scholarly journals WORKSHOP STRATEGI PENINGKATAN POPULARITAS KONTEN SERTA MENJAGA KEAMANAN DATA PRIBADI DI BERBAGAI PLATFORM MEDIA SOSIAL

2020 ◽  
Vol 4 (1) ◽  
pp. 251
Author(s):  
Siti Alvi Sholikhatin ◽  
Wanda Fitrianingsih ◽  
Sahira Dhiyaulhaq
Keyword(s):  
Social Media ◽  
Community Service ◽  
Information Needs ◽  
Personal Data ◽  
Media Content ◽  
Self Awareness ◽  
Digital Era ◽  
The Social ◽  
Agar Media ◽  
Use Of Social Media

ABSTRAKMedia sosial telah merubah gaya hidup masyarakat di era digital yang perkembangannya kini semakin pesat. Media sosial dimanfaatkan oleh masyarakat di berbagai bidang kehidupan, tak terkecuali di bidang pendidikan. Penggunaan media sosial selain untuk mendukung kegiatan belajar mengajar, juga sebagai media promosi institusi tersebut kepada masyarakat luas. Popularitas media sosial mempengaruhi rating dan bagaimana seseorang menciptakan branding untuk diri mereka. Oleh karena itu, diperlukan strategi yang efektif agar media sosial yang digunakan dapat memberikan manfaat yang optimal. Aspek lain yang tak kalah penting adalah menjaga keamanan informasi data diri seseorang di akun media sosial. Oleh sebab itu, pengetahuan untuk meningkatkan kesadaran diri akan pentingnya menjaga keamanan informasi data diri perlu terus digalakkan, terutama di kalangan guru yang menjadi penggiat media sosial baik untuk kepentingan pribadi maupun institusi. Menjawab kebutuhan tersebut, maka diadakan workshop tentang keamanan data diri dan konten media sosial. Tujuan diadakannya workshop ini adalah untuk menumbuhkan kesadaran akan pentingnya menjaga keamanan data pribadi sekaligus mempelajari strategi tentang peningkatan popularitas konten di media sosial. Metode yang digunakan dalam pelaksanaan workshop ini adalah dengan penyampaian materi dalam bentuk ceramah, hasil dari pengabdian kepada masyarakat ini yaitu sebanyak 90% guru di SMP Negeri 3 Purbalingga menilai bahwa workshop ini sangat bermanfaat untuk menambah pengetahuan dan meningkatkan kesadaran dalam menjaga data pribadi di akun media sosial. Kata kunci: pengabdian masyarakat; workshop; media sosial; keamanan; data pribadi. ABSTRACTSocial media has changed the lifestyle of people in the digital era. Social media is used in various fields, including education. The use of social media is not only to support the teaching process and learning activities, but also to promote the institution to the wider community. The popularity of social media influences rating and how a person creates branding for themselves. Therefore, an effective strategy is needed so that the social media can provide optimal benefits. Another aspect that is also important is the security of personal data on social media accounts. Thus, knowledge to increase self-awareness of the importance of maintaining the security of personal data information needs to be continuously promoted, especially among teachers who are social media activists for both personal and institutional interests. Responding to the need, workshop about privacy security and social media content was held.   This workshop is conducted with the main goal is to raise the awareness of privacy security and strategic ways to improve popularity in social media. The method used in this workshop is a lecture performed in front of the audience, and the result shows as many as 90% of teachers at SMP Negeri 3 Purbalingga considered this workshop is useful to increase knowledge and awareness in maintaining personal data on social media accounts. Keywords: community service; workshop; social media; security; personal data.

Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

TA'AWUN ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 162-176
Author(s):  
Ira Brunchilda Hubner ◽  
Juliana ◽  
Rudy Pramono ◽  
Sandra Maleachi ◽  
Deandra Asthyn Pakasi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
The Public ◽  
Community Activities ◽  
Digital Era ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Developing Strategies

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

scholarly journals Media Sosial dan Budaya Politik Generasi Milineal dalam Pemilu

ARISTO ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 228 ◽  
Author(s):  
Kokom Komariah ◽  
Dede Sri Kartini
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Behavior ◽  
Millennial Generation ◽  
The Political ◽  
Media Content ◽  
Local Election ◽  
The Social ◽  
The Media ◽  
Use Of Social Media

