The evaluation of content effectiveness within online and offline marketing communications of an enterprise

The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.

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Pop-Science on the Internet: How ULISSE Makes the Ends Meet

10.28945/2459 ◽

2002 ◽

Author(s):

Simona Cerrato

Keyword(s):

Information Technology ◽

General Public ◽

Scientific Community ◽

Scientific Information ◽

High Technology ◽

The Internet ◽

High Quality ◽

Increasing Demand ◽

Set Up

There is an increasing demand for what we can call pop-science that is pertinent scientific information dedicated to the non-specialists. This demand comes both from professional categories and the general public. Simultaneously in the scientific community there is an increasing consciousness that diffusion of the scientific information is an asset the scientific community cannot afford to overlook. The Internet is a perfect tool to meet this demand. It reaches a large and ever-increasing number of people and permits an interactive and detailed exchange of information. As an experiment of how to combine high quality services and the information technology, we have set up Ulisse - In the net of science (http://ulisse.sissa.it), an innovative Italian project for the popularisation of science via the Internet. Its main purpose is to establish a connection between scientists and the general public. Ulisse is based on three major characteristics: a) high technology to create an efficient and friendly system, b) customisation of the services, c) a network of scientists, which guaranteed the quality of the materials.

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Developing a Research Database of Primary Aldosteronism: Rationale and Baseline Characteristics

10.21203/rs.3.rs-228327/v1 ◽

2021 ◽

Author(s):

Wen Wang ◽

Yuanmei Li ◽

Qianrui Li ◽

Tingting Zhang ◽

Wei Wang ◽

...

Keyword(s):

Blood Pressure ◽

Primary Aldosteronism ◽

Prospective Cohort ◽

Research Database ◽

High Quality ◽

Plasma Aldosterone Concentration ◽

Confirmatory Testing ◽

The Mean ◽

High Level

Abstract BackgroundManagement of primary aldosteronism (PA) has become a research hotspot in the field of endocrinology. To obtain reliable research evidence, it is necessary to establish a high-quality PA research database. MethodsThe establishment of PA research database involved two steps. Firstly, patients with confirmation of PA diagnosis between 1 Jan 2009 to 31 Aug 2019 at West China Hospital were identified and data were extracted. Secondly, patients with confirmatory testing for PA will be enrolled into a prospective cohort. Data will be prospectively collected based on the case report forms since 1 Sep 2019. We evaluated the quality of research database through assessment of quality of key variables.ResultsTotally, 862 patients diagnosed as PA were identified, of which 507 patients who had positive confirmatory testing for PA were included into the retrospective database. Among 862 patients diagnosed as PA, the mean systolic blood pressure (SBP) was 156.1 mmHg, mean diastolic blood pressure (DBP) was 97.2 mmHg. Among included patients, the mean serum potassium level was 2.85 mmol/L, and the mean plasma aldosterone concentration (PAC) was 28.1 ng/dL. The characteristics patients with positive confirmatory testing for PA were similar. Validation of data extracting and linking showed the accuracy were 100%. Evaluation of missing data showed that the completeness of BMI (95.9%), SBP (99.4%) and DBP (99.4%) were high. ConclusionThrough integrating retrospective and prospective cohort of PA, a research database of PA with high quality and comprehensive data can be established. We anticipate that the research database will provide a high level of feasibility for management of PA in China.

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Quality of Health Information on the Internet

Handbook of Research on Distributed Medical Informatics and E-Health ◽

10.4018/978-1-60566-002-8.ch031 ◽

2009 ◽

pp. 443-455

Author(s):

Kleopatra Alamantariotou

Keyword(s):

