scholarly journals THE PROMOTION SYSTEM AS A COMPETITION TOOL ON THE ALLEGRO.PL TRADING PLATFORM

2019 ◽  
Vol 18 (4) ◽  
pp. 95-102
Author(s):  
Dariusz Strzębicki
Keyword(s):  
Content Analysis ◽  
User Experience ◽  
Qualitative Content Analysis ◽  
Electronic Market ◽  
Electronic Marketplace ◽  
Promotion System ◽  
High Level

The purpose of the article is to identify the types of promotional tools used and their role in competition between sellers on the B2C and C2C trading platform called Allegro.pl. A case study of this electronic marketplace was carried out. The information needed to develop the case study came primarily from a qualitative content analysis of the Allegro.pl website. The analysis showed that Allegro.pl provides sellers with many different promotional tools to compete within this electronic market while maintaining a high level of user experience (UX). Price is an important tool for competing in this market, but the availability of promotional tools reduces its importance on the platform.

‘Reality’ Television Critique in Israel: How ‘Quality’ Became ‘Morality’

2016 ◽  
Vol 10 (4) ◽  
pp. 502-522 ◽  
Author(s):  
Noa Lavie
Keyword(s):  
Content Analysis ◽  
Reality Television ◽  
Qualitative Content Analysis ◽  
Similar Process ◽  
Soap Operas ◽  
Main Question ◽  
Aesthetic Value ◽  
Popular Television

‘Reality’ television is a global and highly popular television phenomenon. Despite its public and academic critique as cultural ‘trash’, the genre enjoys great economic legitimacy. In recent years, other ‘trashy’ television genres, such as soap operas, have gained aesthetic-artistic legitimacy alongside their economic legitimacy. Taking a Bourdieusian approach and using the discourse about Israeli ‘reality’ shows as a case study, this article addresses the question of whether a similar process is evident in television critics’ attitudes towards reality television. Using quantitative and qualitative content analysis of reviews of ‘reality’ shows between 2003 and 2014, the article shows that the main question debated in such reviews is the genre’s morality rather than its aesthetic value: for Israeli critics, it is the moral attributes of these shows, not their aesthetic or artistic worth, which determine their ‘quality’.

scholarly journals User Experience Methods and Maturity in Academic Libraries

2020 ◽  
Vol 39 (1) ◽  
Author(s):  
Scott W. H. Young ◽  
Zoe Chao ◽  
Adam Chandler
Keyword(s):  
Content Analysis ◽  
Mixed Methods ◽  
Statistical Analysis ◽  
User Experience ◽  
Academic Libraries ◽  
Qualitative Content Analysis ◽  
Mixed Methods Study ◽  
Organizational Characteristics ◽  
Recommended Practices ◽  
Survey Responses

This article presents a mixed-methods study of the methods and maturity of user experience (UX) practice in academic libraries. The authors apply qualitative content analysis and quantitative statistical analysis to a research dataset derived from a survey of UX practitioners. Results reveal the type and extent of UX methods currently in use by practitioners in academic libraries. Themes extracted from the survey responses also reveal a set of factors that influence the development of UX maturity. Analysis and discussion focus on organizational characteristics that influence UX methods and maturity. The authors conclude by offering a library-focused maturity scale with recommended practices for advancing UX maturity in academic libraries.

scholarly journals Extreme Branding: Examining Brand Devotion of Fashion Companies by Customers Using Social Media

2021 ◽  
Author(s):  
Caroline Czajkowski
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Customer Loyalty ◽  
Brand Community ◽  
Product Review ◽  
Level Of Involvement ◽  
Media Companies ◽  
High Level

This paper looks at how social media is used as part of company branding to encourage customer loyalty. The research presents a case study of lululemon andIts Facebook page and customer product review page to illustrate the importance of social media, using content analysis to interpret the data gathered. The case study shows evidence that a brand community exists on lululemon’s Facebook page, illustrating the importance of social media to customers. The paper concludes that because customers have a high level of involvement in social media, companies would benefit from maintaining a high level of involvement in that same media. The Paper suggests that further research could determine whether the involvement of companies via social media does affect their level of loyalty.

scholarly journals Evaluation of Official Healthcare Informatics Applications in Saudi Arabia and their Role in Addressing COVID-19 Pandemic

2021 ◽  
Vol 27 (3) ◽  
pp. 255-263
Author(s):  
Nouf Alassaf ◽  
Sulaiman Bah ◽  
Fatima Almulhim ◽  
Norah AlDossary ◽  
Munirah Alqahtani
Keyword(s):  
Saudi Arabia ◽  
Content Analysis ◽  
Data Collection ◽  
Qualitative Content Analysis ◽  
Test Results ◽  
Healthcare Informatics ◽  
Advantages And Disadvantages ◽  
Wide Range ◽  
Health Related