Social media nowadays has been crutial part of human being life particularly for the genarations those are so called millenial. The massive use of social media is not merely functioned for the social purpose such as information sharing among them but also has been used for business and economic or even political purposes. The local election of the Jawa Barat province in the year of 2018 is a moment where the millineal generation functioned the social media such as facebook and whattsap for the political purposes. This article discusses the phenomenon of using internet-based social media as an instrument in political communication and campaigning in the local election of West Java Province in 2018 as well as discussing the effectiveness of the media contents in shaping the pattern of millennial generation political behavior. The research adopts is qualitative approach by taking the object of research on political communication, as well as culture and political behavior. The main informants from this study were beginner voters who also catogerisaed as the group of the millennial generation. This study found that social media contents in general became an important instrument in shaping the pattern of political behavior of the millennial generation. The roles of the media for instance are indicated that current life of the millennial generation that cannot be separated from such media, social media contents provides political knowledges about profiles of candidates in local election, social media content provided political education both related to the technical implementation of the election and also the vision and mission of the candidates and, millennial generation have their respective communities which they make as a forum for discussion about the social media contents.

scholarly journals The use of social media in ethic digital perspective

2021 ◽  
Vol 18 (1) ◽  
pp. 148-157
Author(s):  
Endrise Septina Rawanoko ◽  
Kokom Komalasari ◽  
Suwarma Al-Muchtar ◽  
Prayoga Bestari
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Communication System ◽  
Research Method ◽  
Digital Ethics ◽  
Digital Era ◽  
The Social ◽  
The Media ◽  
Use Of Social Media ◽  
The University

Penggunaan media sosial pada mahasiswa menjadi salah satu gaya hidup di lingkungan Universitas Wisnuwardhana Malang. Pada era digital seperti saat ini penggunaan media sosial sering disalah gunakan bahkan menjadi ajang bully, rasis, dsb. Untuk itu penggunaan media sosial perspektif digital ethic hadir sebagai cara untuk meminimalisir kebobrokan moral anak didik di media sosial. Riset ini berfokus pada penggunaan media sosial perspektif digital ethic pada mahasiswa di Universitas Wisnuwardhana Malang. Metode penelitian ini adalah kualitatif deskriptif. Hasil dari penelitian di lapangan mengenai penggunaan media sosial dan perspektif digital ethic adalah mayoritas mahasiswa Universitas Wisnuwardhana Malang menggunakan media hanya untuk memposting foto-foto pribadi serta kegiatan yang positif. Sistem komunikasi sosial yang ada di media sosial, sama persis dengan sistem komunikasi dalam lingkungan sehari-hari. Mahasiswa Universitas Wisnuwardhana Malang mempertimbangkan dalam mengupload ataupun memposting di media sosial. ABSTRACTThe use of social media for students is one of the lifestyles in the University of Wisnuwardhana Malang. In this digital era, the use of social media is often misused. It even becomes an arena for bullying, racism, etc. For this reason, the use of social media with an ethical digital perspective is present to minimize the moral decay of students on social media. This research focuses on using social media with a digital ethics perspective on students at Wisnuwardhana University Malang. This research method is descriptive qualitative. The research results in the field regarding the use of social media and the digital ethics perspective are that many Wisnuwardhana University Malang students use the media only to post personal photos and positive activities. The social communication system in social media is precisely the same as the communication system in everyday life. Wisnuwardhana University Malang students consider uploading or posting on social media

scholarly journals Pemanfaatan Twitter Sebagai Media Publikasi Humas Polresta Surakarta Dalam Menciptakan Citra Positif

2021 ◽  
Vol 1 (1) ◽  
pp. 21-29
Author(s):  
Mustaan Mustaan ◽  
Aris Sulistiawati ◽  
Sofia Ningsih Rahayu P
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Information Needs ◽  
Data Presentation ◽  
The Public ◽  
Positive Image ◽  
Social Closeness ◽  
The Social ◽  
Police Personnel ◽  
Use Of Social Media

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).

