scholarly journals Application of innovative technology "Media Synergy" in the process of training specialists at the technical university in the conditions of digitalization of education

2020 ◽  
Vol 210 ◽  
pp. 18012
Author(s):  
Tatiana Vlasova ◽  
Evgenia Krasnova
Keyword(s):  
Professional Education ◽  
Modern Society ◽  
Educational Technologies ◽  
Innovative Technology ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Technical University ◽  
Ethical Component ◽  
Manipulative Techniques

The article is devoted to the innovative technology of upbringing students "Media synergy", which was used for four years of training teachers at the technical University in a prolonged experiment. Special attention is paid to the analysis of educational technologies that are used in higher foreign and domestic professional education, including information, health-saving, subject, media, upbringing, in the conditions of digitalization of all spheres of life in modern society. The article substantiates a set of conceptual ideas that allowed us to determine the criteria of the spiritual and ethical component of the existential period of students. Models of the "Media synergy" technology were developed; the results of the application of innovative technology were summarized, which allowed to realize the main goal in the professional education of teachers – to overcome the pseudo-virtual picture of the world in the minds of students through synergetic relationships between equal partners and through interaction based on anti-manipulative techniques in the media space.

The Process of Globalization and Its Impact on Media

2016 ◽  
Vol 1 (4) ◽  
pp. 150
Author(s):  
Veton Zejnullahi
Keyword(s):  
New Technology ◽  
World Order ◽  
Modern Society ◽  
Media Access ◽  
Four Corners ◽  
The World ◽  
The Media ◽  
The Republic ◽  
Human Eyes ◽  
The Impact

The process of globalization, which many times is considered as new world order is affecting all spheres of modern society but also the media. In this paper specifically we will see the impact of globalization because we see changing the media access to global problems in general being listed on these processes. We will see that the greatest difficulties will have small media as such because the process is moving in the direction of creating mega media which thanks to new technology are reaching to deliver news and information at the time of their occurrence through choked the small media. So it is fair to conclude that the rapid economic development and especially the technology have made the world seem "too small" to the human eyes, because for real-time we will communicate with the world with the only one Internet connection, and also all the information are take for the development of events in the four corners of the world and direct from the places when the events happen. Even Albanian space has not left out of this process because the media in the Republic of Albania and the Republic of Kosovo are adapted to the new conditions under the influence of the globalization process. This fact is proven powerful through creating new television packages, written the websites and newspapers in their possession.

scholarly journals Dynamics of russian citizens’ social fears during the first and second waves of COVID-19

2021 ◽  
Vol 41 (1) ◽  
pp. 27-38
Author(s):  
Victor V. Ermolaev ◽  
Julia Voroncova ◽  
Daria K. Nasonova ◽  
Alena I. Chetverikova
Keyword(s):  
Social Deprivation ◽  
Modern Society ◽  
Self Report ◽  
Russian Society ◽  
Sources Of Information ◽  
Self Confidence ◽  
The World ◽  
The Future ◽  
The Media ◽  
Second Wave

Background. The study of the psychological characteristics of social fears during the first wave of COVID-19 indicated that Russian citizens were massively in a state of fear. The persisting threat of a pandemic throughout the year, the inconsistency of managerial decisions in the absence of a coherent strategy to combat COVID-19, obviously create growing social tension in Russia, which is projected onto the psychological level of the state of modern society. Objective. To identify the dynamics of social fears among Russian citizens during the first and second waves of COVID-19. Hypothesis: there is a tendency for the growth of social fears among Russian citizens during the second wave of COVID-19, while the media continues to form a depressive and depressing “picture of the world”. Design. Psychodiagnostics was carried out remotely using Google forms. Sample size: 497 people. At the first stage (the first wave — March / April, 2020), 253 people were tested. At the second stage (second wave — October / November, 2020), 244 people passed testing, of which 150 took part in the periods of both the first and second waves, and 94 — only during the second wave. At the third stage, statistical analysis was carried out in order to identify the dynamics of social fears. Results. From the moment COVID-19 began to the peak of the second wave, Russian citizens showed negative dynamics, characterized by: 1) an increase in the experience of social fears associated with failure and defeat, as well as rejection and suppression; 2) an increase in the imbalance of trust caused by the growth of trust in the world and others, as trustworthy sources of information about the current danger, against the background of a steadily reduced trust in oneself; 3) a decrease in optimism and faith in the future with an increase in the intensity of emotional stress, as well as a desire to delegate responsibility for the events of one’s own life; 4) a general decrease in efficiency (based on the results of self-report). Conclusion. The information broadcast by the media about COVID-19 has a systemic psychological impact through the demonstration of a pessimistic “picture of the world”, which, creating an aggressive information field literally enveloping the psyche, destroys its self-confidence, social ties and group cohesion, and also fills it social fears, increasing the sense of social deprivation. The intended consequences will send the psychological community to develop a predictive model for overcoming this situation. In our opinion, the main thing in the work with the consequences of the pandemic is psychological assistance, the basis of which should be the methods of correction of the cognitive-affective sphere of the individual — the return of self-confidence and the transformation of the “picture of the world” of the present and future into a positive one. Particular attention should be paid to increasing collective cohesion and setting group goals that outline the future positive “picture of the world” of Russian society

