Online life insurance purchasing intention: Applying the unified theory of acceptance and use of technology

2019 ◽  
Vol 47 (7) ◽  
pp. 1-13
Author(s):  
Shi-jie Jiang ◽  
Xin Liu ◽  
Na Liu ◽  
Feiyun Xiang
Keyword(s):  
Theoretical Model ◽  
Life Insurance ◽  
Perceived Risk ◽  
Unified Theory ◽  
Key Factors ◽  
Online Trust ◽  
Use Of Technology ◽  
Purchasing Intention ◽  
Effort Expectancy ◽  
Insurance Purchasing

We developed and examined a theoretical model to explain the key factors influencing Chinese customers' purchasing intention of online life insurance. The proposed theoretical model incorporated the unified theory of acceptance and use of technology (UTAUT) with 2 external factors: online trust and perceived risk. SmartPLS 2.0 was used to analyze the data collected from field survey questionnaires (N = 315). The results showed that customers' online life insurance purchasing intention was significantly impacted by performance expectancy, effort expectancy, and social influence. In addition, online trust acted as both a direct antecedent of purchasing intention and an indirect antecedent through perceived risk. These findings offer Chinese insurers some guidelines for designing and marketing through this channel to increase their sales.

scholarly journals Analysis Factors Affecting Lenders Intention In P2p Lending Platform Using Utaut2 Model

2021 ◽  
Vol 12 (3) ◽  
pp. 3527-3537
Author(s):  
Angelina Et.al
Keyword(s):  
Unified Theory ◽  
Key Factors ◽  
Factors Affecting ◽  
Traditional Markets ◽  
Positive Effects ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
P2p Lending ◽  
Lending Activity ◽  
Financial Technology

Peer-to-Peer (P2P) lending platform is relatively new to Indonesian market and it managed to dominate Financial Technology in Indonesia by 2019. This fast growth is influenced by simple borrowing and lending activity regulation compared to more traditional markets like banks. Most of previous studies had been focusing on borrowers’ side whereas the lender's side was minimally highlighted. Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is used to analyze key factors that affect the usage of P2P Lending with addition of trust and risk. This research used SmartPLS to calculate the effect of each variable and found that effort expectancy, social influence, facilitating condition, trust, and risk have positive effects on lenders intention to use the P2P lending platform

scholarly journals Smart Card Implementation Project in Vietnamese Campuses

2021 ◽  
Vol 7 (11) ◽  
Author(s):  
LE Thanh Tam ◽  
Vu Thanh Son ◽  
Tran Thuy Linh
Keyword(s):  
Smart Card ◽  
Perceived Risk ◽  
Primary Data ◽  
Unified Theory ◽  
University Campuses ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
The University ◽  
Depth Interviews ◽  
Survey Questionnaires

This paper is aimed at analysing determinants of the behavioural intention of smart card adoption in the university campuses. The Unified Theory of Acceptance and Use of Technology (UTAUT) model is applied, with primary data are collected from in-depth interviews and survey questionnaires with students and lecturers at the National Economics University in Vietnam. The key findings are: in an open-minded and developing environment such as National Economics University, the smart card implementation in campus is most influenced by Effortless Conditions- a new determinant combining from Effort Expectancy and Facilitation Conditions. The other factors are respectively Performance Expectancy, Perceived Risk, and Trust. By determining these factors, the Boards of the university will have an overall look on the demand and preferences of the university students, teachers, and staffs towards smart card, hence, start the smart card project and develop as one of the smart campuses in Vietnam.

Factors Affecting e-Payment Adoption in Nigeria

2010 ◽  
Vol 8 (4) ◽  
pp. 51-67 ◽  
Author(s):  
Roya Gholami ◽  
Augustine Ogun ◽  
Elizabeth Koh ◽  
John Lim
Keyword(s):  
Theoretical Model ◽  
Social Influence ◽  
Crucial Role ◽  
Demographic Variables ◽  
Unified Theory ◽  
Factors Affecting ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Effort Expectancy

The payment system of a country plays a crucial role in its economy; however, despite the benefits of e-Payment and efforts by financial authorities, Nigeria still has a low e-Payment adoption rate. In this regard, there is an urgent need to investigate the factors that affect individuals’ intention to adopt e-Payment. Drawing on the unified theory of acceptance and use of technology (UTAUT) model, this paper develops a theoretical model for e-Payment adoption in Nigeria. Additionally, a survey was conducted on 500 respondents with 213 complete responses received to test the model, and results show that perceived benefits, effort expectancy, social influence, trust, awareness, and demographic variables affected individuals’ intention to adopt e-Payments. Based on the findings, managerial and theoretical implications are deliberated.

scholarly journals Mobile Banking Adoption Among Rural Consumers: Evidence from India

2020 ◽  
Vol 23 (2) ◽  
pp. 300-315
Author(s):  
Malaya Ranjan Mohapatra ◽  
Nirmalkumar Singh Moirangthem ◽  
Pankaj Vishwakarma
Keyword(s):  
Low Income ◽  
Perceived Risk ◽  
Banking System ◽  
Financial Inclusion ◽  
Unified Theory ◽  
Mobile Banking ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Convenience Sampling ◽  
Facilitating Conditions

Recently, Financial Inclusion has received greater attention, as it is a key to economic growth and equality, growth of the business, and stability of financial and banking systems. In the process of understanding how technology is useful for financial inclusion, the study tries to understand the elements that prompt the perceived acceptability of mobile banking among the low income and low literate stratum. To explore these elements, the current piece of work utilized the Unified theory of acceptance and use of technology and with the addition of component of perceived risk. The research utilized convenience sampling to collect data from the respondents having Jan Dhan account. The results show that performance expectancy, effort expectancy, social influence, and perceived risk have a significant influence on intention to use mobile banking among financial inclusion stratum. Surprisingly, the facilitating conditions were found insignificant. The outcomes of the research can guide banks and technology houses to develop a more user-acceptable mobile banking system. Also, the outcome will help policymakers to enhance mobile banking system adoption for financial inclusion by considering influencing elements.

