Exploration of social cues in technology-mediated science communication: a multidiscipline analysis on ‘Ask Me Anything (AMA)’ sessions in Reddit r/science
Keyword(s):
Social cues are used to facilitate online science communication, yet little is known about how they may play a role in online public engagement with science sites. This mixed-method study investigates r/science Ask Me Anything (AMA) sessions on Reddit through content analysis and an online survey to identify the types and variations of social cues manifested in six r/science AMAs across varying disciplines. The study's contributions are twofold. One is to investigate social cue uses in online science communication; the other is to develop a coding scheme for social cues that incorporates both positive and negative social cues in the analysis.
2018 ◽
Vol 4
(3)
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pp. 205630511879772
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2017 ◽
Vol 13
(4)
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pp. 15-36
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2015 ◽
Vol 14
(03)
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pp. C01
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2019 ◽
Vol 18
(03)
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pp. Y01
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