scholarly journals Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa

2017 ◽  
Vol 19 (2) ◽  
pp. 53-64
Author(s):  
Muhammad Zaiamri Zainal Abidin ◽  
Nursyamira Shaid ◽  
Hasmah Zanuddin
Keyword(s):  
Social Sciences ◽  
Community Development ◽  
Random Sampling ◽  
Moral Values ◽  
Survey Questionnaire ◽  
Corporate Commitment ◽  
Individual Observation ◽  
Corporate Social ◽  
The Impact

Corporate Social Responsibility (CSR) is a form of corporate commitment to society. The commitment is made to improve the economy and the quality of life of all stakeholders including employees and the community. The purpose of today’s CSR does not only for the purpose of organization’s branding, it is also contributed in community development especially in educating moral values. Thus, this study focuses on identifying the influence of CSR campaigns conducted by corporate organizations in an effort to create noble values among individuals. This includes research on the impact of watching the Petronas CSR advertising campaign “Burung Murai” broadcasted in 2007, especially to the youth in Malaysia. To conduct this study, set of survey questionnaire distributed to 270 students of the Faculty of Arts & Social Sciences, University of Malaya by using random sampling. The results of the study found that there are correlations between the aspects of individual observation in influencing the formation of perception which ultimately affects the formation of pure values towards themselves.

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

From philanthropy to broader social engagement

2016 ◽  
Vol 7 (4) ◽  
pp. 423-440 ◽  
Author(s):  
Catherine Nickerson ◽  
Valerie Priscilla Goby
Keyword(s):  
Social Engagement ◽  
Design Methodology ◽  
Advertising Campaign ◽  
Content Type ◽  
Social Commitment ◽  
Corporate Commitment ◽  
Corporate Social Marketing ◽  
Willingness To Purchase ◽  
Corporate Social ◽  
The Impact

Purpose This paper aims to investigate the potential effectiveness of using corporate social marketing (CSM) as part of an advertising campaign targeting local Muslim consumers in Dubai. It aims to assess whether Dubai’s local Muslim community’s construal of corporate commitment has evolved beyond philanthropy toward receptiveness to a more embedded corporate societal engagement. Design/methodology/approach The examination is based on the framework of corporate social responsibility (CSR) communication that postulates a relationship between internal outcomes, such as the awareness of a cause, and external outcomes, such as the likelihood that a consumer will purchase a product. The authors designed a questionnaire using authentic advertisements for the same product, one with a CSM message and one without, and queried respondents’ opinions of the advertisements, their willingness to purchase the product and their perceptions of the company. Complete responses were collected from 245 Emirati women. Findings Significant differences in response to the CSM versus the non-CSM advertisement emerged. The product advertised via the CSM strategy engendered enhanced perceptions of the company among respondents, coupled with a heightened willingness on their part to purchase the product. This indicates that Emirati consumers have gone beyond the simple expectation of philanthropy, which is frequently associated with Muslim consumer loyalty, and value more evolved corporate social commitment. Originality/value While Muslim groups have been investigated extensively from various marketing perspectives, the present study is the first to investigate the impact of incorporating CSR into an authentic advertising campaign targeted at Muslim consumers.

scholarly journals The Impact of Corporate Social Responsibility Initiatives on Rural Community Development: The Case of TITAN – Sharrcem in Kosovo

2020 ◽  
Author(s):  
Haziz Vila ◽  
Nikolaos Sklavounos ◽  
Evangelos Vergos ◽  
Konstantinos Rotsios ◽  
Hysen Shabanaj
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Rural Community ◽  
Local Community ◽  
Positive Impact ◽  
Local Residents ◽  
Corporate Social ◽  
Start Ups ◽  
The Impact

