scholarly journals EXPERIENCE OF USE OF LANDING PAGES AT THE UNIVERSITY

2020 ◽  
pp. 77-82
Author(s):  
Тимур Тальгатович Газизов ◽  
Андрей Викторович Городович ◽  
Полина Александровна Шелупанова
Keyword(s):  
Development Strategy ◽  
Call Center ◽  
Technological Development ◽  
Educational Process ◽  
Alternative Methods ◽  
The Internet ◽  
The Status ◽  
Call Center Employees ◽  
The University ◽  
Additional Education

Принятая в нашей стране стратегия национального технологического развития (СНТР) оказала влияние на все ступени образования. Ориентация на подготовку кадров для цифровой экономики привела к открытию новых специальностей в университетах, что сказалось на работе ключевых структурных подразделений этих организаций. Изменилась организация учебного процесса, были запущены проекты «цифровая образовательная среда», «цифровой университет». Такие изменения оказали влияние на определяющую структуру любого университета – работу приемной комиссии. Большинство университетов наравне с традиционными способами активно используют альтернативные методы, среди которых особое внимание уделяется сети Интернет. Социальные сети, форумы, контекстная реклама, рассылка по электронной почте и другие средства коммуникации применяются для создания потока посетителей на сайты образовательных организаций. Растущая с каждым годом конкуренция влияет на внешний вид и форму точки входа потенциального слушателя или абитуриента, если раньше пользователи попадали на раздел основного сайта организации, то сегодня это специальные посадочные страницы, созданные по всем правилам дизайна и маркетинга. Отдельную роль в организации набора слушателей через Интернет играет «система управления взаимоотношениями» – база заявок и возможность отслеживать статус их обработки сотрудниками кол-центра. Представлен опыт томских вузов по автоматизации работы приемной комиссии, показан результат использования посадочных страниц для набора студентов на образовательные программы, а также слушателей на программы дополнительного образования. The national technological development strategy adopted in our country has influenced all levels of education [1]. The focus on training personnel for the digital economy has led to the opening of new specialties in universities, which has affected the work of key structural divisions of these organizations. The organization of the educational process has changed, and the projects «digital educational environment» and «digital university» have been launched. Such changes have had an impact on the defining structure of any university - the work of the enrollment board. Most universities on a par with traditional methods actively use alternative methods, among which special attention is paid to the Internet. Social networks, forums, contextual advertising, email newsletters, and other means of communication are used to create a flow of visitors to educational organizations’ websites. Growing competition every year affects the appearance and shape of the entry point of a potential listener or entrant if earlier users got to the main section of the organization’s website, today they are special landing pages created according to all the rules of design and marketing. A separate role in organizing the recruitment of listeners via the Internet is played by the «relationship management system» – a database of applications and the ability to track the status of their processing by call center employees. This paper presents the experience of Tomsk universities in automating the work of the admissions Committee, shows the result of using landing pages for recruiting students for educational programs, as well as students for additional education programs.

scholarly journals Providing the quality of the content of the official websites of contemporary establishments of higher education

2020 ◽  
pp. 136-148
Author(s):  
Olena Kravchenko
Keyword(s):  
Higher Education ◽  
Information Content ◽  
Information Technologies ◽  
Educational Institution ◽  
Educational Process ◽  
The Internet ◽  
Higher Educational ◽  
The University ◽  
Website Content

The article argues that the relevance of providing the quality of the official website content of modern universities is predetermined by the objective requirements of the present day, such as the priority of the state policy in the field of integration of higher educational institutions into the European education space, the globalization of information technologies and increasing of the Internet activity among the population. The subject of the study is the features of the websites' information content of the universities from different countries. It is determined that the website content of a modern institution of higher education contains information on various types of university activities (educational, scientific, pedagogic, financial, and marketing). The content of websites of foreign and universities was analyzed according to the following criteria: language; informativeness; utility; administrative and financial transparency; technical design. The analysis of website content of various universities was carried out in accordance the availability of information of university’s general characteristics, of the organization of the university’s educational process and features of student life, of university's scientific activities, of ways of advertising and the formation of a positive image of an educational institution in the imagination of Internet visitors. The attention is focused on the features of the websites' information content of the leading foreign and domestic universities. The main distinctions are in the ways of positioning the institution in the future; outlining the competitive advantages of an educational institution and highlighting the opportunities for improving the quality of the educational process; popularizing the university's scientific activities, and identifying the ways to confirm the reputation of the university. It is proved that the development of top-quality content contributes to the improvement of the image of the higher educational institution on the Internet, as well as increases the competitiveness of the university in the market of educational services both in the country and abroad. Awareness of the relevance of providing the quality of the official website content of the institution of higher education allows to tackle the problem of creating and distributing vital, unique, classified, and interesting information.