Perception of Librarians towards Use of Social Media for Information Service Delivery: A Conceptual Paper

2019 ◽  
Vol 5 (1) ◽  
pp. 12-17
Author(s):  
Asabe Pera Awurdi
Keyword(s):  
Social Media ◽  
Service Delivery ◽  
Information Needs ◽  
Information Service ◽  
University Management ◽  
The Social ◽  
Media Types ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The University

This study conceptualizes how librarians perceive social media in library and information service delivery. The study consults and review previous research on the use of social media to provide service delivery by librarians by librarians. Social media encourages librarians to create new knowledge, ideas, and services and share it across their community of users. Service delivery is the primary function of any university library. Due to the difficult nature of traditional library services, libraries now embrace and adopt some social media tools for service delivery. This research highlighted the opportunities offer by social media to improve service delivery, the study also discuss the categorization of social media, types of social media, applicability of social media, challenges face by librarians when using social media and strategies on incorporating social media when using service delivery. Based on the conceptual review carried out, majority of studies reveals that librarians use social media and ICT in information service library and the most use form of social media is the Facebook, WhatApps and twitter, but, however, they do encounter obstacles in terms when using the social media. The study concludes that librarians actually use social media for library information service delivery, but yet there is a lot of challenges for proper use of social media in library and information delivery. Therefore, the study recommends that university libraries should incorporate more social media to provide effective services to their clients and adequate finance should be provided regularly by the university management to improve the use of social media in information service delivery and finally librarians should render more proactive and more quality social media services to meet the information needs of clients

scholarly journals The use of social media among Indonesia’s Migrant Workers (IMWs)

2021 ◽  
Vol 34 (1) ◽  
pp. 13
Author(s):  
Citra Hennida ◽  
Kandi Aryani ◽  
Sri Endah Kinasih
Keyword(s):  
Social Media ◽  
Migrant Workers ◽  
Participant Observation ◽  
Social Activism ◽  
Media Content ◽  
Media Activism ◽  
Mainstream Media ◽  
The Social ◽  
Media Platform ◽  
Use Of Social Media

Netizens often use social media as a medium for activism, including Indonesia’s Migrant Workers (IMWs). Social media with networked characteristics has succeeded in lifting narratives in particular groups that have not been heard a lot and have escaped mainstream media scrutiny. Starting from the development of communication between IMWs, we raise the extent to which IMWs use social media as a medium for social activism, especially for IMWs protection issues and social media’s main content uploaded IMWs. This study aims to analyze to what extent social media is used by IMWs for social activism related to issues concerning the protection of migrant workers and what influences their behavior when using social media. We use a social media activism framework within the social media platform. Researchers collected data from March-October 2019 through participant observation, in-depth interviews, and focused discussions that presented 15 representatives from assistants, NGOs, and academics in Malang. There were also 25 IMWs representatives with placement experience in Hong Kong, Taiwan, Malaysia, and Saudi Arabia. We found that the majority of IMWs use social media as a means of communicating between themselves and their families in the country; however, social media content for social activism is low, especially for the issue of IMWs protection. The culture and legal system in the countries of origin and destination countries influence the low level of participation in the content they create. IMWs is placed in a country with a more open culture, where local laws are more apparent in the protection of IMWs, so IMW’s social media content is more open and willing to provide testimony on the problems that exist around them and vice versa. Therefore, although social media is massive among IMWs, it is not linear with content production that leads to protection.

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

scholarly journals Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

2019 ◽  
Vol 10 (1) ◽  
pp. 101
Author(s):  
Asare Evans Kwabena ◽  
Kaodui Li ◽  
Osei-Assibey Mandella Bonsu ◽  
Obeng Belinda Faamaa ◽  
Baah Alexander
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Social Science ◽  
Customer Relations ◽  
Improve Performance ◽  
The Social ◽  
Use Of Social Media

The possibilities for companies to reach out more people to get in-depth understanding about brand, products, and services is through social media pages. We examined effects of social media on performance and customer relations of companies in Ghana. We obtained data from 390 respondents through structured questionnaires, and was analyzed with statistical package for social science (SPSS). The findings indicate increased awareness and usage of social media by companies in Ghana. However, customer’s desire for a products could be influence by company’s advertisement through social media post. We established that, managers are expectant with the use of social media enhancing customer’s relationship. Therefore, managers should modify their website to complement the social media strategies, identify the actions, wants and demands of customers to improve performance. We discussed several managerial recommendations.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

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