scholarly journals Analysing the Role of Macro Environment Analysis in Business Success of Ford

2021 ◽  
Vol 9 (11) ◽  
pp. 336-341
Author(s):  
Honey Jain
Keyword(s):  
Theoretical Foundation ◽  
External Environment ◽  
Business Success ◽  
Strategic Analysis ◽  
Internal Environment ◽  
Environment Analysis ◽  
Marketing Environment ◽  
Strategic Plans ◽  
Weak Points

Abstract: Managers frequently use strategic analysis to help them make decisions. It's necessary for developing strategic plans because it considers both the company's internal and external settings. The company's situation is examined in light of a variety of market conditions as well as potential dangers. Additionally, the business's strong and weak points are evaluated and either improved or eliminated. Today's market-leading businesses are founded on a sound strategic analytic foundation. Depending on the organization's focus on the external environment, industry, or internal environment, a variety of methodologies can be employed for strategic analysis. Strategic planning Ford's purpose with this initiative is to create the theoretical foundation for strategic analysis by emphasising the importance, meaning, and technique of marketing environment research.

The Role of Big Data in Digital Marketing

2021 ◽  
pp. 16-33
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Big Data Analytics ◽  
Digital Marketing ◽  
Business Success ◽  
Sustainable Business ◽  
Marketing Environment ◽  
Digital Environments ◽  
Digital Channels

Consumers perform their activities through digital channels more often as a result of technological advancements where those advancements also allow marketers to reach excessive information about consumers, store them, and use them whenever and however they consider necessary. These big data provide businesses to understand the unmet demands and expectations of consumers and achieve a sustainable business success. Despite the importance of big data analytics for marketing of businesses, research on this issue is scarce. In order to contribute the literature, the purpose of this chapter is to reveal the importance of big data in the digital marketing environment. In line with this purpose, a comprehensive literature review including the definition, components, sources of big data, and the role of big data in digital environments and the examples of businesses using big data is undertaken.

Role of IFLA in Marketing Initiatives in Library and Information Services

2015 ◽  
pp. 380-388
Author(s):  
Dinesh K. Gupta
Keyword(s):  
Information Needs ◽  
External Environment ◽  
Information Service ◽  
Service Organizations ◽  
Internal Environment ◽  
Present Information ◽  
State Of Mind ◽  
History Of ◽  
Set Up

Traditionally, the thrust of library and information managers was on managing in-house technical operations of the libraries without taking much consideration of the outside world. However, during the last two-three decades there have been many changes in library's overall external environment that have affected the internal environment and management of libraries and their services to a great extent. Earlier, more emphasis was on developing the libraries for the future rather than meeting the present information needs of users, but now users are more demanding; they have higher expectations from libraries, and they compare value/benefits received every time in comparison to efforts they have put into getting the desired information/information service(s)/product(s). As such, the interest of information professionals in marketing library services has been rising. Marketing can simply be defined as an approach that integrates external environment and internal environment in understanding and satisfying customer needs. In service organizations, management and marketing integrates and good service are not different from good marketing efforts. In other words, in-service set up marketing is the state of mind and management is a way forward to actions. The creation of Section on Management and Marketing in IFLA at the international level signifies such importance and integration of management and marketing in recent times. Rejean Savard (2006) describes the history of the Section and reviews its activities in the initial years. The chapter emphasizes recent activities and contributions of the IFLA Section on Management and Marketing Section in encouraging good marketing efforts in libraries the world over.

scholarly journals THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP

2014 ◽  
Author(s):  
Maria Irina Dromereschi
Keyword(s):  
Decision Making ◽  
External Environment ◽  
Business Success ◽  
Self Confidence ◽  
High Level ◽  
The Impact ◽  
Entrepreneurial Factors

