scholarly journals The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

2019 ◽  
Vol 6 (1) ◽  
pp. 19-40
Author(s):  
Árpád Papp-Váry ◽  
Máté Farkas
Keyword(s):  
Review Article ◽  
The Other ◽  
Marketing Communications ◽  
The Internet ◽  
Brand Communication ◽  
Summary Table ◽  
Good Practices ◽  
Advantages And Disadvantages ◽  
Country Brand ◽  
The One

Abstract The number of marketing communications tools and channels is steadily increasing – in addition, this growth has been accelerated since the emergence of the Internet and social media. On the one hand, there is an increasing dilemma of which tools one should choose from the plentiful options, and, on the other hand, the (material, human, and time) resources devoted to this are limited. This is valid for the marketing communications of “classic” products, services, and countries. This review article attempts to present the variety of available options with the help of the POE (paid, owned, earned) model and describe their advantages and disadvantages. The novelty of the study is that it focuses on a review of country communication campaigns and initiatives. It offers various visual examples for the different components of the POE model, clarifying the paid media, owned media, and earned media options for country brand communication. It mostly uses examples from Hungary, but other countries’ good practices are also included. Finally, as a result of the analysis, the article summarizes the possible ways of country brand communication according to the POE model in a summary table, which may also contribute to the work of academics and practitioners in the field.

Hybrid polymer composite materials. Part 2. Preparation technology

2020 ◽  
pp. 8-13
Keyword(s):  
Composite Materials ◽  
Impact Toughness ◽  
Polymer Composites ◽  
The Other ◽  
Polymer Materials ◽  
Hybrid Polymer ◽  
Preparation Technology ◽  
Advantages And Disadvantages ◽  
Hybrid Polymer Composite ◽  
The One

The main methods (pressing and winding) of the processing of hybrid polymer composites to obtain items were examined. Advantages and disadvantages of the methods were noted. Good combinations of different-module fibers (carbon, glass, boron, organic) in hybrid polymer materials are described, which allow one to prepare materials with high compression strength on the one hand, and to increase fracture energy of samples and impact toughness on the other hand.

Subaltern mediators in the digital landscape

Target ◽  
2017 ◽  
Vol 29 (2) ◽  
pp. 319-338 ◽  
Author(s):  
Teresa Iribarren
Keyword(s):  
Cultural Capital ◽  
Web 2.0 ◽  
The Other ◽  
The Internet ◽  
Lingua Franca ◽  
Content Type ◽  
For Profit ◽  
Long Run ◽  
The One ◽  
Digital Landscape

This article explores translational literary Web 2.0 practices and user-generated cultural creations on the Internet, focusing on video poetry that re-creates canonical poets’ bodies of work. It will be argued that the use of for-profit platforms like YouTube and Vimeo by indie creators and translators of video poetry favours the emergence of new translational attitudes, practices and objects that have positive but also contentious effects. One the one hand, these online mediators explore new poetic expressions and tend to make the most of the potential for dissemination of poetic heritage, providing visibility to non-hegemonic literatures. On the other hand, however, these translational digitally-born practices and creations by voluntary and subaltern mediators might reinforce the hegemonic position of large American Internet corporations at the risk of commodifying cultural capital, consolidating English as a lingua franca and perhaps, in the long run, even fostering a potentially monocultural and internationally homogeneous aesthetics.

Cycles in symbol production? A new model to explain concentration, diversity and innovation in the music industry

Popular Music ◽  
1995 ◽  
Vol 14 (1) ◽  
pp. 55-93 ◽  
Author(s):  
Michael Christianen
Keyword(s):  
Negative Correlation ◽  
Music Industry ◽  
The Other ◽  
Recording Industry ◽  
Cultural Goods ◽  
New Model ◽  
Advantages And Disadvantages ◽  
Factors Influencing ◽  
Using Data ◽  
The One

With the publication of the article ‘Cycles in symbol production’ (Peterson and Berger 1975) a discussion started concerning the advantages and disadvantages of the production of cultural goods under market conditions. The analysis by Peterson and Berger showed a negative correlation between concentration in the recording industry, on the one hand, and the diversity and innovativeness of the music, on the other. Repetition of the analysis using data from the 1980s (Burnett 1990; Lopes 1992) has shown that for this period Peterson and Berger's hypotheses should be rejected. Is there a connection between concentration and diversity and innovation? Are there cycles in symbol production? There seems to be no conclusive answer. In this article, I will attempt to clear up this matter. First, I will repeat the analysis of the relation between concentration and diversity/innovation, using the same model as Peterson and Berger, but with different definitions for the variables concentration, diversity and innovation. Then I will suggest a new model, which can be helpful in uncovering other factors influencing diversity and innovation in the music industry. I will come to that later. Let me first give the reader a brief overview of previous research.

