RENDERING OF THE CONCEPTUAL PICTURE OF THE WORLD IN THE MORAL AND ETHICAL DISCOURSE OF THE ENGLISH DYSTOPIAN NOVEL IN UKRAINIAN TRANSLATION

2020 ◽  
Vol 2020 (31) ◽  
pp. 435-452
Author(s):  
Olena Velychenko ◽  
Yevheniia Shylova
Keyword(s):  
Cross Cultural ◽  
Original Text ◽  
Cross Cultural Communication ◽  
Ethical Discourse ◽  
Strategic Approach ◽  
Translation Analysis ◽  
The World ◽  
Common Problems ◽  
Ethical Component ◽  
Selection Of

The article considers the problem of reflecting the picture of the world of English social dystopia and its moral and ethical component in the author’s idiosyncrasy, as well as ways of its reproduction in modern translation into Ukrainian. The urgency of this issue is dictated by the dynamism and variability of society, the processes of globalization and integration of states and nations, the need to find a common language in intercultural communication, solving common problems, finding compromises through faithful cross-cultural communication, interaction and cooperation. Within the framework of the research a comprehensive translation analysis was made, which allowed to outline the concepts related to the conceptual picture of the world and moral and ethical discourse of the dystopian novel, to find out and compare the features of authorial and translational transferring of the conceptual picture of the world in moral and ethical discourse in Ukrainian translation, as well as to characterize its tactical and strategic basis and translation operations. To reproduce the culturologically complicated, but conceptually important components of the picture of the world in the dystopian novel, it is necessary to adhere to the principles of “flexibility” and “combinatoriality” in the selection of translation operations for faithful rendering of these components. It is established that the correctness and faithfulness of rendering of the conceptual picture of the world in the dystopian novel is possible due to the holistic-situational perception and translation of the original text, wide subject and rich background knowledge of the translator, his/her creative intuition, pragmatic adaptation of the source text using logical and semantic, cross-cultural and occasional ways of solving the problem and adherence to an objective tactical and strategic approach in translation.

TRANSLATION AS MENTAL INTERPRETATION ACTIVITY IN LINGUISTICS AND LITERATURE

2019 ◽  
Vol 18 (28) ◽  
pp. 43-53
Author(s):  
Svitlana Gruschko
Keyword(s):  
Literary Criticism ◽  
Literary Work ◽  
Cross Cultural ◽  
Literary Translation ◽  
Literary Texts ◽  
Cultural Dimension ◽  
Cultural Communication ◽  
Original Text ◽  
Cross Cultural Communication ◽  
Cross Language

In the article the phenomenon of translation is regarded as mental interpretation activity not only in linguistics, but also in literary criticism. The literary work and its translation are most vivid guides to mental and cultural life of people, an example of intercultural communication. An adequate perception of non-native culture depends on communicators’ general fund of knowledge. The essential part of such fund of knowledge is native language, and translation, being a mediator, is a means of cross-language and cross-cultural communication. Mastering another language through literature, a person is mastering new world and its culture. The process of literary texts’ translation requires language creativity of the translator, who becomes so-called “co-author” of the work. Translation activity is a result of the interpreter’s creativity and a sort of language activity: language units are being selected according to language units of the original text. This kind of approach actualizes linguistic researching of real translation facts: balance between language and speech units of the translated work (i.e. translationinterpretation, author’s made-up words, or revised language peculiarities of the characters). The process of literary translation by itself should be considered within the dimension of a dialogue between cultures. Such a dialogue takes place in the frame of different national stereotypes of thinking and communicational behavior, which influences mutual understanding between the communicators with the help of literary work being a mediator. So, modern linguistics actualizes the research of language activities during the process of literary work’s creating. This problem has to be studied furthermore, it can be considered as one of the central ones to be under consideration while dealing with cultural dimension of the translation process, including the process of solving the problems of cross-cultural communication.

