Marketing Strategy of Small and Medium Enterprises (MSMES) Through Instagram in the Marketing Era 4.0

The purpose of this research is to understand and describe how the marketing strategy of MSMEs via Instagram in the Marketing 4.0 era. The data collection technique used was in-depth interviews with the owner of Zeen Shake and its customers as many as 70 people. The selection of informants was carried out by a purposive sampling method and the data collected were analyzed using the Nvivo software version 12. The results of this study showed that Zeen Shake carried out a marketing strategy on Instagram by uploading photos and providing information in captions, providing promos on certain days, and also upload testimonials from consumers. Besides, researchers got new findings, namely Zeen Shake also markets its products through the mouth to mouth marketing or Word of Mouth Marketing (WOMM). In the current era of Marketing 4.0, a new customer path was found (New Customer Path), from 4A (Aware, Attitude, Ask, Act Again) to 5A (Aware, Appeal, Ask, Act, Advocate). This happens because of the use of technology which causes all people to connect with one another.

Download Full-text

. Strategy and Society: Corporate Social Responsibility (CSR) to the Revolving Fund Program

Asian Social Work Journal ◽

10.47405/aswj.v6i1.142 ◽

2021 ◽

Vol 6 (1) ◽

pp. 1-11

Author(s):

Windhi Tia Saputra ◽

Yul Tito Permadhy ◽

Fitria Ayuningtyas ◽

Niken Ridianti

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Small And Medium Enterprises ◽

Data Validity ◽

Data Collection Technique ◽

Medium Enterprises ◽

Corporate Social ◽

Depth Interviews

This research was conducted to evaluate the Implementation of Corporate Social Responsibility (CSR) in the existing education program at PT FIFGROUP, as a program to help improve SME entrepreneurs' quality of business located around the company, especially in Cilandak Sub-district, South Jakarta. The theory used in this research is Corporate Social Responsibility. The method used in this research is qualitative, a case study approached, and the type of research descriptive. The data collection technique is in-depth interviews with Key Informant and Informants as well as methods of data validity by source. The results obtained in this research used the stages of Corporate Social Responsibility (CSR). The results of program activities have been running well by its purpose and benefits. The conclusion of the results of this research indicated that MSME entrepreneurs (micro, small and medium enterprises) got helped by the revolving fund program as assistance in improving the business. It is implemented by the stage of the implementation of Corporate Social Responsibility (CSR) and PT FIFGROUP doing continuous improvement to spread revolving funds to SME entrepreneurs (micro, small and medium enterprises) that eligible and promptly.

Download Full-text

FINANCIAL INTELLIGENCE OF SMALL ENTREPRENEURS IN MANAGING FINANCIALS

JMM17: Jurnal Ilmu Ekonomi dan Manajemen ◽

10.30996/jmm17.v8i02.5655 ◽

2021 ◽

Vol 8 (02) ◽

pp. 136-148

Author(s):

Yuli Yanti Wulan ◽

Indrawati Yuhertiana

Keyword(s):

Development Strategy ◽

Financial Management ◽

Sampling Method ◽

Significant Contribution ◽

Small And Medium Enterprises ◽

Net Income ◽

Financial Reports ◽

Medium Enterprises ◽

Financial Intelligence ◽

Selection Of

Micro, Small and Medium Enterprises have a significant contribution to the economy in Indonesia, but a phenomenon that often occurs is the problem of business actors who do not use financial reports in running their business but their business is still running, this study aims to find out how the financial intelligence of small entrepreneurs in managing finances his efforts.This research is a qualitative research, data collection techniques are carried out by observation, interviews, and documentation studies. Selection of informants using purposive sampling method based on the criteria that the informants are small entrepreneurs who have run their business for at least 5 years and do not make financial reports.The findings of this study indicate that the importance of financial intelligence in the financial management of micro, small and medium enterprises (MSMEs) is considered to be still poorly understood by entrepreneurs and still lacks understanding of financial reports. Small and medium entrepreneurs are still working on bookkeeping to the extent of recording income and expenses. As a result, the company's net income and income tax estimates are difficult to know. This becomes a difficulty for many small entrepreneurs to determine a business development strategy.

Download Full-text

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽

10.24167/patria.v1i2.2306 ◽

2019 ◽

Vol 1 (2) ◽

pp. 125

Author(s):

Endi Sarwoko ◽

Iva Nurdiana Nurfarida ◽

Ninik Indawati ◽

Moh. Ahsan

Keyword(s):

Marketing Strategy ◽

Community Service ◽

Small And Medium Enterprises ◽

Product Diversification ◽

Service Activities ◽

Business Income ◽

Product Marketing ◽

Medium Enterprises ◽

Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Download Full-text

A Conceptual Framework for the Acceptance of E-Commerce Technologies among Organizations in Developing Countries

Economics and Management ◽

10.35854/1998-1627-2020-2-205-210 ◽

2020 ◽

pp. 205-210

Author(s):

A. M. Meirmanova

Keyword(s):