Corporate Social Responsibility (CSR) has become an integral part of firms’ strategies in their effort to increase their positive impact on society. This study investigates the impact of a CSR initiative, known as “The LAB Project”, implemented by the TITAN– Sharrcem Company, on the rural community of Hani I Elezit in Kosovo. The LAB project aims to support the establishment and operation of agricultural and food-related start-ups and, most importantly, to ensure their sustainability. The sample of the study consists of 174 area residents. This research examines local residents’ perceptions about a) the TITAN-Sharrcem operations in the area, b) the LAB project’s main contribution to the local community,  c) the project’s overall performance, d)  the profitability of the start-ups created by the project, and e)  the project’s effect on the community’s quality of life. Overall, the results reveal that the project has set the foundation for the community’s sustainable development. To the best of the authors’ knowledge, this is the first research on the effect of such initiatives in the region. Keywords: Corporate Social Responsibility, Rural Entrepreneurship, Community Development

scholarly journals Market Responsiveness to Corporate Social Responsibility

2019 ◽  
Vol 8 (4) ◽  
pp. 114
Author(s):  
Zev Fried
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Reporting ◽  
Perceived Quality ◽  
Financial Information ◽  
Factors Affecting ◽  
Earnings Response Coefficients ◽  
Corporate Social ◽  
The Impact

Market reaction to surprises in earnings announcements has long been used to measure the quality of the information content of the announcement, and studies have explored various factors affecting the response. This study adds to this body of research by factoring in the level of corporate social responsibility (CSR) exhibited by the firm and employs a relatively new measure of a company’s level of CSR, rankings published by JUST Capital. I hypothesize that financial information reported by higher ranked companies is weighed more heavily by investors than those reported by non-ranked or lower-ranked companies. Using earnings response coefficients as a measure of the perceived quality of the financial information reported by the firms, my results provide direct support of the hypothesis, indicating that the market reacts more strongly to earnings surprises for firms with high JUST rankings than for unranked firms or firms with lower rankings. This result contributes new insights into the impact of a firm’s CSR in terms of the perceived quality of a firm’s financial reporting.

Impact of Corporate Social Responsibility on Consumer Trust

2008 ◽  
Vol 23 (4) ◽  
pp. 7-34 ◽  
Author(s):  
Valérie Swaen ◽  
Ruben C. Chumpitaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Questionnaire Survey ◽  
Consumer Satisfaction ◽  
Positive Influence ◽  
Consumer Trust ◽  
Underlying Mechanisms ◽  
Corporate Social ◽  
The Impact

This research aims at analyzing the impact of consumers' perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers' perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.

Young Seafarers on Board International Vessels: What Life Has Been

2014 ◽  
Vol 10 (1) ◽  
Author(s):  
EMELIZA T. ESTIMO ◽  
JED Y. AZUCENA ◽  
RONNIE C. MONTAÑO
Keyword(s):  
Social Sciences ◽  
Job Training ◽  
Feedback Mechanism ◽  
Self Control ◽  
Survey Questionnaire ◽  
Shipping Company ◽  
Special Project ◽  
On The Job Training ◽  
Gathering Data

Special project cadets are exposed to various experiences as they embark onboardinternational vessels during their on the-Job Training for 12 months. With theaim of getting authentic information relative to their actual lived experiences awayfrom home, this descriptive study sought to determine the problems encountered by company scholars and their coping strategies particularly at work and in their social interaction with their fellow crew. A survey questionnaire and an interviewguide were employed in gathering data. Forty-seven (47) Engine cadets of a groupof shipowners and a particular shipping company who have returned from their12-month apprenticeship revealed that they learned appropriate work valuessuch as flexibility and adaptability, patience and self-control, humility, resilience, stronger sense of responsibility, discipline and perseverance. Vulnerability todifficult situations, homesickness, and mismatched task assignments wereprevailing problems among the cadets. It is recommended that clear measuresmust be done to address issues on discrimination, abuse by authority, emotionaland physical harassment, excessive workloads, and unpaid overtime which havebeen partially revealed in this study. A feedback mechanism is also suggestedfor shipping companies to allow returning cadets to reveal the quality of theirexperiences for the purpose of ensuring a fair and honest management of crewin their fleets.Keywords: Social sciences, seafaring industry, maritime students, On-the-Job Training,descriptive design, Philippines

scholarly journals Social Media about the Company's Image as an Element of Specific Development