FAMILY TRADITIONS: REFLECTION OF SOME FAMILY TRADITIONS IN THE LINGUISTIC PICTURE OF THE WORLD (ON THE BASIS OF ENGLISH AND UZBEK PROVERBS AND IDIOMS)

2020 ◽  
Vol 1 (3) ◽  
pp. 49-56
Author(s):  
Feruza Mamatova ◽  
Keyword(s):  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
The World ◽  
Marriage Partner ◽  
The Status ◽  
The Subject

The present paper aims to compare the principles of choosing a marriage partner and analyse the status of being in the marrriage in the frame of family traditions that are totally inherent to the both of the nations: English and Uzbek. It is known that interconnection and cross-cultural communication between the countries of these two nationalities have been recently developed. The purpose to give an idea about these types of family traditions and prevent any misunderstanding that might occur in the communications makes our investigation topical one. The research used phraseological units as an object and the marriage aspects as the subject

World Englishes, Pragmatics, and Discourse

2015 ◽  
Author(s):  
Yamuna Kachru
Keyword(s):  
Speech Acts ◽  
Theoretical Models ◽  
Cross Cultural ◽  
World Englishes ◽  
Cultural Communication ◽  
Conversational Speech ◽  
Cross Cultural Communication ◽  
Unique Site ◽  
Selection Of

The central role of English in cross-cultural communication worldwide has made it a unique site for understanding diversity in systems of discourse pragmatics. In contact situations, these differences can help to refine theoretical models, such as the question of how universal speech acts or properties of facework and politeness are. They can also have significant real-world implications in the form of cross-cultural (mis-) communication in globalized contexts. This chapter reviews a selection of examples of speech acts and politeness in World Englishes contexts that use theoretical models to account for variation, but in some instances also challenge elements of such models. The discussion also includes a consideration of variation in surface form as well as variation in discourse other than conversational speech, such as written genres.

scholarly journals Семантические особенности цветообозначения улан ‘красный’ в калмыцком языке и способы его перевода на немецкий язык (на примере калмыцких сказок в записи Г. Й. Рамстедта)

2021 ◽  
Vol 14 (1) ◽  
pp. 186-197
Author(s):  
Aleksandra T. Bayanova ◽  
Keyword(s):  
Research Methods ◽  
Original Text ◽  
Semantic Features ◽  
Color Terms ◽  
German Translation ◽  
Color Term ◽  
The World ◽  
Linguistic Intuition ◽  
Selection Of ◽  
Morphological Patterns

Introduction. Color terms constitute a most archaic lexical stratum of any language. Being characterized by vivid ethnocultural specifics, those serve as important elements to the linguistic view of the world. Goals. The paper seeks to analyze semantic features of the Kalmyk color term улан ‘red’ and its German translation equivalents. Materials and Methods. The work explores Kalmyk folktales recorded by the Finnish scholar G. J. Ramstedt during his 1903 scientific expedition to the Kalmyk Steppe. The analysis of the color term comprises both general research methods and specifically linguoculturological ones, such as linguoculturological and conceptual insights into folklore texts. Results. Impacts of color in world perception of the Kalmyks — just as for any other nation — are diverse enough. The folktale texts recorded by G. J. Ramstedt contain a total of five shades of the color, the lexeme улан ‘red’ being largely characterized by positive semantics. German translation variants are not always complete semantic equivalents of the color term which results from that color denoting lexemes — and those of red in particular — are integral to a certain ethnic worldview, this leading to some ambivalence of the color under study. Conclusions. The lexeme улан ‘red’ in its first nominative meaning denotes a color of an object, e.g., red proper, scarlet, ruddy, etc. In the Kalmyk language, it also serves to denote the prototypic color of blood and is often used to describe animal coat colors. The Finnish scholar employed different German translation means. In most cases, the selection of translation equivalents depends on the translator’s associative/visual thinking and perception of the world, as well as on lexical, semantic and morphological patterns of Kalmyk and German. Folklore texts are structured specifically, and a translator needs utmost attention and linguistic intuition to avoid any inaccuracies when communicating a color paradigm from the original text. The challenge be tackled by a translator of color terms in a folklore text is that he/she is supposed to bear both the linguocultures examined.

