scholarly journals PRICING DIGITAL PRODUCTS

2015 ◽  
Vol 10 (9) ◽  
pp. 2532-2535
Author(s):  
ANDREAS KARAOULANIS

Digital products are the dominant force of tomorrow. Under this reality, companies need to take under consideration many new paragons in order to determine their pricing policy, which is quite different than the traditional one when we come to digital products. Several factors that determine digital pricing are discussed in this paper, although the subject needs a deeper approach. Social media and search engines are MSPs which are crucial in terms of pricing determination for digital goods, as they are the prevalent way these products are advertised via the internet.

2021 ◽  
Author(s):  
Christine Feraday

Non-cisgender and non-straight identity language has long been a site of contention and evolution. There has been an increase in new non-cisgender, non-straight identity words since the creation of the internet, thanks to social media platforms like Tumblr. Tumblr in particular has been host to many conversations about identity and self-naming, though these conversations have not yet been the subject of much academic research. Through interviews and analysis of Tumblr posts, this thesis examines the emergence of new identity words, or neo-identities, used by non-cisgender and non-straight users of Tumblr. The work presents neo-identities as strategies for resisting and challenging cisheteronormative conceptions of gender and attraction, as well as sources of comfort and relief for non-cisgender/non-straight people who feel ‘broken’ and excluded from mainstream identity categories. This thesis also posits that Tumblr is uniquely suited for conversations about identity because of its potential for self-expression, community, and anonymity.


2018 ◽  
Vol 41 (2) ◽  
pp. 100-107
Author(s):  
Małgorzata Dankowska-Kosman ◽  
Iwona Staszkiewicz-Grabarczyk

The subject of considerations are social media in the experience of children aged 8. The methodology selected was the method of focus groups. Focus participants were recruited from forty thirdgrade students from two selected primary schools. The results of the research presented in the text indicate a great interest on the part of the youngest generation in social networking sites. At the same time, they signal that children, despite the systematic use of these portals, are aware of the dangers resulting from applying these tools. Keeping watch of the education of their children, parents very often do not permit their offspring to use online resources unconsciously. Students recognize the risk of making inappropriate acquaintances, the consequences of self-presentation on the Internet, while being curious about the world of young citizens who will join active recipients of social networking sites in the near future.


2019 ◽  
Vol 2019 ◽  
Author(s):  
Indra Ayu Susan Mckie ◽  
Bhuva Narayan

Conversational bots, otherwise known as chatbots, operate within the fourth industrial revolution as a client facing form of AI. They are communicative interfaces that mimic human conversation to deliver information in a highly personalised way. The user experience of chatbots can change the way individuals, groups and organisations define themselves online (Whitley, Gal & Kjaergaard, 2014). This paper discusses the opportunities in building an online identity via chatbots, with emphasis on harnessing the properties of chatbots to develop trust with users. Currently, organisations are limited to the properties and affordances of web browsers, search engines and social media to communicate a “shared symbolic representation” (Gioia, 1998). This paper focuses on organisational identities on the Internet, and details both opportunities and vulnerabilities in establishing trust with users through chatbots.


2019 ◽  
Vol 18 (2) ◽  
pp. 75-83
Author(s):  
Piotr Pawłowski ◽  
Daria Makuch ◽  
Paulina Mazurek ◽  
Adrianna Bartoszek ◽  
Alicja Artych ◽  
...  

AbstractIntroduction. Nowadays, a professional image is an important element of the identity of individual professions. Its formation is a difficult process, dependent on many factors, including the use of new communication channels, such as social media, which in recent years have become a space for expressing social opinion, including those concerning individual professions.Aim. The analysis of the possibilities of using social media in shaping the image of nurses on the Internet.Material and methods. The study was carried out using the comparative method. The subject of the research were websites (fanpages) related to the professional environment of nurses on the social networking site Facebook.com, chosen deliberately according to the adopted criteria.Findings. During the research, differences in the strategy of administering the analyzed websites were identified, depending mainly on the subject matter and purpose of publishing the content. The topicality, visual attractiveness and cohesion were characterized by a high level. The posts appearing on individual websites were written in the language of the recipients, with different publication frequency. The websites created a long-term group of recipients and tried to influence the image of nursing in Poland in a positive way.Conclusions. Content published on social media can affect both the positive and negative image of the nurse in the public opinion. Among the factors that do not affect the image of nurses can be indicated, among others, offensive language of comments and displaying negative traits of nurses. Positive reception guarantees current knowledge in the field of nursing and emphasizing professional competences.


