Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision

The purpose of this research was to measure the relationship and the impact of promotion and product differentiation on Jukajo consumer purchase decision. This research was a quantitative research with a questionnaire as the data collection method. The sampling technique in this research is purposive sampling technique. Then, the questionnaire was measured by Likert-scale and multiple linear regression. The result shows that promotion and product differentiation variable have positive impact on purchase decision partially and simultaneously. Bothvariables have 50,5% of impact towards consumer purchase decisions of Jukajo. Moreover, product differentiation becomes the most dominant variable which partially affects consumer purchase decision.

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Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

Bisma: Jurnal Manajemen ◽

10.23887/bjm.v7i1.29290 ◽

2021 ◽

Vol 7 (1) ◽

pp. 56

Author(s):

Vika Ervina ◽

Made Ary Meitriana

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Product Quality ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Collection Method ◽

Analysis Technique ◽

Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

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Pengaruh Trust Terhadap Keputusan Beli Produk Tiff Body

LUGAS Jurnal Komunikasi ◽

10.31334/lugas.v4i2.1224 ◽

2020 ◽

Vol 4 (2) ◽

pp. 96-104

Author(s):

Yohana Nadya Gunardja

Keyword(s):

Linear Regression ◽

Data Collection ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Quantitative Methodology ◽

Simple Linear Regression ◽

Online Questionnaire ◽

Collection Method ◽

Huge Impact

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.

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The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

Asian Social Science ◽

10.5539/ass.v15n10p1 ◽

2019 ◽

Vol 15 (10) ◽

pp. 1

Author(s):

D. R. G. Perera ◽

W. M. C. Bandara Wanninayake

Keyword(s):

Relationship Marketing ◽

Structural Equation ◽

Quantitative Research ◽

Positive Impact ◽

Equation Modeling ◽

Brand Trust ◽

Online Questionnaire ◽

Integral Role ◽

The Impact ◽

The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

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ANALISIS KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK DAN PERSEPSI HARGA PADA PT. HUMPUSS TRADING JAKARTA

INOVATOR ◽

10.32832/inovator.v9i1.3002 ◽

2020 ◽

Vol 9 (1) ◽

pp. 8

Author(s):

Yulianingsih Yulianingsih ◽

Tini Kartini ◽

Dede Kurniawan

Keyword(s):

Significant Relationship ◽

Brand Image ◽

Sampling Technique ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Price Perception ◽

Correlational Approach ◽

Study Population ◽

The Relationship

The research aims to analyze the relationship between brand image and price perception with purchasing decisions at PT. Humpuss Trading, Jakarta. The study population was 140 customers and the number of samples 104 respondents using proportional random sampling technique. The research method used was a survey with a correlational approach consisting of two independent variables namely brand image and price perception and one dependent variable, namely purchasing decisions. The results showed that there was a positive and significant relationship between brand image and purchase decision, there was a positive and significant relationship between price perception and purchase decision, there was a positive and significant relationship between brand image and price perception simultaneously with purchase decisions. Thus it can be concluded that purchasing decisions can be improved through brand image and price perception partially or simultaneously.

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PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis ◽

10.29103/e-mabis.v18i1.284 ◽

2018 ◽

Vol 18 (1) ◽

Author(s):

Mohd. Heikal

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Significant Influence ◽

Brand Image ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchase Decisions ◽

Purchasing Decisions ◽

Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

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THE IMPACT OF GRAY PROFITABILITY INDEX AND PUBLIC OWNERSHIP ON FINANCIAL STATEMENTS DISCLOSURE WITH AUDIT COMMITTEE AS A MODERATING VARIABLE

International Journal of Contemporary Accounting ◽

10.25105/ijca.v3i2.9211 ◽

2021 ◽

Vol 3 (2) ◽

pp. 77

Author(s):

Indraguna Kusumabrata

Keyword(s):

Data Analysis ◽

Quantitative Research ◽

Audit Committee ◽

Sampling Technique ◽

Financial Statements ◽

Jel Classification ◽

Annual Reports ◽

Public Ownership ◽

The Impact ◽

The Relationship

Disclosure of financial statements is one of the most important measurements for a sustainable company. This study will examine the effect of IFRS implementation on the gray profitability index and the portion of public share ownership on the disclosure of financial statements with the audit committee as a moderating variable. This study uses a quantitative research model and uses secondary data. The data in this study used data analysis methods, namely Moderating Regression Analysis (MRA) with IBM SPSS software and Microsoft Excel program as a testing support system, with data analysis techniques presented in the form of a classic assumption test and R2, F test and T test. The population in this study were all property and real estate companies that consistently had complete financial and annual reports for 2018 to 2019. This study used a sampling technique, namely purposive sampling and obtained 32 companies according to the classified criteria. The results indicated that the gray profitability index had no effect on the disclosure of financial statements, as well as the addition of the audit committee as a moderator did not strengthen the relationship to the disclosure of financial statements. Furthermore, the variable share of public ownership has a positive and significant effect on the disclosure of financial statements, as well as the moderation of the audit committee which further strengthens the relationship with the disclosure of financial statements. Kata Kunci: Gray Profitability Index, Public ownership, Disclosure of financial statements, and Audit Committee. JEL Classification: G32, M41

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Pengaruh Struktur Kepemilikan, Likuiditas, Leverage, dan Aktivitas (TATO) Terhadap Financial Distress Perusahaan Industri Barang Konsumsi yang Terdapat Pada Bursa Efek Indonesia

Journal of Economic Bussines and Accounting (COSTING) ◽

10.31539/costing.v4i1.1325 ◽

2020 ◽

Vol 4 (1) ◽

pp. 208-218

Author(s):

