scholarly journals Pengaruh E-Promotion, E-WOM dan lokasi terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening

2021 ◽  
Vol 5 (2) ◽  
pp. 224-238
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Hari Purwanto ◽  
Linda Dwi Ramadani
Keyword(s):  
Path Analysis ◽  
Hypothesis Testing ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Likert Scale ◽  
Purchase Decisions ◽  
The Relationship ◽  
Intervening Variables

The purpose of this study was to determine the effect of E-Promotion, E-WOM and location on consumer satisfaction through purchase decisions as intervening variables. The research used is quantitative research with a sample of 384 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that E-Promotion, E-WOM and location have an effect on consumer satisfaction and purchase decisions. While other findings Purchase Decisions act as a mediation of the relationship between E-Promotion, E-WOM and location on consumer satisfaction. For further research, it is possible to enter the buying interest variable.

scholarly journals Pengaruh destination image terhadap revisit intention dan intention to recommend melalui satisfaction sebagai variabel intervening

2021 ◽  
Vol 5 (2) ◽  
pp. 176-187
Author(s):  
Dian Citaningtyas Ari Kadi ◽  
Hari Purwanto ◽  
Brilianne Rose Vonseica
Keyword(s):  
Path Analysis ◽  
Hypothesis Testing ◽  
Quantitative Research ◽  
Likert Scale ◽  
Destination Image ◽  
Tourist Attraction ◽  
Revisit Intention ◽  
The Relationship

The purpose of this study was to determine the effect of destination image on revisit intention and intention to recommend through satisfaction as an intervening variable. The research used is quantitative research with a sample of 269 respondents. Using a 5-point Likert Scale and Path Analysis was used for analysis and hypothesis testing. The findings of this study indicate that destination image has an effect on revisit intention, intention to recommend, and satisfaction. While other findings, satisfaction acts as a mediation of the relationship between destination image to revisit intention and intention to recommend. For further research, it is possible to enter the tourist attraction variable.

scholarly journals UKM Goes to Online: Etnocentrism and Brand Image of Purchase Decisions with Customer Satisfaction as Intervening (Cimahi City Sibori Batik Case Study)

2021 ◽  
Vol 12 (4) ◽  
pp. 840-846
Author(s):  
R. Adjeng Mariana Febrianti, Et. al.
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Design Methodology ◽  
Brand Image ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Intervening Variables

This study aims to determine the effect of ethnocentrism and brand image on purchasing decisions with customer satisfaction as an intervening variable. Design / methodology / approach: This research is a type of explanatory research and the technique used in this research is path analysis using SPSS 25 software. The primary data used are questionnaires and interviews with 100 respondents using incidental techniques. Findings: The results of the study concluded that ethnocentrism and brand image influence purchasing decisions through customer satisfaction as intervening variables. And simultaneously it also shows that ethnocentrism and brand image influence consumer satisfaction and purchasing decisions. The brand image variable has a greater influence on consumer satisfaction and purchasing decisions than the ethnocentrism variable.

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

scholarly journals HUBUNGAN SABAR DAN HARGA DIRI DENGAN AGRESIVITAS PADA SUPPORTER BOLA

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Eka Sari Oktaviani ◽  
Rizka Dara Vonna ◽  
Yuanita Caroline Yuanita Caroline
Keyword(s):  
Hypothesis Testing ◽  
Aggressive Behavior ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Self Esteem ◽  
Likert Scale ◽  
The Relationship

This research was conducted to find out the relationship between the patient and self-esteem with the aggressiveness of a football supporters because many phenomena that occur as a result of the aggressive behavior of soccer supporters that are often negative and harming others. The subjects in this research there were as many as 102 football supporters with snow ball sampling technique. This study used three scales, the scale of patience, self-esteem scale and scale of agressiveness. Form of the scale used is Likert scale. Hypothesis testing is done by using multiple regression of analysis. The results showed that the analysis results sig 0.000 < 0.05, or higher score of patience and higher score of self-esteem in a football supporter, can be a predictor of low score of aggressiveness.

scholarly journals KNOWLEDGE AS THE INTERVENING VARIABLE ON RELIGIOSITY VALUE OF ACCOUNTANT STUDENTS' SAVING INTEREST FOR ISLAMIC BANKING

2021 ◽  
Vol 1 (2) ◽  
pp. 63-68
Author(s):  
Wahyuning Murniati ◽  
Evita Purnaningrum
Keyword(s):  
Linear Regression ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Positive Relationship ◽  
Islamic Banking ◽  
Economic Activities ◽  
Analytical Technique ◽  
The Relationship