Objectives: The purpose of this study was to examine official healthcare informatics applications in Saudi Arabia in the context of their role in addressing the coronavirus disease 2019 (COVID-19) pandemic.Methods: This is a case study of official healthcare informatics programs and applications (apps) developed in Saudi Arabia before and during the COVID-19 pandemic. The qualitative content analysis (QCA) method was used. Data collection consisted of two components: a desktop review of documents and actual testing of the programs. According to the QCA method, we developed a matrix for abstracting information on different apps and programs in order to categorize the data. The compilation of information and discussion were based on information summarized in the matrix.Results: Six apps in total were developed before the COVID-19 pandemic. With the advent of the COVID-19 pandemic, three of the apps, SEHA, Mawid, and Sehaty were modified to address different aspects of the pandemic. Both SEHA and Mawid included information about COVID-19 awareness. During the COVID-19 pandemic, three official apps were developed: Tawakkalna, Tetamman, and Tabaud. The Tawakkalna app is mandatory for all citizens and residents to activate when visiting stores and institutions. It has a wide range of COVID-19 and other health-related functions. The Tetamman app provides COVID-19 test results and allows one to check his or her daily symptoms. It also has an educational content library and provides alerts. The Tabaud app notifies individuals if they have been exposed to COVID-19. The features, advantages, and disadvantages of all of the apps were examined.Conclusions: Overall, there were more strengths than shortcomings in the role played by healthcare informatics in the handling of the COVID-19 pandemic in Saudi Arabia.

scholarly journals Media Representations of Official Declarations and Political Actions in Brazil During the COVID-19 Pandemic

2021 ◽  
Vol 6 ◽  
Author(s):  
Diogo Lopes de Oliveira ◽  
Erick Moreno ◽  
Bruce V. Lewenstein
Keyword(s):  
Content Analysis ◽  
Science Communication ◽  
Communication Complexity ◽  
Qualitative Content Analysis ◽  
Media Representations ◽  
Media Messages ◽  
English Speaking ◽  
Understanding Of Science ◽  
Political Actions

Our case study situates science communication within the interaction of the COVID-19 disease, scientific research about the disease, public statements by relevant officials, media messages, political actions, and public opinion. By studying these interactions in the Brazilian context, we add to the understanding of science communication complexity by studying a context less easily available to the English-speaking research community. Methodologically, we identified key moments in Brazil during the pandemic using tools such as Google Trends, and content analysis of influencers' Twitter and Instagram accounts and digital newspapers. These episodes are then explored as case studies, using both quantitative and qualitative content analysis of messages to identify message emphasis frames and political agendas. The results introduce issues rarely explored in previous science communication research, especially ones associated with nationalism and political populism and national inequalities of privilege, income, and trust.

scholarly journals Combatting hate and trolling with love and reason? A qualitative analysis of the discursive antagonisms between organized hate speech and counterspeech online

2020 ◽  
Vol 9 (4) ◽  
pp. 540-572
Author(s):  
Nadine Keller ◽  
Tina Askanius
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hate Speech ◽  
Qualitative Content Analysis ◽  
Online Media ◽  
Moral Standards ◽  
Online Spaces ◽  
Media Practices ◽  
Good And Evil

An increasingly organized culture of hate is flourishing in today’s online spaces, posing a serious challenge for democratic societies. Our study seeks to unravel the workings of online hate on popular social media and assess the practices, potentialities, and limitations of organized counterspeech to stymie the spread of hate online. This article is based on a case study of an organized “troll army” of online hate speech in Germany, Reconquista Germanica, and the counterspeech initiative Reconquista Internet. Conducting a qualitative content analysis, we first unpack the strategies and stated intentions behind organized hate speech and counterspeech groups as articulated in their internal strategic documents. We then explore how and to what extent such strategies take shape in online media practices, focusing on the interplay between users spreading hate and users counterspeaking in the comment sections of German news articles on Facebook. The analysis draws on a multi-dimensional framework for studying social media engagement (Uldam & Kaun, 2019) with a focus on practices and discourses and turns to Mouffe’s (2005) concepts of political antagonism and agonism to operationalize and deepen the discursive dimension. The study shows that the interactions between the two opposing camps are highly moralized, reflecting a post-political antagonistic battle between “good” and “evil” and showing limited signs of the potentials of counterspeech to foster productive agonism. The empirical data indicates that despite the promising intentions of rule-guided counterspeech, the counter efforts identified and scrutinized in this study predominantly fail to adhere to civic and moral standards and thus only spur on the destructive dynamics of digital hate culture.

scholarly journals Legal Regulations for Advertising Vocational Education and Training Services: Case Study of Lithuania

2018 ◽  
Vol 14 (22) ◽  
pp. 202
Author(s):  
Vidmantas Tutlys ◽  
Genute Gedviliene ◽  
Skaiste Vaiciukyniene
Keyword(s):  
Content Analysis ◽  
Vocational Education ◽  
Qualitative Content Analysis ◽  
Education And Training ◽  
Communication Process ◽  
Vocational Education And Training ◽  
Web Pages ◽  
Good Market ◽  
And Training

