scholarly journals O perfil do consumidor criativo

2016 ◽  
Vol 1 (1) ◽  
pp. 3
Author(s):  
Adriana Chammas

A economia criativa desponta como a terceira maior indústria no cenário mundial. Relacionada à inovação, é fundamentada no poder intelectual, no desenvolvimento sustentável e na propulsão de talentos individuais. Com os avanços da tecnologia, a comunicação entre os consumidores (usuários) transformou o mercados e comportamentos. O consumo colaborativo evidencia essa alteração ao apontar para as modificações nesse cenário, onde consumidores (usuários) utilizam a tecnologia associada à criatividade para fazer amizades, gerar renda, criar empregos e economizar. O objetivo desse artigo é identificar o perfil do consumidor (usuário) na economia criativa atual, influenciado pelos canais de comunicação digitais e pelos avanços do consumo colaborativo. Além disso, pretende-se mapear algumas das motivações diretas dos consumidores na economia criativa atual e identificar tendências de negócios que se dediquem a explorá-las. The Creative Consumer Profile Abstract The creative economy has emerged as the third largest industry in the world scenario. Related to innovation, it is based on the intellectual power, sustainable development and individual talents. With advances in technology, communication between consumers (users) changed markets and behaviors. The collaborative consumption shows that by pointing out changes in this scenario, where consumers (users) use the technology associated with creativity to make personal and professional relations, generate income, create jobs and save money. The aim of this paper is identify the user profile in the current creative economy, driven by digital communication channels and the progress of the collaborative consumption.

Author(s):  
Isao Okayasu ◽  
Chi-Ok Oh ◽  
Duarte B Morais

Running is one of the most popular activities in the world. Runners’ attitudes and behaviors vary depending on their running style. This study aims to construct different measures of running specialization based on the theory of specialization. This study also tests a runner’s stage of specialization segmentation based on recreation specialization and examines the predictive relationship between a runner’s specialization and event attachment. Three groups of sampling data assess the performance of diverse specialization measures for running in three marathon events. First, two surveys were conducted with marathon participants to assess the performance of diverse specialization measures for runners. Second, the third dataset was used to examine the relationship between a runner’s recreation specialization and event attachment.The study results showed that the 15 measures of specialization showed a good fit to the data. Our research showed how runners’ recreation specialization is connected to their event attachment. In addition, this study suggested event management for subdivisions of runners. Its practical implication is that recreation specialization for running can help us understand event attachment.


2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Helena Maria Martins Lastres ◽  
Cristina Lemos ◽  
Maria Lúcia Falcón ◽  
Walsey Magalhães

RESUMO Um dos elementos mais marcantes desses primeiros anos do terceiro milênio motivou a elaboração deste artigo: a busca por uma nova geração de políticas para o desenvolvimento produtivo e inovativo, capaz de garantir a inclusão, equidade e sustentabilidade. A análise das políticas implementadas, no Brasil e no mundo, contribui para um aprendizado de alta relevância para a definição de novas propostas para o desenvolvimento sustentável, com maior capacidade de reconhecer e acolher as demandas das regiões menos desenvolvidas, com suas diversidades e especificidades, de forma a efetivamente reduzir desigualdades. Este é o objetivo central do capítulo: identificar o que aprendemos no Brasil, avaliar a experiência específica do BNDES e dar sugestões para o aperfeiçoamento das políticas praticadas.Palavras-chave: Inovação; Políticas para inovação; Arranjos e sistemas produtivos e inovativos; Financiamento ao desenvolvimento produtivo e inovativo e regional; BNDES.    ABSTRACT The writing of this paper was motivated by one of the most important elements of these first years of the third millennium: the search for a new generation of productive and innovative policies, designed in a way that ought to guarantee inclusion, equity and sustainability. The analysis of policies implemented, in Brazil and around the world, gave a relevant learning to design new sustainable development policies, with greater capacity to recognize and accept the less developed regions demands, considering their diversities and specificities, in order to reduce inequalities. This is the aim of this chapter: to identify what we learned in Brazil, to analysis BNDES’s specific experience and to give some clues for policies improvements.Keywords: Innovation; Local innovation and production systems; Development and innovation policy; Financing of  production; Innovation and regional development; Brazil; The BNDES.