scholarly journals COVID 19 MEDIA COVERAGE: AN ANALYSIS OF HEORHII POCHEPTSOV’S VIEW

2021 ◽  
Author(s):  
Oksana Levantovych
Keyword(s):  
Media Coverage ◽  
Political Crisis ◽  
Unexpected Event ◽  
Online Mode ◽  
Media Space ◽  
The World ◽  
Chinese Province ◽  
The Media ◽  
Artificial Nature ◽  
Great Game

The article analyses the peculiarities of the coverage of the covid pandemic in the Ukrainian media, the emphasis placed by the media in news, and how the online mode of modern life and social distancing affects the growth of media influence. Special attention is paid to the view of the famous publicist Heorhii Pocheptsov, who does not exclude the possibility that the coronavirus was invented intentionally to control millions of people around the world. Permanently, the world faces numerous challenges of different scales: economic, military, socio-political, environmental, epidemiological ones. In 2020, the largest and the most unexpected event, undoubtedly, was the deadly coronavirus pandemic, which spread from the small Chinese province of Wuhan to the whole world and already took more than one million people’s lives in less than a year. Thus, the media, that in the post-information society actually have an unprecedented impact on people, form a person’s perception of such challenges. As a result, our understanding of the pandemic is directly related to the information we consume from the media. In fact, from the very start of quarantine, the media space began to be captured by analytical materials in which experts from various fields tried to predict what the world would be like after the end of coronavirus. These experts were of two types: some claimed that irreversible changes would deepen the permanent economic and socio-political crisis, and by claiming that they intensified panic, while others argued that any crisis is a chance to restart and grow. The experts put different emphases covering the covid pandemic in the media, but it is important to pay attention to the analysis of the famous publicist, propaganda researcher – Heorhii Pocheptsov, who sees the coronavirus as a tool to influence millions of people. The pandemic will end sooner or later, but no matter whether the virus was artificially invented or not, the processes that have already been launched around the world cannot stop as if nothing had happened. But Heorhii Pocheptsov’s opinion about the possible artificial nature of the virus should make us more vigilant while consuming information from TVs or from the online media, as it is possible that this information might be a part of a great game that we were not warned about.

scholarly journals Verbal and linguocultural content of a text

2021 ◽  
pp. 18-32
Author(s):  
Myroslava Mamych ◽  
Keyword(s):  
Mass Media ◽  
Structural Level ◽  
Literary Language ◽  
Human Needs ◽  
A Value ◽  
Media Space ◽  
The World ◽  
Verbal Content ◽  
The Media ◽  
The Mass Media