Yuriani Yuriani ◽

Merry Merry ◽

Jennie Jennie ◽

Muhammad Ikhsan ◽

Namira Ufrida Rahmi

Keyword(s):

Ownership Structure ◽

Financial Distress ◽

Quantitative Research ◽

Positive Impact ◽

Stock Exchange ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Independent Variable ◽

The Impact

Financial Distress is indicated as company’s financial decrease which can be caused by various circumstances. Identifying financial distress is important to do since financial distress that occurs continuously will lead to company failure. This research is useful to see the impact of Ownership Structure, Liquidity, Leverage, and Activity in predicting Financial Distress to the sector consumer goods companies listed in Indonesia Stock Exchange. The independent variable used is Ownership Structure, Current ratio, Debt ratio, and Activity (TATO). While the dependent variable used is Financial Distress. The sample in this research involve 27 companies was taken by Purposive Sampling technique by determining 3 criterias within a span of 5 years, so the amount of research data was obtained as many as 135. This study use quantitative research. The results of this research using multiple linear regression analysis concluded Ownership Structure, Liquidity, and Activity have positive impact on Financial Distress. While Leverage is the only variable whichhas no significant influence on Financial Distress. Keywords : Ownership Structure, Liquidity, Leverage, Activity, Financial Distress.

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High Performance Work Practices and Employee’s Outcomes: Organization based Self-Esteem and Perceived Organizational Support as Mediator and Positive Psychological Capital as Moderator

NICE Research Journal ◽

10.51239/nrjss.v0i0.122 ◽

2019 ◽

pp. 60-91

Author(s):

BruceRjss BruceRjss ◽

Muhammad Salman Chughtai ◽

Syed Tahir Hussain Rizvi

Keyword(s):

Organizational Support ◽

Quantitative Research ◽

High Performance ◽

Banking Sector ◽

Sampling Technique ◽

Superior Performance ◽

Individual Outcomes ◽

Moderation Model ◽

The Impact ◽

The Relationship

Worldwide, the environment of business organizations is becoming faster and it is too important for organizations that how to attain and preserve a competitive advantage. An organization can achieve organizational goals and objectives through optimistic behavior and superior performance of its human resources. HPWPs act to develop and increase staff efficiencies and capabilities; this study put emphasis on quantitative research to highlight the impact of HPWP on individual outcomes (IRP, TP, and OCB) in a sample of (n = 412) from banking sector of Central Punjab, Pakistan by using a convenience sampling technique. In this study mediation, moderation model bootstrapping analysis was also been tested, by using POS and OSE as mediator and PPC as moderators. Findings of the study showed that POS and OSE mediate the relationship between HPWP and employee’s Outcomes. Conversely, PPC moderates the relationship between OSE and Employee’s Outcomes IRP, TP and OCB. This study will purposeful for the management managers and practitioners of the organizations who needs to implement HPWP for the enhancement of their workforce’s outcomes, also from the theoretical implications this study explains the role of POS and OSE as mediating mechanism and PPC as moderating tool in connection to HPWP and employee outcomes IRP, TP and OCB.

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The Effect of Work Environment and Workload on Employee Performance at KSU Islah Citra Mandiri Ampel Boyolali

Jurnal Riset Ekonomi Manajemen (REKOMEN) ◽

10.31002/rn.v4i2.2353 ◽

2021 ◽

Vol 4 (2) ◽

pp. 147-159

Author(s):

Richard William Kaope ◽

Ocky Sundari

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Work Environment ◽

Work Performance ◽

Negative Impact ◽

Positive Impact ◽

Employee Performance ◽

Sampling Technique ◽

Primary Data ◽

The Impact

This research aims to analyze the impact of work environment and workload on employees' work performance. The research object is KSU Islah Citra Mandiri employee in Boyolali. The population was KSU Islah Citra Mandiri Boyolali employees with a total number of 32 people, the samples of which were taken by use of saturated sampling technique. Primary data were collected using questionnaire and analyzed by multiple linear regression to examine the impact of work environment and workload to employees' work performance. The research results indicated that the work environment and workload influence employees 'performance both partially and simultaneously: the work environment has positive impact, while workload has negative impact on employees' performance.

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Pengaruh deviden, hutang, harga saham terhadap profitabilitas pada perusahaan jasa subsektor transportasi

Jurnal Paradigma Ekonomika ◽

10.22437/jpe.v16i1.12074 ◽

2021 ◽

Vol 16 (1) ◽

pp. 29-36

Author(s):

Widya Kartika ◽

Ester Hasiholan Lumban Gaol ◽

Sri Damayanti Br Pandiangan

Keyword(s):

Linear Regression ◽

Sampling Technique ◽

Share Price ◽

Collection Method ◽

Assessment Technique ◽

Share Prices ◽

Dividend Payments ◽

Equity Ratio ◽

Regression Techniques ◽

The Impact

The purpose of the study being studied is to examine the impact of dividends, debt, share prices on profitability in the transportation sub-sector services on the IDX. The data collection method in this research is the sampling technique. The total specimens in the studied study were 6 specimens. The assessment technique used is the multiple linear regression techniques with multiple values. This study describes that dividend payments have a partial impact on profitability, as evidenced by the t value of 2.639> 2.055 and has a sig value of 0.014 <0.05. Deb to equity ratio has no impact on profitability, this can be seen from the t-count of -1,132 <2,055 and has a sig value of 0.268> 0.05. The share price has an impact on profitability, as evidenced by the t-count of -2.163 <2.055 and a significant value of 0.040 <0.05. The R2 test of 0.181 explains the weak relationship between the variable dividend payout ratio, debt to equity ratio, and share price on the profitability of 18.1%, and the remaining 81.9% is influenced by other factors. Keywords: Dividends, Debt, Share price, Profitability.

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