. The high interactivity of social media and its decentralized nature allows for the enormous flow of information that inflicts social media users. This of course can have a positive impact, but it can also bring a negative effect. To counteract the negative effects of social media, media literacy is needed, in this case for students. Media literacy is done to form a filter on students, in the face of negative exposure in social media that can give effect to the formation of a stereotype of a person against a particular ethnic or religious groups, as well as information charged with radicalism. It is deemed necessary to see IAIN Kendari students who have very diverse ethnic backgrounds and different organizational backgrounds of different groups, thus affecting the difference of individuals in making decisions or in dealing with various forms of information from social media. Media literacy is done through the way of da'wah is to provide understanding to the students how the media to construct a message that is combined with messages that contain knowledge about Islam. This paper will describe the media literacy model for IAIN Kendari students with the form of da'wah which aims to counteract the understanding of radicalism obtained through social media, for IAIN students Kendari.

scholarly journals ROLES OF NEW MEDIA IN INDIA POLITICAL LANDSCAPE

2020 ◽  
Vol 5 (18) ◽  
pp. 26-42
Author(s):  
Nurul Hidayah Hamid ◽  
Awan Ismail
Keyword(s):  
Social Media ◽  
New Media ◽  
Human Life ◽  
General Election ◽  
Information Communication ◽  
Political Landscape ◽  
Depth Interview ◽  
Bharatiya Janata Party ◽  
The Impact

Today, new media especially social media became an important tool in human life from providing information, communication; discuss an issue to mobilize people. People can do whatever they want just by using social media every time for 24 hours and everywhere regardless of time or place. Moreover, new media either Facebook, Twitter or Youtube use by everyone including politicians these days to share their agenda, besides other methods. In India, the use of new media mainly Twitter seen play an important in Delhi General Election 2014. For example, most of the election participant such as Narendra Modi or and their parties, Bharatiya Janata Party (BPJ) seen using new media extensively in their online campaign to attract the voter. Thus, the purpose of this research is to understand the roles of new media on politic in India and how politician uses Facebook, Twitter or Youtube in their online campaign and spread out agenda. For this purpose, an in-depth interview (qualitative) was used to get the findings on the impact of new media in politics. There is few media organization staff and former worker partook in an in-depth interview. In the end, this study found that new media, of course, can affect people especially when it is being used frequently.

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