scholarly journals Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience

2021 ◽  
Vol 17 (3) ◽  
pp. 157-168
Author(s):  
Etuhole Angula ◽  
Valencia Melissa Zulu
Keyword(s):  
Structural Equation ◽  
Customer Experience ◽  
Essential Elements ◽  
Academic Leaders ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
Survey Results ◽  
Store Environment ◽  
The University ◽  
The City

The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences to compete effectively and retain customers. The study firstly identifies store atmospherics factors that enhance the shopping experience and secondly explores the hypothesized relationships between store atmospherics dimensions (lighting, music, layout, and employee interaction) and customer experience. Furthermore, the effect of customer experience and repurchase intention is also explored. A self-administered survey was used, and data were collected from 390 respondents who visit physical clothing stores regularly in the City of Johannesburg in South Africa. The survey results were analyzed using the Statistical Package for Social Sciences (SPSS) for descriptive statistics. Covariance-Based Structural Equation Modelling (CB-SEM) was utilized for the path analysis. The findings reveal that only store layout, lighting, and employee interaction are essential elements in creating pleasurable customer in-store experiences (β = 0.163, p = 0.05; β = 0.207, p = 0.01; β = 0.293, p = 0.001). It is also evident that consumers perceive music to be less effective in enhancing their shopping experiences (β = 0.048, p = ns). Moreover, the results show that enriching customer experiences stimulate repeat purchases (β = 0.745, p = 0.001). The findings demonstrate that innovating the store environment should be based on shop layout, illumination, and employee contact to create appealing experiences. This study contributes to consumer and retailing services literature. Acknowledgment This study is based on the research supported partly by the University of the Witwatersrand Chancellor’s Female Academic Leaders Fellowship.

scholarly journals Promoting a Culture of Engaged Scholarship and Mentoring Junior Faculty in the Reappointment, Tenure, and Promotion Process at a ‘Teaching First’ University

2016 ◽  
Vol 27 (2) ◽  
pp. 7-18
Author(s):  
Lisa Krissoff Boehm ◽  
Linda S. Larrivee
Keyword(s):  
Public Health ◽  
Junior Faculty ◽  
Collective Bargaining Agreement ◽  
Research Approach ◽  
State University ◽  
Engaged Scholarship ◽  
Academic Leaders ◽  
Community Projects ◽  
The University ◽  
The City

This paper analyzes the processes and outcomes involved with mentoring junior faculty in the reappointment, promotion, and tenure (RPT) process at a comprehensive state university and creating a culture supportive of engaged research. Although the university in this case study is governed by a collective bargaining agreement that prohibits the development of new written policies on RPT, the deans and other academic leaders can promote significant change through cultural means. The article will examine: the place of engaged scholarship within the reappointment, tenure, and promotion processes of the university; the university’s commitment to a cross-institutional research approach; the mentoring of faculty conducting innovative community projects; the university’s recent strategic plan initiative funding of collaborative cross-college and community projects; partnership with the city of Worcester’s Department of Public Health on applied scholarship related to five domains of public health currently establishedas the focus of efforts by the city and the region; and the innovative CitySpeak devised theater project. At this state university, strong leadership helped support a deepening culture of engaged teaching and scholarship and helped faculty negotiate the road of RPT.

scholarly journals MEASURING ATTRIBUTES AND BEHAVIOURAL PATTERNS OF STREET LIVELINESS IN URBAN AREA

2019 ◽  
Vol 17 (10) ◽  
Author(s):  
Normah Sulaiman ◽  
Yusfida Ayu Abdullah ◽  
Raja Norashekin Raja Othman
Keyword(s):  
Essential Elements ◽  
Social Environments ◽  
Kuala Lumpur ◽  
Case Study Method ◽  
Form And Function ◽  
Behavioural Patterns ◽  
Shopping Experience ◽  
And Function ◽  
The City

Streets are essential elements of the form and function of the urban environment. A growing body of research has pointed out that the more human activities in the street, the more interesting the city will be. Streets showcase the community and connect people. They are the most comfortable social environments that provide aesthetical and interactional pleasure for everyone. This paper presents the outcomes of a study which measured street liveliness based on the attributes and behaviours of the pedestrians. The aim of this study was to examine how people experience the liveliness at various times for various activities on the street. To achieve this, the study applied a case study method by looking at one of the streets that showed a diversity of activities with a unique shopping experience and liveliness in Kuala Lumpur called Jalan Masjid India. The method involved two types of data collection techniques, which were site observations, and pedestrian counts. Results which consisted of behavioural mapping and activity analysis revealed that Jalan Masjid India has its own merits in terms of street liveliness, function, and urban activities.

scholarly journals Motivations for choosing brick-and-mortar stores between urban commerce and shopping centers: the case of Logroño retail

2019 ◽  
Vol 8 (1) ◽  
pp. 31
Author(s):  
Yolanda Sierra-Murillo ◽  
Jorge Pelegrín-Borondo ◽  
Cristina Olarte-Pascual ◽  
Natalia Medrano
Keyword(s):  
Young People ◽  
Empirical Study ◽  
Shopping Centers ◽  
City Center ◽  
Urban Centers ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
New Evidence ◽  
The City ◽  
Fundamental Conclusion

The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the city of Logroño (Spain) shows that utilitarian and hedonic motives are intertwined and differ according to age. Young people opt for shopping centers and the range of products and services they have to offer. Adults and elderly customers associate personal attention with shops located in the city center. The fundamental conclusion of the present work is that the establishments located in shopping centers and urban centers can coexist, each developing their own strengths. Both types of establishments provide interesting benefits for consumers who, in certain situations, opt for brick-and-mortar stores and value the offline shopping experience.