The European Commission’s Europe 2020 strategy calls for the enhancement the attractiveness of vocational education and training. This article aims to disclose and critically discuss the requirements defined in legislation of Lithuania for advertising VET services with reference to the context of the improvement of the VET image in society. It seeks to determine the requirements stipulated in legislation of Lithuania for advertising VET services and to evaluate the information on admissions to institutions of vocational education and training on their web pages according to the criterion of truthfulness of advertising. The article may be useful for professionals who work or will work with marketing communication in the future. It can be used as a manual of how to inform customers about VET services properly. The methods applied in this research are content analysis of scientific literature and legal documents, linguistic, comparative, systematic and logical interpretation methods of law, and a qualitative content analysis used for the case study. The content of the training service and not the subjective image is the actual marketing object, because the content provides an advantage that ensures good market positions in increasingly competitive market of VET provision. The image of initial vocational education is determined not so much by the actions of society, but by the vocational training systems themselves, or more specifically by the targeted efforts of its participants to improve the quality of initial vocational education, responding to the public challenges and communicating this message to the interested audiences in the communication process.

scholarly journals It's Crowded at the Bottom

2022 ◽  
pp. 49-72
Author(s):  
Elizabeth Fetterolf
Keyword(s):  
Content Analysis ◽  
Response Time ◽  
Qualitative Content Analysis ◽  
Care Work ◽  
Search Results ◽  
High Level

Trust, visibility, and the deepening of existing inequalities are major themes within the platform care work literature. However, no study to date has applied these themes to an analysis of worker profiles. I investigate both how workers communicate trustworthiness through their profiles on Care.com, the world’s largest care work platform, and which of these profiles are rendered more and less visible to clients. Through a qualitative content analysis of profiles (n=60) sampled from the top and bottom search results in three different US zip codes, I find that visibility is often related to connectivity, response time, and positive reviews, and who is rendered visible mirrors preexisting inequalities. The language of “passion” for the job is common across top and bottom profiles, indicating a contradiction between the deemphasis on professionalization and the high level of connectivity and responsiveness present in top profiles.

Changing pedagogic identities of tutors and students in the design studio: Case study of desk and peer critiques

2020 ◽  
Vol 19 (1) ◽  
pp. 19-32 ◽  
Author(s):  
Derya Yorgancıoglu ◽  
Sevinç Tunalı
Keyword(s):  
Content Analysis ◽  
Qualitative Case Study ◽  
Qualitative Content Analysis ◽  
Learning Processes ◽  
Design Studio ◽  
Community Of Learners ◽  
Effective Learning ◽  
Student Change ◽  
Depth Interviews

This article explores the tools and processes of effective learning in the design studio with a special emphasis on the pedagogic roles of the tutors and the students in desk critique and peer critique. It aims to identify the ways that pedagogical roles of the tutor and the student change due to the nature of their communication and the degree of their engagement in learning processes. The inquiry is based on the findings of a qualitative case study involving tutors, students and graduates from a bachelor of architecture degree programme. Data were gathered via focus group and in-depth interviews, studio observations and analysed through qualitative content analysis. The findings indicated that the pedagogic identity of a tutor could help scaffold the formation of a community of learners in the design studio. However, the lack of negotiation and trust between a tutor and students in the feedback processes weakens the students’ effective learning experiences.

scholarly journals Tuberculosis Medication Nonadherence—A Qualitative Case Study

2020 ◽  
Author(s):  
Karthick Swaminathan ◽  
Lalitha Ramakrishnan ◽  
C. S. G. Krishnamacharyulu
Keyword(s):  
Content Analysis ◽  
Healthcare Professionals ◽  
Qualitative Content Analysis ◽  
Multidrug Resistant ◽  
Self Medication ◽  
Chest Clinic ◽  
Mdr Tb ◽  
Context Specific ◽  
Depth Interviews

India is grappling with the problem of controlling tuberculosis nearly for the past 50 years. The problem of nonadherence to treatment regimen has also worsened the situation of multidrug resistant tuberculosis (MDR-TB) in India. This article explores the factors behind nonadherence among erstwhile TB defaulters in a rural district in India. In-depth interviews with seven chronic defaulters and with healthcare professionals were conducted at a government-run Chest Clinic. In addition to in-depth interviews with defaulters and healthcare professionals, medical records and government orders related to TB control were examined extensively. Participants were also observed to understand their interaction with healthcare professionals and fellow patients, especially during drug delivery time. Qualitative content analysis is the most appropriate method to analyze the transcribed text and archival records. Qualitative content analysis brought out five major themes responsible for their past nonadherence behavior, namely, (a) Awareness about tuberculosis and treatment, (b) Symptom recognition and self-medication, (c) Family support, (d) Accessibility, and (e) Stigma. Findings are documented according to the major themes and documenting direct quotes from participants and with healthcare professionals wherever appropriate. This case study also provided context-specific recommendations to the healthcare professionals as regards the nonadherence behavior among TB patients. It is hoped these focused recommendations, albeit known to the healthcare professionals, would be extremely useful in making modifications to the existing program to tackle the nonadherence behavior.

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