scholarly journals Evaluation of a Social Media Campaign in Saskatchewan to Promote Healthy Eating During the COVID-19 Pandemic: Social Media Analysis and Qualitative Interview Study (Preprint)

2021 ◽  
Author(s):  
Jordyn L Grantham ◽  
Carrie L Verishagen ◽  
Susan J Whiting ◽  
Carol J Henry ◽  
Jessica R L Lieffers
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Media Analysis ◽  
Grocery Shopping ◽  
Evidence Based ◽  
Media Campaign ◽  
Qualitative Interview Study ◽  
Social Media Platforms ◽  
Gift Card ◽  
Promotion Campaigns

BACKGROUND The beginning of the COVID-19 pandemic presented many sudden challenges regarding food, including grocery shopping changes (eg, reduced store hours, capacity restrictions, and empty store shelves due to food hoarding), restaurant closures, the need to cook more at home, and closures of food access programs. Eat Well Saskatchewan (EWS) implemented a 16-week social media campaign, #eatwellcovid19, led by a dietitian and nutrition student that focused on sharing stories submitted by the Saskatchewan public about how they were eating healthy during the COVID-19 pandemic. OBJECTIVE The goal of this study was to describe the implementation of the #eatwellcovid19 social media campaign and the results from the evaluation of the campaign, which included campaign performance using social media metrics and experiences and perspectives of campaign followers. METHODS Residents of Saskatchewan, Canada, were invited to submit personal stories and experiences to EWS about how they were eating healthy during the COVID-19 pandemic from April to August 2020. Each week, one to three stories were featured on EWS social media platforms—Facebook, Instagram, and Twitter—along with evidence-based nutrition information to help residents become more resilient to challenges related to food and nutrition experienced during the COVID-19 pandemic. Individuals who submitted stories were entered into a weekly draw for a Can $100 grocery gift card. Social media metrics and semistructured qualitative interviews of campaign followers were used to evaluate the #eatwellcovid19 campaign. RESULTS In total, 75 stories were submitted by 74 individuals on a variety of topics (eg, grocery shopping, traditional skills, and gardening), and 42 stories were featured on social media. EWS shared 194 #eatwellcovid19 posts across social media platforms (Facebook: n=100; Instagram: n=55; and Twitter: n=39). On Facebook, #eatawellcovid19 reached 100,571 followers and left 128,818 impressions, resulting in 9575 engagements. On Instagram, the campaign reached 11,310 followers, made 14,145 impressions, and received 823 likes and 15 comments. On Twitter, #eatwellcovid19 made 15,199 impressions and received 424 engagements. Featured story submission posts had the best engagement on Facebook and the most likes and comments on Instagram. The EWS social media pages reported increases in their following during the campaign (Instagram: +30%; Facebook: +14%; and Twitter: +12%). Results from the interviews revealed that there were two types of campaign followers: those who appreciated hearing the stories submitted by followers, as it helped them to feel connected to the community during social isolation, and those who appreciated the evidence-based information. CONCLUSIONS Numerous stories were submitted to the #eatwellcovid19 social media campaign on various topics. On Instagram and Facebook, posts that featured these stories had the highest engagement. During this campaign, EWS’s social media following increased by more than 10% on each platform. The approach used for the #eatwellcovid19 campaign could be considered by others looking to develop health promotion campaigns.

scholarly journals Quantified Nostalgia: Social Media, Metrics, and Memory

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110088
Author(s):  
Benjamin N. Jacobsen ◽  
David Beer
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Qualitative Interviews ◽  
The Past ◽  
Group Data ◽  
Focus Group Data ◽  
Social Media Platforms ◽  
Memory Practices ◽  
The Relationship

As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media, metrics, and memory. It examines how metrics shape remembrance of the past within social media. Drawing on qualitative interviews as well as focus group data, the article examines the ways in which metrics are implicated in memory making and memory practices. This article explores the effect of social media “likes” on people’s memory attachments and emotional associations with the past. The article then examines how memory features incentivize users to keep remembering through accumulation. It also examines how numerating engagements leads to a sense of competition in how the digital past is approached and experienced. Finally, the article explores the tensions that arise in quantifying people’s engagements with their memories. This article proposes the notion of quantified nostalgia in order to examine how metrics are variously performative in memory making, and how regimes of ordinary measures can figure in the engagement and reconstruction of the digital past in multiple ways.