One of the most important factors to explain the sudden relevance of entrepreneurship, was the importance of creativity as a new source of competitiveness. Psychologists argue that being creative means to create something new, original and appropriate reality. Creative is characterized by originality and expressiveness, is imaginative, generative, pathfinder, invention, innovation etc. Increasing effects of globalization leads to the need creative approach in a market with a high level of opportunity and competition. Entrepreneurial factors overlap with many creative features such as curiosity, self-confidence, a high level of energy, responsibility and vision. As a highly complex mental formation, creativity is characterized by a multitude of ways such as productivity, usability, efficiency, value, ingenuity, innovation and originality. The impact of entrepreneurial creativity extends to the whole life of an entrepreneur, and not just during business. Success is stimulated by the use of juxtaposition and combination of different ideas that often but not related to the impact on decision making. Entrepreneurial Creativity should be seen as a competitive force and portfolio of skills. Adopting a creative entrepreneurial approach protects us from uncertainty and ambiguity in decision making in the external environment.

The mediating role of knowledge exploration and exploitation for the development of an entrepreneurial university

2019 ◽  
Vol 57 (12) ◽  
pp. 3301-3320 ◽  
Author(s):  
Piera Centobelli ◽  
Roberto Cerchione ◽  
Emilio Esposito ◽  
Shashi Shashi
Keyword(s):  
Knowledge Management ◽  
External Environment ◽  
Internal Environment ◽  
Content Type ◽  
Knowledge Exploitation ◽  
Management Processes ◽  
University Performance ◽  
Knowledge Exploration ◽  
The Impact

Purpose The modern knowledge-based economy acknowledges the role of the third mission of universities related to the process of knowledge transfer as a driving force to face sustainability issues, in addition to the two traditional missions focusing on research and teaching. The purpose of this paper is to investigate the relationships between internal environment, external environment, knowledge exploitation, knowledge exploration and university performance. Design/methodology/approach This study applies confirmatory factor analysis and structural equation modelling to test the conceptual model in the Chinese education system. Findings The findings confirm the higher impact of internal environment on both knowledge exploitation and knowledge exploration as compared to external environment. Knowledge exploitation is more strongly related to university performance than knowledge exploration. These results highlight the imperative role of internal university stakeholders in fostering knowledge management strategies. In addition, they encourage academicians, practitioners and policy makers to focus their attention on the impact of knowledge management models, tools and practices in universities to achieve the entrepreneurial development which, in turn, has a positive impact on individual graduates and innovation ecosystems. Originality/value The necessity to develop a more entrepreneurial university, as well as the lack of evidence of their development in emerging countries, highlights the need to investigate how specific factors and knowledge management processes are impacting the universities’ performance. In fact, although previous studies provide an explanation of the impact of internal and external factors on a university’s performance, contributions integrating these concepts with strategic knowledge management processes are still lacking.

scholarly journals Analisis Lingkungan Internal Dan Eksternal Studi Kasus: PT Intan Pariwara Klaten

2010 ◽  
Vol 1 (2) ◽  
Author(s):  
Nurcahyani Dewi Retnowati
Keyword(s):  
High School ◽  
Elementary School ◽  
External Environment ◽  
Senior High School ◽  
School Level ◽  
Internal Environment ◽  
Environment Analysis ◽  
Level Student ◽  
Printing House

