scholarly journals Media Sosial dan Budaya Politik Generasi Milineal dalam Pemilu

ARISTO ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 228 ◽  
Author(s):  
Kokom Komariah ◽  
Dede Sri Kartini

Social media nowadays has been crutial part of human being life particularly for the genarations those are so called millenial. The massive use of social media is not merely functioned for the social purpose such as information sharing among them but also has been used for business and economic or even political purposes. The local election of the Jawa Barat province in the year of 2018 is a moment where the millineal generation functioned the social media such as facebook and whattsap for the political purposes. This article discusses the phenomenon of using internet-based social media as an instrument in political communication and campaigning in the local election of West Java Province in 2018 as well as discussing the effectiveness of the media contents in shaping the pattern of millennial generation political behavior. The research adopts is qualitative approach by taking the object of research on political communication, as well as culture and political behavior. The main informants from this study were beginner voters who also catogerisaed as the group of the millennial generation. This study found that social media contents in general became an important instrument in shaping the pattern of political behavior of the millennial generation. The roles of the media for instance are indicated that current life of the millennial generation that cannot be separated from such media, social media contents provides political knowledges about profiles of candidates in local election, social media content provided political education both related to the technical implementation of the election and also the vision and mission of the candidates and, millennial generation have their respective communities which they make as a forum for discussion about the social media contents.

Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.


2021 ◽  
Author(s):  
Yahya Fatah

This study deals with the relationship between the political field and the media field especially the role of the social media platforms on the political transformation recently in Kurdistan region of Iraq. This is done through a scientific and theoretical study about the controversial relationship between both politic and media and by directing a group of questions concerning this subject to the media experts and socialists in both of Sulaymaniyah and Polytechnic University of Sulaymaniyah. Finally the researcher reaches a group of results, of which: most of the sample members see that the social media platforms is a suitable environment to express and oppose the authority in the Kurdistan region but it is also see that the social media platforms causes stirring up strife and chaos in the region and they also see that it encourages violence which leads to burning party headquarters and governmental institutes in the Kurdistan region of Iraq. On the other hand, most of the sample people see that the role of the religious leaders is stronger than the role of the social media on the community in the Kurdistan region of Iraq.


2020 ◽  
Vol 13 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Thomas Fibiger

This article discusses the role of a politically mobilized diaspora in the media and politics of Bahrain. The political turmoil of several decades has resulted in the exile of a sizeable community of Bahrainis, and many key activists have settled in London. From here they continue to work with a variety of political activities and a variety of media to put pressure on both Gulf and European regimes. The article traces the development of media forms, from a print newspaper formed out of the diasporic experience, via a particular community-driven homepage opened in Bahrain in 1998, whose creator fled to London after the 2011 ‘Arab Spring’ uprising, to the diversity of the social media that now dominates. In this regard, the role of digital surveillance, and subsequent demobilization and increasing silence, are key to the discussion.


2015 ◽  
Vol 36 (2) ◽  
pp. 65-78 ◽  
Author(s):  
Signe Bock Segaard

AbstractWhile observers have focused on the political use of social media when exploring their democratic potential, we know little about users’ perceptions of these media. These perceptions could well be important to understanding the political use of social media. In exploring users’ perceptions, the article asks whether politicians and voters view social media in a similar way, and to what extent they consider social media to be an apt arena for political communication. Within a Norwegian context, which may prove useful as a critical case, and using the technological frames model, we find that although voters’ and politicians’ opinions are not that dissimilar overall, politicians are more likely to recognize the political communicative role of social media. However, social media do indeed have the potential to become arenas for political mobilization among groups that traditionally are less visible in political arenas.


Sociologija ◽  
2019 ◽  
Vol 61 (4) ◽  
pp. 565-584
Author(s):  
Dalibor Petrovic ◽  
Milos Besic

Social media play a significant role in political informing across Europe and the rest of the world. That is why the political consequences of social media use have become one of the prominent issues in contemporary social research. In line with that, this paper investigates how the use of social media for political informing is associated with the state of democracy in European countries and how individual satisfaction with the level of democracy and the political activism of citizens are affected by social media use. We have used data from the latest European Value Survey, conducted in 2017-2018. Our data sample included 30 countries with the referent number of more than 56000 respondents involved in the survey. The main finding of our research is that a deficit of democracy leads people to use social media as a part of their political informing repertoires. This finding applies to both, those who live in undemocratic circumstances and those who live in developed democracies but have a negative personal perception of democratic procedures in their country. It seems that once citizens are ?forced? to use social media for political informing, they, in turn, become influenced by media content displayed there and by other peoples? ideas. In other words, the very use of social media makes them even more critical of democracy and consequently more politically active, which brings them back to social media.