scholarly journals Animation Cross-Cultural Communication from the Perspective of Semiotics

2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Hao Yan
Keyword(s):  
Production Capacity ◽  
The United States ◽  
Cultural Influence ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cultural Industries ◽  
Cultural Industry ◽  
Animation Industry ◽  
Cross Cultural Communication ◽  
The World

<p>In today's globalization, each country in the world is exporting its own economic, political and cultural ideas. The animation industry is part of the cultural industry. China is at a disadvantage in the export in cultural industries. There is a huge gap between China and countries like Japan, Europe and the United States and other countries regarding the animation industry. Therefore, it is necessary to learn the experience and technology of advanced countries to improve ourselves, not only to improve the animation production capacity of China, but also to enhance cultural influence in the international community.</p>

scholarly journals MANAGING CROSS-CULTURAL DIFFERENCES IN MULTINATIONAL CORPORATIONS OF THAILAND

2018 ◽  
pp. 61-72
Author(s):  
Shiva Rajpal ◽  
Irina Onyusheva
Keyword(s):  
Multinational Corporations ◽  
Geographic Region ◽  
Cross Cultural ◽  
Cultural Management ◽  
Cross Cultural Communication ◽  
Cross Cultural Differences ◽  
Political Ideologies ◽  
The World ◽  
Cross Cultural Management ◽  
Global Project

As corporations expand and their business activities increase, their focus is not limited only to the local geographic region but to the world. This, in turn, has led to the emergence of multinational corporations, sometimes called transnational corporations or even global firms. With the advent of new political ideologies, multinational corporations have found their firm footing all around the world. Having a cross-cultural team can help in providing a varied experience and advanced thinking in the establishment of competitive position among organizations. Definitely, there could be some interference in completing projects due to this diversity but the manager should be better equipped to face this challenge so that to avoid and prevent cultural misunderstandings. In this paper we will try to look at some of the theories related to cross-cultural management and some methods such as motivational training of employees dealing with the related issues. The paper shows that global project management can succeed through culturally aware leadership, cross-cultural communication, and mutual respect.

The World Wide Web and Cross-Cultural Teaching in Online Education

2009 ◽  
pp. 1020-1042
Author(s):  
Tatjana Takševa Chorney
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
New Technologies ◽  
Online Communication ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Mediated Communication ◽  
Cross Cultural Communication ◽  
The World ◽  
Interactive Nature

Computer-mediated communication (CMC) and the properties of the online environment in general are inherently suited to help educators reconceptualize their role and engage in constructive cross-cultural communication. This is due to the new technologies’ potential to enable collaborative teaching in an environment of diverse users and to support multiple learning styles. At the same time, the presence of collaborative technology itself does not guarantee that successful cross-cultural communication and learning will take place. The disembodied nature of online communication can sometimes add to the inherent challenges that accompany face-to-face cross-cultural communication. Instructors who teach in cross-cultural contexts online will need to engage with the new technologies in a more purposeful way and apply that engagement to program design and teaching practice. They will need to devote some time to designing for interaction and collaboration in order to overcome common challenges in cross-cultural communication. A more systematic study of the open-ended and interaction- enabling properties of the World Wide Web would help those who design for diversity in online educational environment. The open-ended and interactive nature of the World Wide Web, as the main platform for online crosscultural teaching, can serve as a conceptual model to help teachers overcome common challenges in cross-cultural communication.