Health Information ◽

Information Quality ◽

Relevant Information ◽

The Internet ◽

High Quality ◽

Related Information ◽

Health Related ◽

Use Of The Internet ◽

Effective Use

Recent statistics show that the World Wide Web has now grown to over 100 million sites: a phenomenal expansion in only 15 years (Mulligan 2007). It has been estimated that there are 100,000 sites offering health related information (Wilson 2002). As the amount of health information increases, the public find it increasingly difficult to decide what to accept and what to reject (Burgess 2007). Searching for information on the internet is both deceptively easy and the same time frustratingly difficult (Kiley 2002). The challenge for consumers is to find high quality, relevant information as quickly as possible. There has been ongoing debate about the quality of information aimed at patients and the general public and opinions differ on how it can be improved (Stepperd 1999). The purpose of this chapter is to provide a brief overview of the different perspectives on information quality and to review the main criteria for assessing the quality of health information on the internet. Pointers are provided to enable both clinicians and patients find high quality information sources. An understanding of these issues should help health professionals and patients to make effective use of the internet.

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A Review on Edge Connectivity Framework for Handheld Computing

International Journal of Handheld Computing Research ◽

10.4018/ijhcr.2017100102 ◽

2017 ◽

Vol 8 (4) ◽

pp. 23-29

Author(s):

Rajaguru D. ◽

Puviyarasi T. ◽

Vengattaraman T.

Keyword(s):

Supply Management ◽

The Internet ◽

Smart Environments ◽

High Quality ◽

Handheld Device ◽

Handheld Computing ◽

Time Critical ◽

Near Future ◽

The Internet Of Things

The Internet of Things(IoT) such as the use of robots, sensors, actuators, electronic signalization and a variety of other internet-enabled physical devices may provide for new advanced smart applications to be used in construction in the very near future. Such applications require real-time responses and are therefore time-critical. Therefore, in order to support collaboration, control, monitoring, supply management, safety and other construction processes, they have to meet dependability requirements, including requirements for high Quality of Service (QoS). Dependability and high QoS can be achieved by using adequate number and quality of computing resources, such as processing, memory and networking elements, geographically close to the smart environments for handheld device computing (HDC).

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The career of radiography: information on the web

Journal of Diagnostic Radiography and Imaging ◽

10.1017/s1460472806000034 ◽

2006 ◽

Vol 6 (1) ◽

pp. 25-33 ◽

Cited By ~ 3

Author(s):

E. Glennie ◽

A. Kirby

Keyword(s):

The Internet ◽

High Quality ◽

Quality Of Information ◽

Staff Shortage ◽

Search Terms ◽

Good Score ◽

The Government ◽

Diagnostic Radiography ◽

The Web

Purpose: To establish whether or not the quantity and quality of information available on the internet about the career of diagnostic radiography is of a good or satisfactory standard.Methods: Four search engines with four different search terms were used and the top twenty hits for each group were read. The applicable sites were scored to determine the quality of each site.Results: Only 12% (37) of the 320 sites read were applicable. Out of the 37 there were 4 sites that gained a good score from the scoring sheet and therefore were classed as high quality, but 21 out of 37 sites did gain half marks or over.Conclusions: In conclusion, the quantity and quality of sites about the career of radiography was not of a satisfactory standard and more attention from both the government and professional bodies is needed if the profession is to gain attention and the staff shortage problem is to be solved.

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Quality of Online Health Information Regarding Sickle Cell Disease Transition

Blood ◽

10.1182/blood-2018-99-114975 ◽

2018 ◽

Vol 132 (Supplement 1) ◽

pp. 4719-4719

Author(s):

Steffi Shilly ◽

Jane Lindahl ◽

Dava Szalda ◽

Caren Steinway ◽

Sophia Jan

Keyword(s):