scholarly journals A Tale of Two Disasters

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 694-694
Author(s):  
Tammy Mermelstein
Keyword(s):  
Older Adults ◽  
Social Media ◽  
Interest Group ◽  
Media Analysis ◽  
Ice Storm ◽  
Social Media Analysis ◽  
Individual Survival ◽  
Social Media Platforms

Abstract Preparing for or experiencing a disaster is never easy, but how leaders communicate with older adults can ease a situation or make it exponentially worse. This case study describes two disasters in the same city: Hurricane Harvey and the 2018 Houston Texas Ice Storm and the variation in messaging provided to and regarding older adults. For example, during Hurricane Harvey, the primary pre-disaster message was self-preparedness. During the storm, messages were also about individual survival. Statements such as “do not [climb into your attic] unless you have an ax or means to break through,” generated additional fear for older adults and loved ones. Yet, when an ice storm paralyzed Houston a few months later, public messaging had a strong “check on your elderly neighbors” component. This talk will explore how messaging for these events impacted older adults through traditional and social media analysis, and describe how social media platforms assisted people with rescue and recovery. Part of a symposium sponsored by Disasters and Older Adults Interest Group.

Understanding the Experiences of Anger in the Onset and Progression of Psoriasis: A Qualitative Study Using Social Media (Preprint)

2021 ◽  
Author(s):  
Olivia Hughes ◽  
Rachael Hunter
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Psychosocial Interventions ◽  
Skin Condition ◽  
Future Research ◽  
Social Media Platforms ◽  
Chronic Skin ◽  
Skin Conditions ◽  
The Impact

BACKGROUND Psoriasis is a chronic inflammatory skin condition, which can be affected by stress. Living with psoriasis can trigger negative emotions, which may influence quality of life. OBJECTIVE This study explored the experiences of people with psoriasis with attention to the potential role of anger in the onset and progression of the chronic skin condition. METHODS Semi-structured qualitative interviews were conducted with twelve participants (n=5 females, n=7 males) recruited online from an advert on a patient charity’s social media platforms. Data were transcribed and analysed using thematic analysis. RESULTS Four key themes were identified: (1) ‘I get really angry with the whole situation:’ anger at the self and others, (2) the impact of anger on psoriasis: angry skin, (3) shared experiences of distress, and (4) moving past anger to affirmation. CONCLUSIONS Findings suggest that anger can have a perceived impact on psoriasis through contributing to sensory symptoms and unhelpful coping cycles and point to a need for enhanced treatment with more psychological support. The findings also highlight the continued stigma which exists for people living with skin conditions and how this may contribute to, and sustain, anger for those individuals. Future research could usefully focus on developing targeted psychosocial interventions to promote healthy emotional coping with psoriasis.

Crypto-currencies narrated on tweets: a sentiment analysis approach

2019 ◽  
Vol 36 (1) ◽  
pp. 58-72
Author(s):  
Saeed Rouhani ◽  
Ehsan Abedin
Keyword(s):  
Social Media ◽  
Radical Change ◽  
Media Analysis ◽  
Support Vector ◽  
Policy Makers ◽  
Content Type ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Social Opinions

Purpose Crypto-currencies, decentralized electronic currencies systems, denote a radical change in financial exchange and economy environment. Consequently, it would be attractive for designers and policy-makers in this area to make out what social media users think about them on Twitter. The purpose of this study is to investigate the social opinions about different kinds of crypto-currencies and tune the best-customized classification technique to categorize the tweets based on sentiments. Design/methodology/approach This paper utilized a lexicon-based approach for analyzing the reviews on a wide range of crypto-currencies over Twitter data to measure positive, negative or neutral sentiments; in addition, the end result of sentiments played a training role to train a supervised technique, which can predict the sentiment loading of tweets about the main crypto-currencies. Findings The findings further prove that more than 50 per cent of people have positive beliefs about crypto-currencies. Furthermore, this paper confirms that marketers can predict the sentiment of tweets about these crypto-currencies with high accuracy if they use appropriate classification techniques like support vector machine (SVM). Practical implications Considering the growing interest in crypto-currencies (Bitcoin, Cardano, Ethereum, Litcoin and Ripple), the findings of this paper have a remarkable value for enterprises in the financial area to obtain the promised benefits of social media analysis at work. In addition, this paper helps crypto-currencies vendors analyze public opinion in social media platforms. In this sense, the current paper strengthens our understanding of what happens in social media for crypto-currencies. Originality/value For managers and decision-makers, this paper suggests that the news and campaign for their crypto in Twitter would affect people’s perspectives in a good manner. Because of this fact, the firms, investing in these crypto-currencies, could apply the social media as a magnifier for their promotional activities. The findings steer the market managers to see social media as a predictor tool, which can analyze the market through understanding the opinions of users of Twitter.