scholarly journals Moral education of students in the contemporary society

2021 ◽  
Vol 21 (2) ◽  
pp. 340-353
Author(s):  
V. A. Tsvyk ◽  
I. V. Tsvyk
Keyword(s):  
Moral Education ◽  
Corporate Culture ◽  
Information Society ◽  
Technological Development ◽  
Educational Process ◽  
Specific Situation ◽  
Ethical Orientation ◽  
Contemporary Society ◽  
Main Components ◽  
The University

With the advancement of the contemporary society to the stage of global digitalization, the issues of personality education, its means and methods are becoming increasingly important. The strategy of Russias scientific-technological development presupposes, among other things, the formation of certain ideological and axiological priorities, in accordance with which the value characteristics of the information society change and reproduce. Moral education is a purposeful development of the personal moral culture: moral activity, system of values, moral feelings and behavior that corresponds to the ideals and principles of humanistic morality. Moral activity as an important personal quality in the information society presupposes an internal need for continuous moral improvement, a desire to creatively set and solve new, increasingly complex tasks of the technological development. The development of such moral activity of the student also means his ability to choose actions on the basis of the contemporary trends of the dynamic social development, and to choose actions that are the most appropriate for a specific situation. The organization of moral education at the university consists of two main interrelated directions: moral education and teaching students the skills of moral behavior. Complex activities of the university serve not only as a means of moral education but also as its condition, which requires their inclusion in the educational process and purposeful organization. The efficiency of moral education at the university depends on the system of influence on students, and its main components are as follows: ethical education and teaching ethical disciplines; development of sustainable traditions of corporate culture (mission of the university, system of life values, ethical codes of students and teachers, etc.); ethical orientation of general-theoretical and professional disciplines; moral-educational components in the organization of the educational process; non-learning activities with students, labor education, volunteer activities, etc.

PRIORITIES OF INNOVATIVE DEVELOPMENT OF THE UNIVERSITY: THE EXPERIENCE OF ATYRAU UNIVERSITY NAMED AFTER KH. DOSMUKHAMEDOVA

2021 ◽  
Vol 67 (2) ◽  
Author(s):  
U. Tulenova ◽  
Keyword(s):  
Sustainable Development ◽  
Development Strategy ◽  
Innovation System ◽  
Educational Programs ◽  
University Environment ◽  
Academic Activities ◽  
The Status ◽  
Scientific Potential ◽  
The University ◽  
University Science

Within the framework of this work, the innovative educational environment of the Atyrau University named after Kh. Dosmukhamedov (AU) is considered. The role and the effects of the development of the innovation system of the university are analyzed and shown, the main strategic goals are revealed. The model for the development of educational infrastructure was substantiated, which implies an increase in the number of students, the modernization of educational programs, the launch of international educational programs in English, the implementation of innovative projects, including the commercialization of the results of scientific activities based on the business incubator “i-Space”, the promotion of the university for more high positions in national rankings of multidisciplinary universities, in international rankings, including the world ranking of universities for sustainable development “Green Metric”. The results of the study confirm the importance of the Development Strategy of AU for 2020-2025 as an alternative and an important step in creating an innovative university environment for solving problems of strengthening scientific potential, raising the status of a scientist, teacher of AU, increasing the contribution of university science to the needs of social partners, modernizing the content of academic activities in the context world trends, realizing their potential in striving for higher positions in the national ratings of multidisciplinary universities, in the international ratings of sustainable development "Green Metric".

Humboldtian Man vs. Utopian Future: On the Mission of University in the Modern World

2021 ◽  
pp. 47-51
Author(s):  
Liana A. Tukhvatulina ◽  
Keyword(s):  
Social Institution ◽  
Educational Process ◽  
University Education ◽  
Modern World ◽  
University Reform ◽  
Academic World ◽  
The Future ◽  
The Status ◽  
The University ◽  
Quantitative Indicators

The article analyzes the significance of Wilhelm von Humboldt’s philosophical ideas about the model of the organization of university education in light of modern challenges. The fundamental ideas of the Humboldt’s project are dis­cussed. The “fictitiousness” of the university as a social institution was the most important advantage of Humboldt's educational strategy. The educational agenda here is not determined by institutional interests, which means that it turns out to be flexible and does not seek to maintain the status quo. At the same time, it is the destruction of “fictitiousness” and the university's establishment as a “real” social institution that becomes one of the most important symptoms of the crisis in the modern academic world. One of the vivid expressions of this crisis is the priority of quantitative indicators of the educational process's effectiveness. The key difference of a modern university is its aspiration for the future. In turn, an appeal to the future turns out to be a pseudo-strategy of the educational process, since the future itself is an unattainable goal. At the same time, Hum­boldt’s project suggested that only in the image of a person does the ultimate goal of education find unlimited development opportunities. The author believes that returning to the “Humboldtian man” can be an important task for university reform in the modern world.

