scholarly journals An analysis of semiotic found in the selected skincare advertisement

2021 ◽  
Vol 2 (2) ◽  
pp. 217-227
Author(s):  
Ni Luh Nita Suwitri ◽  
I Dewa Ayu Devi Maharani Santika ◽  
Desak Putu Eka Pratiwi

Advertisement is a media that use to promote a product or service for the public. In the advertisement there are signs.. This study concern to analyze the verbal and non-verbal signs found in the skincare advertisement. There two aims of this study such as: (1) to find out the verbal and non-verbal signs in the skincare advertisement, (2) to analyze the meaning of verbal and non-verbal signs of the skincare advertisement. This study use descriptive qualitative method. The data were analyzed based on theory proposed by Barthes (1964) about the signifier and signified and about the meaning. The researcher used supporting theory by Wierzbicka (1996) about six color terms. The result of this study showed the verbal sign in form of written text and for the non-verbal sign showed in form of image. In this research the researcher found twenty (20) verbal signs and seven (7) non-verbal signs. And this sign also contains the denotative and connotative meaning

LETS ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 44-57
Author(s):  
Muh. Taufiq Syam

This research studied about the kinds of propaganda expressions and what messages are conveyed through the propaganda expressions in Angel and Demon novel by Dan Brown. The research used the propaganda theory by Harold Laswell, that divided in four kinds; agitation, integration, horizontally and vertically propaganda. In the methodology of research, the writer used descriptive qualitative method and intrinsic and extrinsic approach. In this research, the writer found there are some expressions that contain agitation propaganda, integration propaganda, horizontally propaganda and vertically propaganda that could be giving influence to the reader. In general, an expression of propaganda in “Angel and Demon” novel by Dan Brown wants to change the mindset of people towards their views to the brotherhood of the „Illuminati. The novel attempts to explain the history of the birth of a conflict between the Christian and the „Illuminati‟ and how much influence they had been, the author packed them into a dialogue delivered by characters that are in the novel in which there are propaganda expressions. The implication of this research as a information to the public that a novel is not only use full as a reading at leisure or entertainment, but the novel can also be functioning as media of propaganda.


2020 ◽  
Vol 8 (2) ◽  
pp. 154-165
Author(s):  
Dwi Utari ◽  
Nur Aini Puspitasari

This research aims to describe sentence production errors especially pause and tongue slips in the 2018 Student Constitutional Debate Competition. The benefits of research for the researcher are to deepen knowledge about language, especially errors in the production of sentences, and for the reader to give knowledge to the public about the study of psycholinguistics in producing a sentence and broaden the insight into language about sentence production. Descriptive qualitative method was used in this study. This research used source data of 2018 Student Constitutional Debate Competition semifinal one and final one video. In this study the tapping technique was used for the data collection technique. Based on the results of data management and analysis, the sentence production errors contained in the 2018 Student Constitution Debate Contest video are (1) Breathing pause, (2) Doubt pause, (3) Malaproprism, (4) Transposition tongue slip, (5) Anticipation tongue slip, (6) Perseveration tongue slip. Abstrak Tujuan penelitian ini adalah untuk mendeskripsikan kesalahan produksi kalimat terutama senyapan dan kilir lidah pada Lomba Debat Konstitusi Mahasiswa Tahun 2018. Manfaat penelitian bagi peneliti adalah untuk memperdalam pengetahuan mengenai bahasa khususnya kesalahan produksi kalimat dan bagi pembaca yaitu untuk memberi pengetahuan kepada masyarakat tentang kajian Psikolinguistik dalam memproduksi suatu kalimat serta memperluas wawasan kebahasaan mengenai produksi kalimat. Dalam penelitian digunakan metode berupa desktiptif kualitatif. Penelitian menggunakan sumber data berupa video Lomba Debat Konstitusi Mahasiswa tahun 2018 babak semifinal satu dan final satu. Penelitian menggunakan teknik pengumpulan data berupa teknik sadap catat. Berdasarkan hasil pengelolaan dan analisis data, kesalahan produksi kalimat yang terdapat dalam video Lomba Debat Konstitusi Mahasiswa Tahun 2018 yaitu (1) Senyapan pernapasan, (2) Senyapan keraguan, (3) Kilir lidah malaproprisme, (4) Kilir lidah transposisi, (5) Kilir lidah antisipasi, (6) Kilir lidah perseverasi. Kata Kunci:  Kesalahan Produksi Kalimat, Debat, Kilir Lidah, Senyapan


2021 ◽  
Vol 7 (1) ◽  
pp. 32-44
Author(s):  
Helmi Setiawan ◽  
Anwar Efendi

This research is descriptive qualitative research using the feminist literary criticism approach. The subject of this research are three novels by Okky Madasari which are titled: 1) Maryam, 2) 86, and 3) Entrok. The technique of data collecting used in this research is to study the library read the note, conducted by reading carefully and repeated thoroughly and classifying the data obtained based on women’s image. Analyzing data in this research use the descriptive qualitative method. The research finding in the form of physical women’s image, the image of women’s psychic and the role of women consisting of domestic and public areas. Domestic roles include as a child, wife, and mother. The role of women in the public domain consists of the educator, economic, and social movement sectors.


HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 277
Author(s):  
Ni Made Devi Sudiarta Putri ◽  
Ni Wayan Sukarini ◽  
Putu Weddha Savitri

This study was aimed to identify and analyze the meaning and message in several sentences found in the novel Rage of Angels by Sidney Sheldon published in 1980. The selected sentences in the novel, which are the data of this study, were collected by applying the documentation method and note-taking technique which then were analyzed using the descriptive qualitative method. The data were presented informally in descriptive form. This study analyzes the types of meaning based on the theory proposed by Leech (1974) and the messages of the novel based on the biographical approach theory by Wellek and Warren (1962). As a result, all the seven types of meaning, namely connotative meaning, conceptual meaning, affective meaning, stylistic meaning, reflected meaning, collocative meaning, and thematic meaning, were found in the novel. In relation to the message of the novel, based on the biographical approach, there were five messages that the author delivered.


2019 ◽  
Vol 4 (1) ◽  
pp. 51-58
Author(s):  
Tri Hendro Prabowo ◽  
Reydonnyzar Moenek

Abstract: This research is intended to find out how effective this PSC program is in improving emergency services in Tulungagung Regency and the inhibiting factors in providing services to the community. This study uses a descriptive qualitative method with a deductive approach. The research data was collected using interview techniques, documentation and observation. Based on the research that has been done, the author concludes that the Effectiveness of the Public Safety Center (PSC) Program in improving emergency services in Tulungagung Regency, East Java Province has been effective enough, seen from 5 dimensions namely Production, Efficiency , Satisfaction, Adaptation and Development has been going well, although there are still some problems in terms of cross-sectoral cooperation that has not been maximized and facilities that are still not fulfilled.  Keywords: Efectiveness, Emergency, Public Safety Center, Services.  


HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 269
Author(s):  
Meyliana Eka Putri ◽  
Ni Luh Sutjiati Beratha ◽  
Sang Ayu Isnu Maharani

This undergraduate thesis discusses the usage of women’s language features in the television series Emily in Paris. The study analyzes the features of women’s language and its functions in the television series. This study uses observation method in collecting the data. The data were taken from Emily in Paris television series and the movie scripts. Descriptive qualitative method is used to analyze the data by applying women’s language features theory by Lakoff. Based on the analysis and data taken, there are 480 utterance of women’s language features found and ten features of women’s language used by the female characters in Emily in Paris. Lexical hedges or fillers is the most used feature and precise color terms is the least used feature.


2021 ◽  
Vol 15 (1) ◽  
pp. 27-37
Author(s):  
Muhammad Sahlan

Since Covid-19 broke out in Indonesia, the public has monitored various government policies in dealing with these health disasters. However, policies run slowly; it gives rise to diverse public opinion. These multiple opinions become a form of communication between the government and society. However, the government does not fully capture people’s views, so people feel they do not receive government policies’ feedback. The purpose of this research is to find out how the Indonesian government’s public communication is in dealing with the Covid-19 pandemic. The research used a descriptive qualitative method using data during Covid-19. This study explains how the debate of government and community communication occurs in the form of public opinion. Various forms of public opinion from adverse to positive states become message instruments aimed at the government. This instrument then forms communication in the form of action as a sense of moral panic due to the absence of a back answer to the opinion expressed. So, these opinions are only as answers and realized by society in phenomena.