Developing Countries ◽

Conceptual Framework ◽

Small And Medium Enterprises ◽

Cultural Dimensions ◽

Cultural Dimension ◽

Unified Theory ◽

Use Of Technology ◽

Hofstede’S Cultural Dimensions ◽

Hofstede's Cultural Dimensions ◽

Medium Enterprises

The presented study examines e-commerce technologies a new conceptual framework of the unified theory of acceptance and use of technology among small and medium enterprises (SMEs) in developing countries.Aim. The study aims to identify factors for the implementation and acceptance of e-commerce among small and medium enterprises (SMEs) in developing countries.Tasks. The authors utilize tools of G. Hofstede’s cultural dimensions theory to describe the emotional attitude of an individual to the use of technology.Methods. This study examines various aspects of the method of the unified theory of acceptance and use of technology (UTAUT), which is implemented in many studies of behavioral intentions of individuals in the adoption of new technologies.Results. For the first time, a conceptual (predictive) model based on four moderating variables is proposed. The variables include such cultural dimension parameters as power distance index (PDI), individualism/collectivism (IDV), uncertainty avoidance (UAI), and long-term/short-term orientation (LTO). These moderators boost the effect of the basic constructs on the behavioral propensity for the use and application of technologies.Conclusions. Based on the considered conceptual framework, the authors propose a number of recommendations for the development of tools that would ensure the required level of employee engagement in the acceptance and use of e-commerce technologies among small and medium enterprises (SMEs) in developing countries. Another promising direction involves using the tools of G. Hofstede’s cultural dimensions theory to examine the specific aspects of the acceptance and use of information technology among organizations belonging to different national business cultures.

Download Full-text

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT ◽

10.36226/jrmb.v4i1.250 ◽

2019 ◽

Vol 4 (1) ◽

pp. 165-174

Author(s):

Ambara Purusottama ◽

Teddy Trilaksono ◽

Ari Ardianto

Keyword(s):

Financial Constraints ◽

Small And Medium Enterprises ◽

Human Resources Management ◽

Qualitative Approach ◽

Human Resource Managers ◽

Employer Branding ◽

Resources Management ◽

Resource Managers ◽

Medium Enterprises ◽

Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

Download Full-text

What Prompts Small and Medium Enterprises to Implement CSR? A Qualitative Insight from an Emerging Economy

Sustainability ◽

10.3390/su13020952 ◽

2021 ◽

Vol 13 (2) ◽

pp. 952 ◽

Cited By ~ 3

Author(s):

Zengming Zou ◽

Yu Liu ◽

Naveed Ahmad ◽

Muhammad Safdar Sial ◽

Alina Badulescu ◽

...

Keyword(s):

Emerging Economies ◽

Developing Economies ◽

Small And Medium Enterprises ◽

Customer Behavior ◽

Policy Makers ◽

Management Commitment ◽

Top Management Commitment ◽

Medium Enterprises ◽

Corporate Social ◽

Depth Interviews

The topic of corporate social responsibility (henceforth referred to as CSR) has been a central topic during the last decade, but the majority of the existing literature discusses CSR relationship with large organizations. Whereas, its contribution in small and medium enterprises (henceforth referred to as SME) sector has received little attention. There have been some studies that focused on CSR activities in SME sector quantitatively in the context of developing economies like Pakistan, but the fact is, to date, SME sector of Pakistan is not participating actively in CSR-related activities due to some constraints. The present study is a pioneer attempt, to explore CSR barriers that restrict SME sector of Pakistan from practicing CSR initiatives. For this reason, the present study explores these barriers qualitatively in order to gain in-depth knowledge of different CSR barriers. In doing so, we conducted semi-structured in-depth interviews from 9 SMEs in Lahore city of Pakistan. We performed thematic analysis, which produced five relevant themes of CSR barriers, including: Lack of resources, lack of regulations, lack of top management commitment, lack of CSR knowledge, and passive customer behavior. Our analysis further showed that lack of resources is the most related barrier that hinder SMEs to be engaged in CSR activities. This paper contributes to CSR literature in emerging economies’ context. Through an increased awareness of barriers, policy makers and practitioners may take necessary steps to improve CSR practices in SMEs.

Download Full-text

Peningkatan Produksi, Pencatatan Kartu Persediaan Dan Pemasaran Sale Pisang UD Sumber Alam Buana di Kabupaten Banyuwangi

LOYALITAS, Jurnal Pengabdian Kepada Masyarakat ◽

10.30739/loyal.v2i2.491 ◽

2019 ◽

Vol 2 (2) ◽

pp. 188

Author(s):

Dilla Cattleyana ◽

Adytira Rachman

Keyword(s):

