PENGARUH WEBSITE INTERFACE FEATURES, BRAND AMBASSADOR DAN CREATIVE ADVERTISING TERHADAP ADVERTISING EFFECTIVENESS SERTA DAMPAKNYA TERHADAP ONLINE SHOPPING INTENTION

MODUS ◽  
2016 ◽  
Vol 28 (2) ◽  
pp. 169
Author(s):  
Bambang Setia Wibowo
Keyword(s):  
University Students ◽  
Online Shopping ◽  
Positive Influence ◽  
Advertising Effectiveness ◽  
Positive Effect

This study examined the influence of brand ambassador reputation, websiteinterface features and creative advertising to advertising effectiveness and its impact toonline shopping intention. This study is the integration of previous studies to determinethe effect of simultaneous between variables and the variable advertising effectiveness asa mediating variable in the influence of brand ambassador reputation, website interfacefeatures and creative advertising to online shopping intention. Respondents of this studywere 115 university students who have ever seen e-commerce advertisements on electronicmedia participated in this reseach. There are several findings in this study. First, brandambassador reputation has positive effect to advertising effectiveness. Second, website interface features has positive influence to the advertising effectiveness. Third, creativeadvertising has positive effect to advertising effectiveness. Fourth, advertising effectivenesshas positive effect on online shopping intention. Fifth, advertising effectiveness perfectlymediate the effect of brand ambassador reputation, website interface features and creativeadvertising to the online shopping intention.Keywords : brand ambassador reputation, website interface features, creative advertising,advertising effectiveness, online shopping intention

scholarly journals Pengaruh Konformitas dan Konsep Diri (Prestige) terhadap Minat Beli Online Mahasiswa dengan Perilaku Konsumtif Mahasiswa sebagai Variabel Pemediasi

2018 ◽  
Vol 5 (3) ◽  
pp. 346-363
Author(s):  
Shita Lusi Wardhani ◽  
Bambang Setia Wibowo
Keyword(s):  
University Students ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Self Concept ◽  
Consumptive Behavior ◽  
Positive Effect

This study examined the influence of conformity and self-concept to consumptive behavior and its impact to online shopping intention. This study is the integration of previous studies to determine the effect of simultaneous  between variables. Respondents of this study were 142  university students who have ever seen e-commerce advertisements on electronic media participated in this reseach. There are several findings in this study. First, conformity has positive influence to the consumptive behavior. Second, self-concept has postive effect to consumptive behavior. Third, consumptive behavior has positive effect to online shopping intention. Fourth, consumptive behavior perfect mediate the effect of conformity and self-concept to the online shopping intention.   Keywords : conformity, self-concept, consumptive behavior, online shopping intention

scholarly journals ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS

2020 ◽  
Vol 22 (1) ◽  
pp. 11-20
Author(s):  
Hatane Semuel
Keyword(s):  
Behavioral Intentions ◽  
Online Shopping ◽  
User Behavior ◽  
Positive Influence ◽  
Online Marketing ◽  
Shopping Behavior ◽  
Intention To Use ◽  
Visual Appeal ◽  
Online Shopping Behavior ◽  
Positive Effect

This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention

scholarly journals Peluang Revolusi Industri 4.0 Bidang Pemasaran: Pemanfaatan Aplikasi E-commerce, Sosial Media Instagram dan Digital Marketing terhadap keputusan Instant Online Buying Konsumen Generasi Millenial

2020 ◽  
Vol 3 (2) ◽  
pp. 86
Author(s):  
Bambang Setia Wibowo ◽  
Diaz Haryokusumo
Keyword(s):  
Social Media ◽  
Millennial Generation ◽  
Industrial Revolution ◽  
Online Shopping ◽  
Electronic Media ◽  
Positive Influence ◽  
Digital Marketing ◽  
Online Purchases ◽  
Online Buying ◽  
Positive Effect

<p><br />This study examined the influence of e-commerce application, social media instagram and digital marketing to online purchases of millennial generation consumers. Respondents of this study were 152 university students who have already shopped online at e-commerce applications, have ever seen e-commerce advertisements on electronic media and have used social media instagram for online shopping participated in this reseach. There are several findings in this study. First, e-commerce application has positive influence to online purchases of millennial generation consumers. Second, social media instagram has postive effect to online purchases of millennial generation consumers. Third, digital marketing has positive effect to online purchases of millennial generation consumers.<br />Keywords : industrial revolution 4.0, e-commerce, instagram, digital marketing, instant online buying, millennial generation consumers</p>

scholarly journals Persepsi keamanan, persepsi privasi, pengalaman serta kepercayaan terhadap belanja online

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Arman - Efendi ◽  
Rahmiati - Rahmiati
Keyword(s):  
Online Shopping ◽  
Total Sample ◽  
Positive Influence ◽  
Point Of View ◽  
Significant Positive Effect ◽  
Shopping Experience ◽  
Online Stores ◽  
Empirical Point ◽  
The Relationship ◽  
Positive Effect

