scholarly journals Commercialization of innovations: peculiarities of sales policy at innovation active enterprise

2017 ◽  
Vol 13 (2) ◽  
pp. 6-12 ◽  
Author(s):  
Oleg Olefirenko ◽  
Olena Shevliuga

This study investigates the management process of innovations commercialization and its essence. Nowadays, establishing and ensuring the efficiency of innovations commercialization process is an objective precondition that creates material values. It also creates new demand in the market, shifting the emphasis from the production of enterprises to various management fields, creates new ways of capital substitution and enhances the level of innovation activity profitability. The aim of the research is to analyze indicators and characteristics of implemented instruments of sales policy at innovation active enterprises in order to estimate the influence of sales policy parameters to innovation level. There are many factors and trends that motivate enterprises to search for new ways to ensure their competitiveness. Findings revealed that there is a need to develop new technologies that ensures the profitability growth and activities optimization through capital mobility into areas with higher productivity and profitability. Sales policy is a necessary precondition for operation performance and further development of enterprises. Sales policy parameters significantly affect the level of innovation activity of industrial enterprises. Each of sales policy tools has an individual impact on the enterprise activity dynamics and can have positive or negative effect.

Author(s):  
Віталій Анатолійович Омельяненко

The priority direction of tax policy is the formation of tax potential, which includes the creation of conditions for the intensification of entrepreneurial activity, the formation of active development actors, the expansion of sources of tax revenue, the stimulation of innovation and investment activity. At the same time, in Ukraine, the lack of systemic directions of tax incentives for innovation in the legislation and practice of tax instruments significantly hinders the development of innovation potential of the economy and reduces its competitiveness. The basis for improving tax policy in the context of innovative development is the institutional component. The purpose of the study is to identify promising institutional aspects of the formation of tax potential in industry. The methodological basis of the study were analytical reviews, regulations, modern scientific and applied research in the field of innovation. The research uses methods of dialectics, methods and principles of scientific knowledge, tools of economic analysis to substantiate proposals for the formation of institutional foundations for the formation of tax potential. The main hypothesis of the study was the assumption that tax policy, which is aimed at developing innovation, largely determines the economic interest of industrial enterprises in the introduction of new technologies, as financial resources released from the tax potential of the enterprise can be directed to its innovation and investment activity. Presenting main material. The strategic task of tax potential management is to increase and strengthen the tax base by stimulating investment and innovation activity; support of enterprises in order to develop production and increase production. The tax potential is considered in the context of institutional innovation projects and smart specialization. An assessment of the prospects for the use of various tax instruments in accordance with the current situation and the need for the transition to adaptive management of tax potential of industry. The originality and practical significance is confirmed by the proposed scientific and methodological approaches to the management of tax potential in the context of innovative development. Conclusions and prospects for further research. Measures to increase the tax potential should include expanding the tax base not only through existing reserves, but also creating a new base through the development of innovation potential. The implementation of the relevant institutional strategy should be aimed not at simple maximization of tax revenues, but at the development of investment and innovation potential with the establishment of favorable conditions for the development of priority projects. Further research will focus on the analysis of the peculiarities of the use of tax tools in the framework of specific institutional and innovative projects of economic development.


2021 ◽  
pp. 139-156
Author(s):  
M. V. Podshivalova ◽  
I S. Pylaeva ◽  
S. K. Almrshed

InnoThe article examines the specifics of innovative activity of Russian drug manufacturers, which in the context of a COVID-19 pandemic become a matter of national security. The research is based on panel data: out of a total of 1,816 enterprises in the industry, a sample of 345 innovatively active enterprises is formed with a time series of data 20 years long. The sample is diversified by the scale of enterprise activity into 4 groups: micro enterprises, small, medium, and large enterprises. These types of enterprises are compared both in absolute terms — size of investments in intangible assets, age, and in relative ones — frequency of investments in innovations, coefficient of autonomy, profitability of sales and assets, share of intangible assets in revenue and assets. The analysis was supplemented by enterprises not included in the sample to identify the effectiveness of innovation in the industry. The result is the innovative profile of industrial enterprises in the context of the scale of their activities. The conclusion is drawn about the specifics of the domestic pharmaceutical industry innovation activity, which generally coincides with the established distribution of roles in the global pharmaceutical industry, when large enterprises are leaders in the innovations development and implementation. Russian large companies also tend to use micro enterprises to implement risky projects. The authors conclude that in Russia, the foundations have been formed for transition to a new model of pharmaceutical industry innovative development. This model is based on cooperation of small and large businesses.


2019 ◽  
Vol 265 ◽  
pp. 07029
Author(s):  
Nikolay Voytolovskiy ◽  
Andrey Butyrin ◽  
Andrey Chizhik

The purpose of this study is to improve the methods for assessing the efficiency of innovation activity of an enterprise. The paper proposes a system of economic indicators to assess the market attractiveness of innovation projects and the readiness of the enterprise to implement them. Using these indicators, it is possible to predict the potential of an innovative product on the market, as well as to determine the financial and economic opportunities of the enterprise. The presented methods for assessing the impact of innovations on the development efficiency of the enterprise’s economic activities allow determining the growth rates of the main economic indicators of the organization. The developed mechanism for a comprehensive assessment of the implementation of innovations at the enterprise allows determining the commercial effectiveness of the introduction of innovations and the impact of new technologies on the intercompany results of the enterprise, resulting in the possibility of taking into account the commercial and intercompany efficiency of investment in projects.