2021 ◽  
Author(s):  
Justyna Żywiołek
Keyword(s):  
Social Media ◽  
Consumer Satisfaction ◽  
Positive Impact ◽  
Kano Model ◽  
Banking Services ◽  
The World ◽  
Corporate Social ◽  
The Impact ◽  
Near Future

Personalization, mobility, artificial intelligence, corporate life transferred to the world in social media - all these elements will shape corporate social media in the near future. It is necessary to consider what features and what standards of behaviour enterprises will have to meet in order to build an image in the world of social media and adapt to the preferences and requirements of the client. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and place barriers. Therefore, high-quality corporate social media profiles significantly affect trust in the company and can affect its reputation. Considering that the aim of the article is to examine the impact of social media on the image of the company, various exchanges of perception of the quality of corporate social media, the risks they bring for the company and the perception of them by customers, which gives the image, were examined. The results of empirical research indicate that the secu-rity, simplicity and variety of m-banking services have a significant impact on the perceived qu-ality, which in turn has a positive impact on reputation. The author proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and unspecified desires and divide them into different groups with different impact on consumer satisfaction. The study took the form of an original, universal questionnaire that can be used in other similar studies. The analysis included 861 correctly completed questionnaires, and the ob-tained results were included in the management's action plans after their submission. Enterpri-ses expressed their interest that the measures taken should be reviewed after one to two years.

scholarly journals E-Service Quality, E-Loyalty, and E-Satisfaction Muslim Travellers

2021 ◽  
Vol 1 ◽  
pp. 219-226
Author(s):  
Malikhatul Marati ◽  
Muhammad Ali Faisal ◽  
Ikhsan Dwi Anggoro ◽  
Saiful Anwar
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Analytical Tool ◽  
Quality Of Services ◽  
Quality Aspects ◽  
The Impact ◽  
Practical Implications

This study aims to determine the effect of e-service quality on e- loyalty with e-satisfaction as an intervening variable for muslim travellers. The population are Traveloka users in Java. Purposive random sampling are used. The sample was obtained from 170 respondents by online collecting data questionnaire. SPSS 21.0 program are used to data analyze. The analytical tool were Multiple Regression and Path Analysis. The results showed that: e-service quality aspects of reliability, tangible, and empathy had a positive and significant effect on e-satisfaction. E- satisfaction and E-Service have a positive and significant impact on e- loyalty. E-satisfaction can mediate the impact of reliability, tangible, and empathy on e-loyalty, while responsiveness and assurance do not mediate the effect of e-satisfaction on e-loyalty The results of this study can theoretically strengthen the existing theory that e-satisfaction can mediate the effect of reliability, tangible and empathy on e-loyalty, while responsiveness and assurance do not mediate the impact of e-satisfaction on e-loyalty. The practical implications in this study are used as input for platform provider to improve the quality of services provided by platform provider to muslim travelers.

scholarly journals Interaksi Gaya Mengajar dan Konten Matematika sebagai Faktor Penentu Kecemasan Matematika

2020 ◽  
Vol 9 (1) ◽  
pp. 143-154
Author(s):  
Imam Kusmaryono ◽  
Nuhyal Ulia
Keyword(s):  
Social Sciences ◽  
Mathematics Anxiety ◽  
Random Sampling ◽  
Statistical Tests ◽  
Teaching Style ◽  
Problem Based Learning ◽  
Natural Sciences ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Impact