2021 ◽  
Vol 15 (57) ◽  
pp. 577-588
Author(s):  
Daniel Bezerra da Silva ◽  
Joana Dar’c Moreira Pimenta ◽  
Maria Zilvanir Pinheiro ◽  
Raimundo Edilberto Moreira Lopes

Resumo – Este artigo tem como objetivo refletir sobre o poder das redes sociais na venda de produtos educacionais, sabendo que o universo tecnológico se faz a cada dia mais presente na sociedade. Assim, aumentando o vínculo de empresa e cliente. Inicialmente foram realizadas pesquisas e análises em diversas fontes de literatura sobre marketing digital e redes sociais. Tais ações foram necessárias para um aprofundamento teórico sobre a temática. Após as análises literárias, foram elaborados questionários e aplicados em forma de entrevista, coletando assim, informações através do público alvo. A entrevista foi aplicada através de links do Google formulários onde realizou-se uma análise da utilização do uso das tecnologias e quais suas estratégias utilizadas no marketing para vender de forma rápida e satisfatória para seus clientes. Foram entrevistadas quatro empresas bem conceituadas na área educacional, todas elas utilizam a internet como fonte de venda assim promovendo as mesmas e suas mercadorias. Ainda existem dificuldades no marketing digital, muitos ainda não o utilizam de forma correta e positiva pois é algo inovador que precisa sempre está de acordo com a necessidade do cliente, construindo uma relação fortalecida buscando o maior número de atrações fazendo com que as conheça e se relacione bem alavancando os negócios. Hoje o marketing digital é uma das maiores modalidades do comercio devido ao grande número de usuários da internet. Afinal, o mesmo é feito não só por computadores e celulares mais por um conjunto de pessoas e ações que buscam a melhoria e a qualidade de serviços para seus negócios. Palavras-Chave: Tecnologias. Vendas. Consumidores. Abstract:This article aims to reflect on the power of social networks in the sale of educational products, knowing that the technological universe is increasingly present in society. Thus, increasing the bond between company and customer. Initially, research and analysis were carried out in various sources of literature on digital marketing and social media. Such actions were necessary for a theoretical deepening on the subject. After the literary analyses, questionnaires were developed and applied in the form of an interview, thus collecting information from the target audience. The interview was applied through links from Google forms where an analysis of the use of the use of technologies was carried out and what are their strategies used in marketing to sell quickly and satisfactorily to their customers. Four reputable companies in the educational area were interviewed, all of which use the internet as a source of sales, thus promoting themselves and their goods. There are still difficulties in digital marketing, many still do not use it correctly and positively because it is something innovative that always needs to be in line with the customer's needs, building a strengthened relationship seeking the greatest number of attractions, making them know them and get to know them. relate well leveraging the business. Today, digital marketing is one of the biggest forms of commerce due to the large number of internet users. After all, the same is done not only for computers and cell phones, but also for a group of people and actions that seek to improve the quality of services for their businesses.Keywords: Technologies. Sales. Consumers.


2014 ◽  
pp. 149-154
Author(s):  
Elliott Payne

The explosion of social networking sites in recent years has given many Kim Kardashian wannabes an opportunity to display and glamorise their supposed activities and achievements. However, it has also unwittingly given employers an opportunity to pry into the personal (and at times very personal) affairs of their prospective employees through the practice of cyber-vetting. Social media users should take note. They should think very carefully before they post, tweet or upload a photograph as their future employer may be watching and to paraphrase US Chief Judge Alex Kozinski, removing something from the Internet is about as easy as removing urine from a swimming pool! Dr Brenda Berkelaar of Purdue University, who completed a PhD on cyber-vetting, described the practice as: “when organizations use information from search engines or social networking communities to evaluate job candidates.” In its simplest form, cyber-vetting is the examination by employers of the digital footprint ...