Author(s):  
T. A. Voronova, ◽  
A. P. Garnov ◽  
E. V. Loginova ◽  
S. Yu. Ayvazov

The article explains the necessity and important role of innovation in industry and shows their impact on economy. There are indicators characterizing the position of Russian highly technological products on global market. Causes of low competitiveness of Russian producers were revealed. The article demonstrates the importance of new technologies for attaining sustainable development of industrial enterprises and analyzes indicators of innovation activity, which discloses the uneven development of the innovation system in different regions of the country. The authors ground the necessity of Russian industry passing over to a new level of development and identify the key lines in shaping the innovative infrastructure of regions. They underline specific features of pursuing innovation policy in Russia, highlight principle problems hindering the development of innovation processes and propose ways of their overcoming. A set of measures was designed aimed at smoothing out the lag of private sector development from the state one and at stimulating research and developments in the private sector. Research findings can be used to correct regional strategies of innovation development.


2017 ◽  
Vol 8 (2) ◽  
pp. 287 ◽  
Author(s):  
Karina Sachpazidu-Wójcicka

Research background: Global competition, fast and dynamic technological change and increasingly shorter product life cycles have changed the current environment of enterprises’ functioning. In order to compete, firms are obliged to introduce new technologies, products, services or organizational systems and are forced to seek competitive advantages in innova-tiveness. Technology transfer becomes a major opportunity to enhance competitiveness and innovativeness of enterprises. The use of technology transfer and implementation of innova-tions allows companies to meet the requirements of the market and international competition. This paper discusses innovation activity occurring in industrial enterprises in Poland at present.Purpose of the article: The aim of the article is to determine the level of innovativeness in gaining the competitive position of surveyed Polish enterprises. The purpose of the article is to determine the occurring innovation activity and the novelty level of innovations implemented in the group of surveyed firms.Methods: The study is based on a survey on industrial firms (n=100) located in Poland. Data was collected during 100 individual interviews with high- and medium-level managers of randomly selected companies.Findings & Value added: The research has determined the level of innovativeness in gaining the competitive position of the surveyed firms. As the survey showed, enterprises prevailed the range of implementation of material innovation - product and process. Rarely firms implement non-material innovations. The study pointed to low activity in the field of patenting and implementing innovations with a high level of novelty. According to the obtained results, there is a dominant introducing new form the companies side innovations, which causes low competitiveness of surveyed enterprises. These findings suggest that measurement of innovativeness in gaining the competitiveness should be developed. The findings support the need for Polish enterprises to participate in advanced forms of technology and knowledge procurement.


Equilibrium ◽  
2014 ◽  
Vol 9 (2) ◽  
pp. 93-107
Author(s):  
Karina Sachpazidu-Wójcicka

Strong competition among entrepreneurs forces them to use innovation as the main source of competitive superiority. Dominating role of innovation – the factor of development - forces individual firms to search for the capability of widest use of innovation in their activity. Innovation is a result of specific process, which links up operations like presenting an idea of innovation and implementation of new solution. Proficient management of implementing the innovation process becomes important in creating innovativeness of the company. In order to be able to compete, firms must introduce new technologies, products, services and organizational systems. Nowadays innovation activity driving at bringing new products, processes, new organizational and marketing methods out is one of the most important conditions of firm market success. The paper discusses the concepts of innovativeness and analyses the theoretical conditions for its development, as well as the existing conditions for innovativeness of industrial enterprises in contemporary Poland. The objective of this paper is an analysis of statistical data (GUS) related to technology transfer of industrial entrepreneurs and its influence on innovativeness of firm. This analysis examines the efficiency of innovation activity in Polish industrial companies.


2017 ◽  
Vol 1 (2(10)) ◽  
pp. 8-12 ◽  
Author(s):  
Volodymyr Fedorovych Savchenko ◽  
Diana Vadymivna Pustovoyt

Urgency of the research. Ensuring the competitiveness of industrial enterprises in Ukraine requires the formation of innovation policy with current trends. Use and commercialization of research results is a prerequisite to market new products and services that will increase the level of innovation activity of industrial enterprises and enhance their competitiveness. Target setting. The current market environment requires activation of innovation as the most productive way to improve the country's competitiveness and its further development. Actual scientific researches and issues analysis. Problems enhance innovation received broad enough coverage in the foreign and domestic literature. In foreign labor is I. Blanca L. Vodacheka, J. Schumpeter and others. In domestic – developments V. Heytsya, J. Bazhala, V. Denisyuk, D. Malitskoho, V. Soloviev, L. Fedulova more. The research objective. To analyze the current state and dynamics of innovative development of industrial enterprises of Ukraine and to propose measures that will improve the efficiency of their innovation. The statement of basic materials. The article stated that Ukraine's economy is not very favorable for implementation of scientific and technological innovation due to lack of funding. Therefore, the state and government is the revitalization of innovation. Conclusions. Innovative activity of industrial enterprises in Ukraine in recent years did not factor in the effective restructuring and growth. The strategic task of the Ukrainian economy should be the use of innovative technologies as the only possible way to compete successfully entities.


