scholarly journals PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN MEMBELI SHAMPO MEREK PANTENE (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS TADULAKO PALU)

2016 ◽  
Vol 2 (2) ◽  
pp. 187-198
Author(s):  
Elok Cahyaningtyas ◽  
Chalil Chalil ◽  
Ponirin Ponirin

The aim of this research is to determine simultaneous and partial influence of trust brand on the loyalty of student of the Faculty of Economics, Tadulako University, Palu to buy Pantene Shampoo. Sampling method in this research is purposive sampling; with a total sample of 96 respondents. The results of hypothesis testing using F-test show that the three independent variables that are brand trust (X) consisting of brand characteristics (X1), the characteristics of the company (X2) and the characteristics of customers with the brand (X3) simultaneously have positive and significant influence on the dependent variable customer loyalty (Y) with sig-F of 0.000 <0.05. Furthermore, the brand characteristic variable (X1) with sig 0,001, characteristic of the company (X2) with sig of 0.001, and characteristics of customers to the brand value of sig 0.004 <0.05, which shows partial influence on customer loyalty variable (Y). R2 values of 0.645 and brand belief variable (X) simultaneously influence customer loyalty (Y) of 64.5%, while the remaining 35.5% is influenced by other factors that are not examined. Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial dari kepercayaan merek terhadap loyalitas mahasiswi Fakultas Ekonomi Universitas Tadulako Palu. Teknik penarikan sampel dalam penelitian ini adalah purposive sampling, dengan jumlah sampel sebanyak 96 responden. Hasil pengujian hipotesis menggunakan uji F bahwa ketiga variabel independen kepercayaan merek (X) yang terdiri dari karakteristik merek (X1), karakteristik perusahaan (X2) dan karakteristik pelanggan dengan merek (X3) terbukti secara simultan berpengaruh positif dan signifikan terhadap variabel dependen loyalitas pelanggan (Y) dengan nilai sig-F sebesar 0,000 < 0,05. Selanjutnya variabel karakteristik merek (X1) dengan nilai sig sebesar 0,001, karakteritik perusahaan (X2) dengan nilai sig sebesar 0,001 dan karakteristik pelanggan dengan merek nilai sig sebesar 0,004 < 0.05 yang berarti secara parsial berpengaruh terhadap variable loyalitas pelanggan (Y). Nilai R2 sebesar 0,645 dengan demikian variabel kepercayaan merek (X) yang diteliti secara serempak memberikan pengaruh terhadap variabel loyalitas pelanggan (Y) sebesar 64,5% sementara sisanya 35,5% dipengaruhi oleh faktor lain yang tidak diteliti.

Author(s):  
Raja Adri Satriawan Surya ◽  
Kirmizi Kirmizi ◽  
Tita Ratna Juwita R. Ratna Juwita R.

The purpose of this research is to test the effect of working capital (cash turn over, inventory turnover and receivable turnover) towards profitability at LQ-45 companies listed at Bursa Efek Indonesia. The population of this research are all LQ-45 companies listed in Bursa Efek Indonesia (BEI). The samples are 19 LQ-45 companies listed in BEI during the year 2004 - 2006. The samples are chosen by using purposive sampling method. The data are analysed with partial test (T-test) and simultant test (F-test) by means of SPSS Ver 13.0. The results show that cash turn over, inventory turnover, and receivable turnover simultaneously have significant influence towards profitability. Partially cash turn over, inventory turnover, and receivable turnover have also significant influence to profitability.


2011 ◽  
Vol 1 (2) ◽  
pp. 83
Author(s):  
Jantu Sukmaningtyas ◽  
Salamatun Asakdiyah

The purpose of this thesis is to analyze factors that influence capital structure at telecommunications industry in Indonesia. In this research, dependent variable is capital structure and the independent variables are the operating leverage, taxes, and firm size.The samples are 5 companies, its take by purposive sampling method: taking the sample with specific criteria, that is the companies which listed on the Indonesia Stock Exchange during the period from 2005 to 2009. The operating leverage has a positive and significant influence to capital structure, tax has a negative and significant impact to capital structure, but the variable firm size has no effect to capital structure.


2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Yunia Wardi ◽  
Hendri Andi Mesta ◽  
Ilda Rahmayeni

This research is aimto analyze the influence of trust and satisfaction on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman. The population in this research is the Mitra Beasiswa AJB Bumiputera 1912 of Pariaman in 2015. The sample was taken by purposive sampling using the formula of Slovin, with sample size as much as 90 respondents. Data analysis is performed multiple regression analysis and hypothesis testing using F test and t-test. The results of this study show that trust and satisfaction have a significant effect on customer loyalty of Mitra Beasiswa AJB Bumiputera 1912 of Pariaman.