Abstract. Analysis of Internal and External Environment, Case Study: PT Intan Pariwara Klaten. The analysis of the Eksternal Environment covered the PEST Analysis (Politics, Ekonomi, Sosial and Technology) that included the condition for the macro Indonesian environment, that is the economy, technology, politics/the law, and sosiokultural. The analysis of the Eksternal Environment that was second was the model of competition pressures that explained about five threats, that is the competition from available competitors, competitors's new threat, the threat or substitution services of products, the strength bargained from customers, and the strength bargained from suppliers. The analysis of the Internal Environment used the Diagram of the Context that depicted relations between the system and the external side that were related to the company's business. Relations could be between the system and the external side that were related to PT Intan Pariwara depicted to the diagram of the context that explained that there is four related external sides, that is the Printing House, Writers and the Buyer that consisted of the Elementary School level student and the Senior High School and the public's community.  Keywords: Analysis of External Environment, Analysis of Internal Environment, Business Context Abstrak. Analisis Lingkungan Eksternal meliputi Analisis PEST  (Politik, Ekonomi, Sosial dan Teknologi) yang mencakup kondisi lingkungan makro Indonesia, yaitu perekonomian, teknologi, politik/hukum, dan sosiokultural. Analisis Lingkungan Eksternal yang kedua adalah model tekanan-tekanan kompetisi yang menjelaskan tentang lima ancaman, yaitu persaingan dari pesaing-pesaing yang sudah ada, ancaman pesaing-pesaing baru, ancaman produk-produk atau jasa-jasa substitusi, kekuatan menawar dari pelanggan-pelanggan, dan kekuatan menawar dari pemasok-pemasok. Analisis Lingkungan Internal menggunakan Diagram Konteks yang menggambarkan hubungan antara sistem dan pihak eksternal yang terkait dengan bisnis perusahaan.          Hubungan antara sistem dan pihak eksternal yang terkait dengan PT Intan Pariwara dapat digambarkan pada diagram konteks yang menjelaskan bahwa ada empat pihak eksternal yang terkait, yaitu Percetakan, Penulis, Perwakilan dan Pembeli yang terdiri dari siswa tingkat TK hingga SMA dan masyarakat umum. Kata Kunci: Analisis Lingkungan Eksternal, Analisis Lingkungan Internal, Konteks Bisnis

scholarly journals Evaluate Strategy Spartan Gym Pekanbaru With Using The Method Of Balanced Scorecard

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Nofrizal Nofrizal
Keyword(s):  
Balanced Scorecard ◽  
Business Strategy ◽  
External Environment ◽  
Business Environment ◽  
Research Use ◽  
Internal Environment ◽  
Environment Analysis ◽  
The Balanced Scorecard ◽  
A Value ◽  
The Moment

The business environment is more that complex at the moment. Each the company makes strategic planning and implementation certainly in procesing will modify the strategy  to adjust the business environment in order to match expected destination. Likewise Spartan gym engaged in fitness place of business is currently facing external and internal environment always changing and uncertain. Therefore, it is necessary to evaluate strategies to see if the strategy implemented at this time is appropriate to the business environment. The purpose of this study was to evaluate the strategy Spartan gym Pekanbaru using the method of balanced scorecard . The method in this research use qualitative research with the phases of the internal environment analysis like vision, mission, financial, human resource manajemen, marketing, external environment ,EFAS, IFAS and the balanced scorecard metode. Results from this study showed that after an evaluation of strategy on the Spartan gym Pekanbaru business position Spartan gym in a good position with a value of 3.973. Keywords: Evaluate,  Business Strategy, Balanced Scorecard

Role of IFLA in Marketing Initiatives in Library and Information Services

2014 ◽  
pp. 85-93
Author(s):  
Dinesh K. Gupta
Keyword(s):  
Information Needs ◽  
External Environment ◽  
Information Service ◽  
Service Organizations ◽  
Internal Environment ◽  
Present Information ◽  
State Of Mind ◽  
History Of ◽  
Set Up

Traditionally, the thrust of library and information managers was on managing in-house technical operations of the libraries without taking much consideration of the outside world. However, during the last two-three decades there have been many changes in library's overall external environment that have affected the internal environment and management of libraries and their services to a great extent. Earlier, more emphasis was on developing the libraries for the future rather than meeting the present information needs of users, but now users are more demanding; they have higher expectations from libraries, and they compare value/benefits received every time in comparison to efforts they have put into getting the desired information/information service(s)/product(s). As such, the interest of information professionals in marketing library services has been rising. Marketing can simply be defined as an approach that integrates external environment and internal environment in understanding and satisfying customer needs. In service organizations, management and marketing integrates and good service are not different from good marketing efforts. In other words, in-service set up marketing is the state of mind and management is a way forward to actions. The creation of Section on Management and Marketing in IFLA at the international level signifies such importance and integration of management and marketing in recent times. Rejean Savard (2006) describes the history of the Section and reviews its activities in the initial years. The chapter emphasizes recent activities and contributions of the IFLA Section on Management and Marketing Section in encouraging good marketing efforts in libraries the world over.