JURISDICTIE ◽  
2012 ◽  
Author(s):  
Suaidi Suaidi

<p>Mustahiq zakat is the person entitled to receive zakat. In a letter Qur’an At-Tauba verse 60 explains that mustahiq zakat consists of eight classes. But for the Hamlet of Pond Village Laok Padelegan Kec. Pademawu, Kab. Pamekasan, class mustahiq zakat is not only limited to the eight classes. The majority of the people also give alms to the clerics of nature by definition not included into the eight groups that exist. The purpose of this study is to investigate the public perception as well as their reasons or motivations in giving alms to the Kyai nature. This study used a qualitative approach and methods of<br />analysis used descriptive qualitative method. The result of this is the majority community penelititian Laok Fishpond yet fully understand about “mustahiq Zakat Al-Fitr”, they only mentioned the indigent, poor and clerics. The motivation of people Laok Pond in giving alms to the Kyai Fitr is a teacher of the Koran because their clerics. In addition, the motivation of social sanctions in the form underestimated, shunned, ostracized and even zakat is not considered valid as Zakat Al-Fitr if zakat nature not given to clerics.</p><p>Mustahiq zakat adalah orang yang berhak menerima zakat. Dalam Al-Qur’an surat At-Taubah ayat 60 menjelaskan bahwa mustahiq zakat itu terdiri dari delapan golongan. Namun bagi masyarakat Dusun Laok Tambak Desa Padelegan Kec. Pademawu, Kab. Pamekasan, golongan mustahiq zakat tidak<br />hanya terbatas pada kedelapan golongan tersebut. Mayoritas masyarakatnya juga memberikan zakat fitrahnya kepada kyai yang secara terminologi tidak tercantum ke dalam delapan golongan yang ada. Tujuan penelitian ini adalah untuk mengetahui persepsi masyarakat serta alasan atau motivasi mereka didalam memberikan zakat fitrahnya kepada kyai. Penelitian ini menggunakan pendekatan kualitatif dan metode analisisnya menggunakan metode deskriptif kualitatif. Hasil yang diperoleh dari penelititian ini adalah mayoritas masyarakat Laok Tambak belum memahami secara utuh tentang “mustahiq zakat fitrah”, mereka hanya menyebutkan fakir, miskin dan kyai. Adapun motivasi masyarakat Laok Tambak dalam memberikan zakat fitrah kepada kyai adalah karena kyai merupakan guru ngaji mereka. Selain itu, motivasi sanksi sosial berupa diremehkan, dijauhi, dikucilkan dan bahkan zakatnya tidak dianggap sah sebagai zakat fitrah jika zakat fitrahnya tidak diberikan kepada kyai.</p><p>Kata kunci: Persepsi, Masyarakat, Mustahiq zakat, Kyai.</p>


2020 ◽  
Vol 36 (2) ◽  
Author(s):  
Ijang Faisal ◽  
Ahmad Rifai

Da'wah is closely related to communication science because it plays a role in conveying messages to the public. Muhammadiyah as an amar makruf nahi mungkar missionary organization has an important role in educating and carrying out da’wah communication to break the chain of covid-19. The purpose of this research is to explain Muhammadiyah da'wah communication, Muhammadiyah visual communication and netizen responses. To describe and analyze the phenomenon, the researchers use theory of da'wah and visual communication. The descriptive qualitative method is also used in this research to explain the phenomenon of Muhammadiyah da’wah communication. The main source of this research is visual da’wah on Instagram accounts of Muhammadiyah @persyarikatan.muhammadiyah and @tvmuhammadiyah, due to the impossibility to conduct direct interviews during the Covid-19 pandemic. Da'wah communication carried out by Muhammadiyah told the community to conduct obligatory prayers at home. On top of that, the Friday prayer is replaced by the Zuhr prayer at home with their family members. There are diverse responses from the communities, and some of them still support the performing of Friday prayer and obligatory prayers in congregation at the mosque. Therefore, Muhammadiyah needs to continuously increase the revitalization of visual da'wah to convey the message of persuasion to the public


Author(s):  
Jureid Jureid

The outbreak of Covid-19 in Mandailing Natal has caused several problems in the economic, educational and social fields. The problems that occur certainly really need the role of Baznas in overcoming them. The purpose of this research is to find out how the distribution of zakat in the process of preventing Covid-19 in Mandailing Natal and to know the perspective of maqashid sharia on this distribution. The method used in this research is descriptive qualitative method in the review of maqashid sharia. The results of the research show that the zakat distribution mechanism is carried out by means of Baznas actively engaging the community to call for zakat, it is even recommended to the public to take part in paying without having to be visited by Baznas or other policies including the muzakki's own workplace. Zakat distributed is not only in the form of money or food but is adjusted to the needs of the people affected by Covid-19 and is distributed periodically and Baznas is actively monitoring and evaluating the program. Zakat as an Islamic fiscal instrument has helped ease the burden on people affected by Covid. Consumptive zakat or productive zakat can be a mental solution and make the mustahik prosperous. Zakat together with its derivatives has brought enormous benefits to affected communities or other mustahiks. Zakat can guarantee the continuity of life in various aspects including maintaining life, property, religion, reason and of course zakat is the main object of maqashid sharia towards a prosperous society


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