“I Wish I Could Grow a Full Beard”: The Amateur Pogonotropher on the Beardbrand YouTube Channel

2018 ◽  
Vol 20 (4) ◽  
pp. 295-306
Author(s):  
Christopher J. Schneider
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Ideal Type ◽  
Media Analysis ◽  
Future Research ◽  
Social Media Platforms ◽  
The Relationship ◽  
The Ideal

Pogonotrophy refers to beard cultivation including growth and grooming practices. This exploratory study contributes to the little understood role of beard culture on YouTube. Scholarship examining the relationship between social media platforms such as YouTube and beard culture is almost nonexistent. This gap in the research allows us to ask the following: What sorts of content do users circulate about beards on YouTube? And, how does this content contribute to how users interact and learn about beards? A total of 62,061 user-generated comments across 310 videos featured on the Beardbrand YouTube channel were collected and examined using qualitative media analysis. Three themes emerged from an analysis of these data: the yeard quest, the ideal type, and how to beard. The findings illustrate the important role that YouTube plays in fostering contemporary beard culture. Suggestions for future research are noted.

What’s a Threat on Social Media? How Black and Latino Chicago Young Men Define and Navigate Threats Online

2017 ◽  
Vol 51 (6) ◽  
pp. 756-772 ◽  
Author(s):  
Desmond Upton Patton ◽  
Patrick Leonard ◽  
Caitlin Elaesser ◽  
Robert D. Eschmann ◽  
Sadiq Patel ◽  
...  
Keyword(s):  
Social Media ◽  
Violence Prevention ◽  
Youth Violence ◽  
Qualitative Interviews ◽  
Young Men ◽  
Urban Neighborhoods ◽  
Urban Street ◽  
Or Groups ◽  
Social Media Platforms ◽  
Black And Latino

Youth living in violent urban neighborhoods increasingly post messages online from urban street corners. The decline of the digital divide and the proliferation of social media platforms connect youth to peer communities who may share experiences with neighborhood stress and trauma. Social media can also be used for targeted retribution when threats and insults are directed at individuals or groups. Recent research suggests that gang-involved youth may use social media to brag, post fight videos, insult, and threaten—a phenomenon termed Internet banging. In this article, we leverage “code of the digital street” to understand how and in what ways social media facilitates urban-based youth violence. We utilize qualitative interviews from 33 Black and Latino young men who frequent violence prevention programs and live in violent neighborhoods in Chicago. Emerging themes describe how and why online threats are conceptualized on social media. Implications for violence prevention and criminal investigations are discussed.

scholarly journals Determinants of Infodemics During Disease Outbreaks: A Systematic Review

2021 ◽  
Vol 9 ◽  
Author(s):  
Javier Alvarez-Galvez ◽  
Victor Suarez-Lledo ◽  
Antonio Rojas-Garcia
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Health Promotion ◽  
Disease Outbreaks ◽  
Cochrane Library ◽  
Evidence Based ◽  
Healthy Habits ◽  
Health Related ◽  
Social Media Platforms ◽  
Use Of Social Media

