PENGEMBANGAN BUDAYA PENCAK SILAT SEBAGAI ATRAKSI PARIWISATA BUDAYA DI INDONESIA (STUDI PADA PERGURUAN PENCAK SILAT MERPATI PUTIH)

Traditional Indonesian martial art called Pencak Silat , as one of the nation's cultural assets, pencak silat is increasingly developing in Indonesian society, both from the sports and from the socio-cultural. The purposed of this research was conducted to determine the potential development of pencak silat at Merpati Putih as a cultural tourism attraction. The research was conducted on active and passive members (who had been members) of the Merpati Putih Pencak Silat (with total 612 of respondents). pencak silat “Merpati Putih” (known as PPS Betako Merpati Putih) was formed around the 1550s BC. This research used a qualitative descriptive method, with primary data from the results of the questionnaire, and enriched with secondary data obtained from the internet and several other sources to complement this research. This research used a qualitative descriptive method, explaining the situation and facts found in the field. To explore members' perceptions of the potential development of pencak silat “Merpati Putih” as a cultural tourism attraction, questionnaires, online observations and interview conducted on the members of PPS Betako Merpati Putih. Pencak silat “Merpati Putih” has the potential to be developed as a cultural tourism attraction, by developing and managing it more professional so that it becomes a cultural tourism asset in term of tourists interest.

STRATEGI ADAPTASI ALLIUM TANGERANG HOTEL PADA MASA PANDEMI COVID-19

The COVID-19 pandemic that occurred in March 2020 resulted in a drastic decrease in the occupancy rate of Allium Tangerang Hotel. In April 2020, the room occupancy rate has dropped dramatically. This resulted in the Allium Tangerang Hotel being closed throughout May 2020. Allium Tangerang Hotel is trying to adapt to the COVID-19 pandemic. The research objectives were to (1) describe the impact of the COVID-19 pandemic on Allium Tangerang Hotel, and (2) analyze the adaptation strategy of Allium Tangerang Hotel during the COVID-19 pandemic. The method used is qualitative. The data sources were selected using purposive sampling method. The selected informants were General Manager of Allium Tangerang Hotel, Human Resources Department Manager of Allium Tangerang Hotel, Front Office Manager of Allium Tangerang Hotel, and Front Office Supervisor of Allium Tangerang Hotel. The data analysis technique used in this research is interactive analysis. The findings of the research show that the COVID-19 Allium Tangerang Hotel pandemic must close the hotel operations as a whole which affects labor policies. The strategy used by Allium Tangerang Hotel is downsizing. Allium Tangerang Hotel management has developed a confronting style in supporting adaptation strategies to face the COVID-19 pandemic. The results of this study can encourage the management of Allium Tangerang Hotel for planning in facing crises, especially in the hotel industry for business sustainability.

IMPLEMENTASI PERAN STAKEHOLDERS DALAM PENGEMBANGAN PARIWISATA (STUDI KASUS PADA KEPULAUAN BANDA)

Banda Islands, also known as the "Spice Islands", is a group of spice-producing islands located in central Maluku District. The Banda Islands are included in the UNESCO tentative list as the World Heritage Centre with the criteria (iv), (vi), (x). Banda islands are also included in the National Tourism Destination (DPN) Maluku province and one of the National Tourism Development Area of Indonesia (KPPN). Banda Islands as a tourist destination has been known for a long time because of the diversity of attractions. However, in its development, tourism in the Banda islands has not shown significant results in the last decade. The management of the Banda Islands tourism involves many actors both from the government, private and community sectors. This study was conducted to find out 1) the development of the Banda Islands Tourism Management, 2) identify the participating stakeholders, 3) know the role of each stakeholders and 4) describe the collaboration between stakeholders in Banda Islands Tourism Management. This research uses qualitative methods, primary data collection is done by observation, interviews and Focus Group Discussion (FGD). The selection of respondents in the interview is determined purposive sampling based on consideration and capacity in the tourism management of Banda District. The data analysis technique used in this study is a qualitative descriptive analysis used to qualitatively describe the data obtained from the research site. The results shows that 1) Coordination between stakeholders has not been well so that the role of each stakeholder in tourism management has not shown maximum results, 2) The role of the private sector is too . so that the tourism development carried out by the public sector has not worked well.