2019 ◽  
Vol 5 (2) ◽  
pp. 176
Author(s):  
Dwininda Kusumawardhani ◽  
Achmad Djunaedi

Bckground of the study: Professional development is an activity to increase and improve knowledges, attitudes, and skills that are useful for librarians in carrying out their duties in the library. Padjadjaran University librarians have participated in professional development activities such as attending seminars, workshops, conferences, etc. Librarians’ competencies are obtained from professional development activities which are the most important elements for librarians’ performance improvement. This study discusses how the influence of needs, resources, administrative support, and librarians’ professional development impacted on the performance of librarians at Padjadjaran University Library (UNPAD).Purpose: The purpose is to determine the extent of the influence of needs, resources, administrative supports, and the developments of the librarians’ profession on their performance.Method: This study uses a quantitative approach, with independent variables of professional development (Pan and Hovde, 2010) consisting of needs for professional development, resources for professional development, and administrative support; while the dependent variable is the librarians’ performance (Bernardin and Russell, 1993). The samples were collected using the total sampling method for 87 people in total. The data were tested using validity test, reliability test, multiple regression tests, and hypothesis testing with t-test and f-test.Findings:The results of this study indicate that simultaneously there is a significant influence of professional development on the performance of librarians. And partially, the needs for professional development has a significant influence on performance, resource for professional development has a significant influence on performance, while the Administrative Support does not have any significant influence on library performance. Conclusion: The conclusion of this study is that librarians have participated in professional development activities, both internally and externally. Although they do not get support from a complete institution. 


2018 ◽  
Vol 7 (2) ◽  
pp. 138
Author(s):  
Riza Kharisma ◽  
Abdul Salam ◽  
Rico Saktiawab Jang Jaya

<p>This study aims to test and determine the influence of sharia marketing, trust and complaint handling to customer financial loyalty. Subjects in this study are active financing customers at KSPS BTM Surya PDM Sleman in 2017. There was 65 financing customers as this research sample, selected by using purposive sampling method. This study aims to prove, (1) does sharia marketing have a positive effect on customer financial loyalty, (2) does the trust have a positive effect on customer financial loyalty, (3) does the complaint handling have positive effect on customer financial loyalty, (4) does sharia marketing, trust and complaint handling have simultaneous effect on customer financial loyalty.</p><p>Based on t test results, it can be seen that the variables of marketing sharia obtained <em>t</em> value of 1.222 &lt;1.670, thus it can be concluded that sharia marketing has no significant effect on customer financial loyalty. Trust variable obtained <em>t</em> value 2.248&gt; 1.670 thus it can be concluded that trust significantly influence the customer financial loyalty. Complaint handling variable obtained <em>t </em>value arithmetic 3.208&gt; 1.670 thus can be concluded that complaint handling had significant effect on customer financial loyalty. While the hypothesis testing can be seen that f arithmetic is 64,710 while f table 2,76 with significant level 0,000&gt; 0,05. This means that all independent variables can influence the dependent variable all together toward customer financial loyalty.</p><p><strong>Keywords: Sharia Marketing, Trust, Complaint Handling, Customer Financial Loyalty</strong></p>


2014 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Danny Oktanto ◽  
Muhamad Nuryatno Amin

<span class="fontstyle0">The objective of this research is to examine the effect of financial ratios<br />(proxied by liquidity ratios, solvency ratios, and the ratio of activity) to changes in earnings. Sample used is 55 manufacturing companies in listed in the Indonesian Stock Exchange’s between 2008-2011. Data used were secondary data from annual financial reports. The sampling technique used is purposive sampling method and the model analysis is multiple linier regression. The result indicated that not all independent variables showed significant influence on the dependent variable. Based on this research, solvency ratios and ratio of activity partially influenced to the changes in earnings, where as liquidity ratios doesn’t influence the change in earnings. Liquidity Ratios, Solvency Ratios, and Activity Ratios are used together have a significant impact on the change in earnings.</span>


2019 ◽  
Vol 2 (1) ◽  
pp. 18
Author(s):  
Hendro Budiyanto

This study aims to determine how strong the effect of competency, motivation, commitment on cathecis voluntary  performances in Jakarta archbishop dioses integrated either partially or simultaneously. This study was a category of social management research that uses quantitative research methods. The population in this study are all volunteer catechists in the archdiocese parish that covers 8 areas or eight deaneries. The sampling method was done by using cluster sampling and a total sample was 200 respondents. Tehcnic analysis used is path analysis were previously tested with the classical assumtion test. Hypotesis testing using t-test and F test with confidence level of 5%. The result of this study indicate that competency, motivation and commitment significant influence on voluntary cathecis performance either partially or simultaneously, this is partially evidenced by t-test conducted on the four variable mentioned above and shown simultaneously by the F-test was also conducted to the above four variables. But motivation variable wasn’t effect to the performance of voluntary cathecis.