scholarly journals PHILOSOPHY IN THE FIELD OF EDUCATIONAL SERVICES PROVIDED BY THE UNIVERSITY AS A BUSINESS

2021 ◽  
Vol 31 (2) ◽  
pp. 147-154
Author(s):  
I.V. Zhurbina
Keyword(s):  
Higher Education ◽  
Educational Process ◽  
Point Of View ◽  
The Other ◽  
University Education ◽  
Educational Model ◽  
The Status ◽  
Human Thinking ◽  
The University ◽  
Opening Up

The paper discusses the status of philosophy in the context of the increasing commercialization of higher education, which turns the university into a business. It shows that the neoliberal policy of the commercialization of higher education changes the structure of the educational process dramatically and brings humanism as an educational model inextricably linked with the development of humanitarian disciplines to the limit. In the era of capitalization of knowledge, the principle of utilitarianism becomes dominant. The paper gives reasons for the need to overcome the neoliberal tendency of the educational process dehumanization and return to humanitarian disciplines, which preserve the culture of human thinking in today’s world. The paper finds that the construction of the process of university education according to the being-in-place model actualizes thinking, which brings an individual back from the inertia of non-thinking existence. The paper describes specificity of philosophy as a practice of thinking and language which preserves the foundations of human existence and develops the hermeneutic type of thinking of an individual as “persona”. The hermeneutic type of thinking is focused on a person’s self-understanding of oneself as a personality. At the same time, it contributes to understanding the Other, a dialogue with whom opens up the opportunity not only to look at oneself in a different way, but also to understand the “point of view” of the Other, thereby opening up a different horizon of seeing the world in general.

scholarly journals “Big Challenges” and Regional Technical University: Values and Actions

2020 ◽  
Vol 29 (2) ◽  
pp. 105-114
Author(s):  
R. V. Aginey ◽  
O. I. Belyaeva
Keyword(s):  
Organizational Culture ◽  
Development Strategy ◽  
Russian Federation ◽  
Technological Development ◽  
Well Being ◽  
Komi Republic ◽  
The Russian Federation ◽  
Technical University ◽  
The University ◽  
Scientific And Technological Development

The system of “big challenges” formulated in the “Strategy of scientific and technological development of the Russian Federation” is projected by the authors on the model of regional technical university. This projection is mediated by the concretization of the system of big challenges with regard to the social and economic development of a separate region of Russia (Komi Republic). An attempt to explicate the value basis of the system of “big calls” has been undertaken. The article considers the methods of embedding the value axiomatics of “big challenges” into the value profile of university organizational culture. There is a distinction between civilization and globalist paradigms of Russia positioning, as well as a distinction between well-being and security as two strategies of values generalization. In defining the development strategy of the regional technical university in the context of “big challenges,” the modus of values and the modus of action are highlighted. According to the modus of values, the expediency of focus on the “second scenario” of development provided for in the “Strategy of scientific and technological development of the Russian Federation” (optimistic) is justified. The authors emphasize the possibility of effective reflection of the value axiomatics of “big challenges” by the university community due to a special technology of monitoring and adjusting the university organizational culture referred to as “value-competence parallelepiped”.

scholarly journals Career Service as a Measure to support Employability

2019 ◽  
Vol 25 (1) ◽  
pp. 89-110 ◽  
Author(s):  
Carlo Terzaroli ◽  
Yinusa Oyekunle
Keyword(s):  
Higher Education ◽  
Technological Development ◽  
Educational Process ◽  
Career Services ◽  
Future Perspective ◽  
Common Trend ◽  
Career Service ◽  
Close Cooperation ◽  
University Of Florence ◽  
The University

The paper examines models and activities of career services as a measure to support students’ employability in higher education. It presents a comparative study between the University of Florence (Italy) and the University of Lagos (Nigeria). It starts from a meso-level analysis of service models and data based on institutional university reports. In fact, the literature at international level illustrates the relevance of career service organisations in supporting the educational process. The analysis of the models and structures of career service in both institutions has proven that they will help to implement measures to support employability. The common trend, from a future perspective, can be traced in close cooperation with stakeholders. The integration of employers’ points of view as well as the co-planning of training and matching activities represent some of the key elements for creating connections at the higher education level. We can thus state that career services are expanding in scope and method in response to global employment trends and socio-economic, political and technological development.

scholarly journals Some features of teaching translation in regional higher education institutions