Sickle Cell Disease ◽

Sickle Cell ◽

Search Engines ◽

The Internet ◽

Online Health Information ◽

Cell Disease ◽

High Quality ◽

Quality Of Information ◽

Website Content

Abstract Introduction: As modern medicine has decreased mortality rates of children with Sickle Cell Disease (SCD), patients with SCD are living into adulthood and transitioning to adult care. However transition for these patients has proven to be a vulnerable time. Thus, it is important to prepare youth adequately for chronic care transition through expectations, knowledge, skills, efficacy, and support. The advancement of the Internet has provided patients a primary source to search and gather health-related knowledge. Internet usage is almost ubiquitous among American youth with 92% of them accessing the Internet regularly. Previous studies have shown a wide spectrum in the quality of information available on the Internet. Yet, to the best of our knowledge, a systematic review of online health information regarding transition of patients with SCD has not been conducted. Methods: Data were collected in December 2017 and January 2018 using the 5 search engines that have been identified as being most commonly utilized. Keywords were selected to represent phrases that people may use while searching for information on the Internet regarding SCD transition. Combinations of the keywords were used in the searches, and the first 20 links for each search term were considered in our study. Incognito window was used so that previous searches did not influence the results from the search engines. Websites that met the required inclusion/ exclusion criteria were included in this study. Websites were divided as SCD transition or non-SCD transition specific websites based on whether they mentioned sickle cell disease or not. Websites were classified as academic/educational institution, health department, hospital/private clinician, professional body, or other (includes Wiki, WebMD, and etc). Flesch Reading Ease (FRE) Score was used to evaluate website readability. A novel 12-item transition-specific content tool was produced to evaluate website content. Website quality was evaluated by assessing for the presence or absence of the HONcode certification and using the EQIP tool. A high quality website was defined as having an EQIP Score ≥ 75% in this study. Website quality and content was scored by two research assistants employed in the General Pediatrics department at Northwell Health. Statistical analysis was performed using Excel and online tools. A p-value <0.05 was the criterion for statistical significance. Results: Using the combination of keywords decided, 9522 websites were identified using the selected search engines. Of the 9522 websites, 157 eligible websites met the inclusion criteria and were analyzed. 92 websites were SCD specific links and 65 websites were non-SCD specific links. 27 websites had a HONCode certification issued to them. Only 1 non-SCD website and 26 SCD specific websites had HONCode certifications. The average EQIP score was 59.0 ± 3.0. The average EQIP score for SCD specific websites was 56.9 ± 5.2 and was 61.1 ± 5.0 for non-SCD specific websites. Based on the cutoff value of an EQIP score ≥ 75%, 6 SCD specific websites and 13 non-SCD specific websites are of high quality. The interrater reliability in EQIP ratings was good (Pearson correlation: 0.660). The average FRE score was 49.0 ± 4.0. The average FRE score was 51.9 ± 13.7 for SCD specific websites and 46.1 ± 15.8 for non-SCD specific websites. The average website content score was 28.6 ± 10.7. The average website content score was 21.0 ± 7.1 for SCD specific websites and 36.1 ± 10.2 for non-SCD specific websites. The results of the two tailed t-test indicated that FRE scores between HONCode certified and non-HONCode certified websites were significant for among SCD websites as well as among combined SCD and non-SCD websites (p < 0.05). All identified websites will also be reviewed by two physicians who specialize in caring for young adults with chronic illnesses. Analyses from their review will be conducted prior to the conference. Conclusion: Although seeking health care information online is very common, the overall quality of information about sickle cell disease transition on the Internet is poor. Steps should be taken to make changes that will allow for adequate online healthcare information regarding sickle cell disease transition. By doing this, youth going through transition will be prepared by having competent expectations, knowledge, skills, efficacy, and support available on the Internet. Disclosures No relevant conflicts of interest to declare.

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TINGKAT KETERBACAAN BUKU SEKOLAH ELEKTRONIK (BSE) PELAJARAN BIOLOGI KELAS X SMA/MA

TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan ◽

10.51878/teaching.v1i4.774 ◽

2021 ◽

Vol 1 (4) ◽

pp. 298-304

Author(s):

UMUL MURSYADAH

Keyword(s):