The influence of interactive window displays on expected shopping experience

2018 ◽  
Vol 46 (9) ◽  
pp. 802-819 ◽  
Author(s):  
Danielle Lecointre-Erickson ◽  
Bruno Daucé ◽  
Patrick Legohérel
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Structural Model ◽  
Interactive Technology ◽  
Content Type ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
Window Displays ◽  
Atmospheric Variables

Purpose The global aim of this paper is to provide managerial and theoretical contributions in order to guide retailers in their decision to invest in interactive storefront technology and to fill in the gaps in the literature in regards to the influence and the role of exterior atmospheric variables in brick-and-mortar retail experience. The purpose of this paper is to investigate the role of interactive technology in window displays and its influence on consumers’ affective responses, expected shopping experience and behavioural intentions at the point of sale. Design/methodology/approach The design of the study is founded in the presence (=1) vs absence (=0) of interactive technology in the window display. A partial least squares–structural equation modelling (PLS–SEM) approach is used to analyse the structural model and the correlations between the variables. Findings This paper finds that the technology has a significant influence on arousal, and that expected shopping experience has a significant influence on patronage intentions. Research limitations/implications This study was conducted on French individuals in a tourist bureau setting. The study should be replicated in other retail settings in order to improve the generalisation of the findings. Originality/value This study is the first to experimentally test the influence of an interactive storefront display in retailing. This paper also contributes to the retailing literature on exterior atmospheric variables.

scholarly journals PENGARUH COGNITIVE DAN AFFECTIVE ONLINE SHOPPING EXPERIENCE TERHADAP E-LOYALTY PADA GENERASI MILLENIAL YANG BERBELANJA DI SITUS BELANJA ONLINE

2019 ◽  
Vol 12 (2) ◽  
pp. 253
Author(s):  
Ida Farida ◽  
Renny Risqiani Roesman
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Customer Experience ◽  
Equation Model ◽  
The State ◽  
Cognitive State ◽  
Shopping Experience ◽  
Managerial Implications ◽  
Cognitive Experience ◽  
Object Of Study

<p><em>The purpose of this study is to examine the effect of online customer shopping experience on electronic satisfaction, electronic trust and electronic loyalty. The online customer experience is divided into cognitive and affective online shopping experiences. Data was collected from 143 respondents. The Structural Equation Model method is used to analyze data using hypothesis testing.</em><em>The results showed that the state of cognitive experience had a strong influence on e-satisfaction but the state of affective experience did not have a significant effect on e-satisfaction. E-satisfaction has a significant influence on electronic trust and loyalty.</em><em></em><em>The managerial implications of this research is that e-satisfaction plays an important role in building consumer trust and loyalty. </em><em>To build e-satisfaction, the perceived customer experience is necessary especially the experience that comes from experiential cognitive state obtained customer. </em><em>The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.</em><em></em></p><p> </p>

scholarly journals Sanal Market Alışveriş Deneyiminde Müşteri Tatmini ve Davranışsal Sonuçların Belirlenmesi Üzerine Bir Araştırma

2021 ◽  
Vol 7 (12) ◽  
pp. 217-250
Author(s):  
Berrin Arzu Eren
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Customer Experience ◽  
Grocery Shopping ◽  
Online Questionnaire ◽  
Positive Attitudes ◽  
Purchasing Intention ◽  
Shopping Experience ◽  
Positive Effect

Customer experience forms the basis for customers to develop positive attitudes and behaviors towards the business. The virtual market shopping experience is also an important part of the online customer experience today. Customer experience continues to be an important factor in determining both consumer behavior and spending habits, along with the changing needs and expectations of consumers during the pandemic process. At this point, the study aims to reveal the virtual market shopping experience of consumers within the scope of the factors that affect this experience and to determine the effect of the virtual market shopping experience on customer satisfaction. In addition, within the scope of the study, it is aimed to reveal the effect of customer satisfaction on repetitive purchasing and word-of-mouth communication behaviors for online market shopping. For these purposes, the data collected from 417 participants using the online questionnaire with a convenience sampling method Structural Equation Modelling was applied to the data. While the findings of the study reveal the effect of the brand experience dimension of the virtual grocery shopping experience on the total shopping experience, they also point to the positive effect of the total shopping experience on customer satisfaction. In addition, the study findings show that customer satisfaction regarding virtual market shopping has a positive effect on customers' repetitive purchasing intention and word-of-mouth behavior.

scholarly journals Exploiting fashion x-commerce through the empowerment of voice in the fashion virtual reality arena