This article gives a detailed account of one of the topical issues of modern integrative linguistic stylistics, i.e., substantiation of the content of the latest concepts that are formed within the interrelated disciplines. Attention is specifically paid to the terms media stylistics, verbal and linguocultural content of the media. The author elaborates on the concept of linguocultural content of the media text interpreting it as linguistic and aesthetic signs of culture, components of linguistic and informational pictures of the world, i.e., a value-content meaning of the mass media which unfolds and concretizes the general and nationally marked concepts, and as a regular manifestation of the language norm. The data of the magazine A Woman shows that the verbal content is a significant, specific segment of the functioning of the modern Ukrainian literary language in the media space. It reflects the universal stratification of the language of national professional, social, every day, and artistic culture, the synergy of its mediatopes and media genres, broadcasts a hierarchy of social (socio-political, gender), psychological and economic stereotypes, and human needs. They are all united by the Ukrainian-centric linguocultural platform which consists of both value-semantic signs of culture and structural-level units of the literary-linguistic continuum. In terms of media stylistics, the language of Ukrainian-language media is analyzed in two complementary perspectives: 1) via metaphorical-associative field structures with specific core nominations; 2) via the principles of realization of the media structural-level norm in the mass media. Keywords: media stylistics, verbal content, linguocultural indicator of value, metaphorical-associative field, language norm, sign of culture.

scholarly journals Media space as an element of the digital educational ecosystem

Eduweb ◽  
2021 ◽  
Vol 15 (1) ◽  
pp. 134-144
Author(s):  
Oksana A. Dubrova ◽  
Julia M. Tsarapkina ◽  
Alla A. Oshkina ◽  
Julia O. Baikina ◽  
Vyacheslav A. Ivanov
Keyword(s):  
Cluster Analysis ◽  
Professional Education ◽  
Educational Environment ◽  
Social Processes ◽  
Educational Institutions ◽  
Media Space ◽  
Competency Models ◽  
Article Analysis ◽  
The Media ◽  
Electronic Elements

In response to the challenge of informatization of social processes, an information space and a digital educational environment emerge and develop in the field of professional education. Purpose of the article: analysis of the digital educational ecosystem of professional educational institutions. Methodology. The study analyzes the electronic elements used in the modern digital educational ecosystem. Competencies identified by cluster analysis of competency models are presented. Findings. The media space as an electronic environment created by technical means of communication is one of the key elements of the digital educational ecosystem, which allows creating innovative conditions for the development of vocational education

scholarly journals Visualization of Social Strata in Media

2020 ◽  
Vol 11 (2 (32)) ◽  
pp. 3-13
Author(s):  
Yuliana Melkumyan
Keyword(s):  
Social Stratification ◽  
Visual Communication ◽  
Power Relations ◽  
Visual Image ◽  
Visual Images ◽  
Class Identity ◽  
Culturally Specific ◽  
Media Space ◽  
The World ◽  
The Media

Visualization of social strata in the media space. - Visual communication is gaining in importance today. The perception of the world around us is mediated by visual images. The visual image cannot be fully expressed by verbal means; it is perceived as a whole, not sequentially. To depict social strata, their detailed definition is necessary, which would make it possible, through indices, icons and symbols, to express culturally specific codes that will create specific cognitive images for the participants in communication. Due to their ideological function, visual images justify unequal power relations in society. It turns out that visualization is an integral part of the endless semiosis of stratification processes and the formation of class identity. However, any visual image is a construct and can be deconstructed. Therefore, through visualization, it is possible to deconstruct or reconstruct the system of social stratification.

Manipulative techniques of the media as a tool for managing the masses

2021 ◽  
Vol 27 (2) ◽  
pp. 97-102
Author(s):  
I. Pomanova ◽  
Keyword(s):  
Mass Communication ◽  
Modern Society ◽  
Point Of View ◽  
Management Tools ◽  
Wide Range ◽  
Public Consciousness ◽  
The Media ◽  
The Individual ◽  
The Masses ◽  
Manipulative Techniques