2020 ◽  
pp. 203-212
Author(s):  
N. A. Demchenko ◽  
◽  
N. S. Rudenko ◽  
Keyword(s):  
Language Proficiency ◽  
Real Life ◽  
Educational Process ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Successful Work ◽  
The Status ◽  
Life Itself ◽  
Higher Educational ◽  
The University

The article discusses some of the features of teaching translation in regional higher educational institutions. The factors influencing the organization of the learning process are considered, and the possibilities of using modern approaches in the preparation of professional translators are analyzed. Today, life itself dictates the need to create a new system of personal and professional development of modern specialists in the field of intercultural communication. The following factors can be identified as the main ones affecting the efficiency and success of the educational process: geographical, social and economic and educational. Geographic refers to the growing number of universities that train translators not in the capital but in regional higher educational institutions. Higher educational institutions, which yesterday were technical, economic and even agricultural have recently received the status of universities and today are actively engaged in the training of future translators. Under the socio-economic component, the problem of the material and technical base of the university and the provision of such faculties and departments with qualified specialists is considered. Educational factor means the level of foreign language proficiency and it should be mentioned that it is not enough profound for translation activity. The training of translators is based on the position that training in translation and interpretation should be carried out by different methods. It is necessary to provide practice in this activity to each student Practice shows that significant difficulties in teaching translation arise due to a lack of understanding of the textual nature of the translation process, due to the inability to isolate nationally specific features, and also due to insufficient knowledge of the algorithm of translation actions. Therefore, from the very beginning, the training of future translators should be aimed at the formation of professional translation competence. The inclusion of the educational process in real life, allows the teacher to demonstrate clearly what the knowledge and training in the classroom turned out to be successful and useful, and what needs correction and improvement for successful work.

scholarly journals Pedagogical modeling of training teachers for working with gifted children

2021 ◽  
Vol 117 ◽  
pp. 06007
Author(s):  
E.L. Fedotova ◽  
E.A. Nikitina ◽  
A.S. Seredkina ◽  
L.V. Garashchenko ◽  
A.V. Kazorina
Keyword(s):  
General Education ◽  
Professional Training ◽  
Modern Society ◽  
Educational Process ◽  
Gifted Children ◽  
Future Teachers ◽  
Criteria And Indicators ◽  
The University ◽  
Additional Education ◽  
New Generation

The article deals with the issues of organizing the professional development of future teachers in basic general education and the system of additional education and the process of assisting gifted children and providing them with psychological and pedagogical support. The authors note that the quality of giftedness is most in-demand in modern society. At the same time, the question arises about the criteria and indicators of the formation of professional readiness to work with gifted children among student pedagogues. The analysis of publications on the training of future teachers makes it possible to discover that today there is a functioning system for identifying and supporting gifted children but not all specialists who ensure the implementation of the educational process in educational institutions are fully prepared to solve the assigned tasks that satisfy social and government needs. Therefore, the authors believe that one must carry out a set of measures that contribute to an efficient increase in the level of competence and professional skills of student pedagogues in the process of preparing future teachers for working with gifted children. The measures are based on a study of the experience of Russian and foreign specialists in the field of psychology and pedagogy that reflects the system of organizing education for young specialists at the university. The vector identified in the study in modeling the concept of professional training of students, and the certainty in the criteria and indicators that make up the readiness, the structural content of the development of readiness in future teachers, aimed at identifying and supporting gifted children. The authors identify broad prospects for the development of a new generation of professional training programs for student pedagogues, which are widely in demand in the context of the development of modern society.

Reflections: Directions: Projections

1994 ◽  
Vol 19 (1) ◽  
pp. 5-6
Author(s):  
Ken Chamberlain
Keyword(s):  
Public Libraries ◽  
Technological Development ◽  
Information Storage And Retrieval ◽  
Information Storage ◽  
Major Step ◽  
Storage And Retrieval ◽  
The Past ◽  
The Status ◽  
University Of Manitoba ◽  
The University

Reflections on three facets of professional art librarianship as experienced by the author over the past twenty years: the status of librarians, the status of the art library, information storage and retrieval. The University of Manitoba Faculty Association was one of the first in Canada to accept professional librarians as equal to faculty, a major step for the profession. Canadian librarians have played significant roles in the development of the Art Libraries Society of North America (ARLIS/NA) which from the beginning interested itself in collection development, technical practices of art libraries, and the needs, qualifications and physical surroundings of art librarians. The major technological development of the eighties for art libraries was not the widespread automation of major academic and public libraries, but the introduction of relatively inexpensive personal computers and attendant technology, which gives any library the capacity to access national and international databases and to assemble their files in a format which makes them readily available to a wider public.

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