2020 ◽  
Vol 4 (6) ◽  
pp. 334
Author(s):  
Senja Dara Fika Saputri

This study aims to determine whether or not the influence of service quality, corporate image and customer satisfaction on purchasing decisions at Meradelim RestaurantBrand image and brand trust are factors that can influence consumer purchasing decisions. A good service quality will have a positive impact on the company which will ultimately benefit the company through increased consumer purchases of products or services.This study uses a sample and a population of 110 respondents who are cutomer at Meradelima Restaurant, using purposive sampling method. The results showed that service quality, corporate image and customer satisfaction had a positive and significant effect on purchasing decisions.


2017 ◽  
Vol 1 (1) ◽  
pp. 85
Author(s):  
Rusfika Rusfika ◽  
Wahidahwati Wahidahwati

This research is meant to find out the ability of accounting and non-accounting factor in predicting the bond rating to the non-finance companies. The accounting factors consist of i.e.: productivity, profitability, solvability, and liquidity. The non accounting factor consists of bail bond, bond age, and auditor’s reputation. The samples are non-finance companies which are listed in Indonesia Stock Exchange (IDX) during 2010-2013 periods which are rated by PT. Pefindo. The samples of the research have been selected by using purposive sampling method. 48 samples of bonds with 192 pooling of 16 companies have been obtained.  Hypothesis test has been done by using logistic regressions analysis to examine the influence of these seven independent variables to the bond rating has been carried out by using the SPSS program. Based on the result of the logistic regressions analysis with its significance level is 5% has proven that: (1) Profitability, solvability, liquidity and bail bond have positive and significant influence to the bond rating, (2) Productivity, bond age and auditor’s reputation have insignificant influence to the bond rating.


2018 ◽  
Vol 9 (1) ◽  
Author(s):  
MUHAMMAD ZIA ANGGI SUKMANA

Abstract. The Effect of Customers’ Income, Business Capital, Margin and Collateral Value on Murabahah Financing Demand at Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. The study was objective to analyzed effect of customers’ income, business capital, margin and collateral value on murabaha financing demand at Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. Type of research was explanation study with quantitative approach. Population of the study is customers’ entire murabaha product. Sampling method applied non probability sampling. Data was collected by means of observation, interview, and questionnaire sheets. Data was analyzed via OLS multiple regression. Hypothesis testing are held two methods namely partial test (t-test) to examine effect of each independents variables individually and overall test (F-test) to examine effect of all independent variables simultaneously. Result of the study indicated that income and margin has significant effect on murabaha demand with t-stat is larger than tα, respectively. In the other hand, both business capital and collateral value has no significant effect on its demand, these variable indicated t-stat less than tα. Simultaneously these independent variables on murabaha demand have significant effect. Abstrak. Pengaruh Pendapatan Pelanggan, Modal Bisnis, Margin, Dan Nilai Collateral Terhadap Pembiayaan Murabahah Pada Bank Bni Syariah Mikro Kantor Cabang Pembantu Praya. Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan nasabah, modal, margin pembiayaan serta nilai jaminan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Kantor Cabang Pembantu Praya. Jenis penelitian adalah penelitian eksplanasi dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian adalah semua nasabah pembiayaan produk murabahah di Bank BNI Syariah KCP Praya. Sampel penelitian menggunakan non probability. Pengumpulan data menggunakan teknik observasi dan wawancara. Pengumpulan data dengan menggunakan kuisioner (angket). Analisis data menggunakan teknik analisis regresi linear berganda. Secara parsial pendapatan nasabah dan margin pembiayaan berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya. Sedangkan modal dan nilai jaminan tidak berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya. Secara simultan pendapatan nasabah, margin pembiayaan, modal, dan nilai jaminan tidak berpengaruh signifikan terhadap permintaan pembiayaan murabahah pada Bank BNI Syariah Mikro Cabang Pembantu Praya.


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