Electronic Book ◽

High Quality ◽

Purposive Sampling ◽

10Th Grade ◽

Teachers And Students ◽

High Level ◽

Cloze Test

This research was aimed to determine the readability of Biology School Electronic Book (BSE) for 10th grade. The research was conducted in MAN 13 Jakarta. The method of this research was descriptive. Population of this research were all biology BSE of 10th SMA/MA and all student of 10th MA in South Jakarta. Sampling was done by purposive sampling. Book sample found only one title of biology BSE class X SMA/MA which is used in MA of South Jakarta. The researched texts were texts which had been studied in 1st to 5th chapter. One chapter was represented by one text, so it was gotten five texts. Student samples were taken by MA which used biology BSE that was MAN 13 Jakarta. The measurements of readability used cloze test propositions and formula of fry graph. The results of analysis showed that readability biology BSE based cloze test proposition were all of the texts included to high level. And the results of readability based on the fry graph showed that one text was appropriate for class 10th SMA/MA, the two texts were too easy and two texts were too difficult for class 10th SMA/MA. This research showed the quality of textbooks in terms of readability, in order to be consideration for teachers and students in selecting high quality textbooks. ABSTRAKPenelitian ini bertujuan untuk mengetahui keterbacaan Buku Sekolah Elektronik (BSE) pelajaran Biologi Kelas X. Penelitian ini dilakukan di MAN 13 Jakarta. Metode penelitian yang digunakan adalah metode penelitian deskriptif. Populasi dari penelitian ini adalah seluruh BSE Biologi kelas X SMA/MA serta seluruh siswa kelas X MA di Jakarta Selatan. Pengambilan sampel dilakukan dengan purposive sampling. Sampel buku hanya ditemukan satu BSE Biologi kelas X SMA/MA yang digunakan di MA Jakarta Selatan. Teks yang diteliti adalah teks yang telah dipelajari pada materi bab 1 sampai bab 5. Satu bab diwakili oleh satu teks, sehingga didapat lima teks yang diteliti. Sampel siswa diambil berdasarkan MA yang menggunakan BSE Biologi yaitu MAN 13 Jakarta. Pengukuran keterbacaan dilakukan menggunakan tes rumpang proposisi dan grafik fry. Hasil analisis menunjukkan bahwa keterbacaan BSE Biologi berdasarkan tes rumpang proposisi adalah seluruh teks termasuk kategori tinggi. Serta hasil keterbacaan berdasarkan grafik fry adalah satu teks termasuk cocok untuk kelas X SMA/MA, dua teks terlalu mudah dan dua teks terlalu sulit untuk kelas X SMA/MA. Penelitian ini menunjukkan kualitas buku teks dari segi keterbacaan, agar menjadi pertimbangan bagi guru dan siswa dalam memilih buku teks pelajaran yang berkualitas baik.

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Possibilities of Obtaining Renewable Energy in Dairy Farming

Agricultural Engineering ◽

10.1515/agriceng-2020-0012 ◽

2020 ◽

Vol 24 (2) ◽

pp. 9-20

Author(s):

Kinga Borek ◽

Wacław Romaniuk

Keyword(s):

Renewable Energy ◽

Production Efficiency ◽

Energy Savings ◽

Raw Material ◽

High Quality ◽

Animal Products ◽

Innovative Management ◽

The Innovative Management ◽

High Level

AbstractModern livestock facilities necessary in the production of milk, meat or other animal products should be constructed with environmental protection in mind, while ensuring high quality of production and animal welfare. The high level of mechanization in modern dairy farms, including automated and robotic processes, allows obtaining high quality raw material (e.g. milk), and significantly increasing labor and production efficiency. In addition, the use of photovoltaic (PV) panels, heat recovery from milk and obtaining biogas from the manure fermentation process, contributes to large energy savings on the farm. Excess of natural fertilizers, which are an animal byproduct, can be used as a substrate for methane fermentation. The presented examples of obtaining renewable energy allow improving the economic efficiency of animal production. They also ensure appropriate environmental conditions through the innovative management of natural fertilizers.

