scholarly journals Use of Social Media by Hospitals and Clinics in Japan: Descriptive Study (Preprint)

2020 ◽  
Author(s):  
Yuya Sugawara ◽  
Masayasu Murakami ◽  
Hiroto Narimatsu
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Public Relations ◽  
Descriptive Study ◽  
The United States ◽  
Media Content ◽  
Media Usage ◽  
Medical Institutions ◽  
News Announcements ◽  
Use Of Social Media

BACKGROUND The use of social media by hospitals has become widespread in the United States and Western European countries. However, in Japan, the extent to which hospitals and clinics use social media is unknown. Furthermore, recent revisions to the Medical Care Act may subject social media content to regulation. OBJECTIVE The purpose of this study was to examine social media use in Japanese hospitals and clinics. We investigated the adoption of social media, analyzed social media content, and compared content with medical advertising guidelines. METHODS We randomly sampled 300 hospitals and 300 clinics from a list of medical institutions that was compiled by the Ministry of Health, Labour and Welfare. We performed web and social media (Facebook and Twitter) searches using the hospital and clinic names to determine whether they had social media accounts. We collected Facebook posts and Twitter tweets and categorized them based on their content (eg, health promotion, participation in academic meetings and publications, public relations or news announcements, and recruitment). We compared the collected content with medical advertising guidelines. RESULTS We found that 26.0% (78/300) of the hospitals and 7.7% (23/300) of the clinics used Facebook, Twitter, or both. Public relations or news announcements accounted for 53.99% (724/1341) of the Facebook posts by hospitals and 58.4% (122/209) of the Facebook posts by clinics. In hospitals, 16/1341 (1.19%) Facebook posts and 6/574 (1.0%) tweets and in clinics, 8/209 (3.8%) Facebook posts and 15/330 (4.5%) tweets could conflict medical advertising guidelines. CONCLUSIONS Fewer hospitals and clinics in Japan use social media as compared to other countries. Social media were mainly used for public relations. Some content disseminated by medical institutions could conflict with medical advertising guidelines. This study may serve as a reference for medical institutions to guide social media usage and may help improve medical website advertising in Japan.

scholarly journals Use of Social Media by Hospitals and Clinics in Japan: Descriptive Study

10.2196/18666 ◽  
2020 ◽  
Vol 8 (11) ◽  
pp. e18666
Author(s):  
Yuya Sugawara ◽  
Masayasu Murakami ◽  
Hiroto Narimatsu
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Public Relations ◽  
Descriptive Study ◽  
The United States ◽  
Media Content ◽  
Media Usage ◽  
Medical Institutions ◽  
News Announcements ◽  
Use Of Social Media

Background The use of social media by hospitals has become widespread in the United States and Western European countries. However, in Japan, the extent to which hospitals and clinics use social media is unknown. Furthermore, recent revisions to the Medical Care Act may subject social media content to regulation. Objective The purpose of this study was to examine social media use in Japanese hospitals and clinics. We investigated the adoption of social media, analyzed social media content, and compared content with medical advertising guidelines. Methods We randomly sampled 300 hospitals and 300 clinics from a list of medical institutions that was compiled by the Ministry of Health, Labour and Welfare. We performed web and social media (Facebook and Twitter) searches using the hospital and clinic names to determine whether they had social media accounts. We collected Facebook posts and Twitter tweets and categorized them based on their content (eg, health promotion, participation in academic meetings and publications, public relations or news announcements, and recruitment). We compared the collected content with medical advertising guidelines. Results We found that 26.0% (78/300) of the hospitals and 7.7% (23/300) of the clinics used Facebook, Twitter, or both. Public relations or news announcements accounted for 53.99% (724/1341) of the Facebook posts by hospitals and 58.4% (122/209) of the Facebook posts by clinics. In hospitals, 16/1341 (1.19%) Facebook posts and 6/574 (1.0%) tweets and in clinics, 8/209 (3.8%) Facebook posts and 15/330 (4.5%) tweets could conflict medical advertising guidelines. Conclusions Fewer hospitals and clinics in Japan use social media as compared to other countries. Social media were mainly used for public relations. Some content disseminated by medical institutions could conflict with medical advertising guidelines. This study may serve as a reference for medical institutions to guide social media usage and may help improve medical website advertising in Japan.