2018 ◽  
Vol 1 (3) ◽  
pp. 114-116
Author(s):  
Primadhika Al Manar

Indonesia merupakan Negara dengan keanekaragaman hayati hutan tropika terbesar ketiga di dunia setelah Brazil dan Kongo. Keanekaragaman hayati merupakan modal dasar bagi pembangunan nasional yang bermanfaat untuk mencapai kesejahteraan masyarakat. Penelitian ini bertujuan untuk mengetahui pemanfaatan tanaman alang-alang (ImperatacylindricaL.) sebagaiobat (etnofarmakologi) padabeberapamasyarakatetnis yang ada di Indonesia. Pemanfaatan tumbuhan alang-alang (ImperatacylindricaL) oleh beberapa masyarakat etnis di Indonesia sangat beragam. Tumbuhan alang-alang digunakan oleh beberapa masyarakat etnis di Indonesia sebagai obat pendarahan, sakit perut, maag, batu ginjal, alergi, dan sebagainya. Pengetahuan lokal yang berbeda-beda dari masyarakat etnis di Indonesia mengenai tanaman alang-alang merupakan sebuah potensi yang besar bagi industri pembuatan obat herbal dari alang-alang. Pengetahuan lokal merupakan modal dasar bagi pembagunan berkelanjutan.   Indonesia is a country with the third largest tropical forest biodiversity in the world after Brazil and Congo. Biodiversity is the basic capital for national development that is beneficial for achieving community welfare. The aim of this study was to determine the use of alang-alang (ImperataacylindricaL) as a drug (ethnopharmacology) in several ethnic communities in Indonesia. The utilization of alang-alang (Imperata cylindricaL) by several ethnic communities in Indonesia is very diverse. Alang-alang are used by several ethnic communities in Indonesia for the treatment of bleeding, abdominal pain, ulcers, kidney stones, allergies, and so on. Different local knowledge of ethnic communities in Indonesia regarding alang-alang plants is a great potential for herbal manufacture of alang-alang. Local knowledge is the basic capital for sustainable development


Geosciences ◽  
2019 ◽  
Vol 9 (9) ◽  
pp. 365
Author(s):  
Alessandro Corsini ◽  
Lisa Borgatti

This editorial paper summarizes the contents of the papers included in the Special Issue “Mountain Landslides: Monitoring, Modeling, and Mitigation”. The Special Issue provides an overview of methodological papers, as well as some innovative research carried out in the field and in the lab. Even if most papers adopted an integrated approach, sections representing the three research issues outlined in the title can be drawn: the first deals with monitoring, the second focuses on modeling, and the third is related to mitigation. Regardless of the section, the papers included in this special issue put forward methodological and practical implications that, more than likely, can stimulate further research efforts and support the stakeholders to gain better knowledge of landslide hazards in mountain environments, with an aim to tackle the urgent issue of sustainable development in times of global change that can affect landslide occurrences in mountain chains of the world.


Water Policy ◽  
2003 ◽  
Vol 5 (4) ◽  
pp. 381-382 ◽  
Author(s):  
Jon Lane

Normally each meeting in a series builds on the momentum from the previous one. In the case of the Third World Water Forum in Kyoto, this was always going to be a problem, and not just because the previous Forum at The Hague had been such a dynamic and progressive event. The organisers’ difficulty arose from the sheer number of global water meetings that have taken place during the intervening three years. First the Bonn conference in December 2001 brought the results from the Hague Forum into the UN system, then the World Summit on Sustainable Development at Johannesburg last July gave political prominence to water and, especially, sanitation. The adoption of a global sanitation target was one of its finest outcomes, and the Americans’ reluctance to agree it caused media headlines around the world.


2006 ◽  
pp. 75-92 ◽  
Author(s):  
S. Moiseev

The number of classical banks in the world has reduced. In the majority of countries the number of banks does not exceed 200. The uniqueness of the Russian banking sector is that in this respect it takes the third place in the world after the USA and Germany. The paper reviews the conclusions of the economic theory about the optimum structure of the banking market. The empirical analysis shows that the number of banks in a country is influenced by the size of its territory, population number and GDP per capita. Our econometric estimate is that the equilibrium number of banks in Russia should be in a range of 180-220 units.


2006 ◽  
pp. 126-134
Author(s):  
L. Evstigneeva ◽  
R. Evstigneev

“The Third Way” concept is still widespread all over the world. Growing socio-economic uncertainty makes the authors revise the concept. In the course of discussion with other authors they introduce a synergetic vision of the problem. That means in the first place changing a linear approach to the economic research for a non-linear one.


Author(s):  
Melanie SARANTOU ◽  
Satu MIETTINEN

This paper addresses the fields of social and service design in development contexts, practice-based and constructive design research. A framework for social design for services will be explored through the survey of existing literature, specifically by drawing on eight doctoral theses that were produced by the World Design research group. The work of World Design researcher-designers was guided by a strong ethos of social and service design for development in marginalised communities. The paper also draws on a case study in Namibia and South Africa titled ‘My Dream World’. This case study presents a good example of how the social design for services framework functions in practice during experimentation and research in the field. The social design for services framework transfers the World Design group’s research results into practical action, providing a tool for the facilitation of design and research processes for sustainable development in marginal contexts.


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