Author(s):  
Polina Andreevna Ganisheva

This article analyzes the emergence of the phenomenon of suicidal communities in the Russian cyberspace from the perspective of the widespread in modern criminology theory of routine actions. The relevance of the selected topic is substantiated by the fact that despite a variety of studies dedicated to “death groups”, the problems associated with encouraging or assisting suicide using the Internet platforms are not fully covered in the view of criminological science. At the same time, there is urgent need for criminological research of this phenomenon due to the qualitative transformation of criminality – use of the Internet platforms for inflicting harm to human life and health without direct physical and psychological abuse is a distinguishing feature of the modern world. The subject of this research is the key concepts of the theory of routine actions (“motivated criminal”, “potential victim”, “no external control”) applicable to the problem under review. The author explores certain psychological and cultural aspects that characterize the modern younger generation (increased engagement in social media, more tolerant perception). It is concluded that criminalization of relationships developing between people in social media naturally increased criminality due to the emergence of new ways of communication in modern world. The author believes that the effective method to minimize the category of such type of crimes consists in promotion of the state policy aimed at improvement of psychological health of the population.


2021 ◽  
pp. 95-110
Author(s):  
John Bynner ◽  
Walter R. Heinz

The subject matter here turns directly to the digital society and its effect on family life and family members of different ages and intergenerational relations, based on the idea of 6 Smart families. Such a family comprises active users of the internet and social media intergenerationally, leading on to the issue of ‘opportunities’ versus ‘risks’ in social networking and parents’ approach to it. Opportunities include the opening up of unlimited knowledge and data to family users individually and jointly. Set against this attraction is the world of fake news and the interpersonal damage that the uncontrolled internet through social networking can do. The discussion finishes with the pros and cons of media education and control. The unresolved and most challenging feature of family digitalisation, as the CONVID-19 virus pandemic revealed, is the lack of access to educational and technical resources, largely through poverty of a substantial minority of the youth population.


First Monday ◽  
2016 ◽  
Author(s):  
Piotr Urniaz

Blogs, social media, and search engines have democratized information seekers and providers. However, the same affordances of the Internet have also contributed to resurgence and transformation of far-right and racist communities. Despite a growing number of studies of far-right communities, little attention has so far been paid to the mechanisms through which far-right and racist ideologies are presented to the wider public. This paper contributes to this field of research with a longitudinal study of Swedish anti-immigration activity on Twitter between 2010 and 2013. Results are placed in a larger context provided by additional data from blogs and related studies.


2016 ◽  
Vol 7 (4) ◽  
pp. 88-93 ◽  
Author(s):  
Ahmed M. Lutfi

Aims and Objectives: Performance- and Image-Enhancing Drugs (PIEDs) refer to all known forms of substances, that can enhance either the morphology or the physiological performance or both simultaneously. The exponential rise of electronic commerce (e-commerce) for PIEDs is a major public issue, for which control protocols are to be deployed.Materials and Methods: It would be a waste of time and resources to track and/or shut down all PIED-promoting websites one by one. Cyberspace is vast; the PIED “product managers” will always adapt to surveillance-control policies over their illegitimate online businesses. A more rational approach would be to track, challenge, and tackle the same resources upon which PIED electronic commerce is based: the infrastructure of the World Wide Web (the Internet).Results: Concerning PIED e-commerce, the main resources are Google and AOL (search engines); YouTube, Wikipedia, and Facebook (social media sites); and Alibaba, Amazon, and eBay (major e-commerce websites).Conclusion: Illegal PIED e-commerce became a major public problem. The major drivers are the Internet search engines, social media sites, and major e-commerce websites. Effective protocols toward these resources would hinder any future progress of this illegitimate worldwide phenomenon.Asian Journal of Medical Sciences Vol.7(4) 2016 88-93


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