2019 ◽  
pp. 132-144 ◽  
Author(s):  
Volodymyr KOSTETSKYI

Introduction. In today's conditions of economic development, business entities face the challenge of reformatting systems, methods, methods and economic mechanisms for managing sustainability in terms of innovative approach. Therefore, the solution of economic, social, managerial and personal problems in contemporary society implies a specific innovative style of management, which is based on innovation, innovation, systematic and continuous innovation activities. Purpose. Identification of peculiarities of the development of innovation activity of business entities in Ukraine, positive features and deficiencies that exist, and clarification of the role of the state in the creation of general institutional coordinates for economic entities as an element of the system of innovative development of the country's economy. Results. The study of the mechanism of innovation activity allows us to conclude that the formation and development of an innovative management strategy by an economic entity is an integration process that combines the processes of forecasting, planning and accounting of the resource base of the enterprise in the long-term, medium-term and short-term prospects in the new conditions modernization of the state economy. Creating a national innovation system is to build a holistic system that effectively transforms new knowledge into new technologies, products and services that find their real consumers in national or global markets. At the same time, attention should be paid to the development of an innovative strategy by each domestic enterprise, which will create conditions for positive trends in the development of this process. Conclusions. Innovations are essentially related to the cyclical development of the economy, as they initiate new technological developments. Therefore, in an innovative economy, the state plays an important role in implementing anti-cyclical economic regulation, smoothing out cyclical fluctuations and mitigating their effects. In today's conditions, further development of recommendations for improving the methodology for assessing the innovative potential of industrial enterprises, optimizing the management of innovation activity in the state and its individual regions, the choice of forms and methods of state support for innovation projects in order to improve the investment climate and increase inflow of innovative investments is necessary.


Author(s):  
Alla Ternova

The article analyzes the main indicators of innovation activity of industrial enterprises of Ukraine for 2014–2019. It is established that the share of expenditures on own research and development is consistently low, without showing a clear downward trend. It is shown that foreign trade in light industry goods in Ukraine is not balanced, as imports predominate over exports, which leads to an outflow of funds that can be spent on innovative development of the industry, creation of new high-tech jobs and training of highly qualified personnel. The annual deterioration of innovation indicators of light industry enterprises was revealed, which was caused by a low share of innovation-active enterprises in their total number, as well as a small share of innovative products in the total volume of light industry products. The number of innovatively active industrial enterprises by areas of innovation in 2014–2019 in terms of economic activities is analyzed. It is established that the highest indicator of expenditures on internal scientific developments in general in the industry of Ukraine, in processing and light industry was observed in 2016, the lowest – in 2019. Expenditures on external research in the industry as a whole ranged from 30.3 to 56.6% in relation to the expenditures on internal developments during the study period. The indicator for the processing industry is slightly lower (from 29.1 to 45.3%) and very low for the light industry (from 14.3 to 36.4%). It should be noted that in 2015, 2017 and 2019, external R&D was not carried out). The analysis of expenditures on innovations of industrial enterprises by areas of innovation in 2014–2019 showed that for all articles in light industry they are insignificant, and in some years either there is no data on them at all, or the data are not published. Factors that negatively affect the ability of light industry enterprises and garment enterprises in particular to carry out innovative activities (low innovative potential of industrial enterprises; lack of information on new technologies, lack of information on markets and lack of opportunities for cooperation with other enterprises and organizations). Some ways of development of innovative business for Ukrainian garment enterprises are indicated.


Entropy ◽  
2021 ◽  
Vol 23 (7) ◽  
pp. 806
Author(s):  
Stephen Fox

Psychomotor experience can be based on what people predict they will experience, rather than on sensory inputs. It has been argued that disconnects between human experience and sensory inputs can be addressed better through further development of predictive processing theory. In this paper, the scope of predictive processing theory is extended through three developments. First, by going beyond previous studies that have encompassed embodied cognition but have not addressed some fundamental aspects of psychomotor functioning. Second, by proposing a scientific basis for explaining predictive processing that spans objective neuroscience and subjective experience. Third, by providing an explanation of predictive processing that can be incorporated into the planning and operation of systems involving robots and other new technologies. This is necessary because such systems are becoming increasingly common and move us farther away from the hunter-gatherer lifestyles within which our psychomotor functioning evolved. For example, beliefs that workplace robots are threatening can generate anxiety, while wearing hardware, such as augmented reality headsets and exoskeletons, can impede the natural functioning of psychomotor systems. The primary contribution of the paper is the introduction of a new formulation of hierarchical predictive processing that is focused on psychomotor functioning.


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