scholarly journals STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI

2017 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Ninik Puji Astutik

The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team.

2020 ◽  
Vol 4 (3) ◽  
pp. 195-208
Author(s):  
Septa Mega Hera Kartika ◽  
Herman Cahyo Diartho ◽  
Fajar Wahyu Prianto

Religious Tourism Development of Gus Dur Sanctuary in Jombang Regency: Community Based Tourism Approach Community based tourism is the concept of tourism development by involving the people or community in its activities and management. This study aims to determine priority factors that may affect community based tourism and development strategy of Gus Dur sanctuary religious tourism in Jombang Regency. The analytical method used in this case is Analytical Hierarchy Process (AHP) and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. Based on the results of AHP analysis, it was found that the activity of the organization or society groups (0.382), increased cooperation government and society (0.269), the addition of facilities and infrastructure (0.182), and manufacture of regulation (0.167), factor activity of organizations/communities are considered most important in determining the priority development of religious tourism of Gus Dur sanctuary. The results SWOT analysis obtained, six development strategies, namely to involve the local community in tourism development and empowerment activities, to facilitate the development of business/industry through microcredits that can support people’s economy, to optimize the role of the government to increase the planned development targets, to facilitate development of home business/industry through courses and training institutions, improve cooperation with private sector to support tourism development, and improve cooperation between community and government or private sector in developing local economy.


2020 ◽  
Vol 14 (03) ◽  
pp. 175-184
Author(s):  
Agnes Alvionita ◽  
Elva Dian Pertiwi

Cilacap is one of the districts in Central Java that has tourism potential with various tourism destination. One of them is Waduk Kubangkangkung. This Waduk Kubangkangkung is a tourism destination that offers beautiful natural tourism and also attractive tourism attraction. The purpose of this study was to determine the role of the local community in Waduk Kubangkangkung development, knowing the manager‘s efforts in developing Waduk Kubangkangkung as a sustainable tourism destination, and finding the development strategy of Waduk Kubangkangkung to attract tourists . While the method used in this research is descriptive qualitative method and SWOT analysis. The results of this study are the need for collaboration between managers and other stakeholders towards Waduk Kubangkangkung, improve promotion and also facilities that needed by tourists. Keywords: Tourism Development, Tourism Destination, Management


Koedoe ◽  
2008 ◽  
Vol 50 (1) ◽  
Author(s):  
Willem J.L. Coetzee ◽  
Mathilda Van Niekerk ◽  
Melville Saayman

This article proposes an integrated sustainable tourism development strategy for the Vredefort Dome as a World Heritage Site. In particular, it analyses the integration of the South African guidelines for responsible tourism applied to a local community. All tourism product owners in the Dome area formed part of this research that was conducted by means of a survey. The strategy that was formulated for the area aims to ensure that future generations will be able to utilise the resources in the same manner as the present generation. It is indicated that this intra-generational equity will only be possible through an integrated approach. The value of this research is its contribution to responsible tourism and, concurrently, its emphasis on the fact that tourism destinations in South Africa need to be developed in an integrated and sustainable manner.In order for the Vredefort Dome to be a World Heritage Site, and to exist as a protected area, it is imperative that the tourism product owners in the area realise their roles as custodians of this precious site. This proposition leads to the main aim of this study, namely to develop an integrated tourism development strategy for the Vredefort Dome as a World Heritage site.The results of the empirical study indicated that tourism stakeholders are prepared to improve the present situation in the Vredefort Dome and are willing to adjust their business practices in the future. Such changes in practice involve some strategic issues, and the economic, social and environmental strategies will give direction to this World Heritage Site to become more sustainable.


2020 ◽  
Vol 5 (1) ◽  
pp. 38-44
Author(s):  
Clarrio Dimassetya Jaya

Tourism escalates the economics in many undeveloped regions. It is more effective than others because the industry creates substantial multiplier effects and stimulates the growth of the local economy. Tourism provides many potential livelihoods to build up the local community's incomes. Global trends influence the growth of tourism. Nowadays, the worlds prefer to experience high-value production of unique commodities than massive tourism product. In Panggang Lake Area, swamp buffalo personify the locality phenomenon. The buffalos successfully adapt to live in a wet swamp, and even they are a good swimmer. Since Banjar Sultanate civilization, the community farms swamp buffalos in Panggang Lake Area. The unique ability of swamp buffalo builds a potency of tourism attraction. For those reasons, The North Upstream Regency plans Panggang Lake Area to be a tourist destination. However, as the germ-plasma sources, the tourism development in Panggang Lake Area should cooperate on some local wisdom. The local community works as a buffalo farmer so that the tourism development would make several changes in the daily life structures. This study aims to find out the most fitted concept of infrastructure development towards agritourism. The importance of socio-economic and environmental factors analyzed study participants' preferences for evaluating the appropriateness of tourism development in Panggang Lake Area. The study concludes the concept of watching tourism to be the more appropriate concept of agritourism infrastructure development in Panggang Lake Area.