2020 ◽  
Vol 4 (1) ◽  
pp. 251
Author(s):  
Siti Alvi Sholikhatin ◽  
Wanda Fitrianingsih ◽  
Sahira Dhiyaulhaq

ABSTRAKMedia sosial telah merubah gaya hidup masyarakat di era digital yang perkembangannya kini semakin pesat. Media sosial dimanfaatkan oleh masyarakat di berbagai bidang kehidupan, tak terkecuali di bidang pendidikan. Penggunaan media sosial selain untuk mendukung kegiatan belajar mengajar, juga sebagai media promosi institusi tersebut kepada masyarakat luas. Popularitas media sosial mempengaruhi rating dan bagaimana seseorang menciptakan branding untuk diri mereka. Oleh karena itu, diperlukan strategi yang efektif agar media sosial yang digunakan dapat memberikan manfaat yang optimal. Aspek lain yang tak kalah penting adalah menjaga keamanan informasi data diri seseorang di akun media sosial. Oleh sebab itu, pengetahuan untuk meningkatkan kesadaran diri akan pentingnya menjaga keamanan informasi data diri perlu terus digalakkan, terutama di kalangan guru yang menjadi penggiat media sosial baik untuk kepentingan pribadi maupun institusi. Menjawab kebutuhan tersebut, maka diadakan workshop tentang keamanan data diri dan konten media sosial. Tujuan diadakannya workshop ini adalah untuk menumbuhkan kesadaran akan pentingnya menjaga keamanan data pribadi sekaligus mempelajari strategi tentang peningkatan popularitas konten di media sosial. Metode yang digunakan dalam pelaksanaan workshop ini adalah dengan penyampaian materi dalam bentuk ceramah, hasil dari pengabdian kepada masyarakat ini yaitu sebanyak 90% guru di SMP Negeri 3 Purbalingga menilai bahwa workshop ini sangat bermanfaat untuk menambah pengetahuan dan meningkatkan kesadaran dalam menjaga data pribadi di akun media sosial. Kata kunci: pengabdian masyarakat; workshop; media sosial; keamanan; data pribadi. ABSTRACTSocial media has changed the lifestyle of people in the digital era. Social media is used in various fields, including education. The use of social media is not only to support the teaching process and learning activities, but also to promote the institution to the wider community. The popularity of social media influences rating and how a person creates branding for themselves. Therefore, an effective strategy is needed so that the social media can provide optimal benefits. Another aspect that is also important is the security of personal data on social media accounts. Thus, knowledge to increase self-awareness of the importance of maintaining the security of personal data information needs to be continuously promoted, especially among teachers who are social media activists for both personal and institutional interests. Responding to the need, workshop about privacy security and social media content was held.   This workshop is conducted with the main goal is to raise the awareness of privacy security and strategic ways to improve popularity in social media. The method used in this workshop is a lecture performed in front of the audience, and the result shows as many as 90% of teachers at SMP Negeri 3 Purbalingga considered this workshop is useful to increase knowledge and awareness in maintaining personal data on social media accounts. Keywords: community service; workshop; social media; security; personal data.