Raw Materials ◽

Small And Medium Enterprises ◽

Production Capacity ◽

Raw Material ◽

Use Of Technology ◽

Cutting Knife ◽

Typical Food ◽

Online Stores ◽

Medium Enterprises ◽

E Mail

Micro, Small and Medium Enterprises (UMKM) has an important role in the Indonesian economy, one of which can help the per capita income of the Indonesian state, especially in Banyuwangi Regency, as well as in the UM Banana Sale UD UD. Sumber Alam Buana, located at the eastern end of the island of Java, precisely in Banyuwangi. The UMKM is one of Banyuwangi's original typical food businesses from Ambon banana raw material, bearing in mind that typical food is identical to souvenirs (souvenirs) when visiting Banyuwangi, certainly not forgetting to bring and share them with you. However, there are problems in the field of production of UD Banana Banana UD, namely the low production capacity of processing banana raw materials because it still uses a cutting knife and the appropriate method has not been applied to record raw materials or finished goods so that the owner is less able to control the cycle of raw materials or finished goods. While in the marketing sector it is still conventional to be entrusted in a gift shop so that it can only wait for whether the product is sold or vice versa. The solution to the development activities of UMKM Sale Banana UD Sumber Alam Buana includes counseling and training using a banana chopper tool that is more efficient than a knife that has been used to chop banana raw materials. Whereas in terms of recording to help partners to control raw material inventory and finished goods efficiently and effectively, the need for training knowledge and assistance to owners and employees using a perpetual method stock card (inventory). To expand market share that has demanded the use of technology, training is held to make e-mail as a portal to access several e-commerce websites and to open online stores through social media such as Facebook and others. The results achieved in the Community Service program are the development of this business in terms of increasing production capacity, managing raw materials, expanding markets and increasing income.

Download Full-text

The Influence of Marketing and Production Factor on Troso Weaving Cloth

Economics Development Analysis Journal ◽

10.15294/edaj.v8i2.28708 ◽

2019 ◽

Vol 8 (2) ◽

pp. 189-199

Author(s):

Khasan Setiaji ◽

Rifalatul Umi

Keyword(s):

Marketing Strategy ◽

Random Sampling ◽

Business Performance ◽

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Production Factor ◽

Independent Variables ◽

Medium Enterprises ◽

The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially. The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

Download Full-text

The Development of Digital Economy in Indonesia

10.31219/osf.io/jv8dy ◽

2020 ◽

Author(s):

Regina Joanita

Keyword(s):

Financial Services ◽

Small And Medium Enterprises ◽

Digital Economy ◽

Banking Services ◽

Start Up ◽

Rapid Changes ◽

Strategic Role ◽

Medium Enterprises ◽

Selection Of ◽

Financial Technology

Industrial Era 4.0 changed the entire chain and management of all branches of industry with various technologies. All financial-based services are developing rapidly in Indonesia marked by the emergence of many start-up companies. Rapid changes to digital banking and financial technology show that technology can play a strategic role in providing financial services that can be accessed quickly. The availability of digital banking services and products is highly valued by customers, both individuals and business people, especially in Micro, Small and Medium Enterprises (MSME). The large selection of digital banking products is certainly intended to motivate customers to love and be loyal customers and become part of the modern lifestyle. The presence of the digital economy is a new opportunity as well as a serious threat to the banking industry that is churning into digital banking in order to retain customers and attract new customers from millennials.

Download Full-text

Pengaruh Persepsi, Tingkat Pendidikan, dan Sosialisasi Terhadap Penerapan SAK EMKM Pada UMKM Wilayah Kota Surabaya

Jurnal Ilmiah Esai ◽

10.25181/esai.v12i2.1128 ◽

2018 ◽

Vol 12 (2) ◽

pp. 112

Author(s):

Galuh Artika Febriyanti ◽

Agung Sri Wardhani

Keyword(s):

Sampling Method ◽

Small And Medium Enterprises ◽

Financial Statements ◽

Financial Accounting ◽

Primary Data ◽

Negative Effect ◽

Convenience Sampling ◽

Medium Enterprises ◽

Cash Basis ◽

Positive Effect

The perpetrators of MSMEs generally do not use the standards applicable in the preparation of financial statements. MSME financial statements often use cash basis taken from daily cash mutation sources. The Indonesian Institute of Accountants seeks to contribute to overcome the constraints of MSMEs in the preparation of financial statements by issuing the Financial Accounting Standards of Micro Small and Medium Enterprises (SAK EMKM) and effective from 1 January 2018. SAK EMKM is simple to be implemented easily by MSMEs. The Financial Statements according to SAK EMKM are prepared on the accrual basis. The research took 50. MSMEs in Surabaya using convenience sampling method. The data used are primary data obtained through questionnaires. This study aims to finding out the hypothesis that the perception of MSMEs in Surabaya against the application of EMKM IFRS had an effect on the application of EMKM IFRSs, testing the education level hypothesis of MSMEs in Surabaya had an effect on the application of EMKM IFRSs, and tested the hypothesis of SAK EMKM dissemination in Surabaya. application of SAK EMKM. The results showed that partially the perception of MSMEs entrepreneurs has a positive effect on implementation SAK EMKM while the level of education and sozialization has a negative effect.

Download Full-text