This study aims to analyze: (1) The effect of security perception on trust in online shopping (2) The effect of privacy perception on trust in online shopping (3) The effect of online shopping experience on trust in online shopping. The type of research is descriptive causative. The population in this study is all Padang city communities who have made purchases through online stores. In this study the number of samples is determined using the Slovin formula with the acquisition of a total sample of 150 people taken using non-probability sampling. This research was conducted by multiple regression analysis. Regarding the proposed causal model, the data confirms the relationship established in the hypothesis. Therefore, it can be stated that (1) Security perception has a significant positive effect on online shopping trust (2) Privacy Perception has a significant positive effect on online shopping trust (3) online shopping experience has a significant positive effect on online shopping trust. This analysis highlights the positive influence of security perceptions, privacy perceptions and online shopping experiences on online shopping trust. This is clearly seen in this relationship from an empirical point of view. Keywords: Trust; security perception; privacy perception; online shopping; experience.

Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2018 ◽  
Vol 9 (4) ◽  
pp. 36-47
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Effect of Online Second-Hand Shopping Experience on Repurchase Intention

2021 ◽  
pp. 1598-1611
Author(s):  
Murali Swapana ◽  
Chandrasekaran Padmavathy
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Repurchase Intention ◽  
The Past ◽  
Shopping Experience ◽  
Positive Effect

Research on online shopping experience has been studied intensively over the past years. However, there are only few studies related to online second-hand shopping experience. The present study aims to investigate the effect of online second-hand shopping experience on trust, attitude, and repurchase intention. The results indicate that online second-hand shopping experience has a significant and positive effect on attitude, trust, and repurchase intention. Attitude and trust also have a positive influence on repurchase intention. This study provides implications to second-hand e-retailers to develop marketing strategies to retain the existing customers.

Contamination Lab of Turin (CLabTo)

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Eleonora FIORE ◽  
Giuliano SANSONE ◽  
Chiara Lorenza REMONDINO ◽  
Paolo Marco TAMBORRINI
Keyword(s):  
University Students ◽  
Single Case ◽  
Real Life ◽  
Learning By Doing ◽  
Assessment Data ◽  
Entrepreneurial Skills ◽  
Fields Of Study ◽  
Education Levels ◽  
Positive Effect

Interest in offering Entrepreneurship Education (EE) to all kinds of university students is increasing. Therefore, universities are increasing the number of entrepreneurship courses intended for students from different fields of study and with different education levels. Through a single case study of the Contamination Lab of Turin (CLabTo), we suggest how EE may be taught to all kinds of university students. We have combined design methods with EE to create a practical-oriented entrepreneurship course which allows students to work in transdisciplinary teams through a learning-by-doing approach on real-life projects. Professors from different departments have been included to create a multidisciplinary environment. We have drawn on programme assessment data, including pre- and post-surveys. Overall, we have found a positive effect of the programme on the students’ entrepreneurial skills. However, when the data was broken down according to the students’ fields of study and education levels, mixed results emerged.

The Influence of Effectiveness Managerial, Task Commitment and Work Ethic for Employee Performance Regional Water Company (Pdam) Tirta Bhagasasi Bekasi

2018 ◽  
Vol 4 (08) ◽  
Author(s):  
Kusnadi .
Keyword(s):  
Work Ethic ◽  
Employee Performance ◽  
Positive Influence ◽  
Managerial Effectiveness ◽  
Performance Task ◽  
Water Company ◽  
Managerial Task ◽  
Positive Effect ◽  
Regional Water ◽  
Task Commitment

The purpose of this study was to test the effect of managerial effectiveness to employee performance, task commitment to employee performance, work ethic on the performance of employees, managerial effectiveness to task commitment, managerial effectiveness to the work ethic and the work ethic of the commitment of the employee's duties Regional Water Company (PDAM) Tirta Bhagasasi Bekasi. This research was conducted using the method suryey with path analysis in hypothesis testing. In this study, employees were selected as sample there are 96 employees who selected a random sample by strata or stratified random sampling from a total population of 127 respondents. Took this instrument before being used for the data to test the validity and reliability. The results of this study are as follows: There is a direct positive influence on employee performance managerial effectiveness. There is a direct positive influence on employee performance task commitment. There is a direct positive influence on employee performance work ethic. There is a direct positive influence on the effectiveness of managerial task commitment. There is a direct positive effect managerial effectiveness to the work ethic. There is a direct positive effect on the work ethic of commitment to the task.

Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

2018 ◽  
Vol 9 (2) ◽  
pp. 18-32
Author(s):  
Andy Mulyana ◽  
Devi Ayuni
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Positive Influence ◽  
Management Program ◽  
Equation Modeling ◽  
Online Tutorial ◽  
Student Loyalty ◽  
The Relationship ◽  
Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

2018 ◽  
Vol 9 (2) ◽  
pp. 1-17
Author(s):  
Aldo Winata
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Taxi Driver ◽  
Probability Method ◽  
Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

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