Background: The widespread use of social media represents an unprecedented opportunity for health promotion. We have more information and evidence-based health related knowledge, for instance about healthy habits or possible risk behaviors. However, these tools also carry some disadvantages since they also open the door to new social and health risks, in particular during health emergencies. This systematic review aims to study the determinants of infodemics during disease outbreaks, drawing on both quantitative and qualitative methods.Methods: We searched research articles in PubMed, Scopus, Medline, Embase, CINAHL, Sociological abstracts, Cochrane Library, and Web of Science. Additional research works were included by searching bibliographies of electronically retrieved review articles.Results: Finally, 42 studies were included in the review. Five determinants of infodemics were identified: (1) information sources; (2) online communities' structure and consensus; (3) communication channels (i.e., mass media, social media, forums, and websites); (4) messages content (i.e., quality of information, sensationalism, etc.,); and (5) context (e.g., social consensus, health emergencies, public opinion, etc.). Studied selected in this systematic review identified different measures to combat misinformation during outbreaks.Conclusion: The clarity of the health promotion messages has been proven essential to prevent the spread of a particular disease and to avoid potential risks, but it is also fundamental to understand the network structure of social media platforms and the emergency context where misinformation might dynamically evolve. Therefore, in order to prevent future infodemics, special attention will need to be paid both to increase the visibility of evidence-based knowledge generated by health organizations and academia, and to detect the possible sources of mis/disinformation.

scholarly journals Perceptions of Alerts Issued by Social Media Platforms in Response to Self-injury Posts Among Latinx Adolescents: Qualitative Analysis

10.2196/28931 ◽  
2021 ◽  
Vol 23 (8) ◽  
pp. e28931
Author(s):  
Linnea I Laestadius ◽  
Katherine A Craig ◽  
Celeste Campos-Castillo
Keyword(s):  
Social Media ◽  
Health Informatics ◽  
Emergency Services ◽  
Personal Information ◽  
Qualitative Interviews ◽  
Framework Analysis ◽  
Ethical Concerns ◽  
Self Injury ◽  
Social Media Platforms ◽  
Latinx Adolescents

Background There is growing interest in using social media data to detect and address nonsuicidal self-injury (NSSI) among adolescents. Adolescents often do not seek clinical help for NSSI and may adopt strategies to obscure detection; therefore, social media platforms may be able to facilitate early detection and treatment by using machine learning models to screen posts for harmful content and subsequently alert adults. However, such efforts have raised privacy and ethical concerns among health researchers. Little is currently known about how adolescents perceive these efforts. Objective The aim of this study is to examine perceptions of automated alerts for NSSI posts on social media among Latinx adolescents, who are at risk for NSSI yet are underrepresented in both NSSI and health informatics research. In addition, we considered their perspectives on preferred recipients of automated alerts. Methods We conducted semistructured, qualitative interviews with 42 Latinx adolescents between the ages of 13 and 17 years who were recruited from a nonprofit organization serving the Latinx community in Milwaukee, Wisconsin. The Latinx population in Milwaukee is largely of Mexican descent. All interviews were conducted between June and July 2019. Transcripts were analyzed using framework analysis to discern their perceptions of automated alerts sent by social media platforms and potential alert recipients. Results Participants felt that automated alerts would make adolescents safer and expedite aid before the situation escalated. However, some worried that hyperbolic statements would generate false alerts and instigate conflicts. Interviews revealed strong opinions about ideal alert recipients. Parents were most commonly endorsed, but support was conditional on perceptions that the parent would respond appropriately. Emergency services were judged as safer but inappropriate for situations considered lower risk. Alerts sent to school staff generated the strongest privacy concerns. Altogether, the preferred alert recipients varied by individual adolescents and perceived risks in the situation. None raised ethical concerns about the collection, analysis, or storage of personal information regarding their mental health status. Conclusions Overall, Latinx adolescents expressed broad support for automated alerts for NSSI on social media, which indicates opportunities to address NSSI. However, these efforts should be co-constructed with adolescents to ensure that preferences and needs are met, as well as embedded within broader approaches for addressing structural and cultural barriers to care.

scholarly journals The Effectiveness of Social Media in the Dissemination of Knowledge About Pain in Dementia

Pain Medicine ◽  
2021 ◽  
Author(s):  
Louise I R Castillo ◽  
Thomas Hadjistavropoulos ◽  
Mary Brachaniec
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Social Networking Site ◽  
Digital Content ◽  
Evidence Based ◽  
Media Campaign ◽  
Video Sharing ◽  
Research Findings ◽  
Practice Gap ◽  
Web Social