scholarly journals The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital

2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Corporate Reputation ◽  
Communication Systems ◽  
Cross Sectional ◽  
Media Usage ◽  
Usage Frequency ◽  
Conceptual Background ◽  
Use Of Social Media ◽  
The Impact

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

How Public Relations Practitioners Perceive Social Media Platforms?

2016 ◽  
pp. 1-19
Author(s):  
Ana Isabel Gonzalez Michel ◽  
Thomas E. Ruggiero ◽  
Kenneth C. C. Yang
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The United States ◽  
National Sample ◽  
Media Richness ◽  
Traditional Media ◽  
Media Richness Theory ◽  
Public Relations Practitioners ◽  
Managerial Implications ◽  
Use Of Social Media

Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.

Regulating Student-Athlete’s Inappropriate Social Media Usage

2015 ◽  
Vol 4 (1) ◽  
pp. 7-13 ◽  
Author(s):  
Peter Han ◽  
Mark Dodds ◽  
Tara Mahoney ◽  
Kristi Schoepfer ◽  
Justin Lovich
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Student Athletes ◽  
The United States ◽  
Educational Institutions ◽  
Athletic Department ◽  
Athletic Departments ◽  
The Public ◽  
Media Usage ◽  
Social Media Platforms

Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action?

Maqâṣid Al-Qur’ân In The Interpretation of M. Quraish Shihab About The Verse of Social Media Usage

2020 ◽  
Vol 28 (1) ◽  
pp. 44
Author(s):  
Johar Arifin ◽  
Ilyas Husti ◽  
Khairunnas Jamal ◽  
Afriadi Putra
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Quality Of Information ◽  
Media Usage ◽  
Large Group ◽  
Six Elements ◽  
Written Law ◽  
Use Of Social Media ◽  
The Universe

This article aims to explain maqâṣid al-Qur’ân according to M. Quraish Shihab and its application in interpreting verses related to the use of social media. The problem that will be answered in this article covers two main issues, namely how the perspective of maqâṣid al-Qur’ân according to M. Quraish Shihab and how it is applied in interpreting the verses of the use of social media. The method used is the thematic method, namely discussing verses based on themes. Fr om this study the authors concluded that according to M. Quraish Shihab there are six elements of a large group of universal goals of the al-Qur’ân, namely strengthening the faith, humans as caliphs, unifying books, law enforcement, callers to the ummah of wasathan, and mastering world civilization. The quality of information lies in the strength of the monotheistic dimension which is the highest peak of the Qur’anic maqâṣid. M. Quraish Shihab offers six diction which can be done by recipients of information in interacting on social media. Thus, it aims to usher in the knowledge and understanding of what is conveyed in carrying out human mission as caliph, enlightenment through oral and written, law enforcement, unifying mankind and the universe to the ummah of wasathan, and mastery of world civilization

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

Benefits, Challenges, and Social Impact of Health Care Providers’ Adoption of Social Media

2021 ◽  
pp. 089443932110257
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I.) Loh
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Promotion ◽  
Health Care Providers ◽  
Health Care Professionals ◽  
Community Support ◽  
Care Providers ◽  
Australian Health ◽  
Actual Use ◽  
Use Of Social Media