2021 ◽  
Author(s):  
Elena Morotti ◽  
Lorenzo Stacchio ◽  
Lorenzo Donatiello ◽  
Marco Roccetti ◽  
Jari Tarabelli ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Large Class ◽  
Progressive Decrease ◽  
Design And Implementation ◽  
Shopping Experience ◽  
Brick And Mortar ◽  
Ongoing Development ◽  
Store Environment ◽  
The Voice ◽  
Vocal Interactions

AbstractThe ongoing development of eXtended Reality (XR) technologies is supporting a rapid increase of their performances along with a progressive decrease of their costs, making them more and more attractive for a large class of consumers. As a result, their widespread use is expected within the next few years. This may foster new opportunities for e-commerce strategies, giving birth to an XR-based commerce (x-commerce) ecosystem. With respect to web and mobile-based shopping experiences, x-commerce could more easily support brick-and-mortar store-like experiences. One interesting and consolidated one amounts to the interactions among customers and shop assistants inside fashion stores. In this work, we concentrate on such aspects with the design and implementation of an XR-based shopping experience, where vocal dialogues with an Amazon Alexa virtual assistant are supported, to experiment with a more natural and familiar contact with the store environment. To verify the validity of such an approach, we asked a group of fashion experts to try two different XR store experiences: with and without the voice assistant integration. The users are then asked to answer a questionnaire to rate their experiences. The results support the hypothesis that vocal interactions may contribute to increasing the acceptance and comfortable perception of XR-based fashion shopping.

scholarly journals How Does The Attitude Moderate The Effect of Education, Campus Reputation and Education Facilities on The Intention of Choosing The University

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Dadang Nugroho Darmawanto ◽  
Budhi Haryanto
Keyword(s):  
High School ◽  
High School Students ◽  
Structural Equation ◽  
Positive Influence ◽  
Vocational High School ◽  
Educational Facilities ◽  
School Students ◽  
Convenience Sampling ◽  
The University ◽  
The City

This study examines the effect of educational facilities, campus reputation and costs on intentions that is mediated by attitude. The sample consisted of 100 respondents, namely high school / vocational high school students in the city of Yogyakarta who had the intention to study at AMIKOM Yogyakarta,the sample techniques used Convenience sampling. Data collection is done through surveys by giving questionnaires directly to the sample. Furthermore, the collected data was analyzed by structural equation method (SEM).The results indicate that educational facilities, campus reputation and costs have a significant and positive influence on attitudesas well as the intention of students to study at Universitas AMIKOM Yogyakarta campus. Attitudes significantly and positively affect the intention of students to choose Universitas AMIKOM Yogyakarta campus.

scholarly journals MEASURING ATTRIBUTES AND BEHAVIOURAL PATTERNS OF STREET LIVELINESS IN URBAN AREA

2019 ◽  
Vol 17 ◽  
Author(s):  
Normah Sulaiman ◽  
Yusfida Ayu Abdullah ◽  
Raja Norashekin Raja Othman
Keyword(s):  
Essential Elements ◽  
Social Environments ◽  
Kuala Lumpur ◽  
Case Study Method ◽  
Form And Function ◽  
Behavioural Patterns ◽  
Shopping Experience ◽  
And Function ◽  
The City

Streets are essential elements of the form and function of the urban environment. A growing body of research has pointed out that the more human activities in the street, the more interesting the city will be. Streets showcase the community and connect people. They are the most comfortable social environments that provide aesthetical and interactional pleasure for everyone. This paper presents the outcomes of a study which measured street liveliness based on the attributes and behaviours of the pedestrians. The aim of this study was to examine how people experience the liveliness at various times for various activities on the street. To achieve this, the study applied a case study method by looking at one of the streets that showed a diversity of activities with a unique shopping experience and liveliness in Kuala Lumpur called Jalan Masjid India. The method involved two types of data collection techniques, which were site observations, and pedestrian counts. Results which consisted of behavioural mapping and activity analysis revealed that Jalan Masjid India has its own merits in terms of street liveliness, function, and urban activities.

scholarly journals ANALISIS CUSTOMER VALUE DALAM MEMEDIASI PENGARUH SISTEM INFORMASI MANAJEMEN TERHADAP REPUTASI UNIVERSITAS SWASTA DI KOTA BATAM

2019 ◽  
Vol 13 (2) ◽  
pp. 61-68
Author(s):  
Nur Elfi Husda
Keyword(s):  
Information System ◽  
Management Information System ◽  
Customer Value ◽  
Structural Equation ◽  
Private University ◽  
Equation Modeling ◽  
Management Information ◽  
Study Population ◽  
The University ◽  
The City

The purpose of this study is to determine the effect of Management Information Systems and customer value to the achievements of private universities in the city of Batam. The study population is a private university student enrolled in Management programs that has B accreditation in Batam city. Data analysis techniques used in explaining the phenomenon in this study is Structural Equation Modeling (SEM). The results of the study show that better Management Information System will increase students' assessment of the University, as well as the student's assessment of the university's reputation, but the good or bad of the Management Information System does not affect the reputation of the university. A better Management Information System, will further enhance the reputation of the university if the student's assessment of the university is also good.

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