scholarly journals Understanding FinTech Platform Adoption: Impacts of Perceived Value and Perceived Risk

2021 ◽  
Vol 16 (5) ◽  
pp. 1893-1911
Author(s):  
Jianli Xie ◽  
Liying Ye ◽  
Wei Huang ◽  
Min Ye
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Future Research ◽  
It Adoption ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Adoption Research ◽  
Adoption Intention ◽  
Core Construct

FinTech platforms are one of the most important elements in the rapidly digitized world’s economy. This study investigates the factors that affected individuals’ acceptance of FinTech services, especially on internet wealth management platforms. The current research extends the unified theory of acceptance and use of technology (UTAUT) published by MIS Quarterly with integrated financial consumption attributes (i.e., perceived value and perceived risk) alongside the core construct of UTAUT. Data were collected from an established survey company. The empirical results indicate that perceived value, perceived risk, and social influence are strongly related to individuals’ FinTech adoption intention, whereas performance expectancy, effort expectancy, and perceived risk affect individuals’ perceived value, which in turn influences adoption intention. The proposed FinTech adoption model could contribute to information technology (IT) adoption research by extending the UTAUT in which individuals’ performance expectancy and effort expectancy affect their adoption intention indirectly through perceived value. Finally, the implications of the proposed new model for future research and FinTech practice are discussed.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

The Use of Modified Unified Theory of Acceptance and Use of Technology to Predict the Behavioural Intention Toward Website

2014 ◽  
Vol 568-570 ◽  
pp. 1586-1592 ◽  
Author(s):  
Indrawati
Keyword(s):  
Behavioral Intention ◽  
Educational Institution ◽  
Survey Method ◽  
Unified Theory ◽  
Key Factors ◽  
Utaut Model ◽  
Use Of Technology ◽  
Stake Holder ◽  
Facilitating Conditions ◽  
The Impact

The availability of website for an institution is very important, especially for an educational institution just like ABC University. The website can become a mean of communication from the institute to its stake holder: students, parents, industries, lecturers, administrators, and government or from the stakeholders to the institution. The availability of website is also important to increase the image of the institution, since there is university web ranking published by WeboMatrix. ABC University has already built its website and communicated, socialized as well the availability of its website to all students, lecturers, and administrator. So far the adoption of the websites by students, lecturers, and administrators especially by using the Modified Unified Theory of Acceptance and Use of Technology (UTAUT) model has not been explored. This lack of knowledge motivated the researcher to conduct this study. This study investigates the key factors that affect the behavioral intention and used behavior of customers toward the use of the website in ABC University Indonesia. The approach employed for this study is based on a modified unified theory of acceptance and use of technology (UTAUT) model. A survey method was employed to gather data from 310 respondents coming from the students, lecturers, administrator, and management. The collected data was analyzed using a quantitative investigation. The partial least squares (PLS) method was used to quantitatively evaluate the impact of the key constructs of the modified UTAUT model. This research clearly confirmed that modified UTAUT model which consists ofperformance expectancy, effort expectancy, social influence, facilitating conditions, andcontentcan be used to determinebehavioral intentionof consumers to use Website.

Determinants of Consumer Intention to Use Online Gambling Services

2016 ◽  
Vol 12 (4) ◽  
pp. 23-37 ◽  
Author(s):  
Nuno Fortes ◽  
António Carrizo Moreira ◽  
João Saraiva
Keyword(s):  
Perceived Risk ◽  
Online Survey ◽  
Online Gambling ◽  
Intention To Use ◽  
Unified Theory ◽  
Convenience Sample ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Usage Behavior ◽  
Facilitating Conditions

Online gambling has skyrocketed in recent years. As such, knowing the determinants of consumer usage behavior is crucial in understanding online gambling services. This study has as main objective the construction of an explanatory model of the online gambling services usage behavior, based on the incorporation of perceived risk in the conceptual framework of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The empirical validation of the model was performed by conducting an online survey to a convenience sample of 212 Portuguese online players. Data were processed using the PLS-SEM methodology. The results evidence that performance expectancy, social influence, facilitating conditions, hedonic motivations, price value, habits, as well as perceived risk influence the intention to use online gambling services.

scholarly journals The Moderator Role of Age in the Unified Theory of Acceptance and Use of Technology: Intention to Use Internet Banking in Sudan: الدور المعدل للعمر في النظرية الموحدة لقبول واستخدام التكنولوجيا:  النية لاستخدام الإنترنت المصرفي في السودان

2020 ◽  
Vol 4 (11) ◽  
Author(s):  
Adam Haroun Omer, Fathi Ahmed Ali Adam
Keyword(s):  
Data Collection ◽  
Internet Banking ◽  
Education Level ◽  
Intention To Use ◽  
Unified Theory ◽  
Banking Services ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Moderator Role

The objective of this paper is to identify the moderator role of age in the unified theory of acceptance and use of technology: Intention to Use internet banking in Sudan. To achieve this objective the researchers adopted the questionnaire to data collection. A total of 375 questionnaires are distributed 207 respondents are well-responded. Used SPSS, Excel, SmartPLS to analysis the data collected. The results indicate that the age (34yrs and less) does prove as a moderator in effort expectancy, social influence, and intention to use Internet banking. Also, the age generally does not prove as a moderator in internet banking awareness and intention to use internet banking. The study recommended to study the effect of income and education level on acceptance of e-banking services.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

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