The greatest minds of antiquity laid the foundation for the science of persuasion, that is, an ability to persuade the listener to a given point of view. The sophists were particularly successful in this. The works of the classics show how complex the process of persuasion is. To convince means to make you believe that you are right. The relevance of the study of this topic is due to the rapidly increasing influence of the media on the modern society formation and management of the masses. Taking into account a fairly large number of publications, the problem is not studied in detail, despite the fact that technologies are rapidly developing. The steady interest of researchers in this problem is determined by its significance in society. The object of the study is manipulation in management. The subject of the study is media techniques as a tool for mass management. Method of argumentation is citation of references. The objectives of the study are to characterize the manipulative techniques of the media; describe management technologies; classify manipulation tools. The purpose of the study is to scientifically substantiate the effectiveness of using manipulative media technologies as a management tools and to consider the practical implementation’s forms of this phenomenon. The research methodology is based on the principle of objectivity, universal connection and development. Research methods. The research was based on traditional general scientific methods; methods of induction, deduction, and interpretation have been actively used. Conclusion. Manipulation appears as a socio-psychological phenomenon aimed at a person. At the same time, the tools of manipulation are ideas, forms, techniques, and methods. Manipulative influence in the framework of mass communication takes the form of commercial and political propaganda. The media sets the tone in public discussions and disputes. The influence of mass media on the modern society functioning is rapidly increasing. Manipulative technologies used to influence public consciousness are very diverse. They provide a great variety of opportunities for the formation and strengthening of values, attitudes, and behaviors. For the purposes of communicative influence, the media actively use traditional technologies and create new ones that allow opening up great opportunities for manipulation. This phenomenon is the object of the scientists’ close attention. It is concluded that the media use a wide range of manipulative technologies: both traditional and innovative. They allow you to influence both the individual and the society as a whole in order to control the public consciousness and introduction of specified behaviors into it. The development of manipulative media techniques allows the authorities to introduce the necessary attitudes to the masses

MEDIA COMPETENCES AS A DETERMINANT OF A CONSTRUCTIVE SENIOR IN THE MEDIA SPACE

2019 ◽  
Vol 20 ◽  
pp. 71-79
Author(s):  
Marta Wrońska
Keyword(s):  
Older Adults ◽  
Media Space ◽  
The World ◽  
The Media ◽  
Reliable Knowledge

The lack of reliable knowledge about the media and the possibilities of using them often makes it impossible to take actions that determine the quality and standard of life of each of us. Adults are aware that the media can be a tool for exploring the world, but the tools only serve well for those who know about the circumstances, methods, and ways of using them. Significant media skills will be needed for constructive use of media by older adults and for their awareness about the media space. A description of the media space is presented in the article, the author also defines the concept of media competence and presents the results of research on the activity of seniors and their intentional functioning in the media space.

scholarly journals The Role and Functions of Social Media in Modern Society. Is social Media Worthwile for Local Media?

2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Modern Society ◽  
Traditional Media ◽  
The Social ◽  
Local Media ◽  
Media Space ◽  
The Media ◽  
Use Of Social Media ◽  
Media Experience

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.

scholarly journals GLOBALIZATION AND SINGULARITY: transformation of the foundations of modern society

2020 ◽  
Vol - (5) ◽  
pp. 87-116
Author(s):  
Serhii Proleiev ◽  
Viktoria Shamrai
Keyword(s):  
Human Life ◽  
Modern Society ◽  
Successful Implementation ◽  
Natural Form ◽  
Information Power ◽  
The World ◽  
The Media ◽  
Global World ◽  
Globalized World

The article is devoted to the transformations of society in the era of globalization. The global world is seen as a consequence of the successful implementation of the world-historical the Project of Modernity. Its completion results in the loss of its intellectual authority and historical effective- ness. The principal quality of contemporary society became its globality. The paradoxical phenomenon of the world, that had ceased to be a reality, became an integrative shape of the global transformations. Visibility took the privileged place here. The degradation of reality is analyzed in its main forms: dematerialization of reality; decline and destruction of human sensory experience; destruction of the alive contacts with living beings and the capacity to empathize with somebody; the loss of the space of the human existence space features of a stable, predictable, structured se- mantic order. The consequence of that is the destruction of the foundations of the communities and society as a whole, which is fixed by the notion of their «vagueness». The correlation to this social metamorphosis is a new anthropological format — the singularity, which provides for the theoretical abolition of identity as a way for defining a man. It means the loss of an individual’s predictability and its determination as a social character. The network is the way through which the singularities interact, and swarms are the natural form of their association. Swarm is a historically new, unstructured, but subordinated to common impulses union, which consists of points of activity of different intensity. The analysis of society is incomplete without taking into account its discursive-communicative nature. In the global world there is a decline in the discourses. The signs of that process are the lack of legitimacy in classical instances of the meaning (truth, good, beauty, etc.), the degeneration of thinking into mixing, changing criteria of significance (dominance of curiosity and impression), social degradation of the media. The main feature of these changes is the latest phenomenon of information power (the power of depersonalized information space and information technology — those modes of circulation and use of information that became a determining factor in human life in the globalized world).

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