The development of Islamic economics in banking practices in society develops innovatively. Various sharia banking products have become the people's choice in supporting their daily economic activities. The same thing also happened to students. The purpose of study is to analyze the religiosity effect of students' interest in saving for Islamic banking with knowledge as intervening variable. Multiple linear regression is an analytical technique used here, with hypothesis testing and path analysis to support its conclusions. The result of this study is that the level of religiosity significantly effects on students' interest in saving for Islamic banking with positive relationship. Likewise, knowledge is able mediate the relationship between the religiosity variable and students' interest in saving.

scholarly journals The Influence of Perceived Trust on the Relationship Between Image Interactive Technology and Behavioral Intention Associated with Online Purchase of Goods in Malang City

2021 ◽  
pp. 213-220
Author(s):  
Syarif Hidayatullah ◽  
Harianto Respati ◽  
Ahmad Farhan ◽  
Ike Kusdyah Rachmawati ◽  
Eko Aristanto
Keyword(s):  
Social Media ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Behavioral Intention ◽  
Online Shopping ◽  
Interactive Technology ◽  
Perceived Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Relationship

The high potential for growth in the digital economy through e-commerce has penetrated various aspects of business life. This research focused on image interactive technology because using animation and image design through social media can provide an attractive nuance to the viewer and generate more trust. The sale of goods online requires an active and attractive nuance of content so that customers are happy and choose online sales media as a convenient online shopping medium. This research was conducted in Malang City, East Java, with a sample of 190 respondents, all of whom have transacted online or bought their necessities online. The data were analysed through path analysis and hypothesis testing. The results demonstrate that image interactive technology influences perceived trust and behavioral intention, either directly or indirectly. Keywords: (IIT) Image Interactive Technology, behavioral intention, perceived trust, online

scholarly journals THE INFLUENCE OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE IN PT. SON KARELLA MARE

2020 ◽  
Vol 3 (2) ◽  
pp. 20-32
Author(s):  
Muhammad Pananrangi ◽  
Osman Lewangka ◽  
Indrianty Sudirman
Keyword(s):  
Job Satisfaction ◽  
Human Resources ◽  
Path Analysis ◽  
Hypothesis Testing ◽  
Causal Relationship ◽  
Employee Performance ◽  
Analysis Method ◽  
High Performing ◽  
The Relationship ◽  
Positive Effect

Every company wants high-performing human resources. This study aims to determine the effect of motivation and job satisfaction on employee performance at PT. Putra Karella Mare directly and mediation. This study uses a quantitative approach that aims to explain the position of the variables studied as well as the relationship between one variable with another with the intention to test hypotheses that have been formulated previously. This study will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used is path analysis (PATH) using the help of the SmartPLS 3.2.8 program. The results found that motivation has a positive and significant effect on job satisfaction, motivation has a positive effect not significant on performance, job satisfaction has a positive and significant effect on performance, motivation has a positive and significant effect on performance if mediated by job satisfaction

scholarly journals Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision

2018 ◽  
Vol 9 (1) ◽  
pp. 9
Author(s):  
Abel Gandhy ◽  
Julio Arthur Hairuddin
Keyword(s):  
Linear Regression ◽  
Product Differentiation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
The Impact ◽  
The Relationship

The purpose of this research was to measure the relationship and the impact of promotion and product differentiation on Jukajo consumer purchase decision. This research was a quantitative research with a questionnaire as the data collection method. The sampling technique in this research is purposive sampling technique. Then, the questionnaire was measured by Likert-scale and multiple linear regression. The result shows that promotion and product differentiation variable have positive impact on purchase decision partially and simultaneously. Bothvariables have 50,5% of impact towards consumer purchase decisions of Jukajo. Moreover, product differentiation becomes the most dominant variable which partially affects consumer purchase decision.

scholarly journals PERAN KEPUASAN DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP NIAT BELI ULANG PADA GO-FOOD DI FEB UNUD

2018 ◽  
Vol 7 (10) ◽  
pp. 5197
Author(s):  
Bagus Dwipayana ◽  
Eka Sulistyawati
Keyword(s):  
Factor Analysis ◽  
Path Analysis ◽  
Consumer Satisfaction ◽  
Repurchase Intentions ◽  
Analytical Technique ◽  
The Third ◽  
Buy Back ◽  
High Level ◽  
The Relationship ◽  
Positive Effect

The intention to reuse goods or services is a reflection of the services that quality companies offer so that customers feel satisfied. Referring to the theory of consumer behavior, this study aims to determine the effect of trust and satisfaction with the intention to buy back. The study was conducted in 1873 students of the Faculty of Economics and Business Udayana University, a sample of 95 students was obtained. Analytical technique used is factor analysis and path analysis. The results of testing the first hypothesis shows the positive effect of trust on the intention to buy back. Results of the second hypothesis show satisfaction positive effect on trust. The results of the third hypothesis show satisfaction positive effect on the intention of buy back, and the last fourth hypothesis shows that satisfaction mediates positively the relationship between beliefs on repurchase intentions. The high level of trust and consumer satisfaction will increase the chances of re-buying intention from consumers.

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