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Online Information About Periviable Birth: Quality Assessment (Preprint)

10.2196/preprints.12524 ◽

2018 ◽

Author(s):

Adriane F Haragan ◽

Carly A Zuwiala ◽

Katherine P Himes

Keyword(s):

Medical Information ◽

The United States ◽

The Internet ◽

Online Information ◽

High Quality ◽

Comfort Care ◽

Treatment Choices ◽

News Stories ◽

Google Search

BACKGROUND Over 20,000 parents in the United States face the challenge of participating in decisions about whether to use life support for their infants born on the cusp of viability every year. Clinicians must help families grasp complex medical information about their baby’s immediate prognosis as well as the risk for significant long-term morbidity. Patients faced with this decision want supplemental information and frequently seek medical information on the Internet. Empirical evidence about the quality of websites is lacking. OBJECTIVE We sought to evaluate the quality of online information available about periviable birth and treatment options for infants born at the cusp of viability. METHODS We read a counseling script to 20 pregnant participants that included information typically provided by perinatal and neonatal providers when periviable birth is imminent. The women were then asked to list terms they would use to search the Internet if they wanted additional information. Using these search terms, two reviewers evaluated the content of websites obtained via a Google search. We used two metrics to assess the quality of websites. The first was the DISCERN instrument, a validated questionnaire designed to assess the quality of patient-targeted health information for treatment choices. The second metric was the Essential Content Tool (ECT), a tool designed to address key components of counseling around periviable birth as outlined by professional organizations. DISCERN scores were classified as low quality if scores were 2, fair quality if scores were 3, and high quality if scores were 4 or higher. Scores of 6 or higher on the ECT were considered high quality. Interreviewer agreement was assessed by calculated kappa statistic. RESULTS A total of 97 websites were reviewed. Over half (57/97, 59%) were for-profit sites, news stories, or personal blogs; 28% (27/97) were government or medical sites; and 13% (13/97) were nonprofit or advocacy sites. The majority of sites scored poorly in DISCERN questions designed to assess the reliability of information presented as well as data regarding treatment choices. Only 7% (7/97) of the websites were high quality as defined by the DISCERN tool. The majority of sites did not address the essential content defined by the ECT. Importantly, only 18% of websites (17/97) indicated that there are often a number of reasonable approaches to newborn care when faced with periviable birth. Agreement was strong, with kappa ranging from .72 to .91. CONCLUSIONS Most information about periviable birth found on the Internet using common search strategies is of low quality. News stories highlighting positive outcomes are disproportionately represented. Few websites discuss comfort care or how treatment decisions impact quality of life.

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You Get What You Pay for on Health Care Question and Answer Platforms: Nonparticipant Observational Study

Journal of Medical Internet Research ◽

10.2196/13534 ◽

2020 ◽

Vol 22 (1) ◽

pp. e13534

Author(s):

Fatemeh Ameri ◽

Kathleen Keeling ◽

Reza Salehnejad

Keyword(s):

Health Information ◽

The Internet ◽

Design Features ◽

High Quality ◽

Platform Design ◽

Web Based ◽

Health Advice ◽

Quality Health ◽

Advice Quality

Background Seeking health information on the internet is very popular despite the debatable ability of lay users to evaluate the quality of health information and uneven quality of information available on the Web. Consulting the internet for health information is pervasive, particularly when other sources are inaccessible because of time, distance, and money constraints or when sensitive or embarrassing questions are to be explored. Question and answer (Q&A) platforms are Web-based services that provide personalized health advice upon the information seekers’ request. However, it is not clear how the quality of health advices is ensured on these platforms. Objective The objective of this study was to identify how platform design impacts the quality of Web-based health advices and equal access to health information on the internet. Methods A total of 900 Q&As were collected from 9 Q&A platforms with different design features. Data on the design features for each platform were generated. Paid physicians evaluated the data to quantify the quality of health advices. Guided by the literature, the design features that affected information quality were identified and recorded for each Q&A platform. The least absolute shrinkage and selection operator and unbiased regression tree methods were used for the analysis. Results Q&A platform design and health advice quality were related. Expertise of information providers (beta=.48; P=.001), financial incentive (beta=.4; P=.001), external reputation (beta=.28; P=.002), and question quality (beta=.12; P=.001) best predicted health advice quality. Virtual incentive, Web 2.0 mechanisms, and reputation systems were not associated with health advice quality. Conclusions Access to high-quality health advices on the internet is unequal and skewed toward high-income and high-literacy groups. However, there are possibilities to generate high-quality health advices for free.

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