BUANA SAINS ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 161
Author(s):  
Ninin Khoirunnisa ◽  
A. Yusuf Kholil

Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Sampling consists of: Tourism Marketing Department at the Tourism Office, Head of Community Empowerment and Development of Temas Village, General Chair of Kampung Ekologi Batu (KEB), Chair of KEB Development, and Chair of Rw 06. Accidental Sampling taken by 30 visitors. The analysis used in this study used SWOT Analysis, IFE Matrix and EFE Matrix to produce IE Matrix strategies. The results of this study indicate that the Kampung Ekologi Batu (KEB) has used 7 P Marketing Mix (Product, price, place, promotion, People, Process and Physical Evidence) on the Internal KEB. The results of the IE Matrix obtained based on the weight and rating obtained from IFE and EFE indicate the position of the IE KEB Matrix in the Growing and Building area, which means that the business KEB is developing and has excellent potential to be able to increase tourism, and Analysis Results The most effective SWOT in the research is on the S-O strategy, namely: Improving service quality, package quality or products offered and maintaining the beauty and cleanliness of the Ecology Village and the beautiful environment.


2021 ◽  
Vol 9 (4) ◽  
pp. 198-217
Author(s):  
T. Venugopalan

This research paper explores the economic, environmental, and socio-cultural sustainability of Delhi tourism from the perspective of tourists. Primary research was conducted among tourists based on a structured questionnaire at various tourist places across Delhi. This research paper used exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) for examining and analysing the sustainability of tourism. The research findings on environmental pressure (EP) validate that tourism has been exerting huge pressure on the environment. The environment management (EM) system adopted by the tourism industry has failed in mitigating the adverse impacts of tourism and achieving environmental sustainability. The findings about economic empowerment (EP) prove that tourism has failed to achieve economic sustainability by empowering the local community. The destination governance (DG) mechanisms are directly contributing to the sustainability of tourist places. However, the findings on socio-cultural pressure (SP) fail to substantiate the argument that tourism is putting huge pressure on socio-cultural sustainability. Thus, tourism development in Delhi is not conducive to achieving environmental, economic, and social sustainability. Hence, the government should adopt proactive measures to mitigate the adverse impacts of tourism on the environment and economy integrating local communities while formulating and implementing tourism plans and programmes.


2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


2019 ◽  
Vol 3 (1) ◽  
pp. 22
Author(s):  
Willem Thobias Fofid ◽  
Anggoro Sutrisno ◽  
Wisnu Handoko

This article aims to analyze the policy strategies implemented for the commercial shipping development of the Apo Dock in Jayapura port to improve port performance towards strengthening the sea highway program. Apo Dock as a shipping commercial in Jayapura port has weaknesses as identified by the observation and the study of primary data. These weaknesses have resulted in price disparities for the Papua province as port functions well as a logistical hub. Based on the Strengthen-Weakness-Opportunity-Threats (SWOT) analysis results, it was concluded that the Apo Dock performance as the Jayapura Port Commercial Route was in quota I with a position (0.83; 1.44). The strategy used by Jayapura port to develop commercial shipping to be more efficient in accordance with its function as the strength-opportunity (SO) strategy. The SO strategy strengthens the commercial shipping function as a support base for the economic development centers and a government supporter in MP3EI, the commercial port facilities and infrastructure development were established in order to support all port activities and efficiency, and develop hinterland areas to maximize the busy and crowded commercial shipping hub.


2018 ◽  
Vol 7 (1) ◽  
Author(s):  
H Muhammad Ilhamuddin ◽  
Rusminah Rusminah ◽  
Hj Hilmiati ◽  
Muhammad Ahyar

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry


2019 ◽  
Vol 7 (2) ◽  
pp. 364
Author(s):  
Alinda Thalia ◽  
Saptono Nugroho

Sayan Village is one of the villages in Ubud that has a lot of potential to be used as a tourism village. The first three great potentials are natural tourism, potential opportunities for water tubing tourism, and also the potential of Puri Sayan as a heritage tourism object in Sayan Village, which is being planned by the village government and local communities. In addition to the three great potentials, Sayan Village also has the potential for water tourism with beji spring sources which are a source of water that is purified by the local community and is usually used for melukat. In this case, the researcher focused more on discussing the development of biology natural tourism which is currently used as the center of tourism village activities in Sayan Village. This study uses collection techniques in the form of observation, interviews, and documentation. The data analysis technique used is descriptive qualitative analysis and SWOT analysis. The technique of determining informants used purposive sampling technique. The results of this study contain the existing conditions of Desa Sayan based on tourism product components, namely attractions, amenities, accessibility, and ancilliary. And the strategy for developing SWOT-based Sayan Tourism Village. So that the strategies obtained produce the best ways to realize one of the missions of Desa Sayan as a sustainable tourism village. Keyword: Identification of Existing Conditions, SWOT Analysis, Natural Tourism, Sayan Tourism Village.


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