Communication (Intercultural and Multicultural) at Play for Cross Cultural Management within Multinational Corporations (MNCs)

2016 ◽  
pp. 1781-1811
Author(s):  
Ben Tran
Keyword(s):  
Multinational Corporations ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cultural Management ◽  
Cross Cultural Communication ◽  
General Management ◽  
The World ◽  
Cross Cultural Management ◽  
Foreign Enterprises ◽  
General Communication

With the globalization of economy, multinational corporations (MNCs) and joint ventures are expanding across the world, and China's vast market is attracting more foreign enterprises. Hence, misunderstanding, or even conflicts in employees' communication and cooperation in these cross-cultural enterprises exist more often than not. Compared with the general management activities, cross-cultural communication is more difficult than the general communication. Therefore, how to overcome the barriers in cross-cultural communication and how to achieve effective communication among employees is a common problem of all cross-cultural aMNCs. Hence, the purpose of this chapter is on communication, intercultural communication and multicultural communication in MNCs. The chapter will cover the meaning of multinational corporations, as well as language and diversity, and the roles that language and diversity play in MNCs. The chapter will conclude with factors to be sensitive about when becoming effective cross cultural managers for MNCs.

scholarly journals Cross-Cultural Hindrances and Ways of Overcoming Them in the Process of Communication

2015 ◽  
Vol 11 (1 (13)) ◽  
pp. 119-126
Author(s):  
Narine Harutyunyan
Keyword(s):  
Communication Strategies ◽  
Cross Cultural ◽  
Cultural Communication ◽  
Cross Cultural Communication ◽  
The World ◽  
Intracultural Communication ◽  
The Way

The present study aims to explore the factors that hinder the realization of cross-cultural communication. It is culture that defines the participants of communication, the choice of topics and communication strategies, the context, the way and conditions of transmitting messages, the method of encoding and decoding information, the set of communicative steps, and so on. In the process of the contact of cultures the national-specific peculiarities, unperceived during intracultural communication, become apparent. During cross-cultural contacts a clash of two worldviews talces place. In this article we make an attempt to consider the mechanisms of transformation of the vision of the world in the process of cross-cultural communication, using two contacting linguocultures as an example.

scholarly journals PECULIARITIES AND DIFFICULTIES IN TRANSLATION OF QUASIREALIA OF GEORGE R.R. MARTIN’S FANTASY NOVELS «A SONG OF ICE AND FIRE»

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Olena Tkachyk ◽  
◽  
Yevheniia Petruk ◽  
Keyword(s):  
Publishing House ◽  
Original Text ◽  
Additional Information ◽  
Fantasy World ◽  
General Logic ◽  
Translation Analysis ◽  
The World ◽  
Fantasy Novels ◽  
Target Readership ◽  
Made In

The article presents the results of the peculiarities and difficulties of the author's realia translation analysis, which create the nominative space of the unreal world of fantasy novels. The essence of the «quasi-realia» concept and their functional field within the literature of the fantasy genre is revealed. As is known, in the field of translation of fiction it is especially difficult to convey the specific units of the original text, which denote atypical, nationally and culturally marked concepts – realia that are obscure or completely unknown within the linguistic culture of the target audience. However, if some additional information and reference sources can be used for the translation of ordinary realia, in the case of author’s realia, on the basis of which a completely new fantasy world is created and depicted, the translator faces a task of a double complexity – to reproduce not only the plot, style and author’s intentions, but also completely build the whole onomasticon of unreal space by means of the language of translation so that it appears in the imagination of the target readership as detailed, alive and connotatively rich as it appears in the English one. In view of this, the main focus in this work is made on the definition and analysis of translation inaccuracies made in the transmission of a number of fantasy quasi-realia. The study presented in the article is based on the classification and substantiation of inaccuracies in the transfer of quasi-real lexical units in the Ukrainian translation of the world-famous series of fantasy novels «А Song of Ice and Fire» by George R.R. Martin, made by Natalia Tysovs’ka and published by the publishing house «KM-Books». The identified inaccuracies are correlated with inappropriately used translation transformations, in particular lexical and lexical-semantic changes of the original quasi-realia, the use of which led, for example, to the loss of the connotative component of original units, complicating or distorting their plan of content, superimposing real-world names on objects and phenomena of unreal space, as well as violations of the general logic and systematic transmission of quasi-realia, typical in the analyzed world.

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