2020 ◽  
Vol 22 (2) ◽  
pp. 145-159
Author(s):  
Nihar Amoncar

Purpose The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political communications in a specific region have created user generated value via setting up Facebook forums to manage the risk created by fake news and the trust deficit between citizens and mainstream media (MSM). Design/methodology/approach The paper adopts a “netnographic” approach to investigation and the data is analysed manual coding (Kozinets, 2015). Facebook groups form the virtual research field in in the context of this study. This approach is adopted because in a social media environment, netnography capitalises over a growing virtual and online communities and allows researchers to study the richness of these online communities (Mkono and Markwell, 2014). Findings The study provides insights on how administrators and moderators of Facebook groups create value for other users by identifying and communicating the risks emerging from social media-based political communication. The study finds that such citizen-led initiatives act as online social aggregators. The value that such groups offer its users/members resides within a well-bound, controlled and moderated online medium that encourages users to counter fake news and misinformation – thereby solving a key problem within the user market i.e. citizen-media trust deficit. Research limitations/implications The study uses a qualitative, netnographic approach and the emerging insights cannot be generalised. The emergent findings are specific to the context of this study and researchers are encouraged to further test the propositions emerging from this research in varied contexts. Practical implications The study extends the application of EM in political contexts using the seven dimensions of EM, which will provide impetus for future political campaigns in terms of unique value creation for publics. The paper also emerges with the role citizen-initiated forums can play in the effective dissemination of digital political communication as user generated content is aiding political debate. Social implications The study helps highlight the role Facebook forums can play in informing the political discourse within a region. The general distrust amongst the citizens over information produced by MSM has meant vocal critics have taken to Facebook to provide their subjective opinions. Although the findings of this study show that such forums can help identify “fake news” and help citizens discuss and debate the truth, it can also become an avenue to manage propaganda amongst the “unaware” citizens. This paper flags up the issues and benefits of using Facebook forums and in conclusion relates them to similar occurrences of the past to make society aware of the pitfalls of managed propaganda. Originality/value The paper takes initiative in investigating the use of social media in politics from the citizens’ perspective, which is comparatively marginalised against the number of studies taking place, which investigate the political party end use of social media for political marketing.


2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.


2021 ◽  
Vol 18 (1) ◽  
pp. 148-157
Author(s):  
Endrise Septina Rawanoko ◽  
Kokom Komalasari ◽  
Suwarma Al-Muchtar ◽  
Prayoga Bestari

Penggunaan media sosial pada mahasiswa menjadi salah satu gaya hidup di lingkungan Universitas Wisnuwardhana Malang. Pada era digital seperti saat ini penggunaan media sosial sering disalah gunakan bahkan menjadi ajang bully, rasis, dsb. Untuk itu penggunaan media sosial perspektif digital ethic hadir sebagai cara untuk meminimalisir kebobrokan moral anak didik di media sosial. Riset ini berfokus pada penggunaan media sosial perspektif digital ethic pada mahasiswa di Universitas Wisnuwardhana Malang. Metode penelitian ini adalah kualitatif deskriptif. Hasil dari penelitian di lapangan mengenai penggunaan media sosial dan perspektif digital ethic adalah mayoritas mahasiswa Universitas Wisnuwardhana Malang menggunakan media hanya untuk memposting foto-foto pribadi serta kegiatan yang positif. Sistem komunikasi sosial yang ada di media sosial, sama persis dengan sistem komunikasi dalam lingkungan sehari-hari. Mahasiswa Universitas Wisnuwardhana Malang mempertimbangkan dalam mengupload ataupun memposting di media sosial. ABSTRACTThe use of social media for students is one of the lifestyles in the University of Wisnuwardhana Malang. In this digital era, the use of social media is often misused. It even becomes an arena for bullying, racism, etc. For this reason, the use of social media with an ethical digital perspective is present to minimize the moral decay of students on social media. This research focuses on using social media with a digital ethics perspective on students at Wisnuwardhana University Malang. This research method is descriptive qualitative. The research results in the field regarding the use of social media and the digital ethics perspective are that many Wisnuwardhana University Malang students use the media only to post personal photos and positive activities. The social communication system in social media is precisely the same as the communication system in everyday life. Wisnuwardhana University Malang students consider uploading or posting on social media


2019 ◽  
Vol 17 (2) ◽  
pp. 157-164
Author(s):  
Roni Jayawinangun ◽  
David Rizar Nugroho

Political participation is an important problem because it is one form of support that comes from various parties or groups. Political participation is inseparable from the media as a means of information for the community. Beginner voters are one part of the community whose voice is needed in the political process. Beginner voters with media are two things that cannot be separated, especially the use of social media. The research objective consists of several things, namely: 1). Knowing the characteristics of beginner voters in Bogor Regency; 2). Knowing the use of social media in accessing political news on beginner voters; 3). Analyzing the political typology of beginner voters; 4). Analyzing the segmentation of beginner voter typology based on access to political news on social media. This study used a survey approach and data collection using a questionnaire on 105 respondents. The sampling method uses quota sampling while the data analysis uses descriptive analysis, mean scores and CHAID. The results of this study indicate that the characteristics of beginner voters in Bogor Regency are dominated by women, high school education, not participating in the organization. Instagram is the most widely used social media as access to political news. The typology of beginner voters from the largest percentage is apathetic voters followed by naive, alienated and loyal voters, the media, the more access to news through social media encourages voters to be loyal, without accessing politics through social media makes voters apathetic.


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