scholarly journals Content and stylistic peculiarities of non-canonical Orthodox Internet Sermon in modern Russia

2019 ◽  
Vol 17 (3) ◽  
pp. 83-96
Author(s):  
Konstantin S. Sharov
Keyword(s):  
Social Groups ◽  
Digital Age ◽  
The Other ◽  
The Internet ◽  
Internet Users ◽  
The Social ◽  
The One ◽  
The Individual ◽  
Goals And Objectives ◽  
Technical Professions

The paper is concerned with a study of the changing content and style of non-canonical Christian religious preaching in the digital age. Special attention is paid to the analysis of modern rhetoric Christian preachers practice in their Internet channels, forums and blogs. It is shown that the content of the Internet sermon is largely determined by the Internet users themselves and the topics of their appeals. The fundamental characteristics of the content of the Internet sermon are: 1) focus on the individual, their private goals and objectives, not just on theological problems; 2) rethinking the phenomenon of the neighbour; 3) a shift from the Hesychast tradition of preaching the importance of inner spiritual concentration to the preaching of religious interactivity. The observed stylistic features of the digital preaching can be summarised as follows: 1) moving away from simple answers to the rhetoric of new questions addressed to the audience; 2) empathy, co-participation with a person in his/her life conflicts and experiences; 3) desire to share religious information, not to impose it; 4) resorting to various rhetorical techniques to reach different audiences; 5) a tendency to use slang, sometimes even irrespective of the audience’s language preferences and expectations. It should be pointed out that the Orthodox Internet sermon in the Russian Internet space has a dual and contradictory nature. On the one hand, this phenomenon can be regarded as positive for the Orthodox preaching in general, since it is a means of spreading Christian ideas in the social groups that do not constitute a core of parishioners of Orthodox churches, for example, schoolchildren, students, representatives of technical professions, etc. On the other hand, the effectiveness of such preaching is still unclear. Lack of reliable statistics as well as the results of the survey related to the Orthodox Internet preaching gives us no opportunity to judge about effectiveness or ineffectiveness of the phenomenon at this stage of its development.

scholarly journals DEVELOPMENT OF THE MODEL OF STUDENTS’ INDEPENDENT WORK UNDER CONDITIONS OF DISTANCE LEARNING

2021 ◽  
pp. 273-289
Author(s):  
Olena Osadcha
Keyword(s):  
Distance Learning ◽  
Information Technologies ◽  
The Other ◽  
Advantages And Disadvantages ◽  
Other Hand ◽  
The One ◽  
Independent Work ◽  
Further Development

The article deals with the development of the model of students’ independent work under conditions of distance learning. The importance of the research into this problem is determined, on the one hand, by the growing possibilities of using various information technologies and, on the other hand by the necessity to adapt to the conditions of today’s world where independent work of students is becoming increasingly important. The advantages and disadvantages of distance learning have been explored. The author studied the role of independent work in the formation of the professional competences of students. The issue of modeling in the area of education has been tackled. The approaches to the development of the model of independent work have been identified and analyzed. The components of the model, such as the goal, the tasks, the content, the methods, the means and evaluation of results have been determined and characterized. The prospects of further development of this research are related to the exploration of models of independent work of students majoring in different areas.

Posthuman oder Übermensch. War Nietzsche ein Transhumanist?