scholarly journals The Impact of Gelora Manahan Solo Renovation on Persis Solo Potential Sport Tourism

2021 ◽  
Vol 6 (1) ◽  
pp. 45-57
Author(s):  
Febrianur Ibnu Fitroh Sukono Putra ◽  
Diana Aqmala ◽  
Aflit Nuryulia Praswati
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Tourist Attraction ◽  
Sport Tourism ◽  
Internal Environment ◽  
Analysis Method ◽  
Environment Analysis ◽  
The World ◽  
Market Opportunities ◽  
The Impact

Football is an extraordinary type of tourism in the sports sector which is very popular in the world, which the matches of football teams being tourist attraction objects that provide benefits for the organizers of the competition and the football club itself. Indonesian football competition has been participated by many professional teams, one of them is PERSIS Solo who participated in league 2. This research aims to analyze the potential interest in PERSIS Solo sports tourism in Surakarta after the renovation program of the Manahan Solo Stadium. This type of research is descriptive qualitative. The analysis method uses SWOT (strengths, weaknesses, opportunities, and threats). Internal environment analysis will focus on strengths and weaknesses, while the external environment will be the focus on opportunities and threats. The results showed that PERSIS Solo was in the quadrant I position, so the management of the club could take a policy with utilizing the strength of the internal environment to maximize existing market opportunities.  Keywords:Football Sport, Persis Solo, SWOT Analysis, Special Interest Tourism

scholarly journals Strategi Pengembangan Usaha Tembakau Rajangan pada Kelompok Tani Tegal Suci Desa Yangapi Kecamatan Tembuku Kabupaten Bangli

2017 ◽  
Author(s):  
I GEDE WIRATHAMA BHASKARA PUTRA ◽  
I NYOMAN GEDE USTRYANA ◽  
IDA AYU LISTIA DEWI
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Financial Institution ◽  
External Environment ◽  
Business Development ◽  
Internal Environment ◽  
Environment Analysis ◽  
Key Informants ◽  
Cut Tobacco

Cut Tobacco Business Development Strategy in the Farmers Group of TelagaSuci, Village of Yangapi Sub-District of Tembuku Regency of BangliThis study aimed to find out alternative of cut tobacco business development strategyin the Farmers Group of Telaga Suci, Village of Yangapi, to identify how thestrengths, weaknesses, opportunities, and threats of the cut tobacco businessdevelopment at the Farmers Group ofTelaga Suci, Yangapi village. It was seen fromthe internal environment to find out the strengths and weaknesses, and the externalaspects to determine the opportunities and threats.The research location was in theFarmers Group of Telaga Suci, Village of Yangapi. The key informants in thisresearch were seven people. The key informants were determined deliberatelybecause the internal environment and the external environment of the cut tobaccobusiness in the Farmers Group ofTelaga Suci, of Yangapi Village was alreadyknown. This study used three kinds of analysis: analysis of the internal environment,external environment analysis and SWOT analysis (strengths, weaknesses,opportunities, threats).The cut tobacco business in the Farmers Group ofTelaga Sucihas been able to utilize the strength to overcome the weaknesses and to take theopportunity to address the threat. It was obtained five alternative strategies, namely:providing guidance to the group on how to manage the business and providingassistance of production facilities, development-oriented agribusiness to attractconsumers by utilizing the financial institution to increase capital, promotion topenetrate the wider market, making the rules of the group to overcome theconversionof farmland, and to improve the quality of tobacco in order to compete with othergroups of tobacco.

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