The Smoking Control Research Project: Purpose, Design, and Initial Results
This report presents an outline of the Smoking Control Research Project, the main objectives of which are: the investigation of the social-psychological dynamics underlying smoking behavior and comparison of the effectiveness of three techniques designed to help people stop smoking. Initially, questionnaires were sent to a one-in-seven random sample of 8,284 male members of a prepaid health plan. Of the questionnaire respondents who were minimally motivated to stop smoking, those who completed a battery of psychological tests and medical screening were randomly assigned to control groups and treatment methods: Prescription, Individual Counseling, and Group Counseling. Social class and tranquilizer-placebo effects were controlled within each method. During the treatment program, the wives of all married Ss were studied to assess their influence upon their husbands' success. Initial results show an over-all quitting rate of 33%. Rates of success are compared for different methods.