2013 ◽  
Vol 42 (1) ◽  
Author(s):  
Michael Skowron
Keyword(s):  
Genetic Manipulation ◽  
Linguistic Analysis ◽  
The Other ◽  
The Internet ◽  
Jürgen Habermas ◽  
Eternal Recurrence ◽  
Different Types ◽  
The Future ◽  
The One ◽  
Michael Sandel

AbstractRecent discussions (especially in the Internet) about the question whether Nietzsche was a Transhumanist or at least a forerunner of the Transhumanist movement have drawn new attention to Nietzsche’s concept of the Overhuman and the relation to the Posthuman. The article is taking a critical stance by turning suggested analogies between education and genetic manipulation of humans into an argument against the latter, by relating self-education to self-overcoming and eternal recurrence of the same (which is excluded by Transhumanists), and by reminding of Nietzsche’s distinction between ‘Overhuman’ and ‘last human’ as two different ways to the future. Linguistic analysis of the epitheta used in speaking of the different ‘types’ in question as well as structural analogies between critical considerations in Michael Sandel and Jürgen Habermas on the one hand, Nietzsche on the other are also evidence that Nietzsche would not have endorsed the technological path to perfection of the human but would emphasize his own way of self-overcoming instead.

Sex Tourism and the Internet

2008 ◽  
pp. 1360-1378
Author(s):  
Jerry Eades
Keyword(s):  
Child Abuse ◽  
The Other ◽  
The Internet ◽  
Sex Tourism ◽  
Moral Panics ◽  
Internet Pornography ◽  
The Media ◽  
Tourism Destinations ◽  
The One ◽  
The Relationship

This chapter examines the relationship between the Internet and sex tourism. It argues that interest in sex tourism in the media erupted in the early 1990s, about the same time that the Internet itself was becoming popular. The relationship between the two was both positive and negative. On the one hand, the Internet has allowed members of sexual subcultures to contact each other and for new forms of sex tourism to be marketed. On the other hand, the Internet also provided a platform for those opposed to sex tourism to raise the profile of the issue, in the process conflating images of sex tourism with those of Internet pornography, pedophilia, and child abuse, particularly in relation to tourism destinations in the Southeast Asian region. It has therefore aided the amplification of moral panics surrounding these issues. This sensational coverage has, however, tended to overshadow other forms of sex tourism, including those in which consenting adults meet together in resorts of clubs for recreational sex with each other. Thus, while the Internet has created moral panics and led to crackdowns in certain sections of the sex tourism market, it has allowed other alternative lifestyles to flourish on an unprecedented scale in an increasingly liberalized environment.

scholarly journals Systematization and analysis of approaches to assessing the competitiveness of business entities

2018 ◽  
Vol 193 ◽  
pp. 05077
Author(s):  
Vadim Krivorotov ◽  
Aleksandr Tarasenko ◽  
Evgeniy Tikhanov ◽  
Petr Chepur ◽  
Alesya Gruchenkova
Keyword(s):  
The Other ◽  
Multivariate Models ◽  
Management Decisions ◽  
Competitive Position ◽  
Advantages And Disadvantages ◽  
Other Hand ◽  
Business Entities ◽  
The One

Assessment of competitiveness is an objective need of every business entity seeking to maintain or improve their own competitive position and make informed management decisions. The authors propose to classify the diversity of methods of assessment of the competitiveness of the enterprise through three main approaches: graphic, factor and value. In order to identify the advantages and disadvantages of each of the approaches described by the authors, the content of the main methods used in the study was analyzed. It is concluded that there is no universal tool for assessing the competitiveness of the enterprise, which is due to, on the one hand, the limited reliability and low estimates obtained by using matrix and product methods, and on the other hand, the complexity and cost of the estimates using existing multivariate models.

Rights in Search of Protection†

2020 ◽  
Vol 40 (2) ◽  
pp. 403-423
Author(s):  
Jacob Weinrib
Keyword(s):  
Review Article ◽  
Democratic Governance ◽  
Fundamental Rights ◽  
The Other ◽  
Legislative Power ◽  
Other Hand ◽  
Institutional Resources ◽  
The One

Abstract In Where Our Protection Lies, Dimitrios Kyritsis develops an innovative constitutional framework that aims to reconcile two commitments: democratic governance and the protection of fundamental rights. This review article argues that the reconciliation fails to provide fundamental rights with meaningful protection. On the one hand, the framework’s moral resources hollow out the duties that rights impose on legislatures. Instead of protecting persons from the abusive exercise of legislative power, the framework narrows what constitutes abuse. On the other hand, the framework’s institutional resources leave persons without the means of vindicating their rights. What Kyritsis terms protection consists in the ongoing susceptibility to the violation of one’s fundamental rights.

Digitalisierung und Nachbarschaft

2019 ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Local Community ◽  
Social Science Research ◽  
Science Research ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
The One ◽  
The Relationship

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.

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