ANALISIS MOTIVASI PECINTA KULINER MAKANAN TRADISIONAL DI KOTA SEMARANG

Traditional food is food that is formed by a process of development that lasts for years, because of the fear of being abandoned by the younger generation, forgetting and refusing to consume traditional food which has existed before. So the purpose of this study is to determine the factors that influence the motivation of traditional food culinary lovers in Semarang City. The data analysis technique used is descriptive statistics and factor analysis using the SPSS 25 program. Based on the results of the research that has been done, the following conclusions can be drawn. The motivational factors for choosing food for traditional food culinary lovers in the city of Semarang by using 400 respondents can be drawn the following conclusions, namely, there are six determining factors that can be seen from the highest loading factor of each formed factor. These factors are natural ingredients factors, sensory attractiveness factors, price, mood factors, healthy food factors, and familiarity factors. The dominant factor of motivation for choosing food for traditional food culinary lovers is the natural content factor.

PENGEMBANGAN EKOWISATA BERBASIS MASYARAKAT DALAM MENINGKATKAN DAYA TARIK WISATA DI PEMANDIAN KOLAM PENAWAR ATAS KETAPANG BANYUWANGI

This research was conducted in Kolam Penawar Atas, Dusun Pancoran, Ketapang, Banyuwangi and aims to identify the supporting and inhibitory factors as well as design strategies in community-based ecotourism development. This study is descriptive and qualitative research. The data collection was conducted by interview, observation, and documentation method. The informants in this study were determined by purposive sampling techniques. Data analysis is using triangulation techniques and SWOT analysis. The results showed that: (1) Supporting factors in development of community-based ecotourism in Kolam Penawar Atas include: natural potential and cultural attractions, Support from Local Government, Community Expectations. While the inhibitory factors are: Community Knowledge, Low Community Participation, Land Ownership (2) Strategies that can be implemented based on SWOT analysis include: S-O strategy: utilizing natural and cultural potential as a tourist attraction and empowering the surrounding community for ecotourism development; W-O strategy: establish pokdarwis to manage tourist attractions, establish cooperation with investor to invest, establish cooperation with the government to conduct promotion activities, and cooperate with travel agent; S-T strategy: create photo spot attraction, innovation to manage the attractions to deal with competition, and develop tourism with the ecotourism-environmentally friendly friendly concept tourism; W-T strategy: provide education or training on tourism to the community, approach and coordinate with the community regarding the system of tourism management and revenue sharing, build and maintain tourist facilities and infrastructure, and optimize promotion activities through social media.

EKSPLORASI PARIWISATA PEDESAAN DI HUTAN DESA MERABU, BERAU (INDONESIA)

Tourism has adapted rapidly in various worlds, including Indonesia, and created significant harmonization for economic, social, and cultural uses. Since the change in the status of the village forest (HD) in 2014, it is hoped that it will become an opportunity for Merabu Village to increase the productivity of agriculture, livestock, and tourist destinations. The focus of this study is to explore the tourism potential of Merabu Village. We obtained data sets through interviews, FGDs, and field observations of a number of informants who predominantly work as farmers. The trend of tourist visits every year is also increasing and especially rural-tourism is managed by Kerima Puri. Since the beginning of the presence of domestic tourists and foreign tourists, there have been tour boat services that took them to the gate of Nya’deng Lake, homestays, food providers, and various traditional attractions (cultural festivals). As a rural tourism area, HD has a positive impact on local residents to be involved in rural-tourism development. This finding also hopes for a real contribution from relevant parties to advance the rural-tourism of Merabu Village

KAJIAN POTENSI WISATA DESA KARTIKAJAYA KABUPATEN KENDAL DALAM PENYUSUNAN MODEL DAYA TARIK WISATA EKONOMI KREATIF

This activity aims to study and improve the development of village tourism potential in the formulation of a creative economy tourism model in Kartikajaya Village, Kendal Regency, Central Java. The unemployment rate in this district is quite high, at 6%. It is greater than the unemployment rate in Central Java, which is 4.5% (Bappeda Central Java Province, 2019). This research is an action research conducted by mapping the tourism potential in Kartikajaya Village based on creative economy through the study of tourism potential and the preparation of community creativity. The creative economy provides skills and an alternative source of income through tourism around Kartikajaya Village. The data collection method used interviews with informants with a sample of 20 people (the Tourism Office, Industry Service, PKK, UMKM, Youth Organization, Pokdarwis, communities, and tourists), direct observation to the field, documents, and through FGD (Focus Group Discussion). The results of research by researchers on the aspect of internal strength come from the potential for tourist attraction and the creative economy. Meanwhile, the external analysis is a study of the potential for tourism to the community's economy, namely entrepreneurial opportunities, job opportunities, tourism supporting factors, and regional economic development drivers. This weakness occurs at the level of human resources who do not have training / skills in the tourism sector.