Abstract Objectives Traditional knowledge dissemination methods have been ineffective in leading to timely and widespread changes in clinical practice. Social media has the potential to reach broader audiences than more traditional methods to disseminate research findings. We evaluated the effectiveness of using social media to mobilize knowledge about pain in dementia. Methods We developed an online repository of evidence-based content (e.g., guidelines, assessment approaches) and a video about pain in dementia. The video was uploaded on YouTube, a video sharing platform. We collaborated with stakeholder organizations on a 5-month social media campaign (#SeePainMoreClearly) on Twitter, a social networking site, to disseminate digital content about pain in dementia. The response to our initiatives was evaluated using web/social media metrics, a video questionnaire, and by comparing the extent of Twitter discussions about pain in dementia before and during the campaign period. Results Web metrics showed a great reach of the initiative: the #SeePainMoreClearly hashtag received over 5,000,000 impressions and was used in 31 countries. The online repository was viewed by 1,218 individuals from 55 countries and the video resulted in 51,000 views. Comparisons between the pre-campaign and campaign periods demonstrated a higher number of posts about pain in dementia during the campaign period. Conclusion Findings have implications for closing the knowledge-to-practice gap in dementia care through faster mobilization of scientific findings. Our campaign compares favorably to other health information dissemination initiatives. The methodologies used in the study could serve as a framework for the development of social media initiatives in other health disciplines.

scholarly journals Perceptions of Alerts Issued by Social Media Platforms in Response to Self-injury Posts Among Latinx Adolescents: Qualitative Analysis (Preprint)

2021 ◽  
Author(s):  
Linnea I Laestadius ◽  
Katherine A Craig ◽  
Celeste Campos-Castillo
Keyword(s):  
Social Media ◽  
Health Informatics ◽  
Emergency Services ◽  
Personal Information ◽  
Qualitative Interviews ◽  
Framework Analysis ◽  
Ethical Concerns ◽  
Self Injury ◽  
Social Media Platforms ◽  
Latinx Adolescents

BACKGROUND There is growing interest in using social media data to detect and address nonsuicidal self-injury (NSSI) among adolescents. Adolescents often do not seek clinical help for NSSI and may adopt strategies to obscure detection; therefore, social media platforms may be able to facilitate early detection and treatment by using machine learning models to screen posts for harmful content and subsequently alert adults. However, such efforts have raised privacy and ethical concerns among health researchers. Little is currently known about how adolescents perceive these efforts. OBJECTIVE The aim of this study is to examine perceptions of automated alerts for NSSI posts on social media among Latinx adolescents, who are at risk for NSSI yet are underrepresented in both NSSI and health informatics research. In addition, we considered their perspectives on preferred recipients of automated alerts. METHODS We conducted semistructured, qualitative interviews with 42 Latinx adolescents between the ages of 13 and 17 years who were recruited from a nonprofit organization serving the Latinx community in Milwaukee, Wisconsin. The Latinx population in Milwaukee is largely of Mexican descent. All interviews were conducted between June and July 2019. Transcripts were analyzed using framework analysis to discern their perceptions of automated alerts sent by social media platforms and potential alert recipients. RESULTS Participants felt that automated alerts would make adolescents safer and expedite aid before the situation escalated. However, some worried that hyperbolic statements would generate false alerts and instigate conflicts. Interviews revealed strong opinions about ideal alert recipients. Parents were most commonly endorsed, but support was conditional on perceptions that the parent would respond appropriately. Emergency services were judged as safer but inappropriate for situations considered lower risk. Alerts sent to school staff generated the strongest privacy concerns. Altogether, the preferred alert recipients varied by individual adolescents and perceived risks in the situation. None raised ethical concerns about the collection, analysis, or storage of personal information regarding their mental health status. CONCLUSIONS Overall, Latinx adolescents expressed broad support for automated alerts for NSSI on social media, which indicates opportunities to address NSSI. However, these efforts should be co-constructed with adolescents to ensure that preferences and needs are met, as well as embedded within broader approaches for addressing structural and cultural barriers to care. CLINICALTRIAL

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