With the advent of telecommunication technologies and social media, many health care professionals are using social media to communicate with their patients and to promote health. However, the literature reveals a lacuna in our understanding of health care professionals’ perception of their behavioral intentions to use innovations. Using the Unified Technology Acceptance Framework (unified theory of acceptance and use of technology), in-depth interviews were conducted with 16 Australian health care experts to uncover their intent and actual use of social media in their medical practices. Results revealed that social media tools offered five significant benefits such as (i) enhanced communication between health care professionals and their patients, (ii) community support, (iii) enabled e-learning, (iv) enhanced professional network, and (v) expedited health promotion. However, result also revealed barriers to social media usage including (i) inefficiency, (ii) privacy concerns, (iii) poor quality of information, (iv) lack of trust, and (v) blurred professional boundary. Peer influence and supporting conditions were also found to be determinants of social media adoption behaviors among health care professionals. This study has important implications for health care providers, patients, and policy makers on the responsible use of social media, health promotion, and health communication. This research is also among the very few studies that explore Australian health care professionals’ intent and actual use of innovations within a health care setting.

Restaurant social media usage in China

2015 ◽  
Vol 7 (3) ◽  
pp. 251-265 ◽  
Author(s):  
Richard Ghiselli ◽  
Jing Ma
Keyword(s):  
Social Media ◽  
Consumer Preferences ◽  
Payment Systems ◽  
Strategic Choices ◽  
Content Type ◽  
Chinese Context ◽  
Media Usage ◽  
Special Events ◽  
Computer Mediated ◽  
Use Of Social Media

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach – A questionnaire for consumers was developed and social media usage data were collected from restaurants; the results were compared to determine whether there is a difference between practices and preferences. Findings – Based on the results of this paper, restaurants may want to consider committing resources and efforts to improve their presence on Dianping, Baidu and Meituan, and to utilize WeChat. Also, they may want to send non-personalized updates, especially coupons, discounts and information about special events, through the above-mentioned channels two to three times a month. Additionally, restaurants may want to improve engagement with frequent users so that they will recommend to others. Finally, restaurants may want to evaluate and invest in online ordering and payment systems if they haven’t done so already. Research limitations/implications – Strategic choices should be based on understanding of consumers. Unless the gaps between practices and preferences are identified and understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China’s social media market – the largest in the world – differs considerably from other countries; it presents unique opportunities and challenges. Social media is always a function of the technology, culture and government of a particular country or context; for this reason, it is very important to study social media in its “context”. While the need is pressing, there are limited studies on restaurant consumer preferences in a computer-mediated environment, not to mention in the Chinese context. This study examined consumer preferences and potential gaps between preferences and practices in the Chinese context; the results will help to direct restaurants in China to make better use of social media.

Divergent effects of social media use on meaning in life via loneliness and existential isolation during the coronavirus pandemic

2022 ◽  
pp. 026540752110669
Author(s):  
Peter J. Helm ◽  
Tyler Jimenez ◽  
Madhwa S. Galgali ◽  
Megan E. Edwards ◽  
Kenneth E. Vail ◽  
...  
Keyword(s):  
United States ◽  
Social Media ◽  
Meaning In Life ◽  
Media Use ◽  
The United States ◽  
Psychological Consequences ◽  
Social Media Use ◽  
Cross Sectional ◽  
Media Usage ◽  
Emotional Loneliness

Stay-at-home orders issued to combat the growing number of infections during the coronavirus pandemic in 2020 had many psychological consequences for people including elevated stress, anxiety, and difficulty maintaining meaning in their lives. The present studies utilized cross-sectional designs and were conducted to better understand how social media usage related to people’s subjective isolation (i.e., social loneliness, emotional loneliness, and existential isolation) and meaning in life (MIL) during the early months of the pandemic within the United States. Study 1 found that general social media use indirectly predicted higher MIL via lower existential isolation and social isolation. Study 2 replicated these patterns and found that social media use also predicted lower MIL via higher emotional loneliness, and that the aforementioned effects occurred with active, but not passive, social media use. Findings suggest social media use may be a viable means to validate one’s experiences (i.e., reduce existential isolation) during the pandemic but may also lead to intensified feelings concerning missing others (i.e., increased emotional loneliness). This research also helps to identify potential divergent effects of social media on MIL and helps to clarify the relationships among varying types of subjective isolation.

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