PEMBERDAYAAN PEREMPUAN MELALUI INDUSTRI RUMAHAN DAN HOMESTAY UNTUK MENDUKUNG PENGEMBANGAN DESA WISATA: STUDI KASUS DESA SAKERTA TIMUR, KUNINGAN, JAWA BARAT

Tourism village has become more popular in the past recent years due to the transition of traveler’s interest from urban to rural tourism. Sakerta Timur is one of the villages that want to become the pioneer of tourism villages in Kuningan Regency. One of the main supporters of the tourism industry is human resources, including women. Traditional gender roles, assign women the main responsibilities for raising children and doing household work, but in Sakerta Timur, most of the women help the husband’s role in improving the household economy. The women have the ability to process local foodstuffs for sale since these local products have been able to contribute to village income. Home industry and homestay in Sakerta Timur are mostly managed by women which is half of the population. They are very potential to support the development of their village to become a rural destination through the home industry and homestay, but there is still a lack of support from the village government due to physical development priority. Using in-depth interviews, observation, and other supplemental evidence, this study was to analyze the potential and how to empower women in Sakerta Timur to support their village to become rural tourism destination through home industry and homestay, since these two industries are the key factors of tourism. The findings from this paper hopefully will help another potential tourism village how to develop their village to become a rural tourism destination through the food home industry and homestay which were managed by women.

PROSPEK WISATA HALAL DI KOTA MALANG: SEBUAH TINJAUAN ATAS PELUANG DAN TANTANGAN

Malang City was chosen as the leading destination for national halal tourism because the concept of halal tourism that has been owned by Malang city since 2018 has matured. Apart from that, the large number of both foreign and domestic tourists is also a determining factor. The purpose of this study is to find out the opportunities and challenges of halal tourism in Malang. There are so many opportunities and potentials in developing halal tourism programs, as well as the challenges faced by tourism stakeholders are getting bigger. This is what underlies this research, to find out opportunities and challenges in the development of halal tourism in the Malang city. The type of research design is exploratory and qualitative research. Exploratory research is a research design that explores situations or situations to gain insight and understanding. The results of this study are several points of opportunity from halal tourism: 1) Halal tourism is already popular in foreign markets. (Malaysia, Singapore, Middle East), 2) increasing public awareness in adopting a halal lifestyle, 3) the variety and number of tourist attractions (halal) which are popular with foreign tourists, 4) the potential for adequate infrastructure and accommodation in Malang city. Meanwhile, some challenges in halal tourism include; 1) the quality of halal tourism infrastructure in competing countries is relatively better, 2) halal tourism has been affected by the Covid-19 pandemic.

STRATEGI KOMUNIKASI DAN PEMASARAN EFEKTIF DALAM PENGEMBANGAN DESA WISATA MIRAT

Unique and authentic landscapes attract tourists. Hanging Rock and Camping Ground Arya Kemuning and Sanghyang Dora are natural tourist attractions owned by Mirat Village. As a new tourist destination in Majalengka Regency, the tourism stakeholders of Mirat village play an important role in developing the existing tourism potential to increase the number of tourist visits. This study aims to determine the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS), the factors that support and hinder the marketing communication strategy in increasing tourist visits to the Mirat tourism village. This study uses a phenomenological method with a qualitative approach. The data source used is primary with data collection techniques through observation, interviews, and documentation. The results showed that the marketing communication strategy carried out by the village government and Kelompok Sadar Wisata (POKDARWIS) had a positive impact on increasing the number of tourists. The success of the marketing communication strategy is supported by the unique appeal of tourist destinations in Mirat Village. Although there are obstacles in terms of accessibility and amenities, it is hoped that in the future there will be the right solution through alternative shuttle bus transportation to tourist locations and improving the quality of amenities to support tourist comfort.