AbstrakMatematika merupakan pelajaran yang tidak banyak disukai orang, yang memancing sikap negatif dan menyebabkan pengalaman kegagalan. Salah satu faktor kegagalan adalah adanya kecemasan. Tujuan utama penelitian ini adalah menyelidiki seberapa besar dampak gaya mengajar guru terhadap kecemasan matematika pada siswa jurusan IPA dan IPS serta menyelidiki adanya interaksi antara konten matematika dan gaya mengajar guru dalam menentukan tingkat kecemasan matematika siswa. Desain penelitian ini menggunakan Ex Post Facto Design. Melalui teknik random sampling diperoleh sampel 30 siswa kelas X-IPA dan 30 siswa kelas X-IPS. Pengumpulan data melalui angket survey yang berisi 30 item kecemasan matematika dimana siswa merespons dengan skala Likert 1-5. Data dianalisis melalui uji statistic Anova dua arah dengan interaksi. Hasil penelitian menunjukkan (1) Gaya mengajar guru dengan Problem Based Learning memiliki dampak yang besar terhadap penurunan kecemasan matematika pada siswa di semua jurusan IPA dan IPS, secara statistik signifikan (p < 0,05) dan secara praktis signifikan dengan dampak (efek) masing-masing d = 0,84 dan d = 0,55, dan (2) Terdapat interaksi yang berarti antara konten matematika dan gaya mengajar guru dalam menentukan tingkat kecemasan matematika dengan signifikasi (p < 0,05). The Interaction of Teaching Style and Mathematical Content as Determinants of Mathematical AnxietyAbstractMathematics is a lesson that is not much liked by people, which provokes a negative attitude and causes the experience of failure. One of the failure factors is anxiety. The main objective of this study is to investigate how much the impact of teacher teaching style on mathematics anxiety in students majoring in Natural Sciences and Social Sciences and investigate the interaction between mathematics content and teacher teaching style in determining the level of student mathematics anxiety. This research design uses Ex Post Facto Design. Through random sampling techniques obtained a sample of 30 students of X-IPA class and 30 students of X-IPS class. Data collection through a survey questionnaire containing 30 items of mathematical anxiety to which students responded with a Likert scale of 1-5. Data were analyzed through two-way Anova statistical tests with interactions. The results showed (1) The teaching style of teachers with Problem Based Learning had a large impact on the reduction of mathematics anxiety in students in all majors of Natural Sciences and Social Sciences, statistically significant (p <0.05) and practically significant with their respective effects (effects) - d = 0.84 and d = 0.55, and (2) There is a significant interaction between mathematics content and teacher teaching style in determining the level of mathematics anxiety with significance (p <0.05).

scholarly journals Metode Pembelajaran “Make A Match” Dan Pengaruhnya Terhadap Hasil Belajar IPA

2018 ◽  
Vol 5 (1) ◽  
pp. 37
Author(s):  
Rina Hidayati Pratiwi
Keyword(s):  
Random Sampling ◽  
Simple Random Sampling ◽  
Quality Of Education ◽  
Average Score ◽  
Homogeneity Test ◽  
Teaching Activities ◽  
Study Results ◽  
The Impact ◽  
Better Than

<p>Almost of unspecifically studying methods have been applied teacher for teaching activities. That methods have effected unefficiency for knowledge transferring to student. That is the reason how we need studying methods that efficient, creative and innovative. The purpose of this study is for knowing the studying methods  “Make A Match” and how the impact to result study specifically for natural science. We use purpose sampling technics to definite research class and simple random sampling to definite part of sample of each class. The average score of experiment class are higher than control class. The different of both class is three point with normal distribution for each class and from homogeneity test showed that F hit = 1,163. Both of them have homogeneous varians. The average point of experiment class are higher than control class too. T-test showed  t hit &gt; t table (3,614 &gt; 1,69). Thus, the studying methods  “Make a Match” could raised the study results better than conventional methods. As the result, the quality of education can be more improved agree